President, Soulati Media. Hybrid PR blending digital, social, content marketing and PR with message mapping. Trained in Chicago's agencies. Award-winning pro blogger; writer for Steamfeed, 12Most, Blogger Beat.
She's the #RockHot. In a category all by herself. Driving interaction, driving engagement, and creating fab content we all drool over. Oh, and, Amy? I promise I'm writing that post you need! Good choice, Gin Blossom. Sometimes age just makes us do weird and forgetful things.
4 days, 7 hours ago on #FollowFriday: Amy Tobin
Howie, you need to move on to bigger and better things. Your brain is being wasted.
1 week, 1 day ago on Open Letter To My Marketing/Advertising/Media/PR Peers
@Howie Goldfarb @Mark_HaraiHowie! You're such a numbers whiz with factoids oozing out of your keyboard. I'm thinking back to campaigns I've always launched and realized that the measurement queens -- the @Shonali of the world are few and don't reside in this house. I also don't think you can force that, either.
P.S. I'm hoping that new avatar of yours is a cat and not a big, ahem RAT. Eww.
1 week, 1 day ago on Digital Marketing Kicks My Ass
@annelizhannan @Jen Olney @KDillabough@Ari HerzogHi, Anneliz! How are you doing in the Mass. winter? I think that's where you transitioned, right?
Meanwhile, it's so challenging to engage and feel like you're also receiving. The specialty communities are perfect for answers as there seems to be experts there; the general communities are less rewarding to me, too.
The other factor here is that we're no longer new to this. We seek something else in social media than others do, and it becomes harder to show ROI for self. Right?
1 week, 1 day ago on Are Google+ Communities A Thing Of The Past?
@dustinstout Wow, Dustin! How the heck are you finding time to manage like that? Is that a paid gig, or you're just doing it? How impressive. I invite you to write a post here about that! (As if you needed something to do!)
You're right; for sure, it's about how you manage and the goals you set...just like blogging, too. Thanks for your comments!
@Ari Herzog @KDillabough@Soulati | Hybrid PRHey, Ari! I'm in full agreement! It's a very professional-esque audience which I like selfishly b/c I can get educated from the bigger guns on specialty topics. Do you find that at all?
@Jen Olney That's interesting, Jen! I watch your engagement levels, and your time is crazy online! Not sure how you manage that, but hoping you can redirect the ones on G+ to where it really counts -- the blogs! Would be nice to clone yourself, right? Thanks for coming over!
@KDillabough Yes, Ma'am, and you are one #RockHot engager. I appreciate the support you gave that little community. We tried, and that's what counts. We can say it with a proof point, Kaarina! What's on the ground by you? We have more snow and 10 F.
@Brad_Lovett Hi, Brad! What a great case study, well not so great! One would think that people in your specialty would gravitate to a group oriented to the topic. Compare G+ engagement as opposed to LinkedIn and FB...there's still a lot of negative perspective about the efficacy of G+ in general.
I like it b/c it is more professional, but I'm not posting there all day, either. Fascinating study, and the common thread is what's new I can't get anywhere else. Thanks for coming over!
Ken, this is a fabulous post. There is so much happening now in this "new" and evolving era and peeps are not yet on board. What about the companies that never did jump into the social media zany? They'll be ever more struck by what you write about upstairs. All I can say is "hold onto your hats; it's going to be a blustery day."
1 week, 1 day ago on The Emerging Collaborative Economy: An Opportunity for Small Business
@Mark_Harai You're so right. Rome wasn't built in a day, eh? So funny we have all these cliches with Rome and China.
@Sharon Gilmour Glover @Soulati | Hybrid PR@Robert_RoseLoved your free think and self discussion there, Sharon! Heh, eh? Or, shall I say, Eh, Heh!
1 week, 4 days ago on Digital Marketing Kicks My Ass
@Sharon Gilmour Glover @Robert_RoseHow smart is he, Sharon? I need to revisit that keynote via the on-demand sessions that just arrived. I'm so glad we had a chance to attend a virtual conference; smart marketing and gives many of us a chance to engage comfortably.
The best thing coming out of this nightmare is that I get to walk the talk and talk it wearing my tiara.
@Neicolec Hi, Neicole! See, if I write a post like this all my friends come with warm and fuzzies! Makes a girl feel loved! Thanks, girlfriend!
@KDillabough You're so right...I'm so ready to kick it back, I have to tell you! Now I can share my stories and help everyone else!
@allarminda Hey, Hey, fancy seeing you here, Lady! How's things? Would love to catch up with you soon. Meanwhile, yes, it's always therapeutic to just say it even if the trolls call me stupid. People so often put on airs they know everything and guess what...nope; not true. If I haven't stopped learning yet, that just means I will always have a rich life even when I'm 80!
Hey, John? Are you on G+. Just tried to share this post and copy you, too, but you didn't pop up.
1 week, 4 days ago on Win more customers with less digital content. Mail a letter
John, this is valuable insight. I love getting letters, and I also do open every direct mail (except politics) and read b/c I'm interested in the style. I also want to know if it's good enough for me to want to react. As in, hmm, should I buy this? Call that guy? Should I hold this coupon for when I need it?
Agree with you about the clutter; we marketers need to change it up and get back to business. The topic of next week's post.
Sorry about that, folks; the comment section had disappeared! Carry on!
Hi, John! This is awesome; you are such a grand writer. I love this content, too.
1 week, 6 days ago on A relationship marketing tale: “Love and the Paranoid Marketer”