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Terrific post.

I agree with you on the time frame and would say it would be better to refer to it as a phone call because once you include meeting at a coffee shop it is no longer 15 minutes as there is drive time to be included and somebody may be turned off by that.

I always end with Thank You and I appreciate your time.  It is polite and at the same time making a suggestion that they are going to accept the phone call request.

1 year, 5 months ago on 4 Essentials for Reaching out to strangers on LinkedIn

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Very informative.  I wonder if Facebook will roll out any information about how many of these hidden news feed items are used.  Are advertisers going to take advantage of them as you propose in your post or will they just make an assumption that EVERYBODY wants to see their content.

1 year, 6 months ago on How to Create Unpublished Posts Directly From Your Facebook Page

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Great points in here.  When we talk with clients and potential clients it is in the manner that social means just that: social.  There has to be give and take and you have to be prepared to answer questions and ask questions.  This cannot be a one way street and then put it into the example of a store owner.  They wouldn't ignore a customer that walked into their store and would talk to them.  That is the same way social media business needs to be conducted as well.

1 year, 10 months ago on Is Social Business a Buzzword or is There More to it?

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 @sociallygold No surprising but a head scratcher is the fact that companies only respond to 30% of social media fans feedback.  I don't get that because if they were in the store they wouldn't ignore them.  If it was an email would they delete 70% of their emails and only respond to 30% of them?

 

If you aren't going to engage your consumers and potential consumers why be there?  Just because?  It is the wave of the future but it has to be done correctly.

1 year, 10 months ago on Why Your Brand Needs to Embrace Social Media

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This is a terrific infographic.  If companies paid attention to social media the way they do TV ratings they would know that this is where the crowds are and isn't that what you want to do as a business?  Be where the crowds are, but of course be more engaging than a rock.

1 year, 10 months ago on Why Your Brand Needs to Embrace Social Media

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The crux of this entire piece is right in this one statement:

The mob mentality will set in, just be patient.

 

So many companies and people jump into this trying to get 'numbers' without realizing that it takes time. The cliche that Rome wasn't built in a day still stands today and especially in social media.

1 year, 10 months ago on How to Create a Movement

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For me it is the back against the wall and if you don't agree with me then your an a$$hole posts that always pop-up when there is an election or unfortunately the violence in Aurora, CO or Newtown, CT.

 

It amazes me that people can say those things on social media without thinking about who they might offend when they wouldn't have that same conversation in person.

1 year, 10 months ago on Kill Your To-do Lists: 9 Social Media Habits to Boot in 2013

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