PR girl in Chicago. Social media enthusiast. Techie. Love all things marketing, especially digital. Enjoy humor, creativity & forward thinking.
I think you're spot on with this! My question for you: Any tips on how to overcome/work with this "wanting to be liked" thing? There has to be a way!
2 years ago on Likable vs. Successful: The Issue Women Leaders Face
The worst thing about this is that it made me wonder if the joke's on me for believing in ethics and following them. Really, I thought, "Am I the naive one here? Clearly what this guy is doing actually worked for him." So I'm glad people who have been in the industry much longer are saying that this is not typical or acceptable behavior. It's sad, really. We take one step forward and someone like this puts us about 10 more steps back.
2 years, 4 months ago on Trust Me I’m Lying: How One Person is Hurting an Entire Industry
Thanks for sharing this! I'm making my entire team download it too :) Hope you're well!!
2 years, 5 months ago on The Best Practice Guide for Blogger Outreach
Congrats! Awesome news! I miss you, by the way. Drinks and shoe shopping soon???
2 years, 7 months ago on Arment Dietrich Creates Partnership with Thornley Fallis
I can't get over this: Them’s Mighty Big Words You’re Using. HAHA! You're the best. I love this post. Hope all is well with you :)
2 years, 7 months ago on Social Media, Self-Proclamation and the Wanky Word
You and I have had this conversation before. The funny thing that I noticed is that the clients who only care about publicity/media relations are the ones who are always unhappy and don't stick around very long. They probably jump from agency to agency asking "what have you done for me lately?" because if they don't see media coverage every week then they can't understand what you might have done for them. It drives me insane.
Also, I 100% agree on the reaction you get from people when you say you're in PR. They don't know what it means! It's sad because we still haven't mastered how to explain it to them. I think we might have to make it our personal mission to come up with a description that does it justice and doesn't require us to go on and on for 30 minutes.
2 years, 10 months ago on The Difference Between PR and Advertising
I just sent this blog post to the rest of my team who pitches story ideas to the media. Just like bloggers, the media is interested in the same types of stories. At the end of the day, bloggers and reporters want the same thing: readers, comments and shares.
Thanks for reminding us about what's interesting and what resonates with people!
2 years, 10 months ago on 10 Content Ideas that Generate Comments and Shares
I think what's sometimes missing from our blog posts calling out other PR "failures" is that we all make mistakes. This job isn't an exact science. A lot of what we do is based on split second decisions, and that means it's inevitable that at some point we'll make the wrong one. But we have to keep talking about the PR failures because that's how you learn. It may sound cliche, but I've learned a lot more from the mistakes I've made (or other companies have made) than I have from the successes.
2 years, 11 months ago on PR Failures: Should We Stop Talking About Them?
I've encountered this with clients many times before. The first thing I always tell them is that the majority of people who take the time to comment on articles about them are going to say something negative. I lightened the mood with one client by sending them a "BroTip" from brotips.com saying "Haters are just fans in denial, bro."
But in all seriousness, there is no way that everyone will like you. I always suggest thanking them for the "feedback" (the nice version of what it is) and addressing their concerns as much as possible. I also think it's important not to ramble on too much as it gives them something else to pick apart in their next comment. It's always wise to say you'll take what they had to say into consideration.
Sometimes, though, the best thing to do is let the comment go. You risk looking petty if you start attacking back at everyone who makes a gibe at you.
My two cents. Thanks yet again for your advice on a topic that's been on my mind recently. GET OUT OF MY MIND! Haha ;)
3 years ago on Five Ways to Deal with Negative Online Comments
Well this makes me feel a lot better about the fact that I haven't written a blog post in about a month ;)
Great points made. As always. I enjoy your philosophy on blogging and our favorite word "engagement."
3 years ago on Three Things I Would Have Done Differently If I Started Blogging Today
3 years ago on Women Are Our Own Worst Enemies
HAHAH! "Project Unfollow." My advice to these people: get a life. And maybe spend some time gaining some knowledge so you actually have something of value to share.
As always, great post!
3 years, 2 months ago on The Great Twitter Unfollow of 2011 – Leaked Email
And here I thought "the big purge" was going to be about unfollowing people who tweet a play-by-play of their daily lives. I need to do a purge of those folks.
But no, you're telling me it's about egos and popularity? Really? Wow. You're right that this is laughable. Come on, it's just Twitter! People who don't live in this space would never define influence or leadership by something like followers vs. following ratio. All of those people have lost credibility in my book.
3 years, 2 months ago on Laughable Social Media: The Great Twitter Purge
@ginidietrich YES! I think my brain must be an amusing place to live. Haha!
3 years, 2 months ago on Four Tools to Assess Your Audience’s Online Usage
I love when you write posts that apply to exactly what I need at the time! Yayyyy
I never thought of using Pinterest that way! How "pinteresting" (hehehe couldn't help myself) Nerd alert.
3 years, 2 months ago on Five Tools to Prep You for 2012
I absolutely love this post. It goes back to what we were talking about in the comments in your post last week about perspective. This really puts our lives into perspective. And we all need a reminder like this from time to time. Thank you.
PS--Insights posts are my favorite!!!
3 years, 2 months ago on The Most Important Job in the World?
This is yet another example of why those of us in the "social media bubble" need to take a step back and get some perspective on the situation. Before we even get to the point where unnecessary insults are flying around, let's remember that we're debating social networks. That's right. It's not politics or religion or ending world hunger. It's just social networks. At the end of the day, they're just places where most people go to socialize with others--whether its those that are like-minded professionals, good friends, family, or even strangers. It is what it is, folks. Let's remember that before we start snapping at each other and acting like we're in high school where "you're not in the cool crowd if you like Twitter over Facebook or Google+"....really? Is that really what it's become?
Sorry for the rant in your comments. I do agree with the points you make in the rest of your post. Regardless of what anyone thinks about social media, your other points still hold true.
3 years, 2 months ago on Lessons From An Asshole
I think the avatar is actually very appropriate for Netflix these days ;)
3 years, 3 months ago on Netflix: A Lesson In Communication and What Not to Do
@ginidietrich That's a good point, and those are good suggestions that I'm going to start using where applicable! Thank you!
3 years, 3 months ago on Measuring PR Success: Seven Metrics to Consider
This is a challenge we face every day. Clients and prospects come to us wanting the exact metrics you suggest. What I have a hard time figuring out is how do you tie PR to sales, lead gen and conversion? Particularly in B2B?
The reason I think this becomes so difficult is because PR tends to be viewed as a standalone instead of another contributing part of the business. It should contribute to the overall goals that you mentioned above, right? I can't see how it's the only thing that will get you the results you want...yet some companies evaluate it as such and are quick to cut us out of the marketing budget when they haven't generated enough leads. Lack of lead gen, sales, etc. cannot be only attributed to PR...
Lifefyre definitely helps the comments become more of an ongoing conversation instead of just a hit-and-run commenting sort of thing.
My questions: do you think building community works the same for a person vs. building one for a brand? I agree with what you said about "stroking egos," but how does a brand do that without coming off as sort of cheesy? (because to me it's not as subtle when a brand strokes someone's ego)
3 years, 3 months ago on The Secret Sauce of Online Community Building
I literally just had this discussion with someone this morning. I'm at a smaller agency and she works at a larger one. She's worked at a couple larger ones, actually, and I was surprised to find there are big differences between them.
But, it was interesting to hear the big agency perspective. I'm a young professional who always thought eventually I'd make the switch from small to large. After hearing more about the larger agencies and even reading these comments, I'm not so sure if I'd like it. I think a lot of what I love about the small agency has do with what Shonali said: "you get to think more, do more, learn more..." I've also seen our small agency produce the same results as larger ones.
The one thing I'm curious about: what do you like better about a large agency? Not just pros and cons, or what the client wants, but just on a personal level....what do people like most about large agencies?
3 years, 4 months ago on Boutique PR Agency vs. Large PR Agency: The Pros and Cons
@ginidietrich You just HAD to bring up the "what have you done for me lately" conversation, huh? Haha ;) But yes, actually, the integrated approach has been our exact response to that. Because then they can't focus on the one negative article out of 100. They have no legs to stand on if we're doing something lately all on all fronts--publicity, communication, and marketing. Hell, I will go out there and be part of your street team if that's what it takes.
3 years, 4 months ago on Public Relations vs. Marketing
The funniest thing about this is that I increasingly come across clients who don't understand there is a difference between marketing and PR at all. I've had clients who get confused as to why we're asking to see the marketing calendar because they think it's our job to put it together, even though we want to know about this so we can base our PR efforts off of what's being done on the marketing end. PR falls under a broader marketing umbrella--it's just one part of the larger mix. But a lot of companies don't even realize that. So it's just silly to me that someone thinks you can segregate "traditional PR" from the rest of the marketing mix and say that content creation tied back to sales lead gen is not part of PR. Aren't they all part of the same program? Isn't that what makes a program most successful?
This is great advice and I can't believe I haven't been doing more of this. It's also a reminder of how PR pros can adapt to the changing media landscape. Thanks for always keeping us on our toes!
3 years, 4 months ago on Create Your Own Media Relations Program
The Air & Water show is that weekend in Chicago too!! August 20-21 at North Ave. Beach.
3 years, 4 months ago on #20SBSummit, why you're going, where you're going & how to get FREE tickets!
@ginidietrich @John Fitzgerald Done! Read and tweeted :)
3 years, 5 months ago on Content Development for B2B Companies
@deleted_91832_Sean McGinnis @ginidietrich All good points. I think I'm just going to quote both of you and pretend like it was me who came up with the ideas so I can seem super smart! :)
Kidding. Kidding. Thank you for sharing your wisdom though!
@John Fitzgerald I like the idea of thinking of it like a movie. It probably keeps people coming back and hopefully entices them to share your content with the casual fan/customer.
It's also a way to turn it into a series instead of a one-off...
Thanks for the feedback!
I like everyone's ideas and I can see the value in them, but my question is: How do you get people to actually watch the video of clients in action? Or read the weekly insights? I could see why customers would have an interest, but what about those who aren't customers?
I guess I'm wondering how you expand past your customer base to gain interest from those who don't already have an affiliation with your company...
Any thoughts or suggestions?
Love the "manifesto" and definitely think it's true. As a PR person I can't help but think to myself...."man I wish I could just be the one getting pitched" I just want to be on the other end for once. It seems like it's more fun. Haha ;)
3 years, 5 months ago on The PR Pro and Blogger Manifesto
@PattiRoseKnight Share away! My mom is still calling me out for that. She recently said, "You're finally learning to just listen to what I say because I've been around the block a few more times."
As the kid, we always come to the same conclusion, but it takes a lot longer to get there.
3 years, 6 months ago on Advice to Your Younger You
@ginidietrich I knew you'd like that!
@JamesDBurrell2 HA!!! Right!? Mine would be: "Don't wear flip flops to Jimmy's party after graduation. You will lose one in the woods behind his house when running from.... and then have to walk home with one shoe"
I'm still in my 20's so I'm not sure, but one thing I'd say for sure is "Splurging for the shoes is ALWAYS worth it" ;)
I guess I could give my teen self a little advice.
1) Time does heal. You'll get through this and it won't seem so bad. 10 years later, you'll barely remember why it bothered you at all.
2) Mom's advice is always right. (Damn it I hope she doesn't know I just admitted that)
3) Not everyone in the world is out to get you, so stop being so dramatic about it
4) Always be the bigger person/take the high road. You will come out on top in the end.
5) Don't forget who you truly are
@ginidietrich That's true...if we're going to be naive, at least we'll have our cute shoes on ;)
3 years, 7 months ago on The PR Industry’s Performance-Enhancing Drugs
I've been thinking about this topic a lot lately. What bothers me the most is that unethical PR practices (smear campaigns, etc.) occur more than any of us would like to believe, and although it doesn't make it right (in my opinion), it still can work. Often times it achieves the desired effect. And maybe we can recognize it because we're in the PR industry, but can the general public figure it out? (Unless of course word gets out like BM/Facebook)
So, it can be somewhat of a catch 22. But that sucks. I guess I'll go with your "I refuse" statement by saying that I refuse to think the unethical methods will prevail in the long run. Is it naive of me? Maybe so, but I sure hope not.
@ginidietrich @deleted_91832_Sean McGinnis Watch out Gini, your Klout score might drop now! Haha ;)
Maybe the lack of a picture makes you more mysterious!
3 years, 7 months ago on Doucheblogs and Spin Doctors
@jeffespo @Danny Brown @dough I'm so very honored to be part of the comment section that's profoundly discussing douchecanoes, ROI of douching, and "tiny violins"
3 years, 7 months ago on Social Isn’t About Advertising Or PR
@Danny Brown I'm glad you pointed out the fact that this guy had nothing backing up his article. I read it and thought, "Bor-ing." What he's saying about a "good" social strategy might have been profound in 2009. And the fact that he's calling out PR just makes him seem petty. Really? Where are your examples? Where are your stats to back up your silly claims?
I feel like he's stuck in Mad Men days of advertising vs. PR. I mean, if we wanted to we could really attack advertising with a bunch of stereotypes just like he did toward PR pros.
Bottom line: some people/agencies understand the best ways to make social media work for a brand, and some don't. But if you want to call people out, at least back it up with something other than just a seemingly uneducated opinion.
@ginidietrich Haha exactly. Sometimes I'm like, "wait...we are on the same page...why are you debating me?"
3 years, 8 months ago on When You Fake RT, You ASS-U-ME
I LOVE THIS POST. It's very frustrating when people RT with their commentary and it's so obvious they didn't read the article because their comments are way off base. I think if you want to RT something without reading first because you trust the tweeter and/or author of the piece, OK that's fine by me. It's hard to read everything. But if you're going to throw an opinion out there, please read the article first and give an educated opinion. Otherwise....ASS-U (more than ME).
Remember when I emailed you a few months back and asked about how you got to where you are because what you did is a goal of mine as well? Glad I got to see it in this post. It's very inspiring. Really, thank you for sharing.
Since I'm still in the very young "I don't know anything but have ideas" sort of phase, I have a feeling there are many struggles ahead. That's when I'll be calling you asking for a pep talk :)
As everyone else in the comments has said, you're an amazing person. There's no doubt in my mind that your character is what enabled you to persevere. Keep going! I have a feeling the best part of this journey is yet to come.
3 years, 8 months ago on An Entrepreneur’s Journey: Mine
@ginidietrich @deleted_91832_Sean McGinnis Word on the street is that Bill goes a little too far in making people the "object of his affection"
(sorry couldn't resist)
3 years, 8 months ago on Two Qualities Every CEO Needs
"Looks like you're going to a funeral"...."Maybe I am" (I heart the Johnny Cash reference)
As a young person, I don't really know the first thing about being a CEO. However, at one point in time my dad was a CEO and I remember employees at the company literally crying when he finally made the decision to leave. And I thought to myself: How did he do it? How did he manage to successfully lead a company (from a business standpoint), build relationships with employees while maintaining boundaries, and earn the respect of 300 people?
Then I realized what "quality" it was: He truly cared and truly believed in the company through and through--from the employees to the products/services the company offered. He made time for the warehouse workers (even joining them counting inventory at month-end if need be), took the service truck drivers out for a beer, but then would schmooze the top sales reps too. Everyone mattered to him.
I know I'm EXTREMELY biased in this case seeing as I'm talking about my dad. But I've seen this type of caring and dedication from the CEO that I currently work under as well. He's an entrepreneur, so I suppose believing in the vision comes with the territory.
But the bottom line is: if it's "just another job" to the CEO of a company, well, it's going to be "just another job" to all your employees as well. Can't imagine that company being overly successful...
You make a great point, Gini. It's basically about selfless sharing. People respond well to that because it's genuine. I think the reason people struggle with community building is because it takes time to organically share content and comment on blogs. It requires extra effort to send that personalized thank you, and a lot of people just don't want to do it. Unfortunately those people leave a bad taste in your mouth.
I would say you're an example of doing it right. You've commented on my blog that gets 100 readers on our best post (haha), you thank me for RTing your blog posts even when there are TONS of other people doing the same thing. Bottom line: you don't have to do that, but you do, and it's part of the reason you're awesome and you've built such a good community.
Oh, and because you sent me a link to the Sole Society. Best invention ever.
3 years, 8 months ago on Building Your Online Community
I love this post!
In my mind, happiness is a choice. I'm not saying you need to force it where it's not, but there is an upside to everything. And sometimes you need to CHOOSE to see it. Bad things happen. Life is stressful. We can't win them all. But do you dwell on that, or do you find a way to move forward? It's about accepting situations, knowing who you are, and living life accordingly.
It's also about perspective. If you're unhappy, maybe you haven't taken the time to put things into perspective.I had a terrible health issue requiring some very invasive surgery. It was the most painful thing I've ever experienced. But you know what? There are people out there suffering much worse. There are people who don't have family and friends supporting them through those times. Or people who don't have the means to even get the surgery to solve the problem. Consider it that way.
Instead of complaining or being unhappy and asking, "why did this happen to me?" we should consider asking "what can I do to change the things I'm unhappy about?"
And now I will step down off my soapbox. Sorry for writing you a book in the comments.
3 years, 9 months ago on Is Happiness the Same As Being Dumb?
Great post! I really enjoyed your thoughts. One question that popped into my head...
You said that "Social media strategies that focus solely on conversations and engagement will fail most companies. The exception to this are the few who have unique products or services that inspire a cult following."
My question: Do you think conversations and engagement can inspire a cult following?
3 years, 11 months ago on How to Use Social Media When Customers Aren’t that Into You
I've been seeing a lot of this talk lately and just had to comment on your post to thank you for presenting both sides of the equation.
As a PR person, I'm constantly trying to learn how to improve on blogger outreach because in my book it's synonymous with media relations. If I had to give advice to a PR pro on pitching a blogger (and I'm no expert by any means) I'd say remember they're a person and keep the tone conversational. Biggest piece of advice: READ THEIR BLOG FIRST. It's insulting if you don't (because bloggers spend a lot of time on their work) and it'll help your pitch be more relevant and thus more likely to be covered.
On the other end, I would agree with your points. The most helpful thing for everyone is if bloggers clearly outline what the blog is (not) about. If PR pros can see that, they'll know right away if their client is a fit. And bloggers won't have to deal with as many pitches that aren't relevant. Sometimes we honestly just don't realize the true nature of your blog. Tell us what the vision is.
There's a great opportunity for collaboration here. Let's not ruin it with preconceived notions on either end.
4 years, 1 month ago on How Bloggers and the PR Industry Can Play Nicer