PR & marketing guy full-time, infantry officer part-time, Pats fan all the time, political news junkie anytime
@Danny Brown I think you're right on the money Danny, except in this case it was a manager! That's what's crazy about it. To shut a door like that? Just inhuman. @Hertz
19 hours, 42 minutes ago on Hertz Customer Service #Fail Amplified.
@3HatsComm They do a great job, Davina. Long history of doing it too which in some way shows the power over time. The Disney brand in a toy store? Instant credibility -- and it eliminates the education hurdle. That's what this is all about.
Rohit Bhargava wrote a great post on Disney about a year ago:
1 week, 6 days ago on 9 Timeless PR Positioning Strategies
@JS0205 That is a good book. BTW, I welcome your comment but have edited out your link. Not cool.
2 weeks ago on 9 Timeless PR Positioning Strategies
@annelizhannan Amazing isn't it? Takes a crisis sometimes to get serious about communications. Happens on an interpersonal level too, so I suppose it's human nature. And should you ever desire to build this story into a blog post, I'd publish that here in a heartbeat!
2 weeks, 3 days ago on 9 Timeless PR Positioning Strategies
@annelizhannan That's an interesting idea, Anneliz. My though process here was in clearly articulating a difference for the long haul. I suppose that's a strength in a crisis, but it's not the same thing. In my experiences with crisis -- for business -- I've always found the best approach is to a) fix it b) communicate the fix and c) follow up with how to prevent it from happening again. I would venture to say there's more to it in politics or perhaps Hollywood. Maybe you've got a post in mind? Say the word!
2 weeks, 4 days ago on 9 Timeless PR Positioning Strategies
@LisaSolomon It's a fair point Lisa, say perhaps 1,300 vs 13,000 attendees? The size of LNTY notwithstanding, ABA TECHSHOW had a good showing for social. There were plenty of pitches in the ABA TECHSHOW stream too -- and no doubt we contributed some of that -- but I think we'd agree with you there's a much tighter, more integrated group of people at TECHSHOW.
3 weeks ago on Meta Data: 51 Posts Summarizing the 2014 #ABATECHSHOW
@3HatsComm Geat observations Davina. I do wonder about apps vs. mobile web -- everything is headed toward mobile and the entire infrastructure of the web will be geared towards mobile so I wonder if an app isn't a sunk cost. A few years ago Wired called apps the death of the web, but things increasingly look like they're coming full circle.
3 weeks ago on 13 Statistics from an Inc. 500 Social Media Study
@annelizhannan Sometimes I read the SEO blogs and get all fired up about Google too. The big evil. But then I think about what it all means and my interpretation is they are taking the technicality out of search; Google doesn't want to require people to be an SEO for their algorithm to understand content and context. The just want good quality to rank.
3 weeks, 6 days ago on Google Beats a War Path for Guest Posts; PR Needs to Listen
@LouHoffman Lou, that's a good add and you are right. Bounce rate is factored in. As I think about this, there's a couple other additions I could have made such as: no-follow links still have value. SEOs might not like them, but PR has no reason not to. A referral is a referral.
@annelizhannan ha! Wasn't trying to make light of it -- I think it's so true!
@Danny Brown @SamFiorella I suppose the difference then, between influence and popularity. Thanks Danny!
1 month ago on Influence Marketing puts Salespeople into Marketing Hats
@Danny Brown @markwschaefer Classic example. I remember many years ago, Leonardo Dicaprio got into a similar jam with an environmental cause; to his credit he later got serious and earned some credibility. Years ago I worked on a survey where one open ended respondent commented to the effect: Bono, who stands on world stages with Kofi Annan, has influence, Lady Gaga is popular. She later got political,and agree with her or not, I think she's transformed. It's a really interesting dynamic to watch unfold.
@markwschaefer I wonder about that too Mark. In the podcast you make a point about credibility of bloggers; and I think that's the key. Thanks for comment and share!
@annelizhannan I had no idea! That's a pretty big move; what was the catalyst?
1 month, 1 week ago on 3 Takeaways from Neal Schaffer’s Maximize Your Social
@NealSchaffer Likewise Neal! It's always fun when that happens -- and it's increasingly happening more often!
@annelizhannan Next time Anneliz! We need to plan out some sort of NC social media barbecue or something!