Director of Engagement at Engage121. Convincing business owners that all marketing is social.
@SMVermillion Um...I'm up for everything and not sure if you were aware but our Portland was rated in the top 10 for best cities in the country recently.
2 days, 14 hours ago on The Spin Sucks Inquisition: Stephanie Vermillion
Wow, I absolutely love this article, @ginidietrich thank you for featuring Stephanie and providing me with so much inspiration on a Friday.
@SMVermillion you're my hero, seriously, can we be friends? To sweeten the deal @lkpetrolino and I will take you on an outdoor excursion if you come to Maine, promise. Thank you for sharing your experiences.
2 days, 15 hours ago on The Spin Sucks Inquisition: Stephanie Vermillion
Lauren I really loved this article because you took influencer marketing and made it easy to understand. The majority of the material on the web that talks about influencer marketing is too complex to grasp or try to execute for a lot of people. I bet that after people read this article they're going to say "I guess I've been doing influencer marketing for a while now and didn't even know it."
I recently had success when I was organizing Social Media Day Maine by inviting local social media influencers to speak on a panel at the event. This way they would help me promote the event to their followers (who doesn't like to toot their own horn), which was my target audience, and help me increase ticket sales, it was a win-win. I'm looking forward to checking out The Shelf.
1 month ago on How to Get Creative with Influencer Marketing
@LauraPetrolino I believe that you left out one key tactic, seek the help of your local neighbors. You can't forget to use your network, offline and online, to help you gain more visibility for your blue eyes and blonde hair. Remember, it's all about connections and that friend of a friend might know someone.
I would like to add that "couple friends" are great at this as they are always looking to set up their single friends who are also biz owners. : )
1 month, 1 week ago on Valentine’s Day Tips for Communications Pros
@LauraPetrolino Awesome, let me know what dates work for you! Stay safe over there.
2 months ago on Personalized Communications in the Digital World
Alrightt @Laura Petrolino what would you like to do for your Bday? I might be gone next weekend but we're definitely celebrating so pick a place!
Can I please interrupt this great broadcast to ask for help with my Spin Sucks account. I want to register for Thursday's webinar and I've tried resetting my password multiple times but I'm having no luck.
2 months, 2 weeks ago on An Editorial Calendar Equals Lots of Content from One Idea
Happy New Year @Eleanor Pierce, I love this article!
2 months, 4 weeks ago on Social Media New Year’s Resolutions for 2015
@Eleanor Pierce Thank you, and yes I was referring to my tone when I'm face-to-face, I'm never disrespectful just short and frustrated. Taking a walk is definitely a good idea, although sometimes it might require 5 miles. : )
5 months, 1 week ago on Voice and Tone in Internal Communications
@Eleanor Pierce the headline of this post caught my attention and I immediately thought yes I do need to be better with my tone internally, especially when I'm frustrated. Then I read on and realized it was referring to the tone presented in documents.
Do you have any tips for maintaining a professional tone in a sometimes frustrating and challenging work environment?
@Howie Goldfarb Yes, great idea! @LauraPetrolino and I can help make it happen we just need @ginidietrich to get here!
6 months, 2 weeks ago on Happy Birthday, Spin Sucks!
@ginidietrich Yes you do, because @LauraPetrolino and I will take you hiking!
@LauraPetrolino I was so excited when I heard you were moving north since I had just relocated and knew no one.
BTW you haven't seen yet how "crazy" I really am yet. :)
Happy, Happy Birthday to yoU!!!! Thank you for allowing me to be a part of this community, which has taught me SO much. I am most grateful for your friendship @ginidietrich, and of course my new friendship with @LauraPetrolino.
I share Mark Schaefer & Rebekah Iliff's approach, except that I use Tumblr for my personal blog. Having a bunch of titles already written, and a few bullet points for each post, makes creating content much easier for me. Great list Gini, thanks for sharing!
7 months, 3 weeks ago on How to Capture Blog Post Ideas
@ginidietrich Thank you for sharing this experience, I don't think this is discussed enough online. I remember at a past job, my CEO would ask "Why does it take you so long to find content to share when all you have to do is click the share button?"
I laughed and said "do you want me sharing information that isn't true, is written by a competitor or someone who is not credible? I have to read every piece of content I share for this reason, that takes time!"
My experience is definitely different than yours but I hope it reminds everyone that not everything you read online is true and you need to investigate all of the content you consume, for many reasons.
9 months ago on The Social Media Mob
@LauraPetrolino @Howie Goldfarb I would like to invite myself to this party : )
10 months, 2 weeks ago on The Spin Sucks Inquisition: Laura Petrolino
@LauraPetrolino you're moving to Portland? I just moved to Portland (MAINE), and I have a small group of girlfriends here who just relocated from all over the country. I would LOVE to meet up with you when you arrive, and so we can call @ginidietrich a dork.
Have a great move, and I'm looking forward to connecting.
Andrea I loved this post, I haven't had the pleasure of living in other countries but I have had the pleasure of living in multiple cities all over the U.S. Each city has shaped who I am and the experiences alone have made my life so interesting and created many opportunities for me.
I think that urban communication has helped my communication skills, helped me be more understanding and less judgmental. Overall, urban communications have made me be a better person.
11 months ago on Urban Communication: The Curious Speech of Cities
11 months ago on Are the Days of “Free” Social Media for Brands Numbered?
Eleanor great article, and I completely agree with all of your points, especially your last point of "urge of users to share." I've noticed that I am getting more organic impressions & engagement on my company LinkedIn page than my Facebook Business page. Any chance you've experienced this as well?
@bobledrew Too bad I do what I want!
12 months ago on Join Gini Dietrich for a Special Livefyre Q&A Today
Can I interrupt quickly to say that i love this format so much more than a webinar. You learn from the host & the attendees! Thanks you @belllindsay & @ginidietrich
Congrats @ginidietrich, I LOVE the video! Hats off to YOU!
12 months ago on Spin Sucks (the Book) is Here!
Eleanor what a great post! I agree 100% because I am a real-life case study. This is actually how I secured my last two positions, which I did not apply for. The positions were presented to me from my social connections who also sent glowing referrals to the employer.
I love that you mentioned it takes time, it's not a sprint. I built a relationship with one of my followers and then 2-3 years later she recommended me for a job which I landed.
If anything else I tell people that today you need to have a presence online, it is your portfolio, no one goes into job interviews anymore holding a notebook. Get started today, and even if you only spend minutes a week using social media it's better than nothing!
1 year ago on Social Media Connections and Landing a Great Job
Talk about a jam-packed post! BTW I consider you pretty good at SEO, you're always giving away great tips!
I was not aware of the 400-700 word count, I've been using the 250 limit. Thanks for the info!
1 year ago on Tips to Plan, Research, Write, and Publish Your Content
@ginidietrich the thought did cross my mind!
1 year ago on Where Should You Build Community?
Gini I agree 100% but that might be because I once heard that from you years ago! : )
I have had the same debate with many people, especially those in the C-suite at my past employers. Sometimes I hoped that our Facebook Page would get deleted just to prove a point!
Shanna thank you for the tips, I'm always looking to improve my writing skills and I had not considered journaling. I have noticed that just by writing more I have become a better writer. How many times a week do you write?
1 year ago on Improve Your Writing with Six Writerly Hobbies
@ginidietrich you got it, 6 inches is on the way!
1 year, 3 months ago on Social Media: Six Ways to Evolve in 2014
@ginidietrich great list! It's sad that most brands aren't currently practicing these steps now. You took everything in my brain and laid it out nicely on paper. : )
@yvettepistorio great article! I started the same way as you so you're not alone. But now that we know how to do social media strategy and report on our success it blows my mind when clients don't want help doing just that. Some of my "really" big clients don't want to track their marketing campaigns to direct sales, etc. they just care about increasing page likes.
Do you have any advice on how I can make them see the importance of strategy & results?
1 year, 8 months ago on Social Media Marketing: Tactics Versus Strategy
@ginidietrich Yes, Yes I am.
1 year, 9 months ago on Seven Tools for Writing Blog Posts
@ginidietrich I'm with you I use WordPress, that way I can access my drafts at anytime and edit them when I have the time and then boom I have a blog post. I use email, reminders or notes on my iPhone for jotting down ideas so I don't forget. I would forget a notebook. : )
Gini I agree with all 12 points, 100%. I do have a quick question though, if you don't mind. If your blog didn't have any traffic before you started managing it and it now has a lot of traffic, the percentage of growth is huge but that's expected. Is there another number to look at for the wow factor? Monthly visits?
1 year, 9 months ago on Increase Blog Traffic with These 12 Ideas
@ginidietrich Yeah you can guess, I'll text you, no DMs.
1 year, 10 months ago on The Success Trap and Regrets of the Dying
Thank you @ginidietrich you just solidified a decision I have been negotiating for the last several months. This is exactly what I needed, a reminder of what is really important and why my decision is the best decision for me.
This made my day, and i needed it with my mind focused on Boston. Thank you. @creativeoncall you should get your own day of the week, #WiseWednesday?! Just saying. : )
1 year, 11 months ago on #FollowFriday: Gini D
@yvettepistorio I'm right there with you! I worked remotely for a year and it was the best thing I ever did. I did work more hours, I was much more productive cause I wasn't always getting interrupted by co-workers and I had a much better work/life balance.
Thanks for this cause I was just debating this with my boss an hour ago!
1 year, 11 months ago on The Work from Home Debate: Myths and Facts
@RebeccaTodd No apologies needed, I was just concerned that I didn't understand. : )
2 years ago on Get Marketing Communications Buy-in from Your Sales Team
@ginidietrich @RebeccaTodd I promise that I do actually care. : )
@RebeccaTodd I'm not sure that I understand your comment : )
@ginidietrich I fight this battle every day. I've recently brought in 2 clients from the relationships I've built with them, that's all, just acting like I care and checking in and trying to help them solve their everyday problems. Not pitching, not cold calling, it was all done through email, Twitter and Facebook. I hope this article will help me cause I have no other ideas.
@ginidietrich Gini it will, the FTP section is exactly what I'm looking for!
2 years ago on WordPress Wizardry for Muggles
Thank you, thank you, thank you Lindsay! I am very excited for this webinar, if it's anything like the Google Analytics webinar it's going to be "off the chain." : )
@Shonali you nailed it, I can't think of anything that you didn't mention. One thing I do preach is that your tweets should mirror your bio, somewhat. It's annoying to me when I follow someone because of their bio but they never tweet any information that relates to why I followed them. Thanks for the list!
2 years ago on 18 Tweetable Twitter Tips for Newbies
@ginidietrich I was using Facebook Video chat to talk to my boss daily when I work remotely from Maine, but I just switched to Skype and I stay logged on all day so he can call at anytime. We also text each other with quick questions or if we need something.
I think you can get as much done working remotely as when you're in the office, I get more done when I work remotely. Although, I believe the company needs to be set up for it. When I worked at WIN Home Inspection we all worked remotely and it worked really well cause we were set up for it, we used Voice over Internet phones, instant messenger to chat quickly with each other and we stuck to the meetings we scheduled.
On another note, I did miss having co-workers to chat with. I solved that problem by attending multiple networking events each week and going to learning seminars.
I applaud you for trusting your employees to get their job done when they're not sitting next to you.
2 years ago on Can Technology Replace In-Person Meetings?
I am excited for this one. @ginidietrich any chance you could have a similar webinar to this one but focus on WordPress?
2 years, 1 month ago on The Lies and Truths of Google Analytics
I absolutely love this, thanks for sharing!
2 years, 1 month ago on Will the Real Hero Please Stand Up: A Call For Men to Say I Love You!
@Daniel J. Cohen I'm the social media director at Engage121, we integrate Klout scores into our application so you can see your follower's score. I made the point that Klout scores don't matter, some didn't see my point. This article helps! I emailed it to those I was discussing Klout with.
2 years, 1 month ago on Context and Community: the 2 Cs That Can Make Social Scoring Work