CMO at MyNewsdesk - the News Exchange Site. Tweet in English and Swedish about MyNewsdesk, communication, journalism, marketing and customer relations.
DavidSpinks Good question. Well so far when we have asked around there is an interest from journalists. Time is of a shortage and although journalists do get a lot of info - we all know that it might not be relevant for them. Today, when everybody is a publisher, good stories will also be harder to find as anyone can share and spread them. The public tend to be first at an increasing speed.Even journalists will have to build their own brand and chase the good stories. We even know of journalists that brand their own Facebook pages to reach out to the public asking for good stories. Why? Well time is always an issue, resources but mainly to get the story first before it is spread.Companies can only "pitch" the journalists if they said they want the information.
If we can provide a possibility to connect companies and influencers like journalists on our news exchange site it will be a win-win. Especially as this relationship can be exclusive if both parties wishes ie on their own terms. The feature is designed to give both parties the possibility to exchange and share information, experiences, and knowledge effectively, whether they want this to happen publicly or privately. Our goal is to eventually replace the rigid distribution lists and move toward a relationship based "pitch".
3 years ago on Eight Tips to Pitch Media Better on Twitter
Thanks for the post. Interesting and many good ideas.
If you like Pitch Enigine, you might also like MyNewsdesk. Here you can, apart from publish/share news release, blogposts, photos, videos, actually invite your most important influencers/journalists to follow your company so that continously can see all the news in your or your client's company. That way you strenthen and extend your existing network of influencers, while also gaining new ones as your news are uploaded automatically to your chosen media platforms and search engines etc. Feel free to give it a try. Would be interesting to hear your opinion.
Interesting and great post! Recently wrote something on the same subject and how these trends affect the communicator's daily life.
3 years ago on Communication and Marketing Trends for 2011