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I like negative posts. They give you a chance to demonstrate to a huge audience that you are paying attention, you care about your customers and that you want to give the best customer service you can.
I worry about the companies that don't respond to negative reviews. By not responding they are making the situation worse.
2 weeks, 2 days ago on Seven Steps to Dealing with Critics
@ginidietrich @PJWright Awww....Your just saying that cause it's true. LOL
1 month, 3 weeks ago on Recycle Existing Content with These Four Tips
WOW!!! What a way to start the New Year! Excellent article, very timely (as I'm redesigning my website), and a fun read. What more could you ask for? Thx Gini
@lizreusswig @ginidietrich I appreciate the way that the writers show that although Alicia is successful, she still doubts herself. One of those things that a lot of us have to fight.
11 months, 2 weeks ago on Lean into Office Politics: Why You Should Control Your Own Destiny
@ginidietrich @Word Ninja @RobBiesenbach @rebeccaamytodd @photo chris 10.) You don't need to think too hard before you put it out there. They will do the thinking for you.
1 year, 6 months ago on Create In-Depth Articles to Increase Your Google Authority
If you go with #1, how about "Talking to your customers transparently" .
1 year, 8 months ago on Vote for the Spin Sucks Subtitle
@New England Multimedia I have heard the arguments that ACA is going to put small businesses out of business. I would like to ask a question from the other side of the fence. Wouldn't there be an advantage for a business if their employees are healthier because they are able to get preventative care, have a doctor to go to when they get sick instead of waiting until it's emergency room time, and don't have onerous health insurance payments looming over their heads just for the least amount of coverage?
I believe that the golf course owner was trying to ensure that his person won the election and was coercing his employees to vote his way. Maybe if he had approached his assumed problem by involving his employees, he would have found that they were willing to help in any way they could.
2 years, 3 months ago on Employer Ensures Employees Aren’t Happy by Leading with Fear
@ginidietrich @RebeccaTodd Many, many, many. Have you ever noticed the two year olds in the shopping cart playing with the iPhone?? Sure indication that home isn't much different. To top it off, companies are rushing to create games that will "educate, entertain and help develop young minds."
2 years, 4 months ago on The Three Things, Edition 4
@ginidietrich OOOHHHH!!! I'm going to cut this out and frame it! Gini Dietrich said she was like me!!!! (All kidding aside, I'm honored.)
2 years, 4 months ago on Trolls, Smear Campaigns, and Reputation Management
@ginidietrich Thank You!! It's much easier to highlight your positives when you are responding to a negative than the other way around. When someone compliments your business about all you can say without sounding egotistical is Thank You; but with a negative comment you can pull out all the customer service skills and show the world that not only are you interested in this one individual but that you are interested in all your clients.
@ginidietrich One thing that I neglected to mention. I did DM my influential followers and asked them to help. They came through. After all, what good is having influential followers if you can't use them from time to time? ;-)
2 years, 4 months ago on Using Twitter to Disseminate News Without a News Release
Maybe I'm way off base, but I see the Trolls as an opportunity. In the case of the pizza restaurant, most of them were obvious in their lack of real knowledge of the business and therefore are easy to repute. The opportunity is to show that you are open to criticism even if it is way off base, answer the trolls concern and invite your loyal followers to prove the troll wrong. (I LOVE social media!)
@ginidietrich @thejoshuawilner @KristenDaukas Makes sense to me. Then Alicia can defend Kalinda while campaigning for her husband. What a plot line!!
My question....Is it possible that news post on Twitter will receive more attention depending on the number of retweets it receives? Seems to me that if you see an item that is retweeted repeatedly (assuming that you know the retweets are real and not a bot) the interest in the item is higher and therefore worth a story.
@ginidietrich @StorchMurphy Absolutely spot on Gini. I recently used Twitter to help a non-profit client promote a special they were running. The information was spread a lot further than a press release, that may or may not be picked up, would have been.
Just found a small ray of hope for the future. There is a high school on Staten Island that has incorporated writing into every subject. Who'd a thunk it?? http://www.theatlantic.com/magazine/archive/2012/10/the-writing-revolution/309090/
2 years, 5 months ago on Six Tips for Better Business Writing
We love spell check so much that there are whole websites devoted to the screw ups.
Just heard this one last week. A student was writing a book report on Catcher In The Rye. Her report? What I learned from Catheter In The Rye.
@flemingsean Would love to hit "Like" more than once for this one.
@ginidietrich @HowieG It's a delicate balancing act but as my employees consist of "me", it is one that I have to conquer. I tend to overservice out of fear of losing the business. My logical self tells me exactly what you have said Gini, overservicing is going to result in the client seeing my service as having less value.
2 years, 5 months ago on Four Ways to Break the Overservice Habit
@ginidietrich Isn't it amazing what some companies will pay for and then not use?!? Did the crisis firm get to say "I told you soNow if I can only figure out how to get a gig like that.
2 years, 6 months ago on Is All Publicity Good?
Great post and even greater conversation!! It mystifies me how companies that have people dedicated to generating news about their brand can make such obvious missteps. I often wonder if they get into the "We are so big nothing can hurt us" mode.
Thanks for the reminder Gini. Isn't it amazing to find out how much of that busy was really not busy but rather "make work" after all? Every few months I have to remind myself to concentrate on the important things and let the other take care of itself.
2 years, 7 months ago on Caught in the Busy Trap: Is it Making Us Less Productive?
@John Murphy Thank you John. It's based on personal experience. Just have to keep fighting it.
2 years, 8 months ago on Afraid To Succeed? Sufferers Unite
@Shonali Thank you!! Your complimentary butt cushion is on its way.
@ginidietrich Thank you so much for letting me share. I had a lot of fun writing it. Thanks also for the great compliment. Means a lot coming from you.
@KristenDaukas To paraphrase Mohamed Ali, "It ain't braggin if you can deliver."
@jennimacdonald Thank you Jenni. To be honest, I have found that all those new tasks are overwhelming until I start working on them. Then they become just part of the daily routine.
@Tinu Ah Tinu, I'm afraid you aren't going to qualify for membership in ASAAC. However, I'm sure that you will be interested in our next group, Success Really Isn't Hard If You Are Good.
@magriebler You are more than welcome. I'm so glad you are looking forward to your new cushion.
@annedreshfield the trick is to find people that will be brutally honest without being brutal.
@HeatherTweedy Thank you Heather! (BTW the butt cushion is appliqued by little old ladies in a secret location. Don't want anyone else getting to them or they might find out that they are a success and start charging me a whole lot more.)
@annedreshfield Well I could suggest that you join ASAAC, but then that just gives you an excuse to stay where you are. Maybe what I do will work for you. The minute I recognize the rut, I start trying to talk myself out of it. If that doesn't work, I call on others like me to shame me out of it.
@jasonkonopinski Thank you Jason. Good to know I have company.
Glad to help.
3 years, 1 month ago on Twitter Phishing DM and Fake Twitter Website in the Wild
I suspect that they got the password in a different way. I recently received a message on my smartphone that it was unable to connect to my Twitter account. Foolishly, I clicked on the link and reentered the password. This is the only way I can figure that they were able to get the password. The message did mimic Twitter's look but not the one above.
I was able to log inand change my password without any problem. Unfortunately I am receiving tweets from my followers that indicate they were hacked also.
I got your message and have changed my password. Thx Joe, for letting me know that my password had been compromised.
@ginidietrich New blog post. I HATE it when my iPad thinks it can spell better than I can!!!
3 years, 3 months ago on Seven Tools for Your 2012 Marketing and Communication Plans
@ginidietrich Ah well, his loss.
@Lisa Gerber@TMNinja@livefyre Well DUH! Here I was planning a War of the Worlds game for the RV Park Industry. Dang!! I was so looking forward to blowing those RV's out of the park.
@Lisa Gerber It is until you realize that most of the outdoor hospitality industry is made up of Mom and Pop businesses. I have an imprint of the brick wall on my forehead from trying to talk to park owners re the benefits of mobile, social, etc. The industry is really at a point where it is moving over to corporate ownership being more prevalent. That will help in getting new technology adopted.
@mentormarketing It's more like campgrounds, rv parks, cabins around lakes, etc.
@TMNinja I'm with you. would love to see a couple of successful examples.
Thank you so much for the list Gini! The Outdoor Hospitality industry has been very slow to adapt to today's environment. This list makes it perfect for focusing on what needs to be done. As always...you Rock! (Ok, I'm dating myself....oh well....)
@JessiEllerbe It's not just the younger generation that finds a PR scandal in everything. Take a look at politics as far back as you can and you will see PR scandals about the smallest things. Staying calm would help and so would using your brain to think things through before you jump to conclusions.
3 years, 4 months ago on Apologies from My Generation
@JNewellMedia You are quite welcome. Responding in a positive way to an discussion is another one of those things that I learned early and find that it helps me understand what the other person is thinking.
I do have to disagree with you once again. I believe that we can start preventing others from repeating unethical behaviors by "peer pressure." If the culture at large expects the best from everyone, then we limit the bad behaviors. If, on the other hand, we say that behavior is unethical and I don't approve but I can't have any impact on how things are done, we end up where we are.
As I said in an earlier post, this seems to happen in every decade at a minimum. In the seventies it was Watergate, in the 80's it was the Savings and Loan debacle, in the 90's the dot com bubble, etc. We seem to need these kinds of screw ups in order to bring us back to the middle.
The problem of being attacked and/or berated for a differing opinion is part of the same problem. The culture has said that it is OK and as long as we (the culture) says it is OK it will continue. Hopefully, we are getting our fill of it through politics, bloggers, talk show hosts, etc and will soon say enough.
@JNewellMedia No we can't learn ethics from marketers but we can use age old wisdom to recognize unethical behavior. Aesop's fables aren't fairy tales but rather stories with morals to them. If we know the stories, then why do we allow others to keep repeating the same unethical behavior?
@Raj-PB Actually I think there are far more agencies out there that do have ethical standards and practice solid business. It's just that when an agency buys into doing the sleazy kinds of things, the word eventually gets out and then everyone gets painted with the same brush.