B2B copywriter with a sales background. I help companies connect with their audiences more efficiently and with a better cost/result ratio.
And it takes particular perseverance to keep the thing going despite nothing happening. Shouting in the wind. But there's always someone, somewhere, maybe... Plus, of course, the search engines.
1 year, 2 months ago on Are Only The Biggest Bloggers Worthy?
Okay, but you also have to consider the "level of interruption" -- and whether it gets you where you want: http://www.chrisbrogan.com/communication-tools-and-levels-of-interruption/
1 year, 3 months ago on Ring! Your Best Web Marketing Tool is Calling
A bit OT, maybe, but I recently ran into a website where an online marketing expert declared she had a "B.S. degree" in something-or-other. I'm glad the universities give such contemporary degrees...
2 years, 1 month ago on The Great Twitter Unfollow of 2011 - Leaked Email
The most bizarre thing is that you earn 'perks' with a higher Klout score. Rewarding idleness = time to hang out on social sites all day?
2 years, 1 month ago on Business Smacks Down Klout
I can understand why many people doubt Google+'s chances, but at least there's one good thing about Circles. If your friends are in different countries and speak different languages, the opportunity to group them is certainly a trump over Facebooks single-stream approach. (I recently blogged about this at http://bit.ly/qkPEun - hope you don't mind the link.)
There's also this: Although "everybody is on Facebook", the same everybody are already using Google. If they can provide a seamless integration between their tools, I think Google+ might develop into something interesting.
It's also true that both Facebook and Google would benefit enormously if they could find a way to cooperate.
2 years, 5 months ago on The Two Elephants in the Room: Google+ and Facebook
I'm exactly in the same situation with Facebook for B2B. I've been trying to read on the subject, but for now it looks more like yet another platform needing constant attention. No use spreading yourself too thin, and automatic cross-posting between different services will just annoy readers (same face, same message everywhere). This would entail a third/fourth/fifth "set" of content, and at least for me, it's quite enough to keep my existing places fresh.
2 years, 6 months ago on It's All A Numbers Game, At First
The trawling strategy on Twitter and Facebook is good initially. In fact, when you're advancing, it sort of self-regulates itself -- those in the 'community' that are not interested in your topics will quit following you and those who are will stay. Also, to get any benefit from retweets, you need a certain size audience for critical mass.
On LinkedIn, I like to be more careful. I know there are people there who frantically connect with anyone, but given LI's professional bias, I, at least, want to maintain some kind of relevance among my connections. I know, the counter-argument is that you can never know when someone will need your services or refer you to someone who does... Because in the end, we're all here on social media to benefit some, aren't we?
I hope you will allow two contributions.
My first one is mnmlist by Leo Babauta at http://mnmlist.com/ — how to unclutter your life and work. Besides the idea, I love the unpretentious design.
Closer to my everyday work is John Sonnhalter's blog Tradesmen Insights at http://tradesmeninsights.com/ — John writes about issues that industrial buyers face every day.
3 years ago on Crowd-sourcing your blog reader
I've been worried about the same thing for some time. The social influence score is always skewed—it only works in environments with relatively large numbers of participants. If you're a nobody from nowhere, you won't be able to increase your score much, however "ideally" you behave.
3 years ago on Get ready. Social scoring will change your life.
jennalanger markwschaefer ericpratum RMalayeri Jenna, can you give me an address for contacting you about Livefyre technicalities? I wouldn't want Mark's discussion turning into a tech stream.
3 years ago on New jam-packed blogging eBook available
markwschaefer OK, duly noted. Just downloaded it. Thanks!
ginidietrich Sally_G jennalanger All right, let's test this! Thanks, Gini, for pointing it out. I didn't know how Livefyre works.
@Sally — You beat me to it! And I can vouch for the e-book - downloaded it some time ago from MLT Creative. It's good stuff.
@Mark — The new look does wonders. Looks really good.