Director of Engagement at Engage121. Convincing business owners that all marketing is social.
I share Mark Schaefer & Rebekah Iliff's approach, except that I use Tumblr for my personal blog. Having a bunch of titles already written, and a few bullet points for each post, makes creating content much easier for me. Great list Gini, thanks for sharing!
3 weeks, 6 days ago on How to Capture Blog Post Ideas
@ginidietrich Thank you for sharing this experience, I don't think this is discussed enough online. I remember at a past job, my CEO would ask "Why does it take you so long to find content to share when all you have to do is click the share button?"
I laughed and said "do you want me sharing information that isn't true, is written by a competitor or someone who is not credible? I have to read every piece of content I share for this reason, that takes time!"
My experience is definitely different than yours but I hope it reminds everyone that not everything you read online is true and you need to investigate all of the content you consume, for many reasons.
2 months, 1 week ago on The Social Media Mob
@LauraPetrolino @Howie Goldfarb I would like to invite myself to this party : )
3 months, 2 weeks ago on The Spin Sucks Inquisition: Laura Petrolino
@LauraPetrolino you're moving to Portland? I just moved to Portland (MAINE), and I have a small group of girlfriends here who just relocated from all over the country. I would LOVE to meet up with you when you arrive, and so we can call @ginidietrich a dork.
Have a great move, and I'm looking forward to connecting.
Andrea I loved this post, I haven't had the pleasure of living in other countries but I have had the pleasure of living in multiple cities all over the U.S. Each city has shaped who I am and the experiences alone have made my life so interesting and created many opportunities for me.
I think that urban communication has helped my communication skills, helped me be more understanding and less judgmental. Overall, urban communications have made me be a better person.
4 months ago on Urban Communication: The Curious Speech of Cities
4 months ago on Are the Days of “Free” Social Media for Brands Numbered?
Eleanor great article, and I completely agree with all of your points, especially your last point of "urge of users to share." I've noticed that I am getting more organic impressions & engagement on my company LinkedIn page than my Facebook Business page. Any chance you've experienced this as well?
@bobledrew Too bad I do what I want!
5 months ago on Join Gini Dietrich for a Special Livefyre Q&A Today
Can I interrupt quickly to say that i love this format so much more than a webinar. You learn from the host & the attendees! Thanks you @belllindsay & @ginidietrich
Congrats @ginidietrich, I LOVE the video! Hats off to YOU!
5 months ago on Spin Sucks (the Book) is Here!
Eleanor what a great post! I agree 100% because I am a real-life case study. This is actually how I secured my last two positions, which I did not apply for. The positions were presented to me from my social connections who also sent glowing referrals to the employer.
I love that you mentioned it takes time, it's not a sprint. I built a relationship with one of my followers and then 2-3 years later she recommended me for a job which I landed.
If anything else I tell people that today you need to have a presence online, it is your portfolio, no one goes into job interviews anymore holding a notebook. Get started today, and even if you only spend minutes a week using social media it's better than nothing!
5 months, 1 week ago on Social Media Connections and Landing a Great Job
Talk about a jam-packed post! BTW I consider you pretty good at SEO, you're always giving away great tips!
I was not aware of the 400-700 word count, I've been using the 250 limit. Thanks for the info!
5 months, 2 weeks ago on Tips to Plan, Research, Write, and Publish Your Content
@ginidietrich the thought did cross my mind!
5 months, 3 weeks ago on Where Should You Build Community?
Gini I agree 100% but that might be because I once heard that from you years ago! : )
I have had the same debate with many people, especially those in the C-suite at my past employers. Sometimes I hoped that our Facebook Page would get deleted just to prove a point!
Shanna thank you for the tips, I'm always looking to improve my writing skills and I had not considered journaling. I have noticed that just by writing more I have become a better writer. How many times a week do you write?
6 months ago on Improve Your Writing with Six Writerly Hobbies
@ginidietrich you got it, 6 inches is on the way!
9 months ago on Social Media: Six Ways to Evolve in 2014
@ginidietrich great list! It's sad that most brands aren't currently practicing these steps now. You took everything in my brain and laid it out nicely on paper. : )
@yvettepistorio great article! I started the same way as you so you're not alone. But now that we know how to do social media strategy and report on our success it blows my mind when clients don't want help doing just that. Some of my "really" big clients don't want to track their marketing campaigns to direct sales, etc. they just care about increasing page likes.
Do you have any advice on how I can make them see the importance of strategy & results?
1 year, 1 month ago on Social Media Marketing: Tactics Versus Strategy
@ginidietrich Yes, Yes I am.
1 year, 2 months ago on Seven Tools for Writing Blog Posts
@ginidietrich I'm with you I use WordPress, that way I can access my drafts at anytime and edit them when I have the time and then boom I have a blog post. I use email, reminders or notes on my iPhone for jotting down ideas so I don't forget. I would forget a notebook. : )
Gini I agree with all 12 points, 100%. I do have a quick question though, if you don't mind. If your blog didn't have any traffic before you started managing it and it now has a lot of traffic, the percentage of growth is huge but that's expected. Is there another number to look at for the wow factor? Monthly visits?
1 year, 2 months ago on Increase Blog Traffic with These 12 Ideas
@ginidietrich Yeah you can guess, I'll text you, no DMs.
1 year, 3 months ago on The Success Trap and Regrets of the Dying
Thank you @ginidietrich you just solidified a decision I have been negotiating for the last several months. This is exactly what I needed, a reminder of what is really important and why my decision is the best decision for me.
This made my day, and i needed it with my mind focused on Boston. Thank you. @creativeoncall you should get your own day of the week, #WiseWednesday?! Just saying. : )
1 year, 4 months ago on #FollowFriday: Gini D
@yvettepistorio I'm right there with you! I worked remotely for a year and it was the best thing I ever did. I did work more hours, I was much more productive cause I wasn't always getting interrupted by co-workers and I had a much better work/life balance.
Thanks for this cause I was just debating this with my boss an hour ago!
1 year, 4 months ago on The Work from Home Debate: Myths and Facts
@RebeccaTodd No apologies needed, I was just concerned that I didn't understand. : )
1 year, 5 months ago on Get Marketing Communications Buy-in from Your Sales Team
@ginidietrich @RebeccaTodd I promise that I do actually care. : )
@RebeccaTodd I'm not sure that I understand your comment : )
@ginidietrich I fight this battle every day. I've recently brought in 2 clients from the relationships I've built with them, that's all, just acting like I care and checking in and trying to help them solve their everyday problems. Not pitching, not cold calling, it was all done through email, Twitter and Facebook. I hope this article will help me cause I have no other ideas.
@ginidietrich Gini it will, the FTP section is exactly what I'm looking for!
1 year, 5 months ago on WordPress Wizardry for Muggles
Thank you, thank you, thank you Lindsay! I am very excited for this webinar, if it's anything like the Google Analytics webinar it's going to be "off the chain." : )
@Shonali you nailed it, I can't think of anything that you didn't mention. One thing I do preach is that your tweets should mirror your bio, somewhat. It's annoying to me when I follow someone because of their bio but they never tweet any information that relates to why I followed them. Thanks for the list!
1 year, 5 months ago on 18 Tweetable Twitter Tips for Newbies
@ginidietrich I was using Facebook Video chat to talk to my boss daily when I work remotely from Maine, but I just switched to Skype and I stay logged on all day so he can call at anytime. We also text each other with quick questions or if we need something.
I think you can get as much done working remotely as when you're in the office, I get more done when I work remotely. Although, I believe the company needs to be set up for it. When I worked at WIN Home Inspection we all worked remotely and it worked really well cause we were set up for it, we used Voice over Internet phones, instant messenger to chat quickly with each other and we stuck to the meetings we scheduled.
On another note, I did miss having co-workers to chat with. I solved that problem by attending multiple networking events each week and going to learning seminars.
I applaud you for trusting your employees to get their job done when they're not sitting next to you.
1 year, 6 months ago on Can Technology Replace In-Person Meetings?
I am excited for this one. @ginidietrich any chance you could have a similar webinar to this one but focus on WordPress?
1 year, 6 months ago on The Lies and Truths of Google Analytics
I absolutely love this, thanks for sharing!
1 year, 6 months ago on Will the Real Hero Please Stand Up: A Call For Men to Say I Love You!
@Daniel J. Cohen I'm the social media director at Engage121, we integrate Klout scores into our application so you can see your follower's score. I made the point that Klout scores don't matter, some didn't see my point. This article helps! I emailed it to those I was discussing Klout with.
1 year, 6 months ago on Context and Community: the 2 Cs That Can Make Social Scoring Work
Shonali this is exactly what I needed for my C-Suite. They dismissed me when I said Klout means nothing, I will send this over to them immediately. Thank you, you nailed it!
I fear this happening everyday and for over 2 years now I have told myself that I will call @ginidietrich immediately, and if she isn't reachable I will call @bj_emerson and if he isn't reachable I've got 2 more! : )
No matter if you've deal with this before or not I think that you NEED to have a 2nd opinion from someone who is outside your organization.
1 year, 6 months ago on Six Tips for Managing an Out-of-Control Social Media Crisis
@patmrhoads @ginidietrich I expanded on my comment : )
Here are 3 reasons why you NEED to brand yourself online: http://bit.ly/T4VI9p
1 year, 7 months ago on Two Reasons a Personal Brand is Imperative to Business Growth
@stevenmcoyle I agree that it might not be a reflection but when it comes to social media marketing, everything is gone so quickly that you can not rely on a campaign you did for a client last year. Not only because it will be old, but it may be irrelevant due to how quickly social networks change.
I think it is necessary to have both. Even though I have a personal Twitter account that doesn't mean it is not professional. I tweet mostly about social media, and all of the connections I've made through that account NEED to come with me when I leave my employer. Thx for sharing your thoughts. : )
I'm usually shouting B.Y.O.B (Be Your Own Brand) from the rooftops but I never thought of it from your perspective as a business owner. That must definitely be a struggle.
For someone like myself though it is a MUST. I meet many people who are social media professionals and they tell me that they do not have their own Twitter handle or blog, they only use their employer's accounts. Well that's great while you're there but what do you have when you leave?
You'll take none of those Twitter followers with you, none of those blog posts you wrote and soon they'll be old and not easily searchable.
In today's digital world your brand is your portfolio, and without a portfolio I don't know how you can create a career. Or am I exaggerating a little?
@bradmarley It's not the last place, only when I'm at conferences looking to connect with people. Then it is my last step.
When I'm at home and find someone who wrote a great blog post, or was a guest of a webinar, I reach out to them on first on LinkedIn.
I tend to connect with people where I discover them. : )
1 year, 7 months ago on What is Your Professional Social Stalking Protocol?
Post of the year right here! @bradmarley I think you are definitely on the PG side of professional stalking. My protocol is to check-in to Conferences/Tweetups on Foursquare, then I look to see who else has checked in and if they live in my area I follow them (I always live in a city where I know no one so it helps to find cool spots). I then look at their Foursquare profile to see what social networks are connected and immediately follow on Twitter if their bio interests me and seems like I could learn from them or they'd be a great connection.
Next I bombard the hashtag for the event. I look at the tweets in the hashtag and follow the people who are actually tweeting substantial info that might be good for me to connect to. No bio, No follow.
If I start to engage and build a relationship with any of these people I move over to LinkedIn to find them and connect there. I agree that you should connect with people you've met on LinkedIn but since so few people update LinkedIn or fill out their profiles I don't really bother unless they are big wigs like @Gini Dietrich .
I never look for people I've met on Facebook unless we become close friends and usually by that point they've already friend requested me.
@patmrhoads @yvettepistorio Here you go, not sure you're gonna like my results--> Did Facebook’s change in EdgeRank really affect Reach? http://bit.ly/WbqsUc
1 year, 8 months ago on Spam Sucks: The Fallout from Recent Facebook Changes
@patmrhoads @yvettepistorio it's publishing tomorrow morning. I'll post a link here!
@yvettepistorio I couldn't agree more, I'm actually kind of frustrated. It's interesting, I compared many different metrics. Really excited to share it with you and get your thoughts!
I'm working on a blog post discussing the same thing. I'm comparing my Page analytics as well, plus a few other data points. My reach also went down in certain areas and increased in others, it's really interesting.
I couldn't agree more. I'd also like to say that building relationships online with people you've never met offline could later lead to a job opportunity at a company you never thought about, hence my current employment situation.
The relationships I made with @debce & @jackmonson lead to my current job at Engage121. I have many friends still today that think the dream job just lands in your lap, take my word for it, it DOESN'T. I worked HARD before coming to Engage121, building relationships, networking, guest blogging, and not sticking to 9-5.
If you want something you can have it, you just gotta work for it. : )
1 year, 8 months ago on How Social Media Affects Your Job Search
I would love to contribute!
1 year, 9 months ago on My latest crazy idea – and how you can help
Gini I had a similar experience, yet not as fun. I was living in Seattle and looking for a real, honest mechanic. Finally I asked my Facebook friends and found one. I called them and talked about my concerns, they even talked to my stepfather to resolve my car issues. The best part was when I received a thank you note in the mail, and not just a thank you card but a handwritten note with a personal message saying how they were so glad they could help me, and gave me a coupon for coming in next time.
For that personalized note they received 3 online rating reviews from me, 5 stars of course. A blog post, and multiple updates on Facebook promoting their business. 3 years later it still sticks with me! Starbucks should send Dan a bonus.
1 year, 10 months ago on A Fantastic Starbucks Customer Experience Story