PR Pro, pro musician, bike racer, Graeter's ice cream fan, opinionated ________.
It ought to be based on percentage of engagement. What percentage of those 2MM followers did something with that content? If we did that, they'd be toast.
1 week, 1 day ago on The Best of the Least Engaged Brands on Twitter
The internet has made it possible for anyone to "be in PR." Sadly, many are now "in PR" who have no business there.
What's hard for me is that I CANNOT find a bra that really is very comfortable. It's a real pain and has been affecting my work.
1 week, 1 day ago on The PR Industry Does Need Better PR
@Howie Goldfarb @ginidietrich @Danny Brown @bdorman264 SO true. It's money or life. Sure, you can retire at 50 with everything, but you haven't lived enough to always appreciate that. Unless you're really lucky to be able to earn that $$ doing something you truly love.
2 weeks, 1 day ago on The Success Trap and Regrets of the Dying
@RobBiesenbach None of that $$ comes for free. You give up a lot.
I'm also not a fan of age-based goals. "I'm not who I thought I'd be at 30!" No one ever is. Sadly, most of the folks I know that pushed themselves that way are humorless, driven and...boring.
Number one gets me all the time. When we live according to what others expect, we can never be happy. We must follow our path. The challenge can often be in un-doing the shackles that come with figuring this out later rather than sooner.
I just started commuting to a job because I needed a change for ME. I needed to re-focus my career path towards what made me feel good about work so I could return to my own expectation of excellence. I just wasn't finding it where I was, and I know myself well enough to realize I am NOT a founder that will build his own business. The results? Less stress, Better sleep. A sense of purpose and accomplishment every day. Steady paycheck. Not massive but steady.
I have had to give up a few things that I am going to have to get back, like my cycling and musical communities, but one thing at a time.
I think some people are just competitive. They need to win at something, and that dominates their lives. Whether it's work, or sports, or family, they can never be satisfied. My suggestion is put all that energy towards finding some peace at the end of each day.
BTW, a 15-hour day is too long, unless work is what drives you. But don't act like it's not if you're working that much. ;)
This assumes you are driving all traffic to the digital platforms that start the funnel, yes? So all the social platforms you use are driving to web-hosted content that's all part of that "pretty robust content marketing program?"
2 weeks, 3 days ago on How to Measure PR: Use These Tools
Rock scientist by day, man at night.
3 weeks, 6 days ago on Gin and Topics: Ryan Lochte is So Cute and Ellen has Competition
What about creating a short release that links back to the bigger story on your company site?
2 months, 2 weeks ago on Do News Releases Have SEO Value When Distributed Via a Wire?
@RebeccaTodd @MackCollier Jealousy. Haters. Etc.
3 months ago on Why Amanda Palmer is a Better Marketer than Your Brand
So...what are we saying? Men aren't offended by objectification and women are, or they aren't offended because they have many other options for validation, or what? I think men love to be worshipped. But I don't think we'd appreciate it if it was all there was. Wow, I just answered my own question!
@lizreusswig @RebeccaTodd @belllindsay @jolynndeal
3 months ago on Women’s Equality: It Starts with Us or it Stays an Illusion
These are easy things to get excited about if you have access to terabytes of marketing data. "Big Data" is a very confusing moniker if you're not Ford or Kingsford. How can smaller business owners tap into this very important, but otherwise inaccessible data stream? Or is it that they must simply work with smaller data sets?
3 months, 2 weeks ago on Big Data: Why PR Pros Need to Harness its Power
It's the same as it ever was, just different distribution methods. Audience and clout come at a cost. Ask any musician who gets accused of "selling out" as soon as they get a popular hit.
5 months ago on What’s Next for Media Democratization?
@ginidietrich What would you change?
No one says we have to sell out to the big boys. But we always do, don't we? For example, what if you all figure it out and AOL comes by with $40 million because their Patch model isn't as good? Will you say no thanks? It's one thing, as Ken says, to include the readers and viewers in the process. But that only goes so far if they don't control the revenue stream.
Aggregation means reach and influence, which can change things. That's the allure--the ability to make a difference. But that takes cash, and cash usually comes with a price. It is a rare media empire that pushes an inclusive, democratic agenda or that looks out for the best interests of its readers/viewers when it's the shareholders that control the money.
OK, optimists! Talk me down!
@ShepHyken I was surprised too. Especially since that integration clearly exists. Same to you!
5 months ago on Another Stellar Example of Great Customer Service
Twitter is just harder an harder to get much out of these days. I agree that the conversations on FB are far better. Business info worth reading is still more plentiful and less filtered on Twitter, but LinkedIn is starting to catch up. All of a sudden, the cryptic nature of Twitter is getting annoying! Who would thunk it?
5 months ago on Reflections on Change: Why I Left Twitter for Facebook
I have found that what works with the C-Suite is a sense of context--helping them see how their business can change the world or an industry for the better. That means reading about their industry and knowing how their unique value can be extracted and communicated.
I appreciate the need to measure everything, but sometimes the need to do it can undermine the "softer" aspects of what we do--providing a compelling story. Peppering a good one full of SEO keywords really messes with the rhythm, you know? ;)
These days it's hard to "market" anything. You have to inspire action through transparency, quality work / products, good value, and yes, evangelism. Those are hard to measure, certainly hard to digitally associate to sales or revenue. And yet they are often the difference.
5 months, 1 week ago on The True Art of PR is Combining Creativity with Results
I think you can be likable without caring whether you are. That's the diff. Men, believe it or not, have the ability to care, be empathetic, see the other side, be encouraging, empower others to succeed--without caring whether we are liked. If you act as you want to be treated, it will pan out. I think men do care about their relationships--we don't hang out or work well (for long) with guys we find annoying. But we also don't overthink it. So don't overthink it! Go out there, kick some tail, don't apologize, and stay you. I would argue that a strong, independent, confident woman is one of the best things going. Just ignore the catty stuff and stick to it. Seems like other women are your worst enemies...
5 months, 2 weeks ago on Likable vs. Successful: The Issue Women Leaders Face