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@Rob Latino So true.
2 years ago on How many startups will Facebook Gifts kill?
Ok, it's official, the social gifting scene is blowing up. With that being said, let's take a step back because not all of these startups mentioned are even doing the same thing- some are just gift recommenders with no actual point of purchase, some are offering big box gift cards, and others are offering experiential gifts from local merchants in major cities. Yes, Facebook has an unlimited budget, tons of developers, and the ability to make some big waves. However, the gift market is huge and there is definitely an opportunity for at least some of these startups to make it big. I'm excited to see what GiftHit and Giftly do...they seem to be the stars.