PR Pro, pro musician, bike racer, Graeter's ice cream fan, opinionated ________.
I got to 75.
1 week, 5 days ago on The 82 Things I Love
@ginidietrich @rustyspeidel I guess my question is why the love affair with that format? It's an obvious red-flag that screams self-promotion. Write the same content using a post!! Discuss / rebut.
1 month, 3 weeks ago on News Releases: Five Ways to Avoid Google Penalties
If it looks like you're trying too hard, you probably are.
How does Google know it's a news release and not some other content?
This might annoy you, but here goes...I guess part of me thinks you should stop caring and just do what you want! I promise you'll get the respect you deserve--self-respect, which translates into external respect. I think Marissa Mayer doing Vogue is awesome, not because it enhances her hotness, but because she felt like it! She doesn't ask men's (or anyone's) permission, she just acts. She runs YAHOO!! She's bad to the bone. She gets it done on her terms. Love that.
Men have traditionally had the power because they were initially physically stronger in a world that demanded it. Now that the playing field has been digitally leveled, the time to seize the future is now. Take what you want. Achieve what you want. Own it! I for one will not only get out of your way, I'll help any way I can. There is nothing more attractive to me than a strong, confident, powerful woman who is self-assured, self-aware, accomplished in her chosen path, courageous enough to be herself, and not offended by her own feminine beauty, whether that lies within or without.
3 months, 2 weeks ago on The Double Standard in Women’s Equality is Alive and Well
@Howie Goldfarb @briancrouch @Paul M Bowers @ginidietrich One diff is that I think men don't have a problem with being treated as sex symbols. Discuss.
We keep arguing that content marketing is the new advertising, with relevance, usefulness and utility primary drivers of success, even with search engines. So why should we not get paid for creating said content? Papers got paid for wrapping good reporting in advertising. So did TV stations. I think there should be some disclosure, perhaps, but what's the ethical dilemma? Why is a blog different than CNN or the NY Times if it's garnering readers? In fact, one could argue that blogs ARE the new CNN for some topics.
It's the same with music. New tools have come along to completely undermine the financial model for original music, much of which takes many years and many dollars to produce. If artists have been driven to bypass labels through poor investment support, distribution channels or financial models, why should they not find other ways to get paid?
4 months, 1 week ago on Blogging for Pay: Should Brands Pay for Mentions?
I think the first firm to understand how to cut through the clutter of all these digital options will be very successful. There are so many outlets now and so may ways to be heard that access seems to have zero value. We struggle to gain any momentum, any concentrated impact for our message because there are so many outlets of varying quality.
I know Gini is a big advocate for excellent content, which I agree can be useful. But the real power now can come from someone who understands how to re-consolidate impact. The media brands are losing it. Software companies are ascending. Individual voices are becoming brands. Formerly respected brands are dissipating in the morass of low credibility and opportunistic behavior. Where's the trust that used to define the industry? Find a way to restore that and you've got something.
An example: we all loved to hate the record labels, but they knew talent, knew how to find, nurture, and yes exploit it, and knew how to create global impact. Without them, the music industry is languishing in watered-down ubiquity and mediocrity. I miss their vision, even though their royalty structures sucked. They have got to get on the digital train and soon.
Find your vision. Nurture it. Consolidate it like a laser.
4 months, 2 weeks ago on What’s the Future of PR?
How Your Business Cam Harness the Power of Transparency
5 months, 4 weeks ago on Vote for the Spin Sucks Subtitle
@blfarris I agree. If that person doesn't exist, create them through a good job description, someone you want to work with every day, a timeline for development, and support to get there in stages.
6 months, 1 week ago on The PR Firm of the Future
It ought to be based on percentage of engagement. What percentage of those 2MM followers did something with that content? If we did that, they'd be toast.
6 months, 3 weeks ago on The Best of the Least Engaged Brands on Twitter
The internet has made it possible for anyone to "be in PR." Sadly, many are now "in PR" who have no business there.
What's hard for me is that I CANNOT find a bra that really is very comfortable. It's a real pain and has been affecting my work.
6 months, 3 weeks ago on The PR Industry Does Need Better PR
@Howie Goldfarb @ginidietrich @Danny Brown @bdorman264 SO true. It's money or life. Sure, you can retire at 50 with everything, but you haven't lived enough to always appreciate that. Unless you're really lucky to be able to earn that $$ doing something you truly love.
7 months ago on The Success Trap and Regrets of the Dying
@RobBiesenbach None of that $$ comes for free. You give up a lot.
I'm also not a fan of age-based goals. "I'm not who I thought I'd be at 30!" No one ever is. Sadly, most of the folks I know that pushed themselves that way are humorless, driven and...boring.
Number one gets me all the time. When we live according to what others expect, we can never be happy. We must follow our path. The challenge can often be in un-doing the shackles that come with figuring this out later rather than sooner.
I just started commuting to a job because I needed a change for ME. I needed to re-focus my career path towards what made me feel good about work so I could return to my own expectation of excellence. I just wasn't finding it where I was, and I know myself well enough to realize I am NOT a founder that will build his own business. The results? Less stress, Better sleep. A sense of purpose and accomplishment every day. Steady paycheck. Not massive but steady.
I have had to give up a few things that I am going to have to get back, like my cycling and musical communities, but one thing at a time.
I think some people are just competitive. They need to win at something, and that dominates their lives. Whether it's work, or sports, or family, they can never be satisfied. My suggestion is put all that energy towards finding some peace at the end of each day.
BTW, a 15-hour day is too long, unless work is what drives you. But don't act like it's not if you're working that much. ;)
This assumes you are driving all traffic to the digital platforms that start the funnel, yes? So all the social platforms you use are driving to web-hosted content that's all part of that "pretty robust content marketing program?"
7 months ago on How to Measure PR: Use These Tools
Rock scientist by day, man at night.
7 months, 2 weeks ago on Gin and Topics: Ryan Lochte is So Cute and Ellen has Competition
What about creating a short release that links back to the bigger story on your company site?
9 months, 1 week ago on Do News Releases Have SEO Value When Distributed Via a Wire?
@RebeccaTodd @MackCollier Jealousy. Haters. Etc.
9 months, 2 weeks ago on Why Amanda Palmer is a Better Marketer than Your Brand