PR & marketing guy full-time, infantry officer part-time, Pats fan all the time, political news junkie anytime
@NancyMyrland Thank you for such a thoughtful comment, Nancy. At the end of the day, it is as Aristotle said, the ability to entertain an idea without necessarily accepting it, that leads to iteration.
3 days, 16 hours ago on Provoking Disruptive Thinking at #LTNY
@Joshua Wilner/A Writer Writes Very well said, Joshua. I've got to say, the three comments offered here are better than my post and much shorter reads. Thanks for stopping by.
2 weeks, 5 days ago on Internal Communications Lessons from a PayPal Fiasco
@LouHoffman Well said, Lou. Nothing more I can add. Thanks for a great comment.
3 weeks ago on Internal Communications Lessons from a PayPal Fiasco
@3HatsComm It's an interesting comment on HR and R&D; perhaps value is a better metric than cost to the organization. Thank you for the thoughtful comment, Davina.
3 weeks, 1 day ago on Internal Communications Lessons from a PayPal Fiasco
@UsefulArts It's definitely a stunt, no argument there. Personally, I'm wary of stunts. They can take a lot of work and usually flop. There's something to be said with a consistent, methodical approach. But I don't think this made him a laughing stock -- even the most serious of legal industry reporters lauded him for it. Could an Am Law 100 firm do it? I doubt it, but for a solo attorney, I think he's probably getting more business than he can possibly managed. If the goal of marketing is to develop warm leads, then it's likely he's hit his objective.
3 weeks, 6 days ago on Personal Injury Lawyer Schools Marketers on Viral Marketing
@Joshua Wilner/A Writer Writes Great point, Joshua, maybe its the question we are all dying to ask but too afraid to embarrass ourselves.
1 month ago on Social Media Gurus and the Foolhardy Trend to Bash SEO
@Danny Brown Sorry for the delay. Couldn't agree more, Danny. Search and social were made for each other.
@LouHoffman I completely agree, Lou. I too have felt intimidated, and while I still have a lot to learn, I've come a long way. Seven years ago, I dived in and never looked back. I've been fortunate to also have worked with some really exceptional SEOs over time and that has helped tremendously.
Marketing to the emotion of fear. That's the strategy of "left behind" ploys. But it's short-sighted. Even for someone truly fearful, eventually, they are going to get smarter and then resent that approach. Marketing to fear is a terrible, horrible, manipulative strategy.
1 month, 1 week ago on Do Marketers Need Email Marketing 101 – Again?
That is so creative. I love the Transformer in that photo. Well done. Nice post.
1 month, 2 weeks ago on Email Upcycling and Other Ventures in Sustainable Digital Living
@markwschaefer You make yet another fair point, Mark. For example, my last gig focused on the marketing sector and the competition was (and still is) quite extensive. There is a lot of noise, which makes those posts that are truly insightful especially valuable. In my current role, in the legal world, the opportunity remains wide open. There isn't anyone doing it exceptional well in my opinion and a lot of the conversations center on issues the marketing industry debated 3-5 years ago. For me it's been an amazing case of déjà vu. In any case, I think your post has triggered a healthy discussion. As always you give me a lot to think about. Thanks for stopping by.
1 month, 2 weeks ago on The Long Road to Content Shock
@Blake Hall There's definitely something to be said for niches. It leads to a successful long tail, which might mean less, but more qualified traffic.
@JamesThreadgill There's certainly a story that runs along those lines. The other option is Yahoo or Bing.
1 month, 2 weeks ago on Google+ Authorship is a Game Changer
@MKoschwitz I'm not talking strategy here -- merely a reflection of time We get out what we put into it. If someone posts a couple links on G+, doesn't engage and then compares it to another referral source where they've been active for years, the data is inherently slanted. G+ is a good place to be; Google's got about 4 years left to make good on their prediction that G+ will be Google in the next five years. The company is moving pretty aggressively of late.
1 month, 2 weeks ago on How essential is Google+ for PR and marketing?
@Joshua Wilner/A Writer Writes Ha! I'm glad things *mostly* haven't gone your way this season! No mistaking though, the guy likes to win and he's pretty good at it.
1 month, 2 weeks ago on Patriots Patriarch and the Pithy Press Conference
1 month, 3 weeks ago on How essential is Google+ for PR and marketing?
However, part of that is engagement Chris. How much time do you put into G+ for Shift? No cheating. I've watched you. It's like that with every network. Which is why G+ is so refreshing.
Secondly, what you are not taking into account here is search. I'm quite confident that's your biggest source of traffic -- and G+ plays a role in it merely by the factor that a post with zero +1's is indexed. How many FB posts are indexed? Not many. Tweets? Once in a while. When Topsy catches a trend perhaps.
Just like marketing is blended, so too are search and social. Remember the social layer? G+ is successful when people forget about it.
@arikhanson @apearson Out of pocket. 100%. Still have the loans to prove it. But at less than 2% interest I'll never find cheaper money. In financial terms, analyst might call that "leverage."
1 month, 3 weeks ago on Is an MBA worth it for PR professionals?
@apearson Couldn't agree more. I got one in 2005. At night. And after I already had a graduate degree. Solving managerial finance or accounting problems beginning at 10 pm at night (and ending much later) wasn't fun and I definitely didn't do it because I was bored.
It has been invaluable. Best investment I ever made in myself. Blogging is a close second.
First and foremost, to be able to speak the language of business in finance. PR pros continuously see this as a major complaint. Do I need to discount cash flow or understand that the cash flow statement links the the income statement to a balance sheet? Maybe or maybe not.
But it sure makes a difference understanding the time value of money when discussing strategy, including PR, for a new product running a subscription model, or being able to articulate to a reporter the valuation of a startup, or being able to help someone pull together slides for a VC pitch.
And because an MBA teaches you to do those things, you have credibility (which can be kept or lost). There's a standard set of classes -- and hence skills -- an employer or a client knows what they are getting when you walk in the door.
If you can afford an MBA and are willing to invest the time -- because it's a crapload of work -- then go for it. You'll have a degree that can help you anywhere -- business, nonprofit or government. It's also made a big difference in my personal outlook on finances.
Finally, the old advice was to work for 3-5 years before going back to school for this; I'd strongly recommend doing that vice going right after undergraduate. It'll give you context for learning that will dramatically improve what a student gets out of the course. I used to get excited about learning something in class at night and being able to apply it at work the next day.
1 month, 4 weeks ago on Is an MBA worth it for PR professionals?
@JoeCardillo @Joshua Wilner/A Writer Writes @Jerry Low @ClayMorgan Far be it from me to bash metrics, but the problem with them is once the become an established goal, people stop doing their jobs and fixate on those metrics. It starts to become a game in a play that isn't linear. Read a post by a another guy in Chicago recently that spells this out quite well. Don't know him but was digging this post.
1 month, 4 weeks ago on On Social Media, Girls Rule, and Boys Drool