Director of Content for Infusionsoft
Hey Rob! Long time no see. Glad to run into you here at the crossroads of all blogging and social media.
1 year, 3 months ago on #FollowFriday: Rob Biesenbach
Gini, would LOVE a guest post (or five) from Team Spin Sucks for the Big Ideas Blog :)
1 year, 3 months ago on Increase Blog Traffic with These 12 Ideas
I hope you do a future post on "during and after the webinar." There are significant qualification/conversion opportunities within the webinar itself -- polling, calls to action. And as you noted, follow-up sequences for attendees and non-attending registrants can significantly improve and accelerate the lead qualification process.
1 year, 4 months ago on Host a Successful Webinar with These 16 Steps
Gini, I am so glad you wrote this post, particularly for its relevance to small businesses. In reality, a handful of media outlets -- local and trade media -- move the needle for small business lead gen and branding campaigns. This approach is eminently doable as part of a small business social marketing strategy.
1 year, 5 months ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own
My issue with the new mania about mobile optimization/responsive design for law firm websites is that the vast majority of law firm full sites are not optimized themselves. Invest in designing/redesigning your full site so that it attracts, captures and converts traffic before you sink money into developing a mobile experience derived from a weak parent site.
1 year, 5 months ago on Please, Stop Going Mobile. Mobile is Dead.
We're having a blast building our guest blogger program, and you were the inspiration!
1 year, 6 months ago on Guest Blogging: Seven Tips for Success
Just last week I asked the @BigIdeasBlog team to study what you've been doing with Facebook engagement/visual content integration and then shamelessly copy you.
Thanks for the primer!
1 year, 7 months ago on One Compelling Video Idea for You to Steal
I'm sorry to hear about your Yelp experience. Are you pursuing your own suit against that attorney.
1 year, 11 months ago on How Yelp Is Upending Lawyer Ratings and Reviews
Depends on your budget ;)
The only all-in-one (automated marketing campaigns+contact management+e-commerce) subscription software purpose built for small businesses and professional firms is Infusionsoft. Setting up the system is in the 4 figures, but after that it's around $200/month. You might want to reach out to attorney Dave Hiereskorn @PrivateCounsel who uses the software. His video case study can be found at http://youtu.be/_jyaYpd0SVo
2 years ago on Why Solo and Small Law Firms Are Ripe for Marketing Automation
@ginidietrich @KenMueller How will you sell this to your clients?
2 years ago on Performance-Based Pricing in a Billable Hours Industry
@DaytonDUI Congrats! What's your secret?
2 years ago on It's Time for Legal Marketers to Put Facebook Away
@Shonali You identified something very important: the instincts and heightened awareness that come with experience, and legal tripwires are easy for the untrained eye/mind to miss
2 years, 4 months ago on Legal Rules for Creating Flash Mobs and Performances
You are absolutely right. Preparation is not the enemy of creativity.
@KenMueller As the London flash mobs/riots demonstrated, criminality is only one bad decision away -- and viewable globally
@HowieSPM @KenMueller Thanks! You bring up an important point. Seeing envelope-pushing "success" stories can foster a false sense of security.
@ginidietrich Your laughter is a tonic :)
It's easy to hate on lawyers for being buzz kills (double meaning intended), but circumspection is not a bad trait when venturing into guerilla territory.
As Emperor Joseph II observes in "Amadeus," "Too many notes."
For lead generation, I'm a big advocate for simple, direct solutions.
2 years, 6 months ago on 3 Law Firm Marketing Lessons from a Guy Who Makes Fiberglass Shower Pan Liners
It's the "social proof" effect. With so many sign-ups happening so quickly, so much "expert" buzz -- and it's Google, after all -- there's this stubborn belief that it's working (or is right on the cusp of catching fire) when it's really not.
It might build up a head of steam at some point, but as you pointed out, resource-constrained solos and small firms don't have the luxury of pouring resources into participating on an under-performing, standalone platform.
2 years, 6 months ago on Google+ for Lawyers: Reduced to a "Just in Case" SEO Strategy? [INFOGRAPHIC]
I would add "lazy" and "unprepared" to the list of perceptions about accounts with an egg avatar. If you can't be bothered to select and upload an image -- any image at all -- what does that say about the level of effort and attention to detail that you put into your work product?
2 years, 6 months ago on Twitter: Nice To Meet You Egg
@juntajoe Thanks for visiting! Your content is preternaturally interesting and useful.
2 years, 6 months ago on Content Marketing for Lawyers: A Timeline of Selling Through Storytelling
In a way, this process and the resulting cacophony is itself the definition of PR. Any of the official and unofficial candidates discussed in this thread would work.
We're in the business of telling stories, and it's our job to help divergent audiences find the same meaning and truth, no matter what words or methods we use to convey them.
If we can't settle on a single definition, perhaps that's because it's neither possible nor desirable.
2 years, 7 months ago on PRSA Response to PR Definition Criticism
So essentially you're saying PR is a Rorschach blot. Then what's the point of this exercise?
@Frank_Strong What's wrong with thought leadership through Mad Libs?
Well done, Nancy.
“We can do no great things; only small things with great love.” -- Mother Theresa
2 years, 7 months ago on MOMMY, WE LOVE YOU FOREVER
Thanks for your response.
I work with professional services firms and small businesses, and I blog about content marketing strategy, tactics, tools and topics useful to that audience. While Storify has a relevant use case for news organizations and large brands, compared with other content creation/distribution services and apps it is not a productive platform for my clients and readership.
Candidly, your website's "guided tour" could be improved by defining and articulating segmented use cases. The current version explains what you can do, but not why, nor how to (potentially) monetize that activity. If you have some case studies more on point for my readership, I'd value the opportunity to share them.
Your point about tweet-outs to people mentioned in a story seems a distinction without difference. Paper.li does the same thing for the same reasons -- stimulating click-through to the story and "thank you" tweets.
Best wishes for continued success,
2 years, 7 months ago on Content Marketing for Law Firms: Don't Get Sucked Into Storify
Which convictions, the organization's public ones or the board's private ones? Given the resignations of prominent professional staff and the opposition by state chapters, the flimsiness of the rationale was only an aggravating factor. The outrage stemmed largely from the perception of an abrupt and significant mission shift for the organization, so I'm not persuaded that a forthright "we can do whatever we want" anti-abortion statement would have been helpful.
2 years, 7 months ago on Komen Provides Excellent Crisis Management Case Study
Another important PR/crisis management aspect to this story is that Komen did not consider who they were going up against. Planned Parenthood is on a permanent war time footing PR-wise. They responded to the situation with breakneck speed, clear messaging and efficient mobilization of influencers. Because of Komen's myopia, Planned Parenthood not only cleaned Komen's clock, but also benefited materially and reputationally (e.g. reframing Planned Parenthood's defining issue from abortion to poor women's access to healthcare).
Is "Topics" spelled out in olive pits? Pistachios?
2 years, 7 months ago on Gin and Topics: No Toilet Paper, Tech Terms, and Puppies
Thanks, Nancy. As you've written about yourself, it's important to look outside legal marketing for best practices because that's where most online marketing takes place :)
2 years, 7 months ago on Law Firm Websites Need to Master Inbound Marketing Basics
@lainlalaland Thanks for reading the post! Every Twittiquette primer advises sending an acknowledgement/thanks to new followers, and I certainly endorse that view. But in the same way that e-mail messages have replaced hand-written notes, some people can't be bothered to monitor their Twitter account for new followers in order to send them a short, personal tweet. Put another way, they follow the letter of Twittiquette, but not the spirit. So I don't think that lawyers have been advised poorly; rather, they've made poor choices based on good advice.
A DM is bad enough in itself, but using a DM to hawk followship on other social networks is a misapplication of what big transactional brands and celebrities do, where impersonal exchanges of information are the currency and accepted. Mass market (by that I mean non-law firm) social media marketers cringe when they say it because it runs counter to the authenticity tenet, but they still recommend asking followers to join you on other networks because, in high-volume accounts, it does help conversion. For professionals on Twitter who would be doing well to get one or two new followers a day, the practice looks pushy and huckster-y.
2 years, 8 months ago on 3 Reasons Why Twitter Auto DMs Are a Bad Idea for Lawyers
@larryport My pleasure. Thanks for making the blog available to guest contributors.
2 years, 8 months ago on Why 2012 Will Be the Year of Group Blogs and Contributing Bloggers
So you didn't want to use the cowboy hat picture with the post :)
I look forward to speaking with you soon about the other top-secret project ;)
2 years, 8 months ago on The Girl's Guide to Law School: An Interview with Alison Monahan
@TimBaran Thanks, Tim.
For me, Q&A interviews serve the same function as guest posts, but in a way that's easier for the contributors and unique (for now) to my blog. It's much easier for the subject to provide responses to discrete questions than to craft a narrative.
@carolynelefant Thanks for mentioning the directories component. Excellent points.
The AmLaw 100/200 world exists in a reality distortion bubble. Congrats on piercing it!
2 years, 8 months ago on News from the LexisNexis Social Media Survey That Didn't Make Headlines
@Vizibility@FollowtheLawyer I'm really struggling with your positioning and messaging strategy here. If you really believe that QR codes are "merely one marketing tactic that can be employed here," then why is that position not stated forthrightly on your website? No pun intended, but I don't the transparency you're claiming.
It seems that you're trying to have it both ways -- getting attention with QR code story lines, then trying to pivot to your higher order messaging. It's indirect and complex, and obscures a genuinely powerful UVP.
To be clear, I think your content/social signal aggregation approach to online reputation management and personal brand acceleration has genuine value. I can absolutely see some version of it as a SaaS offering for lawyer websites.
This circular discourse about QR codes (or bridging technologies) is an avoidable distraction that clouds your brand. The "SearchMe" functionality sounds very interesting, and if you're so disposed, I'd value a walk-through to help me understand it better.
@Vizibility Thank you for taking note of this post, and for the detailed response. Respectfully, I find your argument difficult to follow. It's disingenuous at best to hold QR technology at arms length as one "bridge-like technology" among many when creation and distribution of QR images is critical to your service delivery model. Further, if you don't want to be perceived as a QR code company, then don't group yourself with Paperlinks and Kawya under the heading "QR codes for attorneys" in a survey. I get it, though. "QR codes" has more buzz and SEO mojo than "helping professionals control, organize and share their online identities." As far as their connection to social media, QR codes only enable a technical operation -- functionally no different from hyperlinks. Both provide one-click connections to a URL. It severely stretches credulity to equate that with driving social media awareness. Finally, that law firms are incorporating QR codes into their marketing materials does not mean the images are generating response. If you have case studies that show end users are actually scanning QR codes on lawyer business cards and printed collateral in meaningful numbers, I would value the opportunity to publicize them.
@ScottStewart1 I'd like to hear more about your best practices for a team-based approach. Would you be interested in doing a Q&A post here?
2 years, 8 months ago on Social Media for Law Firms: Maybe the Geezers "Get It" Better Than the Magpies
I think these six embody a 7th implicit need: curiosity. As you touch on in #2, understanding adjacencies, interconnections and extensions to traditional "PR" makes one a far more valuable to clients, particularly those that place a premium on integrated marketing and communications. The ability to generate novel insights and draw unexpected connections can elevate and distinguish your practice and your brand.
2 years, 9 months ago on Six Skills Every PR Pro Needs
@NancyMyrland Thanks for visiting!
Measurement cuts both ways insofar as it reveals both what is working and what is not. Either way, though, we benefit because we're able to make more informed and better decisions going forward.
2 years, 9 months ago on Social Media ROI for Law Firms, Part 2: 3 Tips for Measuring Return on Relationships
@Raj-PB Thanks for the feedback. You're right. What I described wouldn't be a model for a standalone business, but it definitely works as a value-added option for customers in your main line of business -- which is what Jay Fleischman does. With low technical barriers to entry , superior client service becomes a significant differentiator.
2 years, 9 months ago on An Open Letter to WordPress Experts
Thanks for your perspectives.
I don't see how you can infer from the post how many/what questions I did or did not ask, how hard I did or did not push, or what plugins I knew by name. But since you brought it up, be assured that I had some specific requests, and asked for recommedations/opinions in other cases where I knew the functionality I wanted but didn't have the expertise or experience to evaluate which option would be best.
Heck, I even pointed out that a conflict with another plugin might be causing Livefyre problems (it was, and I fixed it myself).
I'm confident most readers of this post understood it to be a rhetorical exercise concerning customer service, using a WordPress project to illustrate, not a wholesale indictment of the profession.
@Shelley Pringle Seriously!
@JayFleischman Hi Jay! I was reading one of your posts and came across your WP set-up service page. Wish I'd encountered it earlier; you might have had another client.
With benefit of hindsight, the astounding part is that it was all routine stuff that gummed up the works. Heck, a standard one-pager would have saved me confusion, delay and stress. Sometimes it's the small things that make the biggest difference.
@Shelley Pringle Thanks for your encouraging words :)
I've been on WordPress for years, and decided to upgrade to a .org implementation because it was time for me to do more. And boy, howdy! It has made a huge difference.
As for my experience with the vendor, what I omitted was the ordeal finding a suitable candidate at all. I spent weeks just trying to get responses; most never called or e-mailed back. One fellow had me drive 20 miles to meet him in person, only to be told "I don't touch any job under $1,000."
@Lisa Gerber Like I said, I got exactly what I requested. But how do you build a reputation and organic leads by providing the bare minimum?
Nicely done, Nancy.
Effective public speaking is an essential skill for anyone intent on building a thought leadership reputation. Too often, would-be presenters put more effort into obtaining speaking opportunities than on the content and performance of their speech. Extemporaneous speaking is difficult and risky, and even "natural" presenters shouldn't fall back on that. Preparation and rehearsal not only elevate the quality and impact of speeches, but also generate the word of mouth that leads to additional speaking invitations.
2 years, 9 months ago on PUBLIC SPEAKERS, TAKE NOTE…I DID!
@Erin F. Thanks. It's a crucible of social media antics, as you know.
2 years, 9 months ago on Eight Social Media Trends for 2012
@ginidietrich To paraphrase Francis Pharcellus Church:
Yes, Virginia, I can win two years in a row :)
Agreed. And certainly call them back in advance if you find out you won't be able to make the deadline. Don't just let it pass.
And regardless of whether you're able to participate in a particular story, always thank them for their interest in your firm.
2 years, 9 months ago on What to Do When a Reporter Calls
My trend prediction for 2012: The Rise of Group Blogs
The Google search algorithm's preference for frequent, fresh and focused copy will make casual blogging obsolete. Solo bloggers who struggle to post even weekly will not be able to compete for page rank. However, content marketing and thought leadership salvation will be possible through leveraging the resources and momentum of group blogs curated by sponsoring vendors or established, authoritative solo bloggers. Additionally, we could see hyper-local affinity group blogs become more prominent (e.g. SoCo or South Lamar merchant group blogs in Austin). In other words, more Spin Sucks-style blogs :)
At least two new legal marketing group blogs have launched in just the past few weeks.