PR & marketing guy full-time, infantry officer part-time, Pats fan all the time, political news junkie anytime
@Joshua Wilner/A Writer Writes Thanks for stopping by Joshua. I'm definitely in the camp that each organization is unique -- what is an effective measure for one may not work for another. As for average finish, and absent a demo, it seems they use a combination of clicks, scrolling and other activities to determine "finish." I'd imagine someone that skims would be converted into some sort of percentage easily enough. Fifty or 60% finished for example. I did ask Contently as to the relationship with Chartbeat (on Twitter) but no answer yet. You're comment reminded me, to remind them, of the question. It's interesting stuff for sure!
3 days, 8 hours ago on We Should Measure Content Marketing by Relationships
@LouHoffman If I might take liberty to tease you in good nature, I'd say re-arranging the type set in 1983 must have added friction! In all seriousness, there's no doubt in my mind you are right. It does hurt the entire profession.
1 week, 2 days ago on The Volume of Bad PR Pitches is Out of Control
@Joshua Kail Thank you Joshua, for a thoughtful comment. I completely agree with you. In so many ways this "personal branding" movement has muddied PR and moved PR to the front when really our job is to help other people articulate their ideas.
1 week, 3 days ago on The Volume of Bad PR Pitches is Out of Control
Beyond the spam, it's a waste to boot. Why create content you don't want shared?! My favorite is an infographic with a copyright at the bottom. Cracks me up!
1 month ago on When Content Marketing Lets You Down
@JamesSimon1 Three reactions to your comment, James. First, another reason people often share content is that if it reflects well on them -- it's the notion (well-founded or not) that sharing good content makes the sharer look smart. Second, things that go viral are usually a slow and stead build, the suddenness is usually a matter of perception. Third, the desire to go viral is typically a poor substitute for a good strategy. Most law firms would do well to aim for base hits in developing useful and relevant content. The plumber that provides "how to" videos on YouTube is likely to have people watch those videos and hire him or her anyway because they've gained confidence and trust.
1 month, 2 weeks ago on Personal Injury Lawyer Schools Marketers on Viral Marketing
@tressalynne Thanks Tressa! *Almost* made it two posts, but then felt it would a) be over the top and b) a little bit lazy.
1 month, 4 weeks ago on A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
@Howie Goldfarb Hey, Mr. Howie, long time! Yep, I get that businesses are unique, but it's amazing there are a few common denominators. When I think back over my career -- in-house and agency -- start up and big company -- there are a similarities 1) leads 2) lead quality 3) nurture/conversion 4) CRM. I fully recognize I'm a sample of one.
Interesting remark about "content marketing was the focus." I've honestly never heard that in my life -- I'm always making the case. It's always the reverse! Cheers!
1 month, 4 weeks ago on 5 Takeaways from the Salesforce State of Marketing
@angeladoss333 @AngelaDoss I noticed you are (ostensibly) using two different handles - each account with one comment. One is tied to G+ and the other to Facebook. What's the strategy there?
3 months ago on Why PR Should Embrace Content Marketing
@Danny Brown @grissombrad @kevinweber Just tried it out. Pretty neat. Totally needs an "edit comment" function for those of us - me - that can't proofread.
3 months, 1 week ago on Blog Comments, Digital Universes, and the Future of Social Conversations
@DorothyCrenshaw thanks Dorthy! And I'd add Richard Becker's blog: http://www.richardrbecker.com/ Much like @LouHoffman I just find his writing is refreshing and outside the usual echo chamber.
3 months, 1 week ago on Nine PR Blogs to Read
@jbh_aran Wow, you all are greedy...and you're not paying attention. I've edited the link out of your comment. If I get another ask from your agency again for a link -- I'm going to edit out the brand name and link that already exists.
3 months, 2 weeks ago on Infographic: Content Marketing Strategy Conundrum
@3HatsComm Went to an art festival a week ago which had a long line of food trucks. Just before the lunch rush, I noticed one food trucker got off his truck and ordered food from another truck and took it back to his to eat. Made up my mind what I was having for lunch then and there!
3 months, 3 weeks ago on 4 Creative PR Ideas for Crisis Communications
@Joshua Wilner/A Writer Writes Stars upon thars! And which one was that one...
3 months, 4 weeks ago on Symphony of Gates and a Healthy Debate Over Gated Content
@fisher_vista Thanks for a great comment Christopher. And if you can, drop a link here to that study you referenced. That is a very interesting finding -- and by the sounds of it -- that's the data that supports some of what the pro-gate folks are saying.
4 months ago on Symphony of Gates and a Healthy Debate Over Gated Content
@Shonali Sorry if I hurt your feelings Shonali. Let me try restating my objection: You published a post about veterans that wasn't actually about veterans the day before Veteran's Day. That's a pretty clear example of newsjacking or tapping into the trends as we used to call it. Maybe a post about bloggers is a way of saluting vets but it sure seems like a stretch to me. A post about veteran bloggers a week later wouldn't have drawn a peep from me. Now if someone wanted to argue that there shouldn't be a Veteran's Day...well hey, that's just the way it is.
4 months, 2 weeks ago on Monday Roundup: Blogging for Veterans
@Shonali It’s quite challenging to find something wrong with
admiration but it’s actually the timing I question. You clearly intended for
this post to be part of the Veteran’s Day cycle and yet at the very core it had
nothing to do with the essence or spirit of that federal holiday.
By essence and spirit I mean the duty that comes with
wearing the uniform of one’s country and the valuation of service above self. While
I’m certain there are some veterans that blog, I’m also certain bloggers are
not all veterans not matter how long they’ve been blogging or how good they are
This post, at the very least, is a bait and switch. But what
do I know? Heck let’s add this to a list
of creative blog ideas and sell it as strategy for brands to try in the future.
Next year, I’d like to see some posts about
“veterans of the oil and gas industry” or “veterans of pharma” or “veteran execs
that take home the biggest bank.”
It’s your blog and you are of course free to publish whatever
you’d like. I’m merely continuing the conversation
with more authenticity and transparency than the situation probably merits. It just hit a nerve and I’ve always struggled
to keep my mouth shut when I probably should.
You know, Shonali, I read this post with great anticipation but then realized it had nothing to do with Veteran's Day. Or what Veteran's Day stands for. And I was very disappointed.
@trevorellestad There's a free tool that I've used does some of this called ShareTally that I like very much. It's a stripped down version of this -- and you still probably need a spreadsheet. http://sharetally.co/
I don't think they have a premium version and I think it's intended to be a marketing tool (a useful one) for an agency that employs some folks with coding talent.
4 months, 3 weeks ago on Product Review: Primeloop for Tracking Engagement
@Rajesh Singh Saharan Thanks Rajesh. I'm not sure the picture is real, but it's definitely a different vantage point! Thanks for the comment.
5 months ago on Study: Big Companies Lag at Blogging, Social Media
@ThePRCoach Definitely. What are we 10 years into the social media era? I really believe we're going to get to the point where social media is a minimum barrier to entry, like typing or using Outlook. Cheers, Jeff!
@Danny Brown I'm so sorry to hear that! But it also sort of makes me feel better too! :-)
5 months, 1 week ago on Study: Big Companies Lag at Blogging, Social Media
@Danny Brown It definitely requires a lot of time and resources to thoroughly sift through the activity of a large company. Some of these companies have thousands of social channels for divisions, subgroups and products that grew up and were abandoned all cottage style. The UMASS folks offer up plenty of caveats. As for the regulated industries, I don't buy it at all. The US Army is a government agency and they've got a pretty good social media handbook out -- as do the other services. On the financial side, I see tons of content from the likes of JPMC, Fidelity and USAA. These companies provide models for others to follow.
I do think pharma gets a little dicey, but even marketing in that vertical is very restricted. In my mind, a truly brand journalistic approach, the type of content marketing we all advocate for, is a path forward for organizations in those industries.
As for the CEO, well, the new DOMA study might be next....!
I'm always flattered to earn a comment from you Danny. Thanks for stopping by.
@AmyMccTobin It's definitely going to take something extra-ordinary to break the Facebook habit. I had hoped it would be brands given the outcry over organic, but really, I think brands are just looking at Facebook like a traditional ad buy today. Because that's what it has regressed into, with a little bit of targeting. @Danny Brown
5 months, 1 week ago on Super Original Thinking is Required to Topple Facebook
@Danny Brown I like the idea Danny, sort of social neighborhoods of sorts, how do these networks overcome the "I don't have time for another network syndrome?" That's the challenge of moving away from Facebook -- everyone is there and any new rival is asking people to walk away from years of posting photos, connecting and updating things. People have deep roots on Facebook. @AmyMccTobin
@AmyMccTobin I agree Amy, but I'm also willing to give it time. If we looked at an earlier version of Facebook, we'd probably say the same thing today. Might even be a marketing stunt the network could pull. That said, I do think someone like Yahoo is perfect, perhaps desperate enough. Nobody wants to be #3 or #4 in the market.
5 months, 2 weeks ago on Super Original Thinking is Required to Topple Facebook
@AngelaDoss Hi, yes, beautiful photo. However, I have provide attribution. Indeed the attribution I've provided exceeds the legal standard you've granted by designating the photo CC BY SA 2.0. If you look at all my posts, you'll notice I always strive to credit photos I've adopted under a Creative Commons license in this manner.
5 months, 2 weeks ago on Why PR Should Embrace Content Marketing
@Danny Brown That's an incredibly important point. Consistency isn't just about and author's habit, it's also about conditioning readers or consumers what to expect. Thanks Danny!
5 months, 2 weeks ago on Study: Effective Content Marketing Has One Element
@Joshua Wilner/A Writer Writes And to take a step back, look at it and improve it!
@3HatsComm I'm not shocked. Because your started your comment with the words, "long ago." It doesn't exist anymore.
5 months, 3 weeks ago on Good Customer Service is Good Marketing
@JoeCardillo Yeah, see, I don't think the web has shaped conversation. I think it has enabled new flow charts mapping conversations. We frequency hopped before the web too -- just on fewer platforms, more slowly and certainly with less mass. For us as consumers, the conversation is seamless. Sure it's happening in different places at different times, but it's the same conversation -- like picking up with an old friend IRL after 10 years. It's not a matter of marketers being forced -- it's a matter of marketers opening up -- and recognizing the difference in nuance. Anyways, fascinating discussion.
6 months, 2 weeks ago on Frequency Hop: The Social Conversation Fragments
@JoeCardillo Interesting perspective Joe. I think that's the flip side of what I'm trying articulate. You are looking at it from a social network product perspective (and I completely agree with that viewpoint) -- I'm viewing from a marketer's perspective trying to understand the conversation and by extension the persona. I didn't do a great job conveying what I mean here -- half the rationale for writing it -- was to work it out in print, which is something I do a lot. I might come back later with a stronger argument. Look forward to your email.
It is incredibly challenging to hold down a full-time gig where you write a lot -- not a consultancy -- and continue to blog on the side. Having a habit is key, but also a manageable habit. I've been all over the map but finally settled on at least one post a week on Tuesdays, and 2-3 times a month I'll do a weekend post. You've got an honest post here Ken. We've all been there -- and back -- and back again -- and back. Hope you find your rhythm because I do enjoy your perspective -- which is generally outside the echo chamber. And that my friend, is rare these days.
6 months, 2 weeks ago on Blogging: The Rise and Fall of an Addiction
@LouHoffman Isn't that the truth. "Education" spans the phase from attraction to conversion -- and arguably retention too!
6 months, 3 weeks ago on Off Script #9: Steveology on PR, Content and Net Neutrality
@Howie Goldfarb @Danny Brown @LivefyreDesign I'm late to the party, but...
...distribution is an equal part of the equation more often than not. I'm a big fan of building processes to earn consistent singles and doubles rather than aim for a home run. The latter requires a lot of effort and is liable to fail.
Howie, I'm not quite with you on your assessment, though I appreciate a contrarian view point. From my vantage point, by the time the big pubs start covering something -- it's already viral. They just add to it in order to capitalize.
The origins of viral tend to come from tightly nit and respected communities -- that's why Buzzfeed writers hover over Reddit looking for stories.
7 months ago on Blog Comments, Digital Universes, and the Future of Social Conversations
Certainly can identify. The counterpoint I'd offer here is that working in corporate isn't always cozy. There's still a lot of travel, the hours are still long and often you have multiple stakeholders each with awareness, leads and P&L goals. Just like an agency, the corporate culture makes a difference.
7 months, 2 weeks ago on Are PR agencies setting new parents up to fail?
@DaveMinella I've been thinking about your comment Dave -- that and I've had a couple of chance conversations of a similar nature of late. I'm going to write up a few ideas on what to do about it tonight.
7 months, 2 weeks ago on Helpful Tools: PR Salary Surveys and Calculating Your Worth
@3HatsComm Sentiment doesn't work because of the nuance of language -- English especially. We have words and phrases that can mean multiple things depending on the context. Sarcasm is one of them. Code might catch up one day, but it's going to be a while.
As for measurement, then we've come full circle. There's five good means for measuring PR that will a) demonstrate value to the business b) align with marketing c) earn PR credibility in the organization. As you say, in the FWIW column tonight.
7 months, 3 weeks ago on 5 Categories of PR Metrics Pros Should Measure
@StephanJerabek He's spot on Mr. Jerabek. I'm might repost that video somewhere. It's a nuanced market, but I'm inclined to think native ads are bad for PR too. If it blurs the distinction from editorial, then it diminishes the value of earned media as well. We ought to want ideas to bubble up based on their merit -- its either a good idea or it isn't.
7 months, 3 weeks ago on Infographic: The State of Native Advertising is…Confused
@3HatsComm Hello, Davina, you came back! Welcome back.
Reputation is a good metric, but it's costly and time consuming to do it. I've never seen a company actually do this in a meaningful way. And why should they when they have NPS scores?
I've done a lot of work with sentiment and don't think it has a lot of value. There's too much noise for most brands and NLP -- even the very best NLP -- is deeply flawed.
Value -- yes, value -- how do you measure that with a number?
@3HatsComm Love a contrarian position, Davina. Tell me more. What is a PR metric? How does it compare and contrast with a marketing metric?As for business, I think you get at it, but I'd reinforce *cash* as the ultimate metric. A business can run at a loss if they manage cash flow. Start-ups do it all the time, as artificial as that may seem, but Amazon has done if for years. Bezos has traded profits and time for market share for a decade.As for profitability, for the large swath of PR pros the margins and the factors that affect margins are well beyond the scope of PR's capability. Pricing for example, a classic 'P" in marketing is commonly defined by finance. Marketing doesn't even have a role in pricing any more.
@JoeCardillo Hey, Joe, sorry for the delay, been on the go! Completely agree with your sentiment and it's perfectly fine to complain online occasionally. The cable companies especially have a reputation for this because they've had no motivation otherwise. They've more or less had little competition, but that is beginning to change. Over the next five years we'll see the strangle hold loosen, the media will report this as a dramatic fall, but the reality is, it will have been decades in the making because of stories just like the one you shared here.
7 months, 3 weeks ago on Corporate America Invoking Theft of Time
@lauraclick Well, can bring a horse to water... we'll see if Phil gets another part of the story, but it'd have to be pretty amazing to change my perspective.
8 months ago on Small Business Negative Reviews are a Gift; Here’s What to Do
@1918 I noticed that - and I hope they do. If there's one thing I've learned in my little PR world, it's that a) people are very forgiving and b) its rarely too late to apologize.
8 months, 1 week ago on Small Business Negative Reviews are a Gift; Here’s What to Do
@Laurent Yes, I think that's the gist of it. To the extent that content is the vehicle by which brands can be part of the conversation, that's the purpose, goal and return. It's becoming more important day by day.
8 months, 2 weeks ago on The Buyers Journey and Why Content Marketing is a Thing
"After the initial snort and chuckle however, I became uncomfortable. The idea of brands making light of something that had grown men crying and a nation in mourning just seemed wrong." Remember when they said video games lead to more physical violence? I'm wondering if the demise of serious journalism is doing the same. With the grand appeal of BuzzFeed, Upworthy and the like -- publications that essentially pass off sarcasm at someone else's expense as news -- are we becoming more socialized to believing this sort of tactic is okay, expected even? #amusingourselvestodeath
8 months, 3 weeks ago on Content Marketing: You’re Trying Too Hard
@David Caron No apologies to date, in fact, in the time between publishing this post and now, I've gotten additional unsolicited solicitations. We're all just numbers.
8 months, 3 weeks ago on Is LinkedIn Becoming a Spam Paradise?
@edwindearborn So what content did they say they wanted? And how would you classify the change -- content from X time to content of Y type?
9 months ago on Infographic: Sales Struggle with Marketing Content Deluge
@IvanNelson Typically email marketing is segmented. I'd imagine you're on the "opt in" list -- and the rest of us complaining about spam are not -- we're on some sort of outreach list that is not being managed well.
9 months ago on Is LinkedIn Becoming a Spam Paradise?
@cendrinemedia Yes indeed, the distance the web provides, sometimes erodes our manners!
@IvanNelson Ivan, what's he's done is used the download contacts feature on LinkedIn, exported those contacts to a spreadsheet, and handed the spreadsheet off to a third party to blast with emails. The only way to prevent this sort of abuse, is to disconnect from the originator. In this case, LinkedIn is just the tool -- and it's being abused. Can't blame a hammer for a pounding a crooked nail.