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@ginidietrich Indeed! Along those lines, my college roommate's dad taught me something that I've found invaluable over the years: The quality is remembered long after the price is forgotten.
1 year, 10 months ago on PR Department: Metrics, Budgets, and Outsourcing
@StickyBranding Thanks, Jeremy. I'll do that. Can I write a guest post for you? (hahaha-- just following the advice!!!)
1 year, 10 months ago on The 3R’s of Prospecting: Relationships, Referrals, Results
Remember the old joke line: "Don't try this at home...this man is a professional." If your clients need a service you aren't skilled at performing, get someone who is. You'll look better to your clients and you won't be stressing out trying to pull off what you can't do well.
On this topic I'll create my own Yogism: For PR people to be more creative, they have to be more creative in their thinking about being creative. Huh? What I mean is that 21st century clients need a lot more services. If you're thinking the same old, 20th century PR services model, that won't be seen as very creative. You need to think (creatively) about other services that you can provide to supply your clients' needs. What's great is that you don't have to (and really shouldn't) do it all yourself. For example, I'm a veteran journalist who just started a media consulting firm. If media training is not one of your skills, why not make a deal with someone like me to train your clients...then offer that to your clients as part of your package of services? Or if you're not well-versed in social media, maybe you find a college student who's a whiz at that and for a small investment, you can give your clients something they need that you never were able to provide before. My point is you don't need to learn new skills or kill yourself doing extra tasks to show clients you can give them what they want. And you'll look...well...very creative!
1 year, 10 months ago on Bah Humbug! New Study Shows PR Industry Lacks Creativity
1 year, 10 months ago on Poor Grammar Sucks: Four Resources for Better Writing
I always felt the gold standard on this topic is "Strictly Speaking" by the late NBC newsman Edwin Newman. I read that as a teenager and have never forgotten his railing against the incorrect use of "hopefully" and that when things don't go your way, you feel bad, not badly!
Jeremy: Good tips. I've just started a new business and I've been following a similar method as you recommend...but I haven't "busted out" yet, so to speak. Any more specific ideas on how to get the ball rolling initially?
@ginidietrich OK, I'm for that, as long as I get invited to all those good parties! Hahaha
1 year, 10 months ago on How to Get Big Things Done
@ginidietrich Thanks so much, Gin. Yeah, the poor socialite STILL hasn't come out with her side of the story. She should hire both you and me!!
Thanks, Gin. I'm trying to get my business off the ground, and it's good to know you started by "laying the foundation" through blogging, etc. Hopefully, my blogging on YOUR blog will be my way of "laying the foundation" for my blog, website and business. I appreciate that.
@rdopping Thanks! 2 answers to your question: 1) I read a marketing book for small businesses that talked about blogging and recommended that you set up a separate blog (unfortunately, that was over the summer and I can't recall the exact reasoning for it). 2) Probably more of a reason, I'm not the most adroit at updating/improving my website. I'm not sure how to do the RSS link. If you have any tips (my website is also a WordPress product), I'd really appreciate it. Thanks.
1 year, 11 months ago on How can blogging help a company earn positive media attention?
@rdopping @wgmccoll Thanks. My recently-minted blog address is www.mediamakersconsulting.wordpress.com. If you (or others who read this) have any tips, I'd appreciate it. Happy Thanksgiving (well, at least the AMERICAN Thanksgiving...we'll celebrate yours next October!)
Christina: I have just launched a new business (media consulting) which many experts have told me is a unique offering in the field (not another energy drink!). But I've tapped dozens of potential clients/connections with limited success. Do you have any thoughts on how to get people to notice this "new product" on the shelf?
1 year, 11 months ago on Do We Need Another Energy Drink?
Ralph: I am a "newbie" blogger and mostly trying to figure out the logistics and proper protocol of it all right now. But I have recognized blogging is a vital method for me to get my message out. I just began a media consulting business and blogging gives others a sample of my thinking-- and thus what I can offer them. My firm's motto is "getting you noticed" and blogging is one way for potential clients to see why I'm worth their money. Plus, I have a news background and I like to write about how current events relate to my new business. So blogging also helps me stay on top of the news as well. All good.
@ginidietrich @kmskala Gini: You hit upon an excellent point about leadership communication. A leader can't be the "boy who cried wolf" if he/she wants the team to trust him/her. A healthcare cost crisis isn't upon the company yet, so it makes sense to wait a bit before declaring there are no options but layoffs. Compare that to the situation at Hostess, where the CEO said flat out everyone would be out of a job unless striking bakers came back to work. That was no idle threat, and we saw what happened. That's hardly the case at Papa John's.
1 year, 11 months ago on Business Leaders Kill Morale; Threaten Jobs Over ObamaCare