Jason Bahamundi
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Very informative. I wonder if Facebook will roll out any information about how many of these hidden news feed items are used. Are advertisers going to take advantage of them as you propose in your post or will they just make an assumption that EVERYBODY wants to see their content.
Great points in here. When we talk with clients and potential clients it is in the manner that social means just that: social. There has to be give and take and you have to be prepared to answer questions and ask questions. This cannot be a one way street and then put it into the example of a store owner. They wouldn't ignore a customer that walked into their store and would talk to them. That is the same way social media business needs to be conducted as well.
@sociallygold No surprising but a head scratcher is the fact that companies only respond to 30% of social media fans feedback. I don't get that because if they were in the store they wouldn't ignore them. If it was an email would they delete 70% of their emails and only respond to 30% of them?
If you aren't going to engage your consumers and potential consumers why be there? Just because? It is the wave of the future but it has to be done correctly.
This is a terrific infographic. If companies paid attention to social media the way they do TV ratings they would know that this is where the crowds are and isn't that what you want to do as a business? Be where the crowds are, but of course be more engaging than a rock.
The crux of this entire piece is right in this one statement:
The mob mentality will set in, just be patient.
So many companies and people jump into this trying to get 'numbers' without realizing that it takes time. The cliche that Rome wasn't built in a day still stands today and especially in social media.
For me it is the back against the wall and if you don't agree with me then your an a$$hole posts that always pop-up when there is an election or unfortunately the violence in Aurora, CO or Newtown, CT.
It amazes me that people can say those things on social media without thinking about who they might offend when they wouldn't have that same conversation in person.