PR & marketing guy full-time, infantry officer part-time, Pats fan all the time, political news junkie anytime
@JoeCardillo Yeah, see, I don't think the web has shaped conversation. I think it has enabled new flow charts mapping conversations. We frequency hopped before the web too -- just on fewer platforms, more slowly and certainly with less mass. For us as consumers, the conversation is seamless. Sure it's happening in different places at different times, but it's the same conversation -- like picking up with an old friend IRL after 10 years. It's not a matter of marketers being forced -- it's a matter of marketers opening up -- and recognizing the difference in nuance. Anyways, fascinating discussion.
2 weeks, 6 days ago on Frequency Hop: The Social Conversation Fragments
@JoeCardillo Interesting perspective Joe. I think that's the flip side of what I'm trying articulate. You are looking at it from a social network product perspective (and I completely agree with that viewpoint) -- I'm viewing from a marketer's perspective trying to understand the conversation and by extension the persona. I didn't do a great job conveying what I mean here -- half the rationale for writing it -- was to work it out in print, which is something I do a lot. I might come back later with a stronger argument. Look forward to your email.
3 weeks ago on Frequency Hop: The Social Conversation Fragments
It is incredibly challenging to hold down a full-time gig where you write a lot -- not a consultancy -- and continue to blog on the side. Having a habit is key, but also a manageable habit. I've been all over the map but finally settled on at least one post a week on Tuesdays, and 2-3 times a month I'll do a weekend post. You've got an honest post here Ken. We've all been there -- and back -- and back again -- and back. Hope you find your rhythm because I do enjoy your perspective -- which is generally outside the echo chamber. And that my friend, is rare these days.
3 weeks, 1 day ago on Blogging: The Rise and Fall of an Addiction
@LouHoffman Isn't that the truth. "Education" spans the phase from attraction to conversion -- and arguably retention too!
4 weeks ago on Off Script #9: Steveology on PR, Content and Net Neutrality
@Howie Goldfarb @Danny Brown @LivefyreDesign I'm late to the party, but...
...distribution is an equal part of the equation more often than not. I'm a big fan of building processes to earn consistent singles and doubles rather than aim for a home run. The latter requires a lot of effort and is liable to fail.
Howie, I'm not quite with you on your assessment, though I appreciate a contrarian view point. From my vantage point, by the time the big pubs start covering something -- it's already viral. They just add to it in order to capitalize.
The origins of viral tend to come from tightly nit and respected communities -- that's why Buzzfeed writers hover over Reddit looking for stories.
1 month ago on Blog Comments, Digital Universes, and the Future of Social Conversations
Certainly can identify. The counterpoint I'd offer here is that working in corporate isn't always cozy. There's still a lot of travel, the hours are still long and often you have multiple stakeholders each with awareness, leads and P&L goals. Just like an agency, the corporate culture makes a difference.
1 month, 2 weeks ago on Are PR agencies setting new parents up to fail?
@DaveMinella I've been thinking about your comment Dave -- that and I've had a couple of chance conversations of a similar nature of late. I'm going to write up a few ideas on what to do about it tonight.
1 month, 3 weeks ago on Helpful Tools: PR Salary Surveys and Calculating Your Worth
@3HatsComm Sentiment doesn't work because of the nuance of language -- English especially. We have words and phrases that can mean multiple things depending on the context. Sarcasm is one of them. Code might catch up one day, but it's going to be a while.
As for measurement, then we've come full circle. There's five good means for measuring PR that will a) demonstrate value to the business b) align with marketing c) earn PR credibility in the organization. As you say, in the FWIW column tonight.
1 month, 3 weeks ago on 5 Categories of PR Metrics Pros Should Measure
@StephanJerabek He's spot on Mr. Jerabek. I'm might repost that video somewhere. It's a nuanced market, but I'm inclined to think native ads are bad for PR too. If it blurs the distinction from editorial, then it diminishes the value of earned media as well. We ought to want ideas to bubble up based on their merit -- its either a good idea or it isn't.
1 month, 3 weeks ago on Infographic: The State of Native Advertising is…Confused
@3HatsComm Hello, Davina, you came back! Welcome back.
Reputation is a good metric, but it's costly and time consuming to do it. I've never seen a company actually do this in a meaningful way. And why should they when they have NPS scores?
I've done a lot of work with sentiment and don't think it has a lot of value. There's too much noise for most brands and NLP -- even the very best NLP -- is deeply flawed.
Value -- yes, value -- how do you measure that with a number?
@3HatsComm Love a contrarian position, Davina. Tell me more. What is a PR metric? How does it compare and contrast with a marketing metric?As for business, I think you get at it, but I'd reinforce *cash* as the ultimate metric. A business can run at a loss if they manage cash flow. Start-ups do it all the time, as artificial as that may seem, but Amazon has done if for years. Bezos has traded profits and time for market share for a decade.As for profitability, for the large swath of PR pros the margins and the factors that affect margins are well beyond the scope of PR's capability. Pricing for example, a classic 'P" in marketing is commonly defined by finance. Marketing doesn't even have a role in pricing any more.
@JoeCardillo Hey, Joe, sorry for the delay, been on the go! Completely agree with your sentiment and it's perfectly fine to complain online occasionally. The cable companies especially have a reputation for this because they've had no motivation otherwise. They've more or less had little competition, but that is beginning to change. Over the next five years we'll see the strangle hold loosen, the media will report this as a dramatic fall, but the reality is, it will have been decades in the making because of stories just like the one you shared here.
2 months ago on Corporate America Invoking Theft of Time
@lauraclick Well, can bring a horse to water... we'll see if Phil gets another part of the story, but it'd have to be pretty amazing to change my perspective.
2 months, 1 week ago on Small Business Negative Reviews are a Gift; Here’s What to Do
@1918 I noticed that - and I hope they do. If there's one thing I've learned in my little PR world, it's that a) people are very forgiving and b) its rarely too late to apologize.
@Laurent Yes, I think that's the gist of it. To the extent that content is the vehicle by which brands can be part of the conversation, that's the purpose, goal and return. It's becoming more important day by day.
2 months, 2 weeks ago on The Buyers Journey and Why Content Marketing is a Thing
"After the initial snort and chuckle however, I became uncomfortable. The idea of brands making light of something that had grown men crying and a nation in mourning just seemed wrong." Remember when they said video games lead to more physical violence? I'm wondering if the demise of serious journalism is doing the same. With the grand appeal of BuzzFeed, Upworthy and the like -- publications that essentially pass off sarcasm at someone else's expense as news -- are we becoming more socialized to believing this sort of tactic is okay, expected even? #amusingourselvestodeath
2 months, 3 weeks ago on Content Marketing: You’re Trying Too Hard
@David Caron No apologies to date, in fact, in the time between publishing this post and now, I've gotten additional unsolicited solicitations. We're all just numbers.
2 months, 3 weeks ago on Is LinkedIn Becoming a Spam Paradise?
@edwindearborn So what content did they say they wanted? And how would you classify the change -- content from X time to content of Y type?
3 months ago on Infographic: Sales Struggle with Marketing Content Deluge
@IvanNelson Typically email marketing is segmented. I'd imagine you're on the "opt in" list -- and the rest of us complaining about spam are not -- we're on some sort of outreach list that is not being managed well.
3 months, 1 week ago on Is LinkedIn Becoming a Spam Paradise?
@cendrinemedia Yes indeed, the distance the web provides, sometimes erodes our manners!
@IvanNelson Ivan, what's he's done is used the download contacts feature on LinkedIn, exported those contacts to a spreadsheet, and handed the spreadsheet off to a third party to blast with emails. The only way to prevent this sort of abuse, is to disconnect from the originator. In this case, LinkedIn is just the tool -- and it's being abused. Can't blame a hammer for a pounding a crooked nail.
@Grant Crowell Amazing isn't it? I too got yet another one from Jessie last night -- two days after publishing this post. Will "stop immediately" was a phrase I read (posted publicly). At risk of alienating my own readers, I'm contemplating posting it in its entirety here with color commentary on the merits of the email itself. Spam aside, it's pretty bad as far as email marketing goes. @kfom
"I mean, who has the time to review gas stations?" Hilarious! And research has shown a few negative reviews among the spread adds credibility. I'm not saying businesses should strive for them, but a couple here and there, probably isn't a big deal.
3 months, 1 week ago on 5 Steps to Take When Yelp and Trolls Collide
@kfom It's going to be interesting to see how it pans out Kevin. Every time a search engine or social network makes a move to stem spam, some one is looking to find a way to get around it.
Completely agree with the sentiment here Lisa. If content is good, even if it's older, it's still good! There's nothing wrong with promoting evergreen. Another idea is to take an old post and rewrite it. Often my best ideas come after publishing a post; it's okay to re-write something, but leave the original, with a date, in tact.
3 months, 1 week ago on Social PR Mistake: Removing the Date from Blog Posts
Completely agree, Daniel, it is not new. The term "ASP" comes to mind. But if there's one thing I observed over time, the concept is still very new for a lot of people.
3 months, 2 weeks ago on Cloud Isn’t New, But It Is Disruptive
@Joshua Wilner/A Writer Writes Sorry for the delay. Something's been funky with Livefyre the last few months! But...I completely agree! It's the first thing I reach for in the morning, after of course, my phone.
3 months, 2 weeks ago on PR Pros learned to Drink Coffee from a Goat
Outstanding post -- it's always cheaper to upsell an existing client. And the old very much always seems to be new. Content marketing is the new branding!
3 months, 3 weeks ago on Dad’s old-school marketing lessons for today
@JoeCardillo No worries, you're on here often and it's a useful suggestion. I've never heard of CC0 so learned something new today. Thanks!
3 months, 4 weeks ago on 3 Free PR Photo Hacks
@JoeCardillo Nice! I'll have to check out ShareAslmage.
One question on those stock photos you've pinned -- what are the licencing requirements? I'd hesitate to just take a photo from Pinterest and use it. And I'm not a fan of the embed because it's wonky, doesn't work well in WP and I can't add ALT tags and a file name.
@DinaHoward Hi Dina, I think the average reporter and big blogger inbox is just too full. They look at pitches the way we look at banner ads -- they don't.
That's why relationship building is so important -- and I use the word relationship loosely as I think its overused by PR pros. We've got a job to do -- and so do they -- so a relationship is built on trust; trust is built by sending solid stories they can actually use and answering -- sometimes cajoling the executive team -- questions with transparency.
As for transforming a pitch into a blog post -- I might have added a few more details and a couple links -- and then it's good to go. I try to write pitches like stories -- with a headline (subject), strong lede, a good anecdote if I can get it -- and supported with stats where they exist.
Hence, content marketing is a natural evolution for PR.
3 months, 4 weeks ago on Balancing PR with Content Marketing
@Wittlake @annelizhannan Just rolling in sponsorship money here! :-)
4 months ago on Infographic: The State of Native Advertising is…Confused
@annelizhannan Ah, I was wondering. Had triple checked on multiple browsers and mobile. I pledge that I'd never put "infographic" in the headline and then omit it! :-)
@annelizhannan There's something wrong with your browser! There IS an infographic posted.
@annelizhannan I'm confused, Anneliz. The complete infographic is already presented in this post -- and there's a link to Copyblogger's original post.
@leeodden Thanks Lee and sorry for the delay Lee, just seeing your comment now. Lot of comments lately are getting caught up in the Livefyre system lately. Something to do with the last few upgrades. Enjoy your conferences; break a leg!
4 months, 1 week ago on Balancing PR with Content Marketing
I never understood the infatuation companies have with saying their #1. It provides no sense of differentiation and just invites the question. It speaks volumes about company has to tell people it's #1. And there's research now that shows this is a fool's errand: http://www.prdaily.com/Main/Articles/16677.aspx
4 months, 1 week ago on The Most Important Blog Post You’ll Ever Read*
@JoeCardillo That's the gripe. It is anti-social -- and no different than TechCrunch advertising on it's site, but allowing brands some control of the CrunchBase profile. For many small businesses, Facebook is over. It's a big brand place and that is all -- keep your profile looking just good enough (because you have to) and spend lots of money. All the organic work? It's a waste of time for most brands. Just talked to a small business owner on Google+ the other day. She was a power Facebook user and used to drive lots of sale. It's dried up -- she's left and trying to get started on Google+. In any case, no matter what, it's a bad idea to make home improvements to an apartment one is renting. I think Facebook is not only hurting itself, but other social networks because they've eroded trust. There not going to die tomorrow, but there's going to be a point in the future when Facebook is a shadow of it's former self. Or its going to re-invent its model. Or backpedal on its moves in 2013.
4 months, 3 weeks ago on Infographic: Navigating Facebook Organic Reach
@RyanKBiddulph Cheers RB
4 months, 3 weeks ago on A Classy and Creative Mother’s Day PR Pitch
@LouHoffman You bet Lou. Thought that was brilliant. And your Mom is a sport! Hope she has a wonderful Mother's Day!
It is complicated Shonali! And PR indeed does have that problem! Thanks for the shout out. Hope you are enjoying the conference.
4 months, 3 weeks ago on Weekly Roundup: Problem Solving
@JoeCardillo Ironically, Joe, that's the problem Facebook says it is trying to solve. It's own filter reduces the junk and shows people just what they want to see. I've got two problems with that story-line.
First, there's money involved. Facebook, especially as a public company, has a renewed focus on revenue and profit. I'd prefer the company call it like it is rather than make excuses.
Secondly, what Facebook is filtering (to earn money) is the very posts their *users* liked in the first place. So you and I may have liked a page because we want to see the updates, but Facebook says "oh, no, little one, we know what's best for you...you don't want to see that" and they filter it. To see it a brand has to pay up and we come full circle.
There's merit to Stratten's point, but it's not so black and white either. This is different. And Facebook is screwing it up.
@JoeCardillo That's quite a share, Joe. Just goes to show there's only one way back to the surface. Anything else doesn't end well. Thanks for the comment.
4 months, 3 weeks ago on The Brand Hashtag Hijack isn’t the Problem
@LouHoffman That's definitely true Lou, and even a bit of the herd mentality on the playground too. Therein lies one of many problems with social media sentiment analysis. I think however, in these specific cases, the volume is enough to merit a serious and somber reflection. Thanks for the comment!
5 months ago on The Brand Hashtag Hijack isn’t the Problem
@annelizhannan Hi Anneliz, sorry for the delay. I hear you on webinars; I don't attend many myself because they all fall during the workday and it's all I can do to tear myself away for a few minutes, let alone 60 for a webinar. However, webinars have long been a very successful tactic for the brands I've been employed with; I do not know of a directory, but that could be a useful resource.
As far as I can tell, podcasts were not included in the study. It's an older technology that I think has recently gained its second wind because of the ability to target people during time that usually isn't taken, like the commute. I'm also a big fan of podcasts -- both as a marketer and as a consumer of information; I listen to a lot of them.
5 months, 1 week ago on Infographic: B2B Marketing Budgets Focus on Content, Digital
@Danny Brown @allenmireles Then Danny is spot on. Comes down to empowering employees to use a little common sense.
5 months, 1 week ago on Hertz Customer Service #Fail Amplified.
@Danny Brown I think you're right on the money Danny, except in this case it was a manager! That's what's crazy about it. To shut a door like that? Just inhuman. @Hertz
@3HatsComm They do a great job, Davina. Long history of doing it too which in some way shows the power over time. The Disney brand in a toy store? Instant credibility -- and it eliminates the education hurdle. That's what this is all about.
Rohit Bhargava wrote a great post on Disney about a year ago:
5 months, 3 weeks ago on 9 Timeless PR Positioning Strategies
@JS0205 That is a good book. BTW, I welcome your comment but have edited out your link. Not cool.
@annelizhannan Amazing isn't it? Takes a crisis sometimes to get serious about communications. Happens on an interpersonal level too, so I suppose it's human nature. And should you ever desire to build this story into a blog post, I'd publish that here in a heartbeat!
5 months, 4 weeks ago on 9 Timeless PR Positioning Strategies