PR Pro, pro musician, bike racer, Graeter's ice cream fan, opinionated ________.
@JRHalloran They felt more like characters making the most of their circumstances than true, calculating villians. Discuss.
10 months, 2 weeks ago on Fourteen Greatest Villains in Literature
Umbridge and Olaf were two great ones also. I could also add Humbert Humbert from Lolita--the vile, artificially empathetic scumbag who preyed on that young girl Delores, destroying her innocence one small bit at a time. Eeewwww.
I got to 75.
11 months, 1 week ago on The 82 Things I Love
@ginidietrich @rustyspeidel I guess my question is why the love affair with that format? It's an obvious red-flag that screams self-promotion. Write the same content using a post!! Discuss / rebut.
1 year ago on News Releases: Five Ways to Avoid Google Penalties
If it looks like you're trying too hard, you probably are.
How does Google know it's a news release and not some other content?
This might annoy you, but here goes...I guess part of me thinks you should stop caring and just do what you want! I promise you'll get the respect you deserve--self-respect, which translates into external respect. I think Marissa Mayer doing Vogue is awesome, not because it enhances her hotness, but because she felt like it! She doesn't ask men's (or anyone's) permission, she just acts. She runs YAHOO!! She's bad to the bone. She gets it done on her terms. Love that.
Men have traditionally had the power because they were initially physically stronger in a world that demanded it. Now that the playing field has been digitally leveled, the time to seize the future is now. Take what you want. Achieve what you want. Own it! I for one will not only get out of your way, I'll help any way I can. There is nothing more attractive to me than a strong, confident, powerful woman who is self-assured, self-aware, accomplished in her chosen path, courageous enough to be herself, and not offended by her own feminine beauty, whether that lies within or without.
1 year, 2 months ago on The Double Standard in Women’s Equality is Alive and Well
@Howie Goldfarb @briancrouch @Paul M Bowers @ginidietrich One diff is that I think men don't have a problem with being treated as sex symbols. Discuss.
We keep arguing that content marketing is the new advertising, with relevance, usefulness and utility primary drivers of success, even with search engines. So why should we not get paid for creating said content? Papers got paid for wrapping good reporting in advertising. So did TV stations. I think there should be some disclosure, perhaps, but what's the ethical dilemma? Why is a blog different than CNN or the NY Times if it's garnering readers? In fact, one could argue that blogs ARE the new CNN for some topics.
It's the same with music. New tools have come along to completely undermine the financial model for original music, much of which takes many years and many dollars to produce. If artists have been driven to bypass labels through poor investment support, distribution channels or financial models, why should they not find other ways to get paid?
1 year, 3 months ago on Blogging for Pay: Should Brands Pay for Mentions?
I think the first firm to understand how to cut through the clutter of all these digital options will be very successful. There are so many outlets now and so may ways to be heard that access seems to have zero value. We struggle to gain any momentum, any concentrated impact for our message because there are so many outlets of varying quality.
I know Gini is a big advocate for excellent content, which I agree can be useful. But the real power now can come from someone who understands how to re-consolidate impact. The media brands are losing it. Software companies are ascending. Individual voices are becoming brands. Formerly respected brands are dissipating in the morass of low credibility and opportunistic behavior. Where's the trust that used to define the industry? Find a way to restore that and you've got something.
An example: we all loved to hate the record labels, but they knew talent, knew how to find, nurture, and yes exploit it, and knew how to create global impact. Without them, the music industry is languishing in watered-down ubiquity and mediocrity. I miss their vision, even though their royalty structures sucked. They have got to get on the digital train and soon.
Find your vision. Nurture it. Consolidate it like a laser.
1 year, 3 months ago on What’s the Future of PR?
How Your Business Cam Harness the Power of Transparency
1 year, 4 months ago on Vote for the Spin Sucks Subtitle
@blfarris I agree. If that person doesn't exist, create them through a good job description, someone you want to work with every day, a timeline for development, and support to get there in stages.
1 year, 5 months ago on The PR Firm of the Future
It ought to be based on percentage of engagement. What percentage of those 2MM followers did something with that content? If we did that, they'd be toast.
1 year, 5 months ago on The Best of the Least Engaged Brands on Twitter
The internet has made it possible for anyone to "be in PR." Sadly, many are now "in PR" who have no business there.
What's hard for me is that I CANNOT find a bra that really is very comfortable. It's a real pain and has been affecting my work.
1 year, 5 months ago on The PR Industry Does Need Better PR
@Howie Goldfarb @ginidietrich @Danny Brown @bdorman264 SO true. It's money or life. Sure, you can retire at 50 with everything, but you haven't lived enough to always appreciate that. Unless you're really lucky to be able to earn that $$ doing something you truly love.
1 year, 5 months ago on The Success Trap and Regrets of the Dying
@RobBiesenbach None of that $$ comes for free. You give up a lot.
I'm also not a fan of age-based goals. "I'm not who I thought I'd be at 30!" No one ever is. Sadly, most of the folks I know that pushed themselves that way are humorless, driven and...boring.
Number one gets me all the time. When we live according to what others expect, we can never be happy. We must follow our path. The challenge can often be in un-doing the shackles that come with figuring this out later rather than sooner.
I just started commuting to a job because I needed a change for ME. I needed to re-focus my career path towards what made me feel good about work so I could return to my own expectation of excellence. I just wasn't finding it where I was, and I know myself well enough to realize I am NOT a founder that will build his own business. The results? Less stress, Better sleep. A sense of purpose and accomplishment every day. Steady paycheck. Not massive but steady.
I have had to give up a few things that I am going to have to get back, like my cycling and musical communities, but one thing at a time.
I think some people are just competitive. They need to win at something, and that dominates their lives. Whether it's work, or sports, or family, they can never be satisfied. My suggestion is put all that energy towards finding some peace at the end of each day.
BTW, a 15-hour day is too long, unless work is what drives you. But don't act like it's not if you're working that much. ;)
This assumes you are driving all traffic to the digital platforms that start the funnel, yes? So all the social platforms you use are driving to web-hosted content that's all part of that "pretty robust content marketing program?"
1 year, 5 months ago on How to Measure PR: Use These Tools
Rock scientist by day, man at night.
1 year, 6 months ago on Gin and Topics: Ryan Lochte is So Cute and Ellen has Competition
What about creating a short release that links back to the bigger story on your company site?
1 year, 8 months ago on Do News Releases Have SEO Value When Distributed Via a Wire?
@RebeccaTodd @MackCollier Jealousy. Haters. Etc.
1 year, 8 months ago on Why Amanda Palmer is a Better Marketer than Your Brand
So...what are we saying? Men aren't offended by objectification and women are, or they aren't offended because they have many other options for validation, or what? I think men love to be worshipped. But I don't think we'd appreciate it if it was all there was. Wow, I just answered my own question!
@lizreusswig @RebeccaTodd @belllindsay @jolynndeal
1 year, 8 months ago on Women’s Equality: It Starts with Us or it Stays an Illusion
These are easy things to get excited about if you have access to terabytes of marketing data. "Big Data" is a very confusing moniker if you're not Ford or Kingsford. How can smaller business owners tap into this very important, but otherwise inaccessible data stream? Or is it that they must simply work with smaller data sets?
1 year, 8 months ago on Big Data: Why PR Pros Need to Harness its Power
It's the same as it ever was, just different distribution methods. Audience and clout come at a cost. Ask any musician who gets accused of "selling out" as soon as they get a popular hit.
1 year, 10 months ago on What’s Next for Media Democratization?
@ginidietrich What would you change?
No one says we have to sell out to the big boys. But we always do, don't we? For example, what if you all figure it out and AOL comes by with $40 million because their Patch model isn't as good? Will you say no thanks? It's one thing, as Ken says, to include the readers and viewers in the process. But that only goes so far if they don't control the revenue stream.
Aggregation means reach and influence, which can change things. That's the allure--the ability to make a difference. But that takes cash, and cash usually comes with a price. It is a rare media empire that pushes an inclusive, democratic agenda or that looks out for the best interests of its readers/viewers when it's the shareholders that control the money.
OK, optimists! Talk me down!
@ShepHyken I was surprised too. Especially since that integration clearly exists. Same to you!
1 year, 10 months ago on Another Stellar Example of Great Customer Service
Twitter is just harder an harder to get much out of these days. I agree that the conversations on FB are far better. Business info worth reading is still more plentiful and less filtered on Twitter, but LinkedIn is starting to catch up. All of a sudden, the cryptic nature of Twitter is getting annoying! Who would thunk it?
1 year, 10 months ago on Reflections on Change: Why I Left Twitter for Facebook
I have found that what works with the C-Suite is a sense of context--helping them see how their business can change the world or an industry for the better. That means reading about their industry and knowing how their unique value can be extracted and communicated.
I appreciate the need to measure everything, but sometimes the need to do it can undermine the "softer" aspects of what we do--providing a compelling story. Peppering a good one full of SEO keywords really messes with the rhythm, you know? ;)
These days it's hard to "market" anything. You have to inspire action through transparency, quality work / products, good value, and yes, evangelism. Those are hard to measure, certainly hard to digitally associate to sales or revenue. And yet they are often the difference.
1 year, 10 months ago on The True Art of PR is Combining Creativity with Results
I think you can be likable without caring whether you are. That's the diff. Men, believe it or not, have the ability to care, be empathetic, see the other side, be encouraging, empower others to succeed--without caring whether we are liked. If you act as you want to be treated, it will pan out. I think men do care about their relationships--we don't hang out or work well (for long) with guys we find annoying. But we also don't overthink it. So don't overthink it! Go out there, kick some tail, don't apologize, and stay you. I would argue that a strong, independent, confident woman is one of the best things going. Just ignore the catty stuff and stick to it. Seems like other women are your worst enemies...
1 year, 10 months ago on Likable vs. Successful: The Issue Women Leaders Face
I just went into a client who shared the same mindset and basically mapped out for the C-suite EXACTLY what they should do for marketing net year. They pushed back, I defended, and they were thrilled.
We have to take control through the power of our ideas, organization, professionalism and persuasive skills. These guys NEED guidance. Over-deliver first and ask forgiveness later. We get in trouble when we wait for permission to add value at the executive level. Believe me, if they don't want your advice, they'll tell you. But they'll never tell you when they do. For that, you must simply act in their best interests.
1 year, 11 months ago on Bah Humbug! New Study Shows PR Industry Lacks Creativity
I'd love a B2B example.
1 year, 11 months ago on Curating Content and Community
Amen, amen, amen.
1 year, 11 months ago on Your Best Marketing is Solid Product Development
@RebeccaTodd @belllindsay @rdopping you're BAAD!
1 year, 11 months ago on Employer Ensures Employees Aren’t Happy by Leading with Fear
@John Herrmann It's just really disappointing because their instincts are correct on the content they produce. I'm even happy to buy some stuff now and then. But this is too much to soon.
2 years ago on Don't Make This Critical Content Marketing Mistake
@ginidietrich @RebeccaTodd I know I would.
2 years ago on Traditional Book Publishing vs. Self-Publishing
@ginidietrich @RebeccaTodd you loved those books!! please.
@ginidietrich @bdorman264 They don't really want you to have them. The more you know, the more they pay.
The trend in the music business is to do all you can to develop your own audience and products before ever, IF ever, engaging with a record label. The model of the past is over. Granted, the need for hard copy product in that space has never been lower-- in fact the first thing most people do with a CD now is convert it on iTunes. Most people (read: kids) just doen load singles now anyway, so writing, recording, and paying to produce an album just doesn't pay anymore.
I agree with @belllindsay that books are different, in a way that I miss with music. Somehow, if it takes that long to produce and it STILL resonates, then it was truly a quality effort. The screening processes that have to occur in order for the book to actually ARRIVE implies excellence and commitment.
Does that make sense?
We can really help in the following ways:
+ Clarifying the business model;
+ Determining how that model is executed, measured, and refined;
+ Developing reputation management and strategy to keep the company transparent and on track;
+ Creating or tightening brand persona;
+ Defining the lexicon and voice of the business;
+ Defining a tech strategy for determining platforms, integration opportunities, partnerships, and the right APIs to promote the above brand message;
+ Identifying and INTEGRATING marketing goals directly with the revenue that makes the business work;
+ Bringing contacts and writing expertise to the table to extend the internal teams that clients might already have.
Wow! That's a lot of added value. I'm sure there's more.
2 years ago on What the Changing World of PR Means to Today’s Organizations
I crashed one of Gini's on Facebook once. I looked like an idiot!!
2 years ago on On Crashing Weddings and Online Conversations
@HowieG @ginidietrich @extremelyavg damn, Howie, you're on a roll!
2 years, 1 month ago on As Twitter Locks Out Developers, a New Site Welcomes Them
@HowieG @barrettrossie amen, amen, amen.
@ginidietrich @bhas see? first step in the erosion of the experience. they want you to pay more for less.
@Danny Brown @bhas @ginidietrich ...and goodbye user experience.
@Danny Brown @ginidietrich That sounds like an excuse. "It's for the users' own protection."
See, why can't Twitter just do that and charge for the API?? I'm sure many large brands would be more than happy to pay. I bet some might be willing to pay a LOT for special feature access.
It's like I always say--as soon as the money gets in the way of the user experience, tech products go down the drain. It's happened many times before, it's happening at Facebook now and it's gonna give the revamped MySpace an opening. Same thing could happen here.