Director of Content for Infusionsoft
Hey Rob! Long time no see. Glad to run into you here at the crossroads of all blogging and social media.
8 months, 3 weeks ago on #FollowFriday: Rob Biesenbach
Gini, would LOVE a guest post (or five) from Team Spin Sucks for the Big Ideas Blog :)
8 months, 4 weeks ago on Increase Blog Traffic with These 12 Ideas
I hope you do a future post on "during and after the webinar." There are significant qualification/conversion opportunities within the webinar itself -- polling, calls to action. And as you noted, follow-up sequences for attendees and non-attending registrants can significantly improve and accelerate the lead qualification process.
My latest conversation: Why Solo and Small Law Firms Are Ripe for Marketing Automation
9 months, 3 weeks ago on Host a Successful Webinar with These 16 Steps
Gini, I am so glad you wrote this post, particularly for its relevance to small businesses. In reality, a handful of media outlets -- local and trade media -- move the needle for small business lead gen and branding campaigns. This approach is eminently doable as part of a small business social marketing strategy.
10 months, 2 weeks ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own
My issue with the new mania about mobile optimization/responsive design for law firm websites is that the vast majority of law firm full sites are not optimized themselves. Invest in designing/redesigning your full site so that it attracts, captures and converts traffic before you sink money into developing a mobile experience derived from a weak parent site.
10 months, 4 weeks ago on Please, Stop Going Mobile. Mobile is Dead.
We're having a blast building our guest blogger program, and you were the inspiration!
11 months, 3 weeks ago on Guest Blogging: Seven Tips for Success
Just last week I asked the @BigIdeasBlog team to study what you've been doing with Facebook engagement/visual content integration and then shamelessly copy you.
Thanks for the primer!
1 year ago on One Compelling Video Idea for You to Steal
I'm sorry to hear about your Yelp experience. Are you pursuing your own suit against that attorney.
1 year, 4 months ago on How Yelp Is Upending Lawyer Ratings and Reviews
Depends on your budget ;)
The only all-in-one (automated marketing campaigns+contact management+e-commerce) subscription software purpose built for small businesses and professional firms is Infusionsoft. Setting up the system is in the 4 figures, but after that it's around $200/month. You might want to reach out to attorney Dave Hiereskorn @PrivateCounsel who uses the software. His video case study can be found at http://youtu.be/_jyaYpd0SVo
1 year, 6 months ago on Why Solo and Small Law Firms Are Ripe for Marketing Automation
@ginidietrich @KenMueller How will you sell this to your clients?
1 year, 6 months ago on Performance-Based Pricing in a Billable Hours Industry
@DaytonDUI Congrats! What's your secret?
My latest conversation: Talk Talk - Shatterbox
1 year, 6 months ago on It's Time for Legal Marketers to Put Facebook Away
@Shonali You identified something very important: the instincts and heightened awareness that come with experience, and legal tripwires are easy for the untrained eye/mind to miss
My latest conversation: Content Marketing for Law Firms: Quality Content Means Stronger SEO
1 year, 10 months ago on Legal Rules for Creating Flash Mobs and Performances
You are absolutely right. Preparation is not the enemy of creativity.
@KenMueller As the London flash mobs/riots demonstrated, criminality is only one bad decision away -- and viewable globally
@HowieSPM @KenMueller Thanks! You bring up an important point. Seeing envelope-pushing "success" stories can foster a false sense of security.
@ginidietrich Your laughter is a tonic :)
It's easy to hate on lawyers for being buzz kills (double meaning intended), but circumspection is not a bad trait when venturing into guerilla territory.
As Emperor Joseph II observes in "Amadeus," "Too many notes."
For lead generation, I'm a big advocate for simple, direct solutions.
1 year, 11 months ago on 3 Law Firm Marketing Lessons from a Guy Who Makes Fiberglass Shower Pan Liners
It's the "social proof" effect. With so many sign-ups happening so quickly, so much "expert" buzz -- and it's Google, after all -- there's this stubborn belief that it's working (or is right on the cusp of catching fire) when it's really not.
It might build up a head of steam at some point, but as you pointed out, resource-constrained solos and small firms don't have the luxury of pouring resources into participating on an under-performing, standalone platform.
2 years ago on Google+ for Lawyers: Reduced to a "Just in Case" SEO Strategy? [INFOGRAPHIC]
I would add "lazy" and "unprepared" to the list of perceptions about accounts with an egg avatar. If you can't be bothered to select and upload an image -- any image at all -- what does that say about the level of effort and attention to detail that you put into your work product?
2 years ago on Twitter: Nice To Meet You Egg
@juntajoe Thanks for visiting! Your content is preternaturally interesting and useful.
My latest conversation: Legal Research: Tips on How to Get More Out of Google Scholar
2 years ago on Content Marketing for Lawyers: A Timeline of Selling Through Storytelling