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@kaitlynworkman Exactly - and that is never a bad thing! :)
1 year ago on Livefyre Q&A with Beth Hayden, Author Pinfluence
@kaitlynworkman @bethhayden LOL - Iiked the wording above where you said "women who THINK they can craft, cook and DIY" - I think that describes me!!
The demographics that have been published recently on Pinterest do say the site's users at about 70% women, at least for now. And their users are between the ages of 25-55, approximately. But I tell companies who are hesitant about using Pinterest because they have a mostly male audience that you never know whose wives, girlfriends, moms and daughters are on Pinterest, too! You can always reach your audience that way! :) And there are more and more men on Pinterest every day as more brands and more guys start to pin cool stuff there.
@kaitlynworkman Hi Kaitlyn! I have a whole chapter in the book about pinning for B2B companies and non-profits, but in general I think it's smart to pin stuff that is educational, informative or interesting for your target audience. Be a good content curator and become known as the go-to expert in your field. Then I think the key is to drive traffic back to your site and get people on your mailing list whenever possible. People rarely buy B2B service on impulse, so follow-up is key!
@ginidietrich And thanks to everyone for their great questions! :)
@ginidietrich And I'll try to check in a little later today and answer any last questions, too! Thanks SO much for inviting me, Gini! This has been so much fun!! :)
@dalicie @ginidietrich oooh, another great idea! Love that.
@ginidietrich Yes, exactly - or if you wanted to pin a whole bunch of wedding dresses, etc.
@lisakalandjian I think it has died down somewhat, but there are still a lot of unresolved issues. I don't know exactly how it is going to shake out for Pinterest.
@creativeoncall @ginidietrich @hecklershangout Cool!
@ginidietrich Some of my clients (like interior designers and wedding planners) are using them collaboratively with their clients. They have a secret board that they share with the client, and then they each pin cool ideas to it. Keeping it away from the public eye makes some clients feel better about sharing anything that want without it getting too weird. It's working really well for the folks I have seen using the secret boards that way.
@meghankrane @belllindsay That would be cool. Like a Pinterest registry.
@meghankrane @belllindsay Totally! And I like the fact that now Pinterest has those super-stealthy "Secret Boards" so I can even build boards with all my gift ideas - and nobody can see them! Hee hee! :)
@belllindsay Whoops, sorry! :)
Have you guys seen any cool Thanksgiving boards?
@Ileane You know, I have thought about that. I've been told I have a good radio voice. :)
@ginidietrich Really fun!
@Ileane @Mike_Stelzner Thanks! I'm glad you liked it! Mike is fun to talk to.
@creativeoncall @ginidietrich Totally! Really cool! And I like that the content sticks around and you can view it later, instead of Tweet Chats that just disappear into the Internet ether!
@meghankrane I think having a couple of guest pinners on your boards is a great idea. Your clients and customers will love it, and it helps you pin new and interesting content. It also helps you get more followers. The only drawback is that (as far as I know) there's no easy way to moderate those guest pinners if they pin something you don't like.
I would come up with a best practices document if you want to invite pinners in to collaborate. Make it clear what your audience likes and doesn't like, and what the rules are (no profanity, or whatever). Make it clear what you like and don't like - including what will get them kicked off the board.
Wow, I just sounded really strict there. I'm usually pretty laid back, but I do think you need to clearly spell out the rules!
@belllindsay Yes, exactly!