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Good tips Gini. 

When I was the one 'working' for a salary, we worked it out that almost all the bills were in my wife's name while we split the stay-at-home between our 2 kids. She spent 8 years, me about 6, working out of the home when we did the stay-at-home-bit. 
Her credit rating is better than mine now. Both of us have our separate careers going since the kids are in their teens and no longer need us 24/7.
So two things we both did - invest in ourselves 1) By working out of the home even if it was just to keep one-foot-in-the-industry-door. 2) Make sure both of us had good credit ratings.
Both are quite easy to do these days.

1 year, 2 months ago on What the Opt-Out Generation Means Longer-Term

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Thanks for the thoughts. Maybe you can showcase some publicly traded companies that DO get content marketing as a follow up to this piece?

1 year, 3 months ago on Wall Street’s Problem with Content Marketing

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Thanks Dan. I've been putting this off for a while but I finally registered for authorship after this read.- Jacob

1 year, 8 months ago on 4 Steps Businesses Must Take to Prepare for Google AuthorRank

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In my post-bid analysis of digital marketing proposals, I've noticed that the proposals in which I 'listened' better are the ones that were more in tune with client needs. These had a much higher success/conversion rate.  

1 year, 9 months ago on Listen Like It’s Your First Time

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Moral of the story: Companies NEED 'Klout', or similar, to make sense of social media. @markwschaefer said as much in his blog post today, in that the big 'brands' are using 'Klout' as a viable tool to negotiate the scary world of 'social media'.

I guess we should all just accept the inevitable...that Companies and Brands are what will make measurement of Social media influence/activity a 'norm'. It does make sense from that perspective.

What if we pull back the camera a bit on the 'Big Picture' to give it a wider scope. What about governments, dictators etc.? After all they have always wanted to have a good way to measure and control audiences.They have been doing it too with a mulitude of tools(including ranking and sentiment measuring) at their disposal. But one of the promises of technology is it's ability to be disruptive, like social media platforms have been so far (ie.g: their roles in wikileaks, arab spring etc). Once it is known that you can 'measure' and 'manipulate' the message, 'trust agents' will be driven to technology that will NOT. Just like it happened with mainstream media. This is the reason Klout will not work beyond the commercialization potential you and Mark rightly point out. Klouts success could well mean its irrelevancy.

Then again, you guys are the experts :).

3 years, 1 month ago on Why Critics of Klout Are Missing the Big Picture

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Hi Ted, What about affiliate marketers and others with only unidirectional tweets? Do you follow them as well and if so, why? Or do you count them as spammers-benignly curious :)

3 years, 3 months ago on 12 Most Compelling Reasons I Follow Everyone Back

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I seem to have the same inherent 'overservicing' bug. I have also noticed that these clients, just like yours are very open to prioritizing. Coincidentally my favorite overserviced customer is very often open to upselling too. Hmm! I see a pattern. Thanks for the post Gini. I'm commenting now :)

3 years, 6 months ago on Saying No to Clients

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Hi Gini, thanks for your thoughts. I agree that businesses are going to face the same problems that the govt is faced with in dealing with sectrets being 'outed'. In fact, quite a few questionable businesses practices have already been mentioned in the wikileaks capers (Shell, Pfizer etc). As mass adoption of the social platform seems to be underway...I dont think anyone can hold back the tide.
The choice businesses and governments, hopefully the world over, will have to make :
Trying to hide questionable practises
VS.
learning to operate without questionable practises in the first place.

3 years, 10 months ago on WikiLeaks End Our Perception of Control

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Wow! Thats a ton of great info Joey. Thanks!

3 years, 10 months ago on 12 Blogs of Christmas: Day 5 - Network

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I'm dealing with this company. Their product is great, no complains from me so far.
I've been trying to reach them. Between the wife and me, we have sent half a dozen emails and left phone messages. Maybe they do not put effort into customer service and all their energies are spent making sure their product (residential service) is on schedule.
The irony? We have not been billed yet.
The service requires no personal contact so we never had to meet the servicemen. We keep leaving messages asking them to send us a bill.
It's been more than 2 years since they provided the service. Still no bill. You think we should just give up trying to give these guys money?

3 years, 10 months ago on This Isn't Rocket Science

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@GabyMoran Gaby, I'm not sure there is any balance in relationships between countries. The US not called a Super-Power because there is a balance between it and say ...Nepal. In any negotiations the US brings its huge leverage (military and economic) to play. So I guess in that sense I could say that the leaks brings some semblance of 'fair-play'. BUT i don't take that stance.

My whole stance is that if the US curtails or resets the level of transparency, it is a clear signal to regimes from Burma to Venezuela that they can do the same. That will not do anything for the safety of the world, in fact I think the USwould pay a bigger price as it seeks to restore order (minus the moral high ground).

Like Mark rightly pointed out it is a sensitive issue and that is why a majority of the responses are focussed on the internal disruption and pain. Like I said before, if any society can conduct this debate with fortitude....it is the US. Thats why everyone looks up to it (and loves to hate it). With great power.....:)

I think i've said more than I probably should have...so tuning off, thankful for an over 140 character conversation/debate after a loooong time.

3 years, 10 months ago on Wikileaks: Truth and Consequences

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@markwschaefer If the cables were not leaked Israel and/or the US would be sending out soldiers for the war against Iran. Now your citizenry can demand from your govt that the Arabs pitch in too. Maybe Iran itself will reconsider seeing the opposition is not restricted to 'pro-zionist' entities (as they like to claim). So will the leaks be helping save US lives or not? Its two sides of the same coin. What is lost in diplomacy can probably be overwhelmed with transparency. Diplomacy is not the only 'reality'.

I think you need passionate voices in the discussion so in the end we all {GROW}. Thanks for letting it be so Mark :)

3 years, 10 months ago on Wikileaks: Truth and Consequences

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@GabyMoran so if we are OK withadjusting the 'levels' of transparency, then the US and its citizens have no moral grounds to complain when the Chinese, North Koreans et al, adjust theirs. Let's all suit it to our needs and let others suit it to theirs. Slippery slope.

3 years, 10 months ago on Wikileaks: Truth and Consequences

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@markwschaefer The first point about checking the "checker". Right now there is only wikileaks...the hope is that there are more. I believe, what you and I say will not matter much since the genie is out. There will be more whistle-blower sites...even bloggers.

regarding cables and death. You are currently seeing it in the context of Americans and their sources being put in harms way. There are many other contexts. e.g: In the broader context (geopolitical) there are much bigger dangers. The Saudis, Jordanians, Egyptians asking for action against Iran privately (while playing a different tune for their own masses). They would have liked the US and Israel to do the heavy lifting. In this instance I think its great that everybody knows what the stakes are. Probably even less deaths for Americans if the Arabs join in against Iran. Maybe it can even prevent a war if everyone puts their cards on the table instead of using others. Transparency is two-sided. I think you are looking at it from an immediate, one-sided, personal perspective. Which, I concede, looks more negative than positive.

About this all applying to individuals. There are as many variables as there are perpectives. There are two sides to even the example you presented to me. Would you like to go out and publish, on your blog, what I told you in private ? Would it enhance your reputation AND?OR your business?. As for me, I would have to bear the consequenses of badmouthing someone else and being a bad judge of character (when I trusted you with the information).

Ultimately, Mark, apart from the rhetoric. What would you like to see? More transparency or less? More control over information or less? Maybe if the emperor knew that people cannot be fooled...he would wear clothes in the first place :)

3 years, 10 months ago on Wikileaks: Truth and Consequences

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@markwschaefer
Like I said, the anti-US bias will go away in time. If the US calls itself the bastion of democracy and free thought, free-thought cannot be at ones convenience.
Other whistle-blowers will hopefully tackle the other governments. What we need is more whistle-blowers not less. The US will take the initial brunt of it (as word leader).
Secondly, the death-to-a-person issue is two sided....like mentioned in my post children die. Its not right for an african kid to die as much as it is not for an US serviceman to. The leaked deaths may prevent deaths in one place but encourage deaths in others....so can UNLEAKED cables.

Yes the criteria of transparency apply to businesses too (if you read my post :)). And individuals.

The choice is ours....We can all have more of the same (spin, secrecy and moral grandstanding) or we all go through some pain to gain in the way of less hatred all over.

3 years, 10 months ago on Wikileaks: Truth and Consequences

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@markwschaefer @freelancerant what are the point of checks? Let other whistle-blowers police wikileaks.
Information is power. Those who control it control me and you. They then send our kids to die and kill. This holds true for both terrorists as well as governments.
Give everyone access to information...the taliban controlled territores as well as the chinese people and we will all have less to worry about.

3 years, 10 months ago on Wikileaks: Truth and Consequences

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I differ with you on this Mark. Wikileaks and similar whistle blowers are counterbalance to manipulative forces in governments as well as businesses. If governments cannot hide behind diplomatic doublespeak and banks and businesses cannot hide behind spin, I think a lot of the consequences that countries and the world face can be avoided.
The alternative is to continue with business as usual and just use the internet as another tool to enable the system.
I also think it goes a long way to putting power back into the hands of people instead of governments and institutions.
I wrote a post about it a cpl of days ago which i believe is relevant. It is more biusiness focussed but as the wikileaks cables suggest...when its about profits...there is little difference from how businesses act vs. govts act.

http://www.jacobv.com/technology/how-will-businesses-handle-the-wikileaks-and-social-media-era/

If anything that is wrong with the whole thing is that the US govt cables seem to be the focus. I wish the Govts of the Russians, Chinese, Indians, Brazilian, Canadians etc...all were targeted (via releasing their own diplomatic cables). I hope its just the start.

3 years, 10 months ago on Wikileaks: Truth and Consequences

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one of my faves Tim Sidell, @badbanana -Sometimes I just want to give it all up and become a handsome billionaire.

3 years, 10 months ago on 20 of the all-time best Twitter bios

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@skooloflife Seeking active support is the main 'takeaway' I have from this post. If there are any beginner bloggers (year or less) who want to form a loose (for now) support group, like Mark mentions in this post...do get in touch with me.

3 years, 10 months ago on Overcoming blogging's fear factor

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Something that can help beginners is to be part of the conversation on blogs like yours. It may help shake off some of the fear when one plays a 'supporting' vs. a 'leading' role. If you think of it, some comments are more than a tweet but most are just a little less (very little) than a blog post.Infact, some of my blog posts are extended versions of the conversations I have had on blogs like yours.

I have to mention that, Mark, you are one of the very few that go the extra mile with your advice and support, both on your blog as well as in private, for the beginners out there.You are REAL when many others only talk/blog about it.
Thanks :) for being a success at it.

3 years, 10 months ago on Overcoming blogging's fear factor

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love your post and the gold mine of new bloggers I have to read. Gotto now read a post on how to make the time to read all these fine folks blogs :)

3 years, 10 months ago on The five elements of a perfect blog post

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@markwschaefer a blogger like you could tell us what you would 'like to see' . And leave the rest to the "vote" you speak about. May just be that your vision is what inspires another Zuckerberg. If it resonates it may be picked up by the man himself. Or maybe that a spark you light will be picked up by others who will expand on it. Maybe you already lit that spark :).

3 years, 10 months ago on Why Facebook is more important than your house

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@ginidietrich I did mean 'taken' aback in a good way :). I agree with what you say about change as it relates to death. I think that a change in the workplace often means change of routine and more importantly even 'purpose', for most employees. It does take a lot of 'counseling' to compensate. What you are doing is definitely not easy.

3 years, 10 months ago on Terror Management Theory

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Hi Mark,
In my view, as we adopt these platforms in larger numbers, the current prevalent attitude of people will have to change. The concept of 'ownership of privacy' has to change. That change can be driven by users or by external competition. In fact, facebook may have to change to accomodate users before it becomes more expensive for facebook to retain us compared to the cost of having us move en-masse to more accomodating pastures. Maybe we are rewriting the very concepts of private ownership of social information. I think you, Mark, and others like you have an opportunity to think about what these new concepts will shape out to be and thus influence others to consider those changes. This instead of accepting the status quo(or a new method of preserving the status quo), where the power is simply transfered from one entity to another (e.g: google to facebook). I hope to make myself clearer in my next blog post, but just a friendly heads up to you that I will be calling you out on your stand on the 'Klout' issue :).

3 years, 10 months ago on Why Facebook is more important than your house

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the last line should read 'On the flip side, it may not work since there may *NOT* be a 'company culture' anymore.'

3 years, 10 months ago on Terror Management Theory

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Hi Gini,
Great post. I am a bit taken aback at your honesty :). Back to your post...I have been at the receiving end of the illusion of 'death by a thousand cuts' ...that you had to put your company through. Only in my case it was a series of layoffs (about 5 in about 8 years) , wage freeze etc. Terror management in that companies case involved telling us that things are 'on track' after each layoff :).I'm sure it must be challenging to operate the 'company culture' by remote control. Especially if any of the current employees are also survivors. For the past 3 years I have operated a business based on a model of local consultants (part-time) and offshore suppliers. So as such I am dealing with other entrepreneurs, and this makes it easy for us to work on the same wavelength since entrepreneurs think differently. So maybe your employees should be empowered as entrepreneurs...for you to be doing less 'terror management'. On the flip side, it may not work since there may be a 'company culture' anymore.

3 years, 10 months ago on Terror Management Theory

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@MartijnLinssen @markwschaefer You're 'last:may I remind you that you are helping creating the world that will be?'. Is really my take away from all this. Thanks Martijn!

3 years, 11 months ago on Get ready. Social scoring will change your life.

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@JoeFernandez @wabbitoid Can you elaborate? The 16 yr old who has not experienced the product is impacting decisions? And that adds value to who?

3 years, 11 months ago on Get ready. Social scoring will change your life.

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@markwschaefer @ericpratum 'mirroring' the images so that they are flipped is a simple solution (let me know if you need help). Simpler still would be to place Mitch's image first. The resulting image of both of you 'back to back' will work well with the topic.

3 years, 11 months ago on Twitter strategy smack-down with Mitch Joel

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Like you mentioned...I think Mitch is less elitist than he sounds. He does not follow me on twitter but I rember when I read an article by him on the Montreal Gazette and sent him an email, to which I got a prompt and thoughtful response.
I think both of you have your own valid strategies on how you want to deal with the world around you, including social media. As such, they are both valid. However, they may not be interchangeable, only because what your individual personalities need at the current time (your future needs and/or abilities may require you to rethink...being even more 'liberal' in social connections or less).
In any case, we are glad you are the way you are Mark. Thanks.

3 years, 11 months ago on Twitter strategy smack-down with Mitch Joel

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