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@kaitlynworkman Exactly - and that is never a bad thing! :)
2 years, 4 months ago on Livefyre Q&A with Beth Hayden, Author Pinfluence
@kaitlynworkman @bethhayden LOL - Iiked the wording above where you said "women who THINK they can craft, cook and DIY" - I think that describes me!!
The demographics that have been published recently on Pinterest do say the site's users at about 70% women, at least for now. And their users are between the ages of 25-55, approximately. But I tell companies who are hesitant about using Pinterest because they have a mostly male audience that you never know whose wives, girlfriends, moms and daughters are on Pinterest, too! You can always reach your audience that way! :) And there are more and more men on Pinterest every day as more brands and more guys start to pin cool stuff there.
@kaitlynworkman Hi Kaitlyn! I have a whole chapter in the book about pinning for B2B companies and non-profits, but in general I think it's smart to pin stuff that is educational, informative or interesting for your target audience. Be a good content curator and become known as the go-to expert in your field. Then I think the key is to drive traffic back to your site and get people on your mailing list whenever possible. People rarely buy B2B service on impulse, so follow-up is key!
@ginidietrich And thanks to everyone for their great questions! :)
@ginidietrich And I'll try to check in a little later today and answer any last questions, too! Thanks SO much for inviting me, Gini! This has been so much fun!! :)
@dalicie @ginidietrich oooh, another great idea! Love that.
@ginidietrich Yes, exactly - or if you wanted to pin a whole bunch of wedding dresses, etc.
@lisakalandjian I think it has died down somewhat, but there are still a lot of unresolved issues. I don't know exactly how it is going to shake out for Pinterest.
@creativeoncall @ginidietrich @hecklershangout Cool!
@ginidietrich Some of my clients (like interior designers and wedding planners) are using them collaboratively with their clients. They have a secret board that they share with the client, and then they each pin cool ideas to it. Keeping it away from the public eye makes some clients feel better about sharing anything that want without it getting too weird. It's working really well for the folks I have seen using the secret boards that way.
@meghankrane @belllindsay That would be cool. Like a Pinterest registry.
@meghankrane @belllindsay Totally! And I like the fact that now Pinterest has those super-stealthy "Secret Boards" so I can even build boards with all my gift ideas - and nobody can see them! Hee hee! :)
@belllindsay Whoops, sorry! :)
Have you guys seen any cool Thanksgiving boards?
@Ileane You know, I have thought about that. I've been told I have a good radio voice. :)
@ginidietrich Really fun!
@Ileane @Mike_Stelzner Thanks! I'm glad you liked it! Mike is fun to talk to.
@creativeoncall @ginidietrich Totally! Really cool! And I like that the content sticks around and you can view it later, instead of Tweet Chats that just disappear into the Internet ether!
@meghankrane I think having a couple of guest pinners on your boards is a great idea. Your clients and customers will love it, and it helps you pin new and interesting content. It also helps you get more followers. The only drawback is that (as far as I know) there's no easy way to moderate those guest pinners if they pin something you don't like.
I would come up with a best practices document if you want to invite pinners in to collaborate. Make it clear what your audience likes and doesn't like, and what the rules are (no profanity, or whatever). Make it clear what you like and don't like - including what will get them kicked off the board.
Wow, I just sounded really strict there. I'm usually pretty laid back, but I do think you need to clearly spell out the rules!
@belllindsay Yes, exactly!
@ginidietrich I wanted to tell you how cool the Livefyre system is! It is surprisingly easy to keep up with this conversation! :)
@Ileane @ginidietrich I don't think there are ton of new tools and goodies available for businesses yet, but I think it will grow. I think this is just the start. Like right now, you can verify your website, get a couple of extra widgets, it's slightly easier to use your business name in your account profile, and you get a cool business help section with best practices and case studies. That's about it. But I think Pinterest will roll out more as they grow and figure out how to help brands on their platform.
@sierratierra @ginidietrich Great idea!
@ginidietrich @belllindsay Unfortunately, it's an all-or-nothing deal. You gotta convert the whole account, or nothing at all. But you could start a NEW business account and get access to the new stuff. It's not a lot yet, but I think it will grow. http://business.pinterest.com/
@creativeoncall I think some local businesses have a hard time with it. If your client base is only in one small county in an area that doesn't have a lot of Pinterest users, it might be tough for you.
@sierratierra @ginidietrich Interesting! That didn't last long! Wonder why?
@belllindsay With some, yes - they basically say "How exactly are we going to make time for this??" but I tell them to look at their current social media strategy and ask if it is actually working for them. If they are using another social networking site and not getting any traffic or sales from it, I ask them to consider backing off that tool for a while and trying to put more effort into Pinterest for a short time, just to see what happens. And then test, test, test, of course.
@ginidietrich But to answer your question, no, I don't think FB Collections will kill Pinterest, Pinterest has such loyal (rabid) fans that I don't think they are going anywhere.
@ginidietrich I don't know much about Facebook Collections yet. Fill me in! Are they trying to Pinterest up their platform?
@yvettepistorio They're all really different. I think of Instagram more for sharing my own photos, not as a traffic driving tool. And Facebook has a huge audience and is still driving lots of traffic, but I'm mad at them right now for all of their shenanigans with Pages. I like Pinterest because it's simple, straightforward and direct. Just my two cents.
@dalicie I like to look at my site's Google Analytics stats, mostly, to see how Pinterest is driving traffic and which pins are driving the most traffic to my site. There aren't too many good analytics tools out there for Pinterest because they haven't released their API to third-party developers yet.
And you're very welcome! This is fun! :)
@yvettepistorio I work with a lot of services businesses (therapists, coaches, etc) and the best bet for them is to be the best content curators they can be. I ask them to pull in the best resources, links and ideas for their audience - people will naturally follow them when they do a good job of curating content. Therapist and consultant Tamara Suttle is doing a really good job of doing that on Pinterest - http://pinterest.com/tamaragsuttle/
@belllindsay Pinterest is different because it gives a direct link back to someone's website or blog. That's what makes it such a great marketing tool. And as far as getting visually overloaded, I think the visual trend is only going to get stronger. People really respond to that kind of content.
@creativeoncall Good question. I think people expect to build up a huge following in a short period of time, and that's really difficult to do. It takes patience on Pinterest. My clients are generally pleased, though, because Pinterest starts driving traffic to their websites/blog really quickly!
@belllindsay I love what Whole Foods is doing. And PediaStaff has an incredible community on Pinterest. They are both being really smart. Sony Electronics is trying to tap into the guy market, and I think they're doing a good job, too. If you transfer your personal Pinterest account over into a business account, you can get access to some cool case studies, too. Worth checking out.
I should warn folks that the second link above isn't really a link! :)
@ginidietrich Yes - they told me they were fans of Pinfluence so I thought I might be able to finagle my way in, but nothing so far. Will keep you posted!
@ginidietrich There aren't a lot of good tools out there yet. I understand that Curalate is working on something that's in beta AND they have a lot of corporate clients. They're very close-lipped, but I am trying to get a demo for my clients! http://www.curalate.com/
@dalicie @ginidietrich Photo badges get pinned like crazy, too! People just love them!
While we're waiting for more questions, let me share a cool tip. You can see what people are pinning from your website (this is the Spin Sucks example): http://pinterest.com/source/spinsucks.com/
Just type into your web address bar "www.pinterest.com/SOURCE/[yourwebsitehere.com] - don't forget to drop the www when you put your domain name at the end.
@sierratierra @ginidietrich Agreed! I also tell people to include Pin It buttons on every page and post, if they can! Especially true if you have some sort of online catalog.
@ginidietrich Badges like that are fairly easy to create, too - I like PicMonkey (an online photo editor) for that kind of thing.
@creativeoncall Feel free to jump in with beginner questions, too - I don't mind! :)
@ginidietrich I really love using cool, compelling images in my blog posts in order to get more traffic from Pinterest. I call them "photo badges" - I don't know what their official name is. Here's an example - http://clickitupanotch.com/2010/09/shooting-in-manual-the-basics/ (top of the post). I think badges like that really help with traffic because they get pinned like crazy!
@sierratierra @ginidietrich Yep! Right here in the comments! Fire away! :)
Hi, everyone! Just testing out Livefyre and making sure everything is good to go! Can't wait to chat with you all and answer your questions in just a few minutes! Thanks, @ginidietrich, for inviting me! :)