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@3HatsComm  They do a great job, Davina.  Long history of doing it too which in some way shows the power over time.  The Disney brand in a toy store?  Instant credibility -- and it eliminates the education hurdle.  That's what this is all about. 


Rohit Bhargava wrote a great post on Disney about a year ago:


http://www.rohitbhargava.com/2013/02/7-magical-marketing-lessons-from-disney-world.html  

1 week ago on 9 Timeless PR Positioning Strategies

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@JS0205  That is a good book.  BTW, I welcome your comment but have edited out your link.  Not cool. 

1 week, 1 day ago on 9 Timeless PR Positioning Strategies

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@annelizhannan Amazing isn't it?  Takes a crisis sometimes to get serious about communications.  Happens on an interpersonal level too, so I suppose it's human nature. And should you ever desire to build this story into a blog post, I'd publish that here in a heartbeat!  

1 week, 4 days ago on 9 Timeless PR Positioning Strategies

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@annelizhannan  That's an interesting idea, Anneliz. My though process here was in clearly articulating a difference for the long haul. I suppose that's a strength in a crisis, but it's not the same thing. In my experiences with crisis -- for business -- I've always found the best approach is to a) fix it b) communicate the fix and c) follow up with how to prevent it from happening again. I would venture to say there's more to it in politics or perhaps Hollywood. Maybe you've got a post in mind? Say the word!  

1 week, 5 days ago on 9 Timeless PR Positioning Strategies

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@LisaSolomon  It's a fair point Lisa, say perhaps 1,300 vs 13,000 attendees?  The size of LNTY notwithstanding, ABA TECHSHOW had a good showing for social. There were plenty of pitches in the ABA TECHSHOW stream too -- and no doubt we contributed some of that -- but I think we'd agree with you there's a much tighter, more integrated group of people at TECHSHOW. 

2 weeks, 1 day ago on Meta Data: 51 Posts Summarizing the 2014 #ABATECHSHOW

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@3HatsComm  Geat observations Davina.  I do wonder about apps vs. mobile web -- everything is headed toward mobile and the entire infrastructure of the web will be geared towards mobile so I wonder if an app isn't a sunk cost. A few years ago Wired called apps the death of the web, but things increasingly look like they're coming full circle. 

2 weeks, 1 day ago on 13 Statistics from an Inc. 500 Social Media Study

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@annelizhannan Sometimes I read the SEO blogs and get all fired up about Google too.  The big evil.  But then I think about what it all means and my interpretation is they are taking the technicality out of search; Google doesn't want to require people to be an SEO for their algorithm to understand content and context.  The just want good quality to rank. 

3 weeks ago on Google Beats a War Path for Guest Posts; PR Needs to Listen

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@LouHoffman  Lou, that's a good add and you are right.  Bounce rate is factored in.  As I think about this, there's a couple other additions I could have made such as:  no-follow links still have value.  SEOs might not like them, but PR has no reason not to.  A referral is a referral. 

3 weeks ago on Google Beats a War Path for Guest Posts; PR Needs to Listen

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@annelizhannan  ha!  Wasn't trying to make light of it -- I think it's so true! 

3 weeks ago on Google Beats a War Path for Guest Posts; PR Needs to Listen

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@Danny Brown @SamFiorella  I suppose the difference then, between influence and popularity. Thanks Danny!

4 weeks ago on Influence Marketing puts Salespeople into Marketing Hats

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@Danny Brown @markwschaefer  Classic example.  I remember many years ago, Leonardo Dicaprio got into a similar jam with an environmental cause; to his credit he later got serious and earned some credibility.  Years ago I worked on a survey where one open ended respondent commented to the effect:  Bono, who stands on world stages with Kofi Annan, has influence, Lady Gaga is popular.  She later got political,and agree with her or not, I think she's transformed. It's a really interesting dynamic to watch unfold. 

4 weeks ago on Influence Marketing puts Salespeople into Marketing Hats

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@markwschaefer  I wonder about that too Mark. In the podcast you make a point about credibility of bloggers; and I think that's the key. Thanks for comment and share!

4 weeks ago on Influence Marketing puts Salespeople into Marketing Hats

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@annelizhannan I had no idea!  That's a pretty big move; what was the catalyst?  

1 month ago on 3 Takeaways from Neal Schaffer’s Maximize Your Social

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@NealSchaffer  Likewise Neal!  It's always fun when that happens -- and it's increasingly happening more often!

1 month ago on 3 Takeaways from Neal Schaffer’s Maximize Your Social

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@annelizhannan  Next time Anneliz!  We need to plan out some sort of NC social media barbecue or something! 

1 month ago on 3 Takeaways from Neal Schaffer’s Maximize Your Social

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