PR & marketing guy full-time, infantry officer part-time, Pats fan all the time, political news junkie anytime
@tayloraldredge Yep, I understand. Think I interviewed the brand ambassador before you.
The VHS tapes are tough. First, nobody has a player anymore. It's literally a logistical challenge. Second, the video is an advertisement. In a reporter's terms: what's the story?
Chocolate grasshoppers gave a story. It's unique. They took pictures and dared each other to try one. That was the story. The byproduct was huge awareness for Grasshopper and the theme of the story tied into the rebrand.
Those sorts of ideas are hard to come by, which is why I spend so much time looking out for them.
4 hours, 40 minutes ago on 10 Timeless Creative PR Ideas
@tayloraldredge It was a great campaign. Must have been quite a project to pull off.
1 day, 6 hours ago on 10 Timeless Creative PR Ideas
@JourdanChanel The Red Cross handled that incident very effectively. Look, people will make mistakes. We will do things in blogs and social media that we should not. What I'm saying is the benefits far outweigh the risks...and when the risks happen deal with them and move on, just like the Red Cross did.
And you say you are blogging...then you're on-board. Keep at it Jourdan.
3 days, 2 hours ago on Fear: Why Smart People Avoid Social Media
@KateFinley I appreciate the banter Kate -- opposing views are important.
1. In some ways PR and marketing types have incentive to be bias. It's not a bad thing. In many ways its like helping a friend get ready for a first date -- we want to help them put their best look on. But we're biased. There's a difference between having a different take on data and being flat out misleading. I'll never defend the latter.
2. As for reads, it's hard to argue with those. People that read releases find them in search -- which is by definition an explicit expression of need. Unless they are expecting a different result for a set of search terms, there's a high probability those reads are highly targeted.
3. I'll up the page reads argument. I once interviewed a small business owner that put out a press release that earned 70,000 page reads. Imagine that. She was selling concert tickets and her sales paid for her news distribution service for a year. Pretty clear case of ROI. It's more realistic to realize there's rarely one piece of content that seals a deal, rather it's the composition of multiple vehicles to reach customers and facilitate a journey along a sales circle. Circle. It's not a funnel.
We'll probably never agree. And that's okay. For me, press releases are one tool in an ever expanding toolkit. It's not a comparison of which one works better, but how we orchestrate them to work together.
Like I said in my initial comment, I agree with most of what you said, but in my mind, it's not a case of jettisoning the press release, it's a matter of thinking differently about how they are used.
That's how I see it anyways. Thanks for stirring a healthy debate.
1 week ago on Why Newswire Services Don’t Work (and When They Do)
@KateFinley Really? It's a stake in the ground. I have about a half dozen check points to run through before putting out a release -- you can make a mistake in a blog post -- but a press release? That's the written record of a company. Write an erroneous release and see how fast that sails around the web!
As for measurement, reads is like "unique page views" in GA. Most release services offer this metric as "reads."
This is not impressions. It's not possible views rather its READS. 6,000 people read (or at least skimmed) a press release. Click-throughs on a release like that will usually come in at ~300 and it's easy to cross reference in GA.
I've seen releases get 30,000 reads. That's insane.
I agree with everything you say, except for not using a service. To this I say we need to think differently about a release. A release over a wire is a formal statement by a company and still holds credibility. Sure, it's popular to bash press releases, but a well written release can still earn attention. To that end, I'm a huge fan of using paid media to drive earned media. Google may be beat up on links, but press releases are STILL search able and find-able. I still get reports that tell me how many people read a release -- and when 6,000 people read it -- that's a pretty good value in my mind. I have yet to see a corporate blog post get 6,000 reads in 24 hours. It is another vehicle to reach people -- and reach them directly -- which is the macro-change our industry (on the whole) is still coming to terms with.
@JourdanChanel I agree with you -- it'll be interesting to see what Friskies does with Grumpy Cat. Maybe that's a future post! Thanks for stopping by.
1 week ago on What a Grumpy Cat Infographic Can Teach us About Marketing
@DickCarlson You work FOR Tequila or *for* Tequila?
1 week, 1 day ago on #FollowFriday: Our New Paid Media Manager
@JourdanChanel Couldn't agree with you more. I suppose Groupon has data to suggest more emails are better. Most email marketers are rich with data, and they are now owned by Google to boot. I might unsubscribe again soon; it's just over the top. You and me? We're probably outliers.
1 week, 5 days ago on Love, Hate and a Prediction for Content Marketing
Got your cowboy boots on Jason? Nevermind, of course you do. Congrats to you both!
1 week, 5 days ago on #FollowFriday: Our New Paid Media Manager
In my mind, what is different, Ken, is the purpose: instead of interrupting people or getting their attention through tricks, such as catchy subject lines followed by a hard pitch, it's being useful. White papers, originally intended to be big picture thinking, were reduced to nothing more than a veiled sales pitch. It's doesn't matter what the form, it's the approach that this wave of "content marketing" is trying to espouse.
2 weeks, 5 days ago on 7 Truths About Content Marketing
@Blake Hall Thanks Blake.
2 weeks, 5 days ago on Persuasion Theory: Power of a Story
@JoeCardillo "fishing lukewarm content" Classic!
4 weeks, 1 day ago on Love, Hate and a Prediction for Content Marketing
Funny Sam, I think it's just the reverse. Any social media program *today* must have PR at it's core. The transition is natural. What is unfortunate, is there is an entire population of PR pros yet to wake up to this fact. Those PR pros...are losing their jobs. The ones that embrace social, and content, and video, and all this jazz, and apply the age old principles of editorial content, will never be out of work.
1 month ago on Dinosaurs, Newspapers, and Public Relations
@JoeCardillo Right? Seems so long ago. I still chuckle at the thought of re-tweeting those posts. Which you could do, from this page, right now! :-)
1 month, 1 week ago on The First Tweets from 26 PR Influencers
@RyanKBiddulph Indeed and what is so interesting, is Smith made that insight before the turn of the century.
1 month, 2 weeks ago on Six Tabbed Pages from Guerrilla Marketing
@JoeCardillo Yes, I saw the Shanksters infographic when it came out....noted the help too! ;-) Trust can scale, but that requires process and people. Companies always try to skim on the people part...that's hard to do and scale! Thanks Joe!
1 month, 2 weeks ago on Ultimate Marketing Secret: Happy Customers Bring Friends
How cool is that? A review just like that! I've been thinking about it. Used a developer the last go round but I don't like being dependent on someone else. And other developers have told me the code is sloppy. Before I make a change though, I think I need to be sure I've got some time set aside for the snafus that will surely ensue!
1 month, 3 weeks ago on An Unofficial Review Of The Genesis Framework
@joeldon You know Joel, I can't fault him for making a pivot.
And to his credit, he wasn't just a PR pro, but a PR firm owner. I've got it on (unverified) background from other sources that he was among the first to take stock options in lieu of cash.
Today that all seems fine; but back then...man! Huge risk! Incredibly forward thinking.
He's also quite diplomatic. I've never seen the guy get into a screaming match online. One of his endearing phrases that stands out in my mind is "we are all students of new media."
1 month, 3 weeks ago on Why We Can’t Just be PR Pros Anymore
@RyanKBiddulph I like the idea of investing where we find value, Ryan but I'm not so fond of the idea that investing is a prerequisite to building trust.
1 month, 3 weeks ago on Future of Social Media Marketing is a Path Paved in Payment