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I encourage everyone to listen to the best soundbite on Earth for toilet bowl cleaners, and I also caution you on LOL, and I mean out loud, especially if you're on the treadmill! OMGosh; we laugh, and then we laugh some more.  Listen friends, and then pose a question on John's new nifty voice mail app for questions for our podcast!

3 days, 17 hours ago on Buyer personas for selling toilet cleaner (and other marketing dirty work)

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You are a #RockHot marketing professional, John! Your work is top-notch, and the quality time  you devote to creations is above and beyond. (I think I just wrote you a LinkedIn endorsement!)

2 weeks, 4 days ago on Insider secrets to content messaging that rings with relevance

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You are such a great storyteller, John! And, a wonderful co-host to boot! I'm so grateful for this #RockHot blog post about our episode on Message Mapping. You gave me presents here! Thank you, thank you!! <3

1 month ago on Uncover hidden gems that deliver a brand message ‘zinger’

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@RyanKBiddulph Hi, Ryan! All of us are learning and the more we learn, the more we have to learn. I'm so glad to hear you have a trusted advisor/partner in your corner! That's step one. As I hear from my developer, there are constant tweaks occurring throughout the day and someone always needs to be monitoring. Thank you!

1 month, 3 weeks ago on Why Responsive Design Is Marketing’s Greatest Challenge

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@CraigJL Hi, Craig. Alas, you only got the topline deets. In my book, our relationship is quid pro quo. When I offer you more money as a developer because I see there's more work going into my job than what was expected, then I expect that trust to last throughout the project. Unfortunately, so many of us on both sides of the fence -- clients/designers/developers, etc. have been burned and earning trust under the trial-by-fire spotlight is challenging. Thanks for commenting.

1 month, 3 weeks ago on Why Responsive Design Is Marketing’s Greatest Challenge

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P.S. This blog post needs to be a podcast. Let's invite your client to the 'cast!


2 months ago on Nail your marketing message in 18 minutes

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This. This is why I asked you to join me for The Heart Of Marketing podcast. Your brilliance. Your ability to narrate and write something so creative. The expertise you bring. #RockHot, John!

2 months ago on Nail your marketing message in 18 minutes

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@KDillabough Thanks, Girlfriend! Saw all your snow up there...wow. And, it was nearly 60 here yesterday but 30 today. Winter has become really zany.

2 months, 2 weeks ago on The Heart Of Marketing #Podcast Debut! @Soulati @DigitalJGO

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I am so delighted to be with you doing Heart!  Way to go, Us/We!!!

2 months, 2 weeks ago on What is the Heart of Marketing?

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Dino, sometimes life creates disengagement. That  happened to me from April to December 2014. I essentially lost my moxie to continue the day-in and day-out grind when it just so happened I had to conform to the rules. Rules made by Google; rules made by digital marketing. My blog is lucky to have 2 posts a month although that will change soon. I miss the peeps, but they're elsewhere, too. 


And, what did I feel? Amazing relief. More time, less stress, little drama about the interpersonal relationships about which A-lister is getting knocked up or down by the other A-lister. No fun, not billable, just like high school.


So, I applaud you for this revelation. Social media has come of age; in fact, it's not just another marketing tactic that's hard to measure. Is it helpful to have a brand online and to show prospects you're whom you say you are? Indeed, but the total time suck is no longer necessary. 


Congrats on growing Triberr; I knew you when.

3 months, 1 week ago on Confessions of a Recovering Social C-Suite Believer

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Dude. #RockHot!

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@LauraPetrolino Hi, Laura! I probably knew of you before the vice versa. That's what happens when Spin Sucks! Nice to meet you, too.

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@bdorman264 Hi, Bill!!!!! Miss all the old cronies and yes I am playing tons and tons of tennis! Just won a few singles matches, which makes me beam. How's golf, business and life in general?  Thanks for coming over, Bill.

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@ElissaFreeman @Soulati | Hybrid PR I think I just stole 30 minutes photographing lipstick and trying to post the image here! LOL

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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Oh, big bummer. I had to post my 3 lipsticks on Facebook.

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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Gahh. Couldn't upload via mobile; so, let me share my lipstick story right here for all you lipstick on a pig mavens @ElissaFreeman @ginidietrich @PRTini et al. 


The NARS on the left is more dense which means less indentation compared to the MAC in the middle with slightly more indent to the curvature of the luscious lip. The spanky cherry Nivea is tres soft and starts flat but soon gets a tip, too. 

POOPY. @Livefyre  not letting me post my image; stand by.


5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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Omg u asked for it. I am going to put that pic on top. And I've gone mobile to do it.

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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How did u know??!!

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@Norma Maxwell Hi, Norma! I have a secret. I am no longer married to my blog! In fact, we got a divorce so I only sporadically show up to nurture my opinions up there! Heh. But feel free to comb nearly five years of archives! LOL.  Great to tweet you, comment you, and all that #RockHot stuff. Thank you!

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@Joshua Wilner/A Writer Writes TheJack, oops, is that a secret? Whatup? Dude, traditional communication methods are in order with you, too!

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@susancellura Hi, Girlie! How's Texas? How's biz? What's new? Oh, I have been away toooo long. Miss everyone, and thanks for popping over!

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@rosemaryoneill RoHo? Is that you? Omgosh, I've been needing to catch up with you via traditional methods. Got time? How's that veranda? If you have a party on that porch, then @KristenDaukas and I will come play. And, we're gonna bring @annelizhannan and the Gin Blossom, too.

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@annelizhannan Hi, Anneliz! You're so freaking smart; yep, I thought I was going to pull down $100K! Hilarious. Great to see you here and thanks for not bashing my lipstick today.

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@KristenDaukas Kristen! You're so right. We blow up a room together, and I love you for that reason. I need to come back to NC; I love your state! In fact, my next place on my wish list to live is Asheville. Congrats on a great ConvergeSouth, too! XO

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@KristenDaukas LOL. I'm on a call so I can't multi-task. Be right back!


5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@Word Ninja Did you know chapstick is like Rose (wine)? You start there and graduate to Chardonnay, then Pinot Noir, then Merlot, etc. So, you get the tinted chapstick (my fave is Nivea cherry) and wear until you want to try the real deal. And, oh, MAC makes the best lipstick evah and NARS is on par. Heh.

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@ElissaFreeman Oh my yes!  No mirror and I don't forget the humps! How you doing, Girlie??

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@Eleanor Pierce Dammit, preggers mama. I'm so insulted that you and Gini do not believe me. It makes me very upset. And, I'll second that with the face to face thing; I love you and I'm so jazzed to be here today!

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@Digital_DRK Holy Guacamole! We are now creating a new lipstick line -- you, me and Paula. I'm so excited to have my distribution methods all worked out! You are #RockHot! B/c as you know Mr. DRK, if no one can get the product in the outskirts of dystopia, the lips will remain pale. So nice to meet you!

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@HeatherTweedy Hi, Heather!! I'm delighted to be someone new to you, and even more delighted that Gin Blossom unearthed me from the archives for another showing on Spin Sucks. She's really coy that way, ya know?


Thank you for such a sweet comment! I'm excited to engage, when I decide to re-engage, and over at the blog, Gini forced me to come out of exile and post today so I could look like I'm still paying attention!  LOL! Omgosh, I do miss this world up here. 


5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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@biggreenpen Hi, Fellow Inquisitionee!! Weren't those questions hard and each time I'd read, I'd laugh b/c THEY had to answer them. Little did I know, the hot seat would be mine.  Thanks for reading and remembering our Happy Friday Series, Lady! 

P.S. I wonder if I could start my own lipstick line that looks like a Big Green Pen?

5 months, 1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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As usual, John, your content sings to me. Excellent points and solid for the business trying to understand the right strategy. Good topics for a podcast, eh?

5 months, 3 weeks ago on Beat content apathy with audience-building tactics from the newsroom

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@Raymond Andrews @Soulati | Hybrid PR YAY! And, #RockHot! If no one else stops in at all, I don't care...you have made my day. It's so good to engage with old friends. Thank you! Glad to see you up and around, too, Ray. So, glad.

6 months, 3 weeks ago on Mobile Marketing And The Ubiquitous QR Code

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@Raymond Andrews RAY!!! How are you? How's things on a personal scale? It's so great to have you here, and it's so good to be blogging. 


What a fascinating comment. I had no idea that some of the stores are not allowing cameras? Wonder if the QR code will soon go by the wayside? 


It seems like employees are the last to know anything; especially those on the frontlines. Thank you for coming by, Ray. It's a great Monday morning gift you gave me!

6 months, 3 weeks ago on Mobile Marketing And The Ubiquitous QR Code

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Hi, Davina! You're right of course. No one needs to have 40 reasons why message mapping is a strategy b/c even with ONE, they need it! And, I agree...we are needed to help clients "make better stuff!"

How's things? I have not gotten my mojo back yet...the break has been wonderful; too wonderful!

7 months, 1 week ago on Message Mapping: 40 Reasons Why #Infographic

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@3HatsComm Hi, Davina! I missed that blog post you wrote on message mapping! Please attach that here! Of course, I have missed the last 5 months of pretty much everything with my head in the sand!  That smoker thing is a huge conundrum. I went to French Lick Springs, IN (you know, the hometown of Larry Bird, former Pacer) and the balcony is one of those wrap-around verandas with rocking chairs?  The smokers were so disturbing that my daughter and I were gagging; vowed I'd never return. Now, that place is also a casino -- smokers + gambling. Per your point.


So great having you stop in, and I really am happy to see you.


8 months ago on Message Mapping The Philip Morris E-Cigarette

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@jennwhinnem I just listened to this presentation and forwarded it immediately to a friend in need. This is excellent, Jenn! Thank you for sharing!

8 months, 1 week ago on Tips For #ReturnOnOptimism

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@Shelley Pringle @Soulati | Hybrid PR What is your day like tomorrow or next?

8 months, 1 week ago on Tips For #ReturnOnOptimism

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@Faryna Hi, Stan! My dear poet...you have been through your share of battles with ballads, and I so admire and respect your awesomeness. Thank you for being here with me.

8 months, 1 week ago on Tips For #ReturnOnOptimism

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@Shelley Pringle Wow...so absolutely wonderful to see you, Shelley! I'm thrilled you stopped in; thank you sooo much! I would like to connect via Skype to match wits about Hubspot!

8 months, 1 week ago on Tips For #ReturnOnOptimism

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@KDillabough Indeed. Knowing there are folks pulling hard for victory and light is what makes my world stable. Thanks for you, Kaarina!

8 months, 1 week ago on Tips For #ReturnOnOptimism

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@jennwhinnem I have always loved your resourcefulness. You jump around and find relevance in clutter! Gosh, I had forgotten you rode the Mini with me! And, didn't we HAVE to go to  Wal-Mart for some forgotten item?  TeeHee!

8 months, 1 week ago on Tips For #ReturnOnOptimism

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@Joshua Wilner/A Writer Writes Heh. That's why you are a rich blogger man, eh, Josh? Great counsel; I am going to follow that to a J. Good Morning, LA!

10 months, 2 weeks ago on Should Bloggers Write With Key Words?

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@mrsstarstatus @KDillabough Thanks for coming by to say so!!!! Appreciate that!

10 months, 2 weeks ago on Should Bloggers Write With Key Words?

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@KDillabough Truth be told, Kaarina, I thought of you as I was writing this, wondering if you'd agree. 


You did! And, I do (til death do us part)! Because we've been doing this so long and have experienced every change that required adjusting and re-targeting, we've (I've) grown very weary of the uphill climb.


I've been seeing people talk about the demise of the single blogger. Back in 2010, I launched the SMB Collective -- it was a group blog before its time! Need I resurrect that again and find folks to join in and write for small businesses?


Should we align forces and let each of us showcase our talents again with key words and offerings and products? 


I need more time, more money, and more help. Sigh. Thank you for you!

10 months, 2 weeks ago on Should Bloggers Write With Key Words?

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@RyanKBiddulph Hi, Ryan!  Any ideas of key words for PR peeps, though? We're a dime a dozen!  Thanks for popping over; I very much appreciate it especially as I've been MIA of late!

10 months, 2 weeks ago on Should Bloggers Write With Key Words?

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@Neicolec I know, right? Seriously, spending $5K on a commode for mass U.S. consumers is prohibitive! BTW, does anyone sit that long to listen to personalized music? Maybe the discussion is "it's cultural!"

11 months ago on Upscale Toto Toilets Seeking Comfort-Loving American Consumers

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