If this looks like hard work...well, that's because it is.
Great, great post. Thanks for the kick in the pants...
Am so glad you said this. It sucks out there, and the A-Listers are the worst - and many of them don't know (or don't care).
I for one welcome our new Area 224 overlords.
I'm in exactly NO brackets...i.e., I received nothing from LinkedIn. Nothing.
I'm rather meh about the whole thing, anyway; but you're right that they didn't do much for that other 90%.
Don't know - been on the fence for a long time here.
I think there's a chance that being overly interested in personal branding leads to more than a touch of arrogance. It's like we're building an army of "me first" people, and then everyone talks in the bubble about themselves. It's scary - but, in the interest of "personal branding," it's easy to default to that.
Here's another thought: people, by themselves, don't scale. Once you get to the point where all you do is "build your personal brand," now what? Everything's attached to you? Then where do you go?
FINALLY, then I'll be quiet - there are a good chunk of personal brands where the outside presence doesn't match the inside reality. Anytime someone says they've built a "million dollar business" around themselves...I run the other direction.
Can you explain the Final Four connection? Seemed odd if you don't know the background on Ms. Springer, which I don't.
I'll pile on with congratulations. Congratulations! Will there be cake?
Advice: ask the "end game" question.
Did this FIVE YEARS ago with a potential business partner - a company that my company was talking to. End game for this chap? Sell his business.
I see, so how will social media impact your ability to sell your business? In his case...not at all. Next topic, please.
Good post.
I have a seven-year-old son. My wife and I have agreed to keep him out of Boy Scouts from here on.
The plan is to find other activities, and explain to him that the discrimination that BSA is guilty of would be just like if our church told so-and-so they couldn't come because they have two moms.
Done and done.
Organizing??? ARRRRGH!
Seriously, though, great tips. And also keep this in mind with foodstuffs: if you've got something that has an expiration date ages into the future, and you've had it awhile, then...food pantry it is. (We have a couscous something-or-other that expires in 2014. We've had it since 2009. Maybe it's time to just let go.)
I stopped paying attention to traffic numbers LONG ago. It gets really annoying, self-defeating, and can drive a person crazy.
For the very reasons you talk about, I tend to focus on quality, not quantity, and would rather build 5 really solid relationships than have 500 visitors and meet no one.
Plus, I'm starting to use the "want to have a beer with" metric as the only one that matters. Am I the person someone wants to have a beer with? And, this site I'm visiting, do I want to have a beer with the writer?
NO? Carry on...
@clcooper That's hilarious...and a little scary.
I do know of an Illinois Bison producer - somewhere between Naperville and Peoria. Ish. Passed it on a back road one day. Also, the Cubs have an official Bison sponsor - which is somewhere in Colorado.
@clcooper Portable Hard Drive? No clue. Alex Trebek...well, there are these clever commercials out now where Trebek, Wheat Thins in hand, annoys people at a party by knowing all the answers. (I love him so; but he does seem to know ALL the answers.)
If you've got Whole Foods near you, you can normally get bison for about the same price as grass-fed beef. Last time I bought it, I did ask if they carry ostrich, too - but they don't. That's getting tougher to find.
Thanks for the comment!
New York? Wowzers, dude! Go get em!
This Wally (or Wall-E) loved that article. Inspirational. Thank you.
I call this "Muse Syndrome." After the band, Muse, whose radio ads say "they've been called the greatest live band in the world."
By whom? That's subjective, and so is influence. Muse may rock the mic, or you may be bored out of your mind at their concert. Klout may tell you that George Takei's score is in the 70s; then the guy shares one meme on Facebook and you see it everywhere.
Slippery slope.
I have to comment because this is so damned awesome.
While you're talking modern warfare and social media - consider Afghanistan. A war with no point, being fought on several fronts, dragging on forever, with no end in sight. Conversely, how bout the precise Israeli Army maneuvers.
Wow...the parallels between warfare and social media - really interesting. Great, thought-provoking stuff.
Let this be the first blog post I click through and comment on today...Cheers, mate! Great stuff.
Great, great post @Mandy Boyle ...and it takes gumption to admit that you made a mistake and are willing to learn from it.
Ten bucks, ten THOUSAND bucks - here's to learning from it, taking control, and moving onward and upward!
I *like* this, but I fall short of saying I *love* this article. I think it stems from the use of the letters "R-O-I".
There's not an "investment" that's quantified here - you're coming up with metrics, you're quantifying your performance against KPIs, and you seem to have a very firm grasp of what that does for you and your organization. So I applaud you there.
But...there's not an investment here. Not time or money - neither is quantified. Therefore, I'd say it's not ROI. It's possible that those numbers do exist at your organization and they're not for public consumption.
In any event, I do like the article.