New England based Storyteller, Explorer and Humanitarian.
@samueljscott This definitely isn't right for all companies or all consumers, but it is a very important part of marketing going forward.
In your example, wouldn't you love those promotions you are eager for to be tailored to the types of pizza you order most? Or localized to your area? All of that falls under personalization.
And I'd also argue that you are right that I don't want or need that sort of relationship with every company I do business with, BUT the ones who do make a more personal connection are certainly going to get more of my business in the future.
2 weeks, 6 days ago on The Future of Marketing with C.C. Chapman
@chelpixie @cspenn Exactly my confusion too. Quite possibly THE dumbest thing they've done since Buzz or Wave or...wait a minute :)
3 months, 2 weeks ago on Google’s Primer App – Quick Lessons on PR and Marketing
Well said my friend. WELL said!
3 months, 3 weeks ago on Finding Your Own Work-Life Balance
Damn cool prize package right there!
6 months, 1 week ago on Win the Black Ops Prize Pack from Huckberry and ITS! *Update*
The team there continues to grow in size and talent.
Way to go!
6 months, 1 week ago on Big News: Scott Monty Joins SHIFT
@biggreenpen Thank you.
6 months, 1 week ago on The Spin Sucks Inquisition: C.C. Chapman
@JoeCardillo And yet companies do it every day don't they? You are dead on.
@LauraPetrolino Life IS better with dogs. That is for sure.
The puppy in the photo is my friend Jason's dog Monster.
Monster is also the President of GORUCK and is 6 months of pure energy.
@belllindsay *laugh* Out of context that sounds kind of rough, but I remember it well.
@DwayneAlicie *laugh* I wish I could say I'm sorry for introducing you to Field Notes, but I love them as well so I can't.
@Eleanor Pierce His blog is a masterclass in writing in my mind. He writes a bunch of different genre of books and I've only read this trilogy, but I loved them.
Warning that they are DARK and messed up, but beautifully written.
@belllindsay My pleasure.
1 year, 9 months ago on Join C.C. Chapman for a Special Livefyre Q&A Today
@ginidietrich Thank YOU for having me. I'll do my best to swing back and answer any new questions I find.
I appreciate you having me on to talk about the book and everything else.
@Word Ninja You are welcome. It was fun to do this.
@ginidietrich No last questions?
@belllindsay @CC_Chapman I'm working on it!!! ;)
@belllindsay Flew by
@ginidietrich Yes, it was a tough week, but I love how everyone pulled together.
@biggreenpen You are welcome.
@ginidietrich As I type this I have the memorial service for fallen MIT Officer Sean Collier on my television so this has been a nice distraction even though I've been tearing up as I type.
Boston (and all of New England) are a hearty lot. We don't get kicked down very easily so yes we are picking ourselves back up.
The street where the attack happened opened back up today and business is starting back up.
Catching the people behind the acts made moving forward possible for me personally. Until that happened I couldn't focus on almost anything.
#BostonStrong isn't just a hashtag, but it is the way we live our lives. We'll be ok and push forward.
@ginidietrich Yes she does and she wears them for me ever since she found out how fond I am of them.
@EdenSpodek @belllindsay I don't think my parents generation thought about it as much as we do. Who knows....
@ginidietrich @marketingprofs Are you kidding me? Have you seen her boots? She wins instantly.
Plus, I could care less about my shoes :)
@belllindsay Saw someone today say that WebMD is a choose your own adventure for adults. I cracked up laughing for hours. I think it was Matt Ridings, but i could be wrong.
@yvettepistorio I'm being honest. Anyone who tells you all they do is lay golden eggs is LYING!!
@susancellura Yes. I rarely throw anything away that I create.
@belllindsay Hmmm....that isn't anything I've ever thought about before.
Perhaps it is because we as a world are at a time in our lives when everyone feels more connected because we hear about everything around the world. There is more information more than ever so perhaps that motivates us to be better people?
I don't know.....You've got my brain noodling on this now....I need to think about it some more.
Future blog post or podcast perhaps.
@belllindsay Thank you
@jasonkonopinski Great now I'm picturing your face on a panda wearing armor and painted blue face :)
@yvettepistorio I'd tell them that they need to realize it happens to ALL writers.
Some days the words pour out. Others you have to drag them out somehow.
I usually get away from the writing. Go and do something completely different and it recharges.
I've never been able to get into the "I write every day at _____" but I do commit to writing every day and that helps. Some days crap comes out, but it is still writing. Keep doing that.
@ginidietrich Yes, Geoff is a great salesman. You were lucky to have him. Of course let me know how I can help.
@jasonkonopinski That is a HUGE fault of our education system I believe.
Creativity is taught out of kids and it angers me to see this happen every single day.
We have to make everyone realize that creative thinking is crucial for success in whatever job you want. Sure, the factory line worker might never think they need creativity, but what if they figured out a way to improve that factory line?
It is going to be a long, slow transition, but i hope people like you, me and others can keep pushing the world in that direction.
@ginidietrich It ALL falls on your shoulders and you no longer have another person's community to leverage so be ready for that. It was weirder than I thought it would be.
Maybe it is also because I changed genres completely that made it extra hard as well.
Get ready to sell harder than ever. You have to do it even if it kills you to do so. It has been the hardest thing for me.
Some others are coming to mind
DUNKIN DONUTS certainly is doing a great job on. Playful, fun and relavent all the time.
Take a look at the videos FIELD NOTES makes. They sell notebooks, but their videos sell stories.
They have gotten better....I'll give them that.
Let me try to answer what I think she means.
I love how GORUCK writes and shares things they love even though they might now have anything to do with their product.
GOOGLE continues to create and share content that is better than almost every other brand out there. Videos like the lost phone of a new dad, Dear Sophie and endless others always blows me away.
While I hate RED BULL, I do love their marketing. Their magazine, videos and everything else blow me away.
@ginidietrich @CC_Chapman @belllindsay Sadly that is one of the things that does get sacrificed in my life. Need to make it a priority. Working on it.
@biggreenpen Experimentation is KEY in everything creative. Don't be afraid to do something different. You never know when a bit of magic will happen.
@susancellura Sorry, but can you please clarify?
@cloverdew My creative juices are always flowing. It is in my DNA.
When I need to recharge I have to get out in nature. It is the ONLY way my batteries get full again. It might just be a walk down the street, but ultimately it involves me on the side of a mountain or in a canoe.
@williamtpeckii @belllindsay @CC_Chapman Thank you
@dwaynealicie And sometimes it is easier than others.
For instance I SUCK at selling myself and my work. Always have so it is something i'm working on getting better at.
We all have to be lifelong students.
@jasonkonopinski @CC_Chapman Sorry...
@susancellura It depends on who they are and if they have earned the right for me to be bothered by it.
I think it was Seth Godin that put this idea in my head (I might be wrong) about if it is a friend or someone I respect than it hurts, but a complete stranger? I'm not going to lose sleep over it.
Haters are going to hate and I've been on the receiving end of plenty of negative reactions to my creations. Just go look at the reviews of either of my books and you'll see that they are all over the map.
Spending as many years online as I have, I've developed a thick skin. Sure sometimes things sneak through and get to you, but life is too short. I've gotten VERY good at moving past the negative and focusing on the positive.
@dwaynealicie I think most of us are a mix of the two, but I'm definitely an extrovert. I can be dropped in a room full of strangers and make friends before we are done.
I think the key in both examples you asked about is you have to have confidence in yourself because if you don't than you'll never be able to convince others.
@jasonkonopinski Measuring is why I don't like to bake.
Sorry, but I don't have an answer to this one. :)
@belllindsay That is the most pathetic excuse ever. No one has EVER had enough time.
We use it as an excuse now adays because we waste too much time watching tv, surfing the web and being a slave to our devices.
Every single human has had 24 hours a day and look what some of us have accomplished?
It is ALL about priorities. My first priority will always be towards my family. It trumps all.
I sacrifice a lot of things I'd LIKE to do in order to make sure what I NEED to do gets done.
@jasonkonopinski They make those? No way!!!
The shower is one of the best places for random ideas.
@susancellura As the creator I think we have to please ourselves first.