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Content marketing. The term content marketing needs to be banned until the majority of people using it understand it. We also need to sort the problem of shortening attention spa... did somebody mention twerking?
2 weeks, 6 days ago on Conversation @ http://www.entrepreneur.com/video/230000
All good advice. I'd also add that they need to look at all of the channels to audience, rather than a single focus on the media.
3 weeks, 2 days ago on Conversation @ http://www.entrepreneur.com/article/229345
@Stephen Key Hi Stephen, it's an interesting discussion so thank you for starting it. My point, I guess, is that there's a huge difference between having a starting point to brainstorm and being an expert. There is simply no way you can become an expert of any kind in an hour - an hour isn't even give you time to read widely enough to form an informed opinion.
Why does it this matter? Because people are self-titling themselves as experts without the credentials to back it up and as a result they end up spreading nonsense off the back of their presumed 'expert' status.
I also have an issue with the common myth that you can become, or position yourself as, an expert simply by writing a blog about it. Sure, you're somebody with an opinion but that doesn't make you an expert simply because you create a volume of work on a topic!
You might enjoy this post I wrote about social media 'experts' a while back http://ow.ly/qg7ay
Best wishes, Lyndon
1 month, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/229583
@invent7 I've gone back and re-read the article to see whether I had missed the point, as you suggested. I think the most important thing is that the definition of expert is open to interpretation and abuse. The article should have been called, 'you can acquire enough information to make creative decisions in an hour'.
Expertise implies practical application, to me. It is somebody that has tried and tested some of the creative ideas to see what works - not somebody that has read enough to come up with a clever idea that doesn't, ultimately, work because they've not got the real-world experience of having repeated the exercise over and over again to be able to talk and act from experience.
There are techniques that I learned as a journalist that meant you could sound like an expert for a few minutes, while covering a story but the truth is that you can't become an expert in an hour, a week, a month or just because you write about it regularly. Expertise takes time and the sooner people get over the obsession with either describing themselves as experts in one topic or another then the better it will be for everybody.
They say that recessions are where the next generation of successful businesses are bred - and I'm not sure that we're fully recovered. I think that more entrepreneurs have to be prepared to bootstrap startups, rather than what many do and default to relying on the investment route, but agree, there's never been a better time to be an entrepreneur!
I'm a first-time entrepreneur and loving it!
3 months ago on Conversation @ http://www.entrepreneur.com/article/228224
@JimJosephExp It was - and that's often the hardest part of pulling off something like that. Often 'stunts' leave people scratching their heads!
I still can't believe that Stratos actually happened. There were so many potential risks that most companies would have found one reason or another for deciding it wasn't worth it. I take my hat off to the team that made it happen.
3 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/227793
First, the Red Bull Stratos 'stunt' wasn't a stunt at all - it was event/experience marketing.
Also, shock value is dangerous - very dangerous - because it has the potential to upset as many people as it appeals to. The Red Bull Stratos experience had a huge potential to go very badly wrong and the company built in a broadcast delay to the feed just in case the jump didn't go to plan. There's shocking and then there is shocking!
There's a general rule of thumb for press releases... journalists usually read the headline, first paragraph, quote and boiler plate. Anything else is just unnecessary padding.
As for links, for releases being sent to journalists, rather than posted online, there should be one link - to a press area on your website - where they can get audio, images, video...
If you don't get the content of the release right [make it interesting and relevant] then all the links in the world are useless.
3 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/228054
I think that V2V might be a valuable addition to the SXSWi brand. The key will be keeping the calibre of the event's speakers and ensuring that it remains relatively small in comparison to Austin - the problems will start if V2V grows and attendees see it as an alternative to Austin, rather than an opportunity to top up their experience.
3 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/227860
I always plan what I'm going to do on a flight and try to get it done before arrival. If I know I have an hour, I plan something that can be done in an hour; likewise on a four or five hour trip I plan something that I know can be accomplished in that time, rather than trying to do something that I know I'll have to pick up again at a later date.
4 months ago on Conversation @ http://www.entrepreneur.com/article/227763
Great piece, thank you for writing it. Startups have an opportunity to lead the way in which companies use social media as part of their marketing and PR activities. It starts by understanding who your audience is and how they want to be engaged - and so few companies understand how to do it properly at the moment.
I had a great experience with Warby Parker too, which I blogged about at the time. I love the fact they make personalized videos.
4 months, 3 weeks ago on Conversation @ http://www.entrepreneur.com/article/227399
I think the most important part of dealing with trolls is to understand what is a troll and what is somebody that doesn't agree with your point of view. Too many people classify everybody that disagrees with their perspective a troll - which isn't right... it's just easier to adopt the 'don't feed the trolls' defence and ignore them.
7 months, 1 week ago on Seven Tips for Dealing with Online Trolls
Getting access to journalists and opportunities is just the first part of PR. If you're not equipped to deal with journalist questions, or don't have your value proposition sorted then press coverage could be the worst thing for your business. Contrary to the myth, all PR is not good PR!
8 months, 1 week ago on Josh Kopelman: First Round’s new PR platform doesn’t enable lazy journalism
PR and Marketing is always a challenge for startups - the traditional retainer model doesn't work and entrepreneurs are sold a pre-packaged three month 'project' [read, three month retainer] that is essentially a process of press release, media outreach, interview, coverage... repeat, until fade.
Startups need to make sure they get the marketing mix [4,5,7 Ps] right before they go anywhere near the promotion part, but nobody offers this at a price that fits startup budgets. At least nobody offered it until now. If I can help with your column on marketing and PR for startups I'd be very happy to help http://thinkdifferently.ca
1 year ago on StartUp Column