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I think you're right when you say we shouldn't focus too heavily on how many people see our posts on Facebook because it's not about outbound marketing. I also think we need to keep in mind that if on average any given post is seen by 16% of our fans (a number given by FB) then that's a pretty good number by advertising standards. A 1/8 of a page ad in a newspaper will get noticed by 15% of the readership...and on FB one post by you is in a sea of hundreds of posts your fans see ever day in their news feed. I think we just need some perspective.
Thanks for the great post Ken!
2 years ago on The Three Things Marketers Keep Forgetting About Facebook