Jay Pinkert
Austin, Phoenix
- 173 comments
- 11 likes given
- 75 likes received
Director of Content for Infusionsoft
FollowtheLawyer is a moderator of:
Hey Rob! Long time no see. Glad to run into you here at the crossroads of all blogging and social media.
Hi Gini,
I hope you do a future post on "during and after the webinar." There are significant qualification/conversion opportunities within the webinar itself -- polling, calls to action. And as you noted, follow-up sequences for attendees and non-attending registrants can significantly improve and accelerate the lead qualification process.
My latest conversation: Why Solo and Small Law Firms Are Ripe for Marketing Automation
Gini, I am so glad you wrote this post, particularly for its relevance to small businesses. In reality, a handful of media outlets -- local and trade media -- move the needle for small business lead gen and branding campaigns. This approach is eminently doable as part of a small business social marketing strategy.
My latest conversation: Why Solo and Small Law Firms Are Ripe for Marketing Automation
My issue with the new mania about mobile optimization/responsive design for law firm websites is that the vast majority of law firm full sites are not optimized themselves. Invest in designing/redesigning your full site so that it attracts, captures and converts traffic before you sink money into developing a mobile experience derived from a weak parent site.
Gini:
We're having a blast building our guest blogger program, and you were the inspiration!
My latest conversation: Why Solo and Small Law Firms Are Ripe for Marketing Automation
Hi Gini,
Just last week I asked the @BigIdeasBlog team to study what you've been doing with Facebook engagement/visual content integration and then shamelessly copy you.
Thanks for the primer!
My latest conversation: Why Solo and Small Law Firms Are Ripe for Marketing Automation
I'm sorry to hear about your Yelp experience. Are you pursuing your own suit against that attorney.
My latest conversation: Why Solo and Small Law Firms Are Ripe for Marketing Automation
Depends on your budget ;)
The only all-in-one (automated marketing campaigns+contact management+e-commerce) subscription software purpose built for small businesses and professional firms is Infusionsoft. Setting up the system is in the 4 figures, but after that it's around $200/month. You might want to reach out to attorney Dave Hiereskorn @PrivateCounsel who uses the software. His video case study can be found at http://youtu.be/_jyaYpd0SVo
@ginidietrich @KenMueller How will you sell this to your clients?
My latest conversation: Why Solo and Small Law Firms Are Ripe for Marketing Automation
@Shonali You identified something very important: the instincts and heightened awareness that come with experience, and legal tripwires are easy for the untrained eye/mind to miss
My latest conversation: Content Marketing for Law Firms: Quality Content Means Stronger SEO
You are absolutely right. Preparation is not the enemy of creativity.
My latest conversation: Content Marketing for Law Firms: Quality Content Means Stronger SEO
@KenMueller As the London flash mobs/riots demonstrated, criminality is only one bad decision away -- and viewable globally
My latest conversation: Content Marketing for Law Firms: Quality Content Means Stronger SEO
@HowieSPM @KenMueller Thanks! You bring up an important point. Seeing envelope-pushing "success" stories can foster a false sense of security.
My latest conversation: Content Marketing for Law Firms: Quality Content Means Stronger SEO
@ginidietrich Your laughter is a tonic :) It's easy to hate on lawyers for being buzz kills (double meaning intended), but circumspection is not a bad trait when venturing into guerilla territory.
My latest conversation: Content Marketing for Law Firms: Quality Content Means Stronger SEO
@Social_Barista Thanks!
As Emperor Joseph II observes in "Amadeus," "Too many notes."
For lead generation, I'm a big advocate for simple, direct solutions.
Hi Todd,
It's the "social proof" effect. With so many sign-ups happening so quickly, so much "expert" buzz -- and it's Google, after all -- there's this stubborn belief that it's working (or is right on the cusp of catching fire) when it's really not.
It might build up a head of steam at some point, but as you pointed out, resource-constrained solos and small firms don't have the luxury of pouring resources into participating on an under-performing, standalone platform.
Nancy,
I would add "lazy" and "unprepared" to the list of perceptions about accounts with an egg avatar. If you can't be bothered to select and upload an image -- any image at all -- what does that say about the level of effort and attention to detail that you put into your work product?
@juntajoe Thanks for visiting! Your content is preternaturally interesting and useful.
My latest conversation: Legal Research: Tips on How to Get More Out of Google Scholar