CEO & President at Applied Educational Systems. Enable Learner Success. Life Long Learner. Vistage Member. Entrepreneur. Family Guy. Father of 5. Sports Nut.
@ginidietrich Very very helpful and thank you! Can't wait to dig in!
1 year ago on Keyword Analysis: Refresh Your Old Content
No one has honor? I’m naïve and I do believe many people have principles. Well, maybe not politicians. My son is a cadet at West Point and I see most demonstrate the honor code on a daily basis. For them it is actions not just words. There are some unbelievable stories that never make the press! Unfortunately, power does corrupt… and more the reason to stop the spin. For every John McCain, you have a Jim Stockdale and the Stockdale Paradox.
2 years, 1 month ago on Spin Sucks…Even in Political Ads
Over time, I’ve grown weary of politics and campaigns. Why do we think the West Point Honor Code (A cadet will not lie, cheat, steal, or tolerate those who do) is quaint for today’s fast paced political world? What would happen if all political parties had some part of the code in their platform? We can’t control or change other people’s behavior. All we can do is to try and always do the right thing regardless of personal impact.
@ginidietrich @HowieG I'm confused, you mean every business doesn't provide financials and metrics to everyone in the company?
2 years, 1 month ago on Entrepreneurial Lessons Even if You’re Not Starting a Business
@ginidietrich If you experiment enough, something is bound to work!
I love being an entrepreneur. Love it. First, I’m not very good at anything! I amazed daily with the people I work with who are great at their craft. Looking back, I think one thing has allowed me the opportunity for entrepreneurial longevity. Persistence. Never, ever, ever give up. There is always a solution to each and every challenge. Sounds easy.
I can’t tell you the number of conversations I’ve had with sales reps, especially independent sales reps who believe the work of lead generation is in their role. So sad, they miss how inbound marketing can deliver “qualify” prospects and scale much more effectively than they could ever dream. The work in Inbound Marketing will allow the sales rep to focus on the priority in their role, relationship building and understanding the customer’s future pains and challenges.
2 years, 6 months ago on When It Comes to Generating the Leads, Who Wears the Pants?
@ginidietrich 24 months...from my 81 yr. old Vistage Chair!
2 years, 7 months ago on Cash Is King Or You Are Dead
Cash is always squeezed when you are growing...I always try to keep at least 180 days and make sure I can survive a worst case 24 month rolling cash projection.
@RichBurghgraef why do some small businesses make the mistake of combining the role of sales and marketing? I see it all the time. When the role is combined, the manager will focus on either sales OR marketing. The challenge for any small business, is defining the work in sales AND marketing and making sure he/she has the resources (either internal or external). Sales + Marketing = Revenue Department.
2 years, 9 months ago on Are You Marketing-Focused or Sales-Focused?
Our educational systems’ obsession with academia is killing off creativity and critical thinking. The whole affair is so sad. The institutions and systems (Penn State, Catholic Church, etc.) drive the behavior to cover-up and protect at all costs.
2 years, 10 months ago on Providing PR Counsel to Penn State
@KenMueller@Marijean Sad about the Chamber! I'll contact you and join your personal chamber!
3 years, 2 months ago on A New and Prosperous Economy
If you are speaking to Lancaster or Central PA SBO, I can relate. My Vistage group has 16 business owners...all in the boomer generation. Only one dabbles in social media. My Vistage group universally ignores any social media speakers. @GiniDietrich, what was your experience with Vistage? Are older white males (like me) just dumb?
Ken, we should have lunch one day.
Yes, I’m shy and I’m not sure what I could add to your community. Following you and the frequent contributors is intimidating. Scary. Well here goes. I’m Catholic and yes I do practice. From my view, growing up the focus in the Catholic Church for me and my friends were ritual and rules (we have a lot) not service. Heck, I didn’t even know what service was until I was in my twenties. One thing I’ve noticed in the last 10 years is the continued increase of younger Catholics to serve on mission trips. I’ve served on mission trips in Central America. My kids have made multiple mission trips to Central America. Great lessons on servant leadership. I know we all came back changed from the experience. Many times I have failed miserably in each of my leadership roles as husband, father and coach. After each mistake, I get up, learn and resolve to never give up! My experiences in the mission trips tell me leadership principles are neither new or complex. They don’t seem to demand special talents (I like that part since I struggle with identifying any special talents I might have). They are simply based on strengthening the bonds of respect, responsibility and caring with the people around me. My hope is I can continually challenge and improve my actions with these timeless virtues. And who better to teach me than Jesus Christ? Thanks for sharing Gini!
3 years, 4 months ago on Mormons Make Better Leaders
Gini, @ our Vistage meeting today we got into a discussion on the characteristics of a great leader, it matched your list.
3 years, 11 months ago on The Online Community Secret Sauce