President, Soulati Media. Hybrid PR blending digital, social, content marketing and PR with message mapping. Trained in Chicago's agencies. Award-winning pro blogger; writer for Steamfeed, 12Most, Blogger Beat.
Hi, Davina! You're right of course. No one needs to have 40 reasons why message mapping is a strategy b/c even with ONE, they need it! And, I agree...we are needed to help clients "make better stuff!"
How's things? I have not gotten my mojo back yet...the break has been wonderful; too wonderful!
2 days, 20 hours ago on Message Mapping: 40 Reasons Why #Infographic
@3HatsComm Hi, Davina! I missed that blog post you wrote on message mapping! Please attach that here! Of course, I have missed the last 5 months of pretty much everything with my head in the sand! That smoker thing is a huge conundrum. I went to French Lick Springs, IN (you know, the hometown of Larry Bird, former Pacer) and the balcony is one of those wrap-around verandas with rocking chairs? The smokers were so disturbing that my daughter and I were gagging; vowed I'd never return. Now, that place is also a casino -- smokers + gambling. Per your point.
So great having you stop in, and I really am happy to see you.
3 weeks, 3 days ago on Message Mapping The Philip Morris E-Cigarette
@jennwhinnem I just listened to this presentation and forwarded it immediately to a friend in need. This is excellent, Jenn! Thank you for sharing!
1 month ago on Tips For #ReturnOnOptimism
@Shelley Pringle @Soulati | Hybrid PR What is your day like tomorrow or next?
@Faryna Hi, Stan! My dear poet...you have been through your share of battles with ballads, and I so admire and respect your awesomeness. Thank you for being here with me.
@Shelley Pringle Wow...so absolutely wonderful to see you, Shelley! I'm thrilled you stopped in; thank you sooo much! I would like to connect via Skype to match wits about Hubspot!
@KDillabough Indeed. Knowing there are folks pulling hard for victory and light is what makes my world stable. Thanks for you, Kaarina!
@jennwhinnem I have always loved your resourcefulness. You jump around and find relevance in clutter! Gosh, I had forgotten you rode the Mini with me! And, didn't we HAVE to go to Wal-Mart for some forgotten item? TeeHee!
@Joshua Wilner/A Writer Writes Heh. That's why you are a rich blogger man, eh, Josh? Great counsel; I am going to follow that to a J. Good Morning, LA!
3 months, 1 week ago on Should Bloggers Write With Key Words?
@mrsstarstatus @KDillabough Thanks for coming by to say so!!!! Appreciate that!
@KDillabough Truth be told, Kaarina, I thought of you as I was writing this, wondering if you'd agree.
You did! And, I do (til death do us part)! Because we've been doing this so long and have experienced every change that required adjusting and re-targeting, we've (I've) grown very weary of the uphill climb.
I've been seeing people talk about the demise of the single blogger. Back in 2010, I launched the SMB Collective -- it was a group blog before its time! Need I resurrect that again and find folks to join in and write for small businesses?
Should we align forces and let each of us showcase our talents again with key words and offerings and products?
I need more time, more money, and more help. Sigh. Thank you for you!
@RyanKBiddulph Hi, Ryan! Any ideas of key words for PR peeps, though? We're a dime a dozen! Thanks for popping over; I very much appreciate it especially as I've been MIA of late!
@Neicolec I know, right? Seriously, spending $5K on a commode for mass U.S. consumers is prohibitive! BTW, does anyone sit that long to listen to personalized music? Maybe the discussion is "it's cultural!"
3 months, 3 weeks ago on Upscale Toto Toilets Seeking Comfort-Loving American Consumers
@Art of Breaking Out Omgosh! You did miss the party!!! Thanks for coming over. It is my fave channel; always has been. I'll see you up there!
4 months ago on I’ll Never Forget The Glory Days Of Twitter
@susansilver I should look at this, Susan. I rarely take a look at my stream, but there is good content inside. I think I get worried I can't read it all so I don't look as much as I should! Thanks, lady. So good to see you here!
4 months, 1 week ago on I’ll Never Forget The Glory Days Of Twitter
@KDillabough @RyanKBiddulphThere are a nice network of we who were in the height of Twitter, and you were instrumental in all of it!! I'm sorting through the next best strategy and don't think I've gotten there yet, but as we've chatted about, it's time to figure out who we want to be and how! Thanks for coming over, K!
@RyanKBiddulph Hi, Ryan! Thanks for the note and sorry it took so long to reply, too. You're right. The personalization is so important and not just sharing content others are. Thanks!!
@profkrg Hi, Kenna! No one's fault but my own, I'm sure. When you take a bit of a backseat to social engagement, you're soon lost and forgotten. If I were engaging at previous levels, I'm certain there wouldn't be a blip in the stream. I still do love Twitter, and now my business partners are telling me I need to move along to LinkedIn and cultivate that stream. When you have to do social for business, the strategy changes!
Thanks for coming over here! Appreciate that!
@Eleanor Pierce @belllindsay@SoulatiSheesh. The peer pressure over here. I'm coming clean. Jay Baer and I have hugged repeatedly at several conferences where we both spoke and ate and drank. Well, I guess I should come cleaner and say he was the #RockHot keynote?
And, Lindsay? He does hug like a teddy!
4 months, 1 week ago on The Spin Sucks Inquisition: Jay Baer
@JoeCardillo Hi, Joe! I'm so happy you stopped by to affirm my new branding strategy. Had I known it would take such a yeoman's effort to get traction for this differentiator I may have just hobbled along as before!
I also like your phrase "workflow." I hadn't thought of messaging like that at all, but you're so right. Without a type of messaging there isn't a foundation for program strategy and content. Thank you!
4 months, 2 weeks ago on Why Get @GiniDietrich Spin Sucks And @Soulati Message Mapping Books
@Eleanor Pierce @ginidietrich@mathewsnShoot, then I must be failing. I tell my kid she's smart all the time and then try to pull back and say you can be smart but don't be a smart ass. It's really challenging with bullying, and BFFs, and the "populars." I'm not looking forward to 7th grade!
4 months, 3 weeks ago on Women Can’t Be Awesome: What’s Really the Root of the Problem
@TracyRedefined OMgosh. I'm having the exact opposite situation! I'm trying to teach the balance between arrogance and humbleness and showing off intelligence to others lacking. It's a major challenge and one I don't believe I'm winning.
As parents we know from experience and sometimes letting our kids (mine's 12) flounder is the best teaching tool (and our biggest painful moment!).
It makes me really sad that what you said upstairs is true. I listen to this frequently, too, and heaven forbid I try to do a little matchy matchy about something so cool that just happened. Whatchuget is stares and silence...how uncomfortable is that?
You continue to raise this issue on these pages; kudos and a big #RockHot to you, Gini.
@ginidietrich Indeed! Message mapping is numero uno for crisis communications. The best thing you said is to have them ready. No one can create messages on the spot; it's highly strategic and takes time.
You did a great job with your book! Sorry I was late to the party with this piece, Gin.
4 months, 3 weeks ago on Why Get @GiniDietrich Spin Sucks And @Soulati Message Mapping Books
@Juanjo Montilla @Soulati | Hybrid PR@jonbuscallBoth of you enjoy your Sunday which is already into the evening where you are!
5 months, 1 week ago on What’s Your Marketing Value Chain?
@jonbuscall I love our relationship and its growing beautifully. Thanks for you and JJ and Jenn.
@Craig McBreen Hi, Craig! You're wonderful for coming by! Thank you so much! That "book a call now" is so simple, and I defer to my expert in @jonbuscallfor that piece of #RockHot! I see how you're working it, too...it's certainly a major journey and hopefully my pain points will rescue others from having to endure!
5 months, 2 weeks ago on What’s Happening With @Soulati?
@KDillabough Hey, Girlfriend! I was just thinking of you the other day. Thank you for coming by to see the new elite digs! I think I just got the $1M home! I think you can make the analogy of websites to home buying, right? Hope the flowers are blooming up there! So glad it's finally spring!
@3HatsComm Yay! Thanks! This was a very long time in coming. It was a journey, too. Like everything. You learn, you fall, you get up and rinse to repeat. I have to remember when it's uncomfortable, I'm learning; when I fail, I'm stronger. Tell me who I should speak with at you know where to help you land that gig! I'm good for that!
@Juanjo Montilla You make me giggle.
@Sharon Gilmour Glover @Juanjo MontillaSharon, you are the epitome of what you said. Please do use the blog, comments and anything else you need as an example of engagement and relationships. You have my full cooperation! Thank you!
@digitaljgo Morning, John! It is good to be back...I have missed writing and engaging with the likes of you! I hope the news is good on your front, and we shall catch up soon, OK? It's past time!
@annelizhannan Thanks, Anneliz! It was a labor of love, pain, tears and sweat...no blood this time, but looking back, it probably could've happened! So nice you came by! Thank you!
@Joshua Wilner/A Writer Writes Good Morning, LA! Thanks, Friend! I appreciate you came by especially since your time is not your own! Looks like you may have gotten your hosting issues resolved and are back blogging! #RockHot!
@Shelley Pringle Good Morning, Shelley! Thank you so much for coming over. I failed miserably with HubSpot, and it was not fault of theirs, really. I didn't have the knowledge to work the software and magic that Jon Buscall does. Absolutely no way was I going to make it happen even with the tutorials. I hope it's working for you still?
@RobBiesenbach Good Morning, Fellow Chicagoan! Yep, I still call Chicago home and miss you guys every day! Thanks, Rob! I'm a late bloomer to email marketing. It's a new path and one few truly do well or know how to. Thanks to my team, this place is beyond comparison; the digital talents with them are #RockHot!
As mentioned, do consider a chat with Jon; link in the blog post. You never know what may come for you!
@rosemaryoneill Good Morning, Dear Girlfriend! The lights are back on, and I feel an immense weight lifted off my psyche. You have no idea. It's such a delight to walk into a new home the likes of this one. And, it really doesn't matter how anyone else feels, when this glee emanates from the heart everyone else can feel it, too! That's the beauty of what we do. It is a gift and only a few of us truly know that!
Gahh! I've gone all smarmy, sorry! XO, thanks for coming over!
@Juanjo Montilla You rock my world with your love and command of the English language, Juanjo! I am so admiring of your talent in the digital space and with design. You and Jon have taught me more in 3 months than anyone can learn in school. Thank you for your professional expertise! XO!! I am coming to Spain to meet you in person. After I travel to Stockhom to see Jon! #That.Is.All.
@Sharon Gilmour Glover @Soulati | Hybrid PR Nope. We're gonna have a real party soon!
@Sharon Gilmour Glover Thank you, Sister! Launching a new home is a scurry of activity as you know! Thank you for coming by to the soft launch party in comments! I love my Mini, too! She's orange!
Has spring arrived there yet? I have daffodils and hyacinth blooming! Almost picture time!
@bdorman264 You're so great coming by, King Bill! I'm glad to see you writing again, too. It does make you more alert in conversation and how you listen. I bet you could start featuring some of your clients at your place to send the a little love, too! Get with Jon Buscall; he's killer. Don't be afraid. I had no idea and look what happened!!
@suddenlyjamie I think like the road, we sometimes veer off path. That's what blogging does to us...it takes us places unexpected to teach us lessons and get us straight until the next curve. Having a home you like to showcase your wares is just about the single-most critical element to confidence.
Do consider taking Jon up for his Marketing Intensive. I know you have a relationship, but so did I. Then we really blossomed in a brand new way. It just may be good fuel for you to get some of Jon's expertise! I know this from fact! Thanks for coming over, Jamie. Really and truly.
@biggreenpen Hello, Girlfriend! Thanks for that! Always morphing, Am I. I hope this is the last for awhile! How's by you?
@susancellura Hi, Susan! Thanks for riding the pain points with me and coming over to take a peek, too! I will get your post public soon!
@jonbuscall @Soulati | Hybrid PR@jennwhinnemJon, you're just #RockHot. I will promote you 'til the cows come home.
I'm late to the party! Boo. But, I already bought my book so no need to add me to the drawing, just sayin'. Gin Blossom, I'm so proud of you! We're morphing along with the times and you're in the lead. No one else can catch up. So, I'll just offer my cheek for your kiss and post our selfie on my Wall of Fame! XO and all that jazz, Lady.
I'm back from the dark and will write you a review, too. Lindsay, was there a deadline for that? Hmm, I see an opening in October...want to do Message Mapping?
5 months, 2 weeks ago on Join Gini Dietrich for a Special Livefyre Q&A Today
@susancellura Thanks, Susan!! I appreciate it!
@jennwhinnem I could not have done it without you!!! Jenn, you are amazingly #RockHot!
@Mark_Harai Hi, Mark!!! Thanks for being the very first to send some love! Jon is one #RockHot professional. He impresses me extraordinarily! (As you know first hand, too!) Let's catch up soon, Friend!
@lauraclick Hi, Laura! That was so cool! We made a connection on CityHour! What we both want more of are existing contacts from our networks to see if we have a chance to meet peeps we've never met IRL.
I'm going to also check this out for new business prospecting for those who don't know me. I hope hey will accept the invitation and download the app, too.
I know we're pioneers here...but I do see the potential of this app for real. Thanks for checking it out!!
5 months, 4 weeks ago on How Do You Network? There’s An App For That!