North of Boston
Writer, marketer, mom, girl w/big ideas. Helping creative entrepreneurs find their natural marketing groove. (You DO have one!)Tweeting both biz & life. :)
Dino, I could KISS you for this. Thanks. The autoplay video "feature" was making me seriously cranky. Giddy that there's such a simple solution. :)
1 week, 2 days ago on How To Disable Automatic Video Playback on Your Facebook Timeline
Huge congrats, Jayme!
The place looks beautiful and the thought of all those bells and whistles doing their thing in the background makes my marketer's heart go pitter-pat.
I'm also in flux on my site (and feeling guilty over being "dark" on the blog for ... um ... quite a while.).
Fingers crossed, I'll have a new reveal in the not-too-distant future.
Meanwhile - enjoy your new digs. They are lovely - just like you!
3 months, 4 weeks ago on What’s Happening With @Soulati?
Interesting thoughts, Ken.
I worry as well about the incursion of half truths and outright lies that skitter across our screens with blithe disregard for the ways in which they might affect reality.
While, as a writer, I am all for the power of imagination, there is a fine line between creativity and deceit. Unfortunately, the digital world has a way of passing itself off as the Real Thing even when, in truth, it's not even close. People can be easily fooled and then their reactions can change the face of reality.
Much to think about.
5 months, 2 weeks ago on The Fine Line Between Satire and Truth Online
Congrats, Jayme. It's no small feat to pull something off for such a long run. Nicely done & I love the theme. The world needs more happy!
6 months, 2 weeks ago on The Happy Friday Series: Celebrating One Year!
I love this. You have put into words something that I've been struggling with for the past couple of years - how to embrace toe woo without damaging my credibility. I am not sure how this will ultimately show up in my life, but I love, love, love how you've explained this - especially the bit about science catching up with the woo (and with you!). That puts a whole new perspective on things.
Thank you! :)
7 months, 4 weeks ago on Embracing the Woo
Well, if THIS isn't delightful, I don't know what is. :) Thanks so much, @Soulati | Hybrid PR - I remember our first meeting with such fondness. You were so wonderfully generous with your time and support. You inspired me to see the potential of social media in very real world terms.
Thank you for everything you bring to make the Web a smarter, happier, more delightful place. xo
8 months ago on The Happy Friday Series: Suddenly Delightful Jamie
That there is some serious, unfiltered truth.
I can SO relate to the dangers of following the path of least resistance/high accolades ... doing that which comes (comparitively) easily just because we can, even though - in truth - it's sucking the marrow from our soul's bones. Been there. Done that.
It's easy to do things we don't really care about because ... well, because we don't really care about them. If someone told you they hated your cappuccino, it wouldn't have broken your heart. But, if you'd thrown your heart into working for the non-profit and someone bad-mouthed your work there ... totally different story.
Playing the "long game" is the smart strategy, but it's SO much easier to knock off the quick hits. Trouble is, those quick hits pile up and turn into a long game of their own ... one that's heading in the opposite direction of where you want to go. Again: ouch.
Glad to have stumbled across your blog. Love this post & look forward to reading more.
9 months, 3 weeks ago on Never get good at the things you hate doing or you could miss making out with Robert Redford
My thoughts are with you, Sandi. Thanks for sharing yours.
10 months, 1 week ago on On Plans, Winging It, and Flexibility
@Soulati | Hybrid PR :) I'm not loving the stress part, but I'm grateful for the work (and the $$ that accompanies it), and even MORE grateful for what I hope will be a bit of a breather over the next two weeks. THANK GOODNESS!!!
Oh - and I can't focus 100% either. Who can?
12 months ago on 50 Small Business Blogs To Watch: Infusionsoft Infographic
@Soulati | Hybrid PR This has been my busiest summer yet in seven years of running my own business. It's also the first summer that has included a few weeks of NO CAMP for my daughter. The results are actually pretty good. She's at an age (9 1/2) where she can amuse herself (under duress, of course), and I think it's been really good for her to experience some unstructured time for a change.
I'm just wrapping up two big (and whirlwind) projects this week & am keeping my fingers crossed for a lighter work load over the next couple of weeks. Planning a couple days off with my girl and then, the following week (when she's with her dad), a couple days off with my beau. No travel except day trips. Just enjoying days that are work- and agenda-free. Can't wait!
Hope your #MomInSummer has been a success.
Almost back-to-school. Yay!!! :)
Congrats, Jayme! Niiiiice :)
Yeah. I'm like one of Pavlov's dogs ... but with less drool. ;)
1 year ago on Coffitivity: Coffee Shop Noise and Creativity
I ADORE Coffitivity. I've been using it for the past month or so, and I'm completely addicted. I mix it with my Gipsy Kings station on Pandora to replicate the overall sound ambiance of my favorite in-town coffee shop. I swear it actually has become like a "work trigger" - Coffitivity goes on and my mind is like, "Oh, it's time to work. Got it."
When I work in the actual coffee shop, people always ask me how I can get anything done with all the noise. I think that it actually helps to drown out my inner voices (critic, monkey, etc.). Also, I have a nine-year-old daughter who hardly ever keeps quiet at home, so I'm used to the noise.
I'm struggling to meet a project deadline, so I don't have time to respond fully, but I just wanted to thank you, Lori, for writing this. It's SUCH a good question and I will be thinking on it more. Love the way you get right to the heart of it. ;)
1 year ago on Have You Got it All Figured Out?
@Sandi Amorim Ahhhh ... 3AM epiphanies. Those are always fun. My iPhone has been a lifesaver when it comes to capturing those random ideas and saving them for the morrow. :)
1 year, 1 month ago on A Credo for Living Your Best Life
Fabulous, Sandi. Just what I needed to hear. :)
@Lori Oh, yes! The problems DO get more challenging. Hopefully, you get the chance to ramp up your skills and confidence at the same time. Life definitely throws us curve balls (some quite devastating), but we eventually catch up.
And I agree. Sometimes boring is lovely. ;)
1 year, 2 months ago on How Do You Define Success?
Wonderful, Lori. This is one of the best definitions I've heard.
I have experienced this more and more as I get older - a sense of calm and confidence that comes from having been around the block once or twice (or more). ;) I have replaced my fear of the unknown (and biting self-doubts) with the knowledge that I can do (almost) anything ... that I have what it takes, I've proven that over and over.
This definitely feels like success. It's not about money. It's not about fame. It's about feeling comfortable and competent in my own skin and because of my own abilities and sensibilities.
BTW - you have one of the best smiles ever - glee, effervescence, and just the right touch of "fuck you." It's a beautiful thing.
1 year, 2 months ago on For Everyone Bitching About Mike Jeffries of Abercrombie and Fitch
@KenMueller Yes! "Tickled" is a sort of pinkish, purplish color - very bubbly and bouncy. ;)
1 year, 2 months ago on 5 Ways to Have Fun With Your Blog Readers
Well, color me tickled! So glad you liked the idea and ran with it, and I love your take on the topic. I am anything but a purist when it comes to blogging, and I LOVE the idea of making your blog a space for fun and camaraderie. There are about a million cliche metaphors about blogs, but I think my favorite is when people refer to their blog as their "house." When people come to my house, I want them to feel welcome, comfortable jumping into the conversation, and like they are having a good time. I think you do that so well, and I'm happy to be here!
@Sandi Amorim HA! Yes, it surely is!!! :)
1 year, 4 months ago on It’s About Time (to disrupt your beliefs about time)
Time is really all we have, isn't it? It IS about time that we created a healthier relationship with this, the only real currency we have.
And yet, we are so willing to waste the time we have - fritter it away in pursuits that do not bring us joy or fulfillment.
Thanks for the clever reminders. I always love a good, swift kick in the butt from you, Sandi. :)
@jennwhinnem Ain't no need, indeed. :)
Are you a New Englander now, or born & raised? I'm a north-of-Boston girl. If we're this close, we need to get together - BUB or no BUB (but, preferably with). :)
You're right about the suspicious thing being particularly prevalent in this neck of the woods. We're an 'ornery bunch on the whole. ;)
I'm learning more and more that having FUN and spreading FUN is what it's all about. I love to make people laugh or smile. I'll talk to complete strangers just to see if I can get them to grin. It makes their day, and mine, too.
Off and running - SO glad you got here & kept the party going! :) xo
1 year, 4 months ago on The Happy Friday Series: Should Life Be Serious?
@Faryna I agree that happiness is not something to be collected and hoarded, but something to be experienced moment by moment. Perhaps that is why it is so elusive to so many - we have forgotten how to be in the moment and instead live always in the remembering of the past and the anticipation of the future.
Like "balance," which is so fervently pursued by so many, happiness is not a destination, but a way of being.
Thanks for sharing your thoughts.
@KDillabough Love that, Kaarina! Snoopy sure has some moves, and nobody beats that smile. :) Thanks for injecting a little more happiness into my Monday! :)
@barrettrossie Yes. There's a difference between being dedicated to your work and play and approaching life with no sense of humor. I have personally found that passionate commitment to an endeavor often goes hand-in-hand with a huge dose of good humor and wit. It's a nice combination when you can find it! :)
1 year, 5 months ago on The Happy Friday Series: Should Life Be Serious?
@AlaskaChickBlog I couldn't agree more about the reality of the difference we are making. So many people all around the world are stepping back and realizing what's really important. They are deciding to be good to themselves and good to others. There's definitely a shift happening. I wish more of our media would provide equal time to good news.
@jeanniecw I couldn't agree more. Sometimes we lose sight of just what "success" is. What is it if not happiness? Wealth without happiness is not success. Fame without happiness is not success. We should start focusing on the happy part first!
@SteelToad Exactly! :)
Is @KDillabough right? Is it a last name? That was going to be my guess (though I admit, my mind went right into the gutter at first).
1 year, 5 months ago on QOTW 2013: Week 8: I’m as busy as you. Who’s got time to listen to your story?
@rdopping There is more geek in my veins than I sometimes like to admit. ;) Always nice to hang out here at your online "house." Mine has been neglected lately due to client deadlines, but I'm hoping to give it some love for a Thursday post. (fingers crossed!)
1 year, 5 months ago on QOTW 2013: Week 6: If you have all the answers you don’t know the question.
LOVED this one, Ralph!
I'm also a big Douglas Adams fan, though my favorite quote is, "I love deadlines. I love the whooshing noise they make as they go by."
When I first started out in my own business, I was that person who thought she had to have all the answers all the time. It stressed me out no end. There's no way one person can have ALL the answers. Unless, of course, you just go with the Big Question of life, the universe, and everything ... in which case the answer is always 42. ;)
It was such a huge relief to me to switch my approach up from being "girl with answers" to "collaborator with ideas."
I also reduced my anxiety ten fold by owning the fact that I didn't have to be an expert (or even competent, quite honestly) in EVERYthing, but only be ready to tackle those things that a) interest me and b) I have the skills to tackle. Just because I'm in "marketing" doesn't mean I have to know all about Google Analytics or how to navigate the ins and outs of Aweber. Both are excellent tools, but that's not my area of expertise. I play in the land of branding, content ideation and creation, and crafting rave-worthy customer experiences. I respect and value measurement and data, but that ain't where I live.
So - no need to have all the answers, but ALWAYS a big need to ask Good Questions.
And ... when all else fails ... there's always "42."
Hey, Gini! I'm thrilled that you took a trip over to Storyfix and are enjoying Larry's work. The way he breaks things down has been, for me, like a whole box of lightbulbs going off. And I love the way you've translated his ideas to work with your business - very interesting! I'm going to have to play with that for my own business.
RE: your Spin Sucks concept ... I'd love to see you develop that even more into something that, as Larry says, "opens the door to a dramatic question."
I wonder - what is the dramatic question that Spin Sucks poses ... answers ... brings to light? I find it helpful to preface a concept discussion with "what if?" As in "What would happen if?" How does Spin Sucks generate that kind of question? Is it about what happens if people approach PR & marketing with a different focus? Is it about what happens when PR & marketing professionals find and hang onto their true principles? Is it about what happens when PR & marketing professionals have their eyes opened to a new world of possibilities that are couched in a "no spin" context?
What's the question you're asking ... and answering?
1 year, 6 months ago on Three Steps to Create a Compelling Business Story
@ginidietrich I suppose we should be grateful that we have TWO sides to our brains, but it sure can get confusing when you have to blend those two worlds, or - worse - jump back and forth and back and forth and ... well, you get the idea. ;)
One thing that is really helping me to get my head around all the intricacies of the fiction craft is reading a TON of books about the brain science behind it (Lisa Cron's Wired for Story), the inner workings of good fiction writing, story structure (love me some Larry Brooks!), and random bits and pieces from every source I can find. I read a LOT of writing blogs, but also really enjoy the Poets & Writers magazine. Finally finished the Jan issue last night and two articles gave me mini epiphanies. Good stuff!
Of course, eventually you have to stop studying and get down to the actual writing. There's a fine line between beneficial learning and procrastination. I've found, however, that the Type-A side of my brain is MUCH more cooperative if I can give it some structure to hang onto while my free-wheeling creative brain takes the wheel . ;)
1 year, 6 months ago on Lessons Learned from National Novel Writing Month
Gini! How did I miss that you did Nanowrimo? Oh - maybe it's because I was trying to do it myself and fell off the internet for a while. ;)
Congrats on your 50K. I hit that goal (though it was 50K words of CRAP) in 2009, but bailed out in 2012: http://nhwn.wordpress.com/2012/11/29/nanowrimo-fail-i-blame-you-larry-brooks/
I couldn't agree more about writing fiction being so much harder than writing for business. I worry sometimes that all the blogging and copywriting I do is actually a handicap, because - although it keeps my keyboarding muscles limber - it's a completely different mindset and set of tools. What do you think?
@Lori Big :) to you.
"Can't we write for the love of putting words together in a way that makes sense and for nothing else?"
... yes, but doesn't "making sense" translate into "finding meaning?" ;)
I guess how we feel about "meaning" comes down to whether we find it hard work, or an enjoyable unfolding. Though there are plenty of things in my life that take lots of brain power (and sometimes heartache) to explore and understand, I love when the exploration is meandering and without any intended purpose. I love when the learning comes quietly and gently. It doesn't feel like striving. It feels like settling in.
Have you read Karen Maezen Miller? She wrote Zen Momma and also Hand Wash Cold. She might dispute your assumption that washing dishes does not give life meaning ;) , but you might enjoy the mental debate.
1 year, 6 months ago on What Gives Your Life Meaning?
You ask the best questions, the important ones, the ones without easy answers.
I find meaning in growth, in learning, in increasing understanding. I think about it less in terms of "improvement" and more in terms of "expansion" or "deepening."
In the past, I've wondered about the purpose of my own writing, an activity I've pursued consistently in various forms since I was seven years old. Over the years, I've had many answers to that question, but the one that sticks in my head most is "to learn myself."
But, it's not just about me. It's about "learning" the world around me. About "learning" human nature and animal nature and dream nature. It's about evolving out in different directions until - probably many lives from now - I can begin to comprehend what it would be to expand my horizons far enough that they encompass everything.
Whoa. Sorry about that. I'm back now. ;)
But, kidding aside, my purpose - my meaning - comes from exploring everything (experiences, connections, emotions, ideas, stories, and so forth) and growing because of those explorations.
Thanks for asking.
@Soulati | B2B Social Media Marketing I hadn't seen Nancy's post on @Mark Schaefer 's blog, but I read it just now and got a lump in my throat. I am constantly amazed at what people can survive, and - more importantly - how they can grow so beautifully even in the most trying circumstances. I am often moved to tears by the generosity of strangers in this place called the Internet. Wonderful. Thanks for the heads up. I'm glad I didn't miss that one.
1 year, 6 months ago on The Happy Friday Series: Everyone’s Happy!
Jayme, you are the BESTEST!
I would be delighted to write a post and am happy-happy-HAPPY to be in the mix with other like-minded, let's-get-happy people. There can never be too much joy in the world, and yet we so often gravitate towards the opposite. It's like some bad habit we can't kick. Hell! We don't even realize we do it!
Thank you for initiating this.
Oh - and I will definitely join you over on Google+ ... I'm almost there. Just transferring all my "stuff" (docs, calendars, reader) to a new Google ID (my default one was silly). I'll be there soon! :)
XO and HAPPY Friday! (That now takes on a whole new meaning for me!)
You speak of a challenge that is so valuable and rewarding, but - as the most rewarding challenges usually are - also very difficult. I am sorry that you are walking through this one even as you share it with us, but grateful that you are there to be such an amazing and encouraging "guide" ... as you always are.
Opening, accepting, gaining perspective - those are the things of which wisdom is made. Wrap them all up in love, and - wow! :) XO
1 year, 6 months ago on The Three Steps Ahead Game
@Soulati | B2B Social Media Marketing @jennwhinnem @jonbuscall Thanks, Jayme! And - Jon/Jenn - queuing up Jenn's episode for later listening - though (like you, Jenn) I'll probably have to wait until after the holiday. Deadlines abound and then we have this here holiday thing. ;) Hugs to all!
1 year, 7 months ago on Social Media 2012 Woman Of The Year–Jenn Whinnem
@yourgreatlifetv SO true. The risk, if we don't take care of ourselves, is that we become bitter and stingy with our time and gifts. I've been there and done that. It's not fun. Much better to keep some of your TLC for yourself so that you can remain fully energized and positive. :)
1 year, 7 months ago on A Gift For Your Heart
Thanks for the reminder, my friend. SUCH a crazy time with family and holiday preparations and end-of-year work deadlines. It's so easy to put our own wellbeing aside ... and then we get sick and miss all the fun. Boo - hiss! Will be trying to slow down a little today ... even if, like you said, only for a half hour. It makes all the difference in the world! :)
@Soulati | B2B Social Media Marketing Good luck, lady - kick some ass!!!
1 year, 8 months ago on When A Black Cloud Hits Your Business Psyche
Sorry to hear you're in the doldrums.
My favorite "cure" for the blues (after I've eaten something chocolate, had a nap, and watched some mindless TV ... and sometimes had a good cry) is to MAKE SOMETHING.
It starts out sounding like work, but there's something so affirming about creating something. It re-grounds me somehow. Even if it's as simple as taking a few minutes to create a couple new images for Instagram or bake a loaf of banana bread ... making something always makes me feel better.
But the chocolate/nap/TV/cry help, too.
It's the holidays. Things are bound to get crazy. Don't beat yourself up for being down. Do what makes you feel better and roll with it, baby!
@Soulati | B2B Social Media Marketing I am, sweetie. I'm not in it as consistently as I ought to be, but I am there. :)
1 year, 8 months ago on How Zemanta Pushes Blogger Link Love
@zemanta AWESOME! Thanks! :)
Looks very cool. Thanks for the heads up.
I wonder - is there a way to include some of your own related content in the "related posts" selections?
It would be cool to have, for instance, 3 outbound links and then one internal one.
Glad to know about this tool! :)
Thanks, Bernardo. The plumber made great progress on the boiler today, so heat will be coming in the next few days. In the meantime, we're enjoying the cozy fire and sleeping all together in one, big bed!
1 year, 8 months ago on How to Be Abundance