Director of social media for McDonald's. Beer snob. Decidedly geeky. Opinions are often snarky and always my own.
Great thinking on the visual branding piece.
1 year ago on Don’t Become a Relic: Check Your Digital Strategy
Thanks Marjorie. I really appreciate your insight and am so glad that someone finally said that. While I don't consider myself a newbie, it is professionally smart to go back and review the basics from time to time. Gold glove baseball players don't quick shagging flies for this very reason. I don't know about anyone else, but I'm also growing increasingly annoyed with "experts" who experience has turned to arrogance and don't have time to deal with newbies. Thanks for sticking to your commitment.
1 year, 6 months ago on Don’t Tell Me I’m Wasting My Time
Danny Brown Exactly!
2 years, 6 months ago on 9 Points on Why I’m Not a Social Media Expert
Wonderful post Danny. Numbers are somewhat important, but they are also subjective. For example, a million fans on Facebook could be spectactular for one brand and not-so-hot for another. It is all about context.
I think that too many folks have become obsessed with personal brand building and use their numbers as measuring sticks of personal success rather than meaningful relationships. If given the choice, I'd rather have 50 great followers on Twitter that I could have real conversations with rather than 50,000 that I broadcast to.