Tony Gnau T60 Productions
T60 Productions is a full-service video production boutique.
YOUR BEST BLOG POST... EVER! :-) Awesome advice.
Wait... you're saying I'm a video producer so of course I would think a post advocating video is the best ever?
1 month, 1 week ago on Content Creation without Ever Writing a Word
3a. Have an "about us" video produced to SHOW people what you're all about.
1 month, 1 week ago on The Website Content Development Process
Ugg... I hate when people call themselves ninja or especially Jedi. A Jedi doesn't need to brag he or she is a Jedi. :-)
1 month, 3 weeks ago on The Nasty Truth about Content Marketing
I think you're totally ahead of the curve on this one.
When you're ready to take on a full-time video producer, you know where to find me. :-)
2 months, 1 week ago on Run a Virtual Company with these Seven Tips
@belllindsay Awww shucks. Thanks Lindsay! :-)
2 months, 2 weeks ago on You Don’t Need A Viral Video
@Eleanor Pierce Yeah... it's always a lengthy conversation. I feel like part of my job is simply education sometimes.
First... you know you're not dealing with a real Jedi when they brag about being one.
Second... I love the value proposition... investing this much and expecting this much back. Any thoughts on how to do that with an individual digital marketing tactic... like, I don't know... videos?
2 months, 2 weeks ago on The True ROI of Digital Marketing
First, glad you wrote about this subject. I run into clients from time to time who don't understand the difference.
Second, I have a post coming out tomorrow that also mentions the Edelman Trust Barometer. What are the chances we both blogged about that in the same week? Weird!
2 months, 2 weeks ago on Spin vs. Positioning: How to Choose One Over the Other
I hope it isn't going anywhere. I actually like it a lot, and I get more traffic from Google+ than I do Facebook.
2 months, 3 weeks ago on Google+ is Not Dead. Long Live Google+!
"We needed video. I begged for video. I never received video from a single PR firm."
Just wanted to make sure everyone got that point.
Thanks for being my salesman Clay. :-)
3 months ago on Digital in the Media World
The Google search you sent me on also took me down memory lane. :-)
3 months, 3 weeks ago on Personal SEO: 14 Ways to Polish Your Google Search Results
@ginidietrich @T60ProductionsThanks... but no worries. Lindsay lavished me with compliments. :-)
3 months, 3 weeks ago on Spin Sucks (the Book) is Here!
Oh yeah... thanks for the plug! :-)
Book purchased, so I'll now be able to add my review. Also, my T60 blog post review will be up tomorrow!
@ginidietrich @jennimacdonaldLet's be serious... making you look and sound good is a pretty easy job. :-)
Good stuff Mary Anne. As a video producer, listening is one of the most important things I need to do. It's amazing what you learn about people and businesses when you just sit back and listen to people talk. It's often the best way to find great stories.
4 months ago on Listening in Life and in PR
@RobBiesenbach @T60ProductionsPerfect... thanks!
4 months, 1 week ago on Seven Lame Excuses for Mediocre Presentations
I'm starting to think more about this sort of stuff. I need to get out there and do more presenting. Do you have a post somewhere, Best Tips for First Time Presenters?
If not, your welcome for the content idea. :-)
How about... outside of family and work... what are you most passionate about?
4 months, 1 week ago on The Spin Sucks Inquisition is Coming!
Man oh man... I have a GREAT crowdsourced video idea for them. Get their customers to start shooting video of themselves as they play the game and have them send it in. I'm sure people get really animated. Then, edit those reaction shots to some music.
4 months, 2 weeks ago on The Game of Content
Glad to know I'm not the only one writing complete letters/responses and then deleting them. My rule is write it one day, then read it the next day. Sleeping on it usually allows cooler heads to prevail.
4 months, 2 weeks ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
Really good stuff Shanna. Glad to see you threw in the part about watching movies. That's something I think a lot of people might not associate with writing.
4 months, 3 weeks ago on Improve Your Writing with Six Writerly Hobbies
That's awesome. I got to meet the guy who started that trend for United. Lincoln Park Zoo is a client of mine and they had him come in for a motivational speech on customer service... I shot it for them. Here's a Good Morning America story on him: http://youtu.be/QUK6wqZt0Es
4 months, 3 weeks ago on United Pilots Show Power of the Human Touch
You know I'm in.
5 months ago on Become a Spin Sucks Brand Ambassador
For some reason, I especially like the part about adding video. :-)
p.s. started my own series today that will be turned into a long-form piece on the types of videos people should produce. My next five posts will probably be focused on this.
5 months, 1 week ago on The ROI of Brand Journalism
Okay... I like the idea of writing a series around one topic to turn it into a long-form piece, but I do have questions.
Are you suggesting writing that series... posting one "chapter" at a time to your blog. Then when the series is complete, rolling all the pieces into a single post that is then the long-form piece?
Or... are you saying to just think about it as writing a series, and then post everything all at once into a single post?
Does that make sense?
5 months, 2 weeks ago on The Role of Long-Form Content in Brand Journalism
Good stuff Rob... I always have clients asking me to edit out "Ums" in their videos. I'll take some out, but I have a serious discussion with them about it and insist on leaving some in. No "Ums" equals an unnatural and unauthentic sounding video.
I'm going to start sharing your take with them from now on!
5 months, 3 weeks ago on Answers to 7 Common Questions About Public Speaking
@ginidietrich@T60ProductionsSecond best!? Try first loser. Grrrr.
6 months ago on Guest Blogging: A Change in the Google Algorithm
Doing more guest blogging is one of my goals for 2014. Good thing I'm not a robot.
Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot.
@belllindsay @T60Productions I noticed that... and "liked" it on YouTube. :-) It's similar to something I might be doing at my blog next week.
FYI... I went back and noticed you embedded the video with the original blog post. One thing I noticed though is that the video isn't labeled. If someone is reading that post for the first time, they might not know the video is related directly to that post they're reading.
Just a thought!
6 months ago on Long-Form Content: It’s Time We Take it Seriously
@belllindsay @T60Productions Agreed! I was thinking more a long the lines of pairing a video with long-form content and how that might impact search.
Wow... interesting stuff Garrett. How, if at all, do you think video plays into long form content?
Good stuff Lindsay... it's why I always preach "authenticity" to clients when they produce videos.
6 months ago on PR, Charles Dickens, and A Tale of Two Cities
Time management must be in the air. I saw this earlier today (below)... think I'll pair it with your post in a tweet later today. :-)
14 Things Successful People Do On Weekends http://htl.li/sxvtL
6 months, 1 week ago on Time Management: A Challenge to Make You More Productive
The whole "Yes Men" thing drives me nuts. We run into it all the time with video because everyone is an "expert," right?
I definitely pick my battles though. I usually only speak up if a client wants something that is going to sabotage the video. A lot of requests don't hurt the video (nor do they help), but there's not much sense in fighting them.
I do have the opposite to your "winning new business" story. We were recently up against three big video companies in a RFP and the client interviewed each of us. I told them what I thought of their previous video (wow... boring) and offered a SUPER creative way to turn dull information into something fun to watch. They even told me how much more creative my ideas were compared to the other companies.
A week later I got the "we regret to inform you" email.
Oh well... you win some, you lose some. I'll put those ideas in my back pocket for an Arment Dietrich client. :-)
6 months, 2 weeks ago on Traditional PR, Alone, Cannot Create Conversions
Business goals for this year include one new client every month... double last year's revenue... and increase capital reserves to purchase another new camera!
Personal goal is to make this the Year of Fitness! Workout three days a week, commit to yoga one day a week... and... wait for it... my first triathlon this summer.
Bring it 2014!
6 months, 2 weeks ago on 2014 Business and Personal Goals
Good stuff Rob! "if you want to make a change, why wait on the calendar?"
Exactly! I've actually be revamping my content strategy and planned to launch it the first week of January. Then I thought to myself, why am I waiting until then? I'm not some giant corporation that changes course like an oil tanker... so... I just did it! It actually helped me work out some kinks so now I'm more confident about the direction I'm heading.
Have a great 2014!
6 months, 2 weeks ago on The Only New Year’s Resolution You’ll Ever Need
Good stuff Clay... thanks!
6 months, 3 weeks ago on Using Dayparting to Grow Readership of Your Content
Really, really good stuff Kerry. I'm going to share this post with every client who wants to use popular music in their video instead of royalty-free music. Thanks!
7 months ago on Avoid This Common (and Costly) Copyright Mistake
I talk with clients all the time about how their video doesn't have to go viral for it to be a success. Hmmm... I sense a future blog post coming on. Thanks for the inspiration Kelley!
7 months, 1 week ago on Viral Videos in Social Advertising
Wait... did you just reference Mark Ragan and Gini Dietrich in the same blog post? Looks like I have someone new to follow. :-)
"Content should be emotional" is something we preach to our clients all the time... especially since we produce videos. I think the thing many mistakenly think is that this means the content has to be funny or make people cry. The emotion we're most frequently trying to illicit from our audiences is a sense of confidence in our clients.
7 months, 2 weeks ago on Five content tips I learned from Mark Ragan
1. I eat everything on my plate one at a time... main course first... then I move on to each side.
2. I played four years of college football and never missed a practice due to injury.
3. I am a total Star Wars geek.
4. I have only been outside the U.S. once... I spent 6-hours in Toronto on a video shoot one day. VIDEO--http://youtu.be/56pwCifvyN4
5. my wife and daughter are the lights of my life. My heart melts just thinking about them.
7 months, 2 weeks ago on Truth, Lies, and Facebook Memes
How did you know I was in the middle of revamping all of this for 2014? Definitely going to be strategic next year. Big changes for blogging and social... both with goals.
7 months, 3 weeks ago on Social Media: Six Ways to Evolve in 2014
@Sean McGinnis @T60Productions @ginidietrich Tony: perfect... thanks Sean!
8 months, 3 weeks ago on Link Building: A Strategy for Content Marketing
@ginidietrich @Sean McGinnis @T60Productions Tony: YIKES! Just now noticing you two responded. Did you cover it in the webinar? I just downloaded it.
Hi Gini... I thought of a question I should have asked Sean last week, so good timing on your post since I assume he'll be following the comments today.
Sean... when linking to a person during a blog post, what's the best SEO-practice to link to... the bio page at their website, their Google+ page, their Twitter page, etc.?
Recently, I've been linking to their Google+ page thinking Google would like that, but I don't know if I'm out thinking myself and something else is better.
Nice meeting you face-to-face last week!
9 months ago on Link Building: A Strategy for Content Marketing
@jasonkonopinski Tony: very cool... what a great idea!
9 months, 2 weeks ago on The Four Videos Every Company Should Produce
@catrinasharp Tony: I never script in advance. What I tell clients about that is what you lose in control over the message, you get back in authenticity. Scripted videos sound and feel scripted. Yuck!
As far as getting co-workers to loosen-up on-camera... I'm just about to write a blog post on that right now! I'll post the link back here tomorrow.
@danperezfilms Tony: true that. :-)
@dbvickery Tony: that great... keep it up! One of the best things about quality videos is the more you do, the more people look forward to them.
@belllindsay Tony: ha! Former TV people should not be afraid of cameras. You know it's all smoke and mirrors. :-)
@RobBiesenbach @T60Productions Tony: that would be awesome.
@yvettepistorio Tony: thank Yvette!
@RobBiesenbach Tony: LOVE that idea!
@susancellura Tony: true... but we'll save "quality of storytelling" for another post. :-)
@ginidietrich Tony: that photo... too funny! :-)
As far as the business owner not telling those employee stories... never ceases to amaze me how people miss the great stories under their noses. Sometimes it takes an outsider with a fresh perspective to help point them out!
@TomPick1 Tony: agreed... frankly... we could have easily done a top 10 list. You're right though... video is a GREAT way to show-off unique products.
I've been doing more and more optimizing, but this was a great step-by-step to follow. I put it to the test today... fingers crossed! Thanks.
9 months, 4 weeks ago on How to Get a Blog Post to Rank (Mini Case Study)
@crestodina @T60Productions Tony: got it Andy... thanks for the follow-up!
10 months, 1 week ago on Blog Optimization: How to Optimize Your Blog
In my case, you can blame the AP Stylebook for that Oxford comma issue. It's the journalist in me... hard to break away.
10 months, 1 week ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
Thank you Gini. Was feeling like I was in a bit of a rut and this gives me some new energy.
10 months, 2 weeks ago on The Branding Marathon: How to Use the Web to Grow Your Business
Hi Andy... I can't seem to get past step 2 (2. View Traffic Sources > Search Engine Optimization > Queries.) When I click on "Queries" I get... "This report requires Webmaster Tools to be enabled." So... I click on the button to do so, fillout the form, click "apply," it says "Success," but then when I go to click on "Queries" again, I get the same prompt to enable Webmaster Tools.
10 months, 2 weeks ago on Blog Optimization: How to Optimize Your Blog
As always, you provide me with a lot to think about. Thanks... good tips.
10 months, 2 weeks ago on Eight Things to Consider When You Create Calls-to-Action in Your Content
Thanks for the tip on where to put the image text. I've been wondering the best place for that!
10 months, 4 weeks ago on On-Page SEO Tips for PR Pros
@Howie Goldfarb @T60Productions Tony: I can certainly think of someone. :-)
11 months, 1 week ago on User-Generated Content: Tips for that and Original Content
You can do all of that... or... hire someone awesome to do it for you. :-)
Hmmmm... you really have me thinking after this one Lindsay.
1 year ago on Customer Service: Should You Try for Second Place?
I'm with you... I write in Wordpress everyday... and for the same reasons.
1 year, 1 month ago on Seven Tools for Writing Blog Posts
Yay! I'm glad you took that class... fun... right!? I love taking photos for my content... no surprise. Sometimes it's a challenge. One of my recent blog posts was titled... Storytelling Doesn't Start With A Blank Page. Tough one... but here's the photo I took... http://www.t60productions.com/storytelling-doesnt-start-with-a-blank-page/
1 year, 1 month ago on Four Tips to Take Photos for Your Content
A couple comments... first... remind me sometime to tell you how T60 got its name. :-) Second... I think all businesses need to be looking out for their clients in ways beyond their contract agreement.
One of the things I take pride in is helping clients understand their story. We do a lot of videos where a client has a "vision" for what their story should be about. It would be easy to simply execute their vision for their video. The problem is many of the people who generate that idea don't have the storytelling experience we do.
When I hear an idea for a video that I don't think is going to connect with audiences, I feel like it's my obligation to speak-up and offer an alternative. In those cases, I'm not contractually obligated, but I want what's best for my client... not to just do what I'm being paid to do.
1 year, 1 month ago on What PR Firms are Missing: Ideas
That is so funny Gini... as a reporter I was constantly asked how I/my wife/my kid/my business/etc. could get on the news. My standard response... with a smile... was basically the same as what you told that client. :-)
1 year, 1 month ago on What is PR? Tactics a PR Pro Will Use Today
Love, love, love your post today Gini. The only think I'll add... tell those stories using quality video storytelling and you'll only amplify the results.
Is that self-serving? Duh! But that doesn't make it true! :-)
1 year, 2 months ago on Five Steps to Create Compelling Content
Hi Lindsay... I love stuff on leadership! No big comment today, just a recommendation for you... if you haven't heard of Dave Ramsey's EntreLeadership, you should check it out. Really insightful. http://www.entreleadership.com/
1 year, 2 months ago on CEOs: Team Leadership Training Starts at the Bottom
#3... that's my Betsy a year from now. :-)
1 year, 2 months ago on Gin and Topics: Ryan Lochte is So Cute and Ellen has Competition
You know... just when I think I've got it, you come through with additional good tips. :-) Thanks!
1 year, 3 months ago on Nine Tips to Write a Great Blog Post
Thank you for the Reader and Alerts alternatives! Now... how about a good replacement for iGoogle? :-)
1 year, 3 months ago on Lots of Changes at Google: What it Means for You
@ginidietrich Tony: yay!
1 year, 3 months ago on Website Content Every Organization Needs
As you know, I got over my "business owner's disease" last month and finally launched the new t60productions.com. Sooooo glad I'm cured! :-)
It's definitely a work in progress. Laura's post reminded me I need some sort of a call to action, so I'm going to work that in. Overall though... you will feel much better having a website you're excited about.
Hi Gini... catching up on my blog reading after being out of town for a couple weeks. Glad you wrote this post. One of my goals this year is to do more guest blogging, so this was a terrific guideline.
1 year, 3 months ago on Guest Blogging: Seven Tips for Success
@RobBiesenbach Tony: I'm quotable!? NICE! :-)
Just re-did the T60 site so I've been there... good luck!
1 year, 3 months ago on Your Corporate Website: Four Deadly Mistakes
@lauraclick Tony: soooo glad you're using video. I'm still shocked at how many companies don't use it. Talk about missing out on a great opportunity to make a good first impression!
@lfrederiksen Tony: great... thanks!
1 year, 3 months ago on Online Marketing: Where Should Your Money Go?
Hi Lee... I've been out of town for a couple weeks, so I'm getting caught up on blog reading. Really glad I came across your post... interesting stuff!
As a video producer, I was curious about how the study handled video? I saw the "Online Video" and 'YouTube" categories, but I know that video is an important part of all sorts of digital marketing (email, newsletters, social media, etc). Is that what the "Online Video" category was meant to encompass?
@RobBiesenbach Hi Rob... we met a while back at a PRSA-Chicago luncheon you spoke at.
Anyway, nicely put! Love your response.
Tony: storytelling and video... you're singing a song we love to hear! :-) Actually, I just re-did the T60 website (t60productions.com), so all of this is top-of-mind.
Really good stuff Laura!
Hi Gini... the new T60 website went live yesterday and is Wordpress-based, so this comes at a perfect time for me. I'm going to write a client proposal then get on this right away.
1 year, 4 months ago on Eleven Steps for Setting Up and Using the Yoast SEO Plugin
Tony: you know where to find me! :-)
1 year, 5 months ago on The Lies and Truths of Google Analytics
I recently met Andy. He was the featured speaker at a content marketing event for the Chicago-AMA (American Marketing Association), and we shot a preview video with him (http://youtu.be/SB8mhdd2uhA). He blew the roof off the place... so much good information!
Should be a great webinar at spinsuckspro.com!
@ginidietrich @T60Productions Tony: you're not alone... I get all sorts of people wanting to post anti-United comments on YouTube for that video.
You'd like Cindy though... she was awesome.
1 year, 5 months ago on What Not to Do: Eight Lessons from Airports
First, I tried the Rick Bayless "restaurant" at O'Hare on a recent business trip... even blogged about it (http://t60productions.wordpress.com/2012/08/13/celebrity-chefs-airport-video/). Get a sandwich to go and take it to your gate... it's possible... and worth it!
Second, I have an airport-related video to share! :-) If all airport personnel were like Cindy, traveling would be a much better experience.
A post on storytelling?... yeah... count me in!
I'll add this... once you've broken things down this way, start thinking about the people who can bring it to life. Employees who are passionate about the company, cause, etc.
A story needs good characters.
1 year, 5 months ago on Three Steps to Create a Compelling Business Story
I know I made the switch from journalist to working in the PR world right as this change started taking shape, but it doesn't freak me out at all. Change scares a lot of people, but this change in PR really opens a lot more opportunities.
1 year, 6 months ago on The Future of PR: Beyond Media Relations
1 year, 8 months ago on Facebook Promoted Posts Remove the Level Playing Field
That's a pretty terrific story Gini. Have you shared it with anyone at Starbucks? I think you should. I wouldn't be surprised if they did something nice for him even having already left.
It also has me thinking about fun things I can do with my customers. Really fun post today... loved it!
1 year, 8 months ago on A Fantastic Starbucks Customer Experience Story
I've been waiting for you to blog about this topic. I know it's close to your heart... like mine.
The whole PR situation reminds me a lot of Pete Rose. He denied having bet on baseball for years, and has been denied his place in Baseball's Hall of Fame because of it. Finally, decades later he admitted it and now there's a real chance he could someday get in.
Honesty is almost always the right policy.
1 year, 9 months ago on The Lance Armstong PR Crisis
@ClayMorgan They subscribe to all the major TV news networks as well as a lot of the newspapers and online news sources. Twitter is really just a source for breaking news to make sure nothing's being missed. WGN subscribes to CNN so that's the main source for information on national and international news.
1 year, 9 months ago on Using Twitter to Disseminate News Without a News Release
FYI... going beyond that... WGN-TV no longer subscribes to the Associated Press. It canceled its subscription in favor of... wait for it... Twitter. The news desk and producers all use Twitter for breaking news alerts.
Thank you for this post. :-)
1 year, 9 months ago on The Complete Marketing Communications Measurement Guide
Just getting to this post now, and glad I did! I tend to work like a madman and afterwards look up and see I spent way more time on things than anticipated. I like the idea of tracking my hours internally.
Time to focus more on this.
1 year, 10 months ago on Four Ways to Break the Overservice Habit
@ginidietrich @yvettepistorio @Lisa Gerber Tony: all this reminds me of something I actually posted in a couple of my USC Facebook groups a couple weeks ago with the comment... "All you have to do is watch 10-seconds to know why they're not the intimidating force they once were." :-) VIDEO-- http://youtu.be/BxFvD3D8Foc
1 year, 10 months ago on Gin and Topics: Celebrities Fake and Real
@ginidietrich @yvettepistorio @Lisa Gerber I don't know if we have enough memory cards in-house to handle this project. We might have to look into some sort of external hard drive for the camera... or two or three. :-)
Adria... as a video producer... no surprise... I LOVE your post. :-) Good videos help companies/organizations connect with their customers and prospects.
1 year, 10 months ago on How to Sell Video Marketing to the C-Suite
@ginidietrich @T60Productions Tony: I'm glad I asked. I'm in the process of re-doing the T60 website and my instinct was to roll the blog into it for that exact reason. 400+ posts and climbing. I don't know of any other production company creating that much content, so I'm hoping it helps.
1 year, 10 months ago on Lessons (and Stats) from Six Years of Blogging
Hi Gini... one of the things I always forget to ask you about is the URL. When you first started the blog, was it simply armentdietrich.com/blog? If so, how important was the move to a URL separate from your company?
Hi Gini... I read the same article last week, and I'm glad to hear I'm not the only one who was obsessed by it! :-) I thought about it over the weekend and just started my new routine this week. Here's what I work on before Noon...
1. social media (schedule posts, read/comment on blogs)
2. work on client projects
3. answer email
I reserve the afternoon for whatever needs further attention, and in addition, I also scheduled time two days a week to prospect and I reserved time to work on T60 marketing projects.
I have to say, seeing it all planned out on my calendar is liberating. It takes away the stress of "what next?"
1 year, 10 months ago on How Successful People Spend the First Hour of their Day
@ginidietrich Tony: I'm a man... we're allowed to do that. :-)
1 year, 10 months ago on Five Tips for Taking an Unplugged Vacation
Tony: going to unplug for my 40th birthday celebration vacation in a couple months. Tips received... appreciated... and will be put into practice. :-)
@jennwhinnem @ginidietrich @rustyspeidel @SociallyGenius Did I mention we also do consulting work to help you shoot and edit better on your own? :-) Keep up the good work Jenn!
1 year, 11 months ago on PR Pros Not Keeping Up with What Journalists Want
@ginidietrich @jennwhinnem @rustyspeidelThanks Gini for the shout-out... we have videos that start for as little as $500. That's not the hourly rate, that's for the finished product, and it's all professional quality.
Most of our b-roll packages we produce range from $500-$2,000.
Hi Gini... thanks for promoting my business today. :-) Coming from a TV news background, we occasionally get asked to produce this sort of thing since we know what the media-types like/need.
It's also something I've blogged about in the past... SHAMELESS PLUG!!! :-) Here's a couple of examples of businesses/organizations doing it well.
@lauraclick Good for you Laura... as a former TV news reporter I can tell you it's much appreciated!
Chris... love your insights on each and every podcast, but I'm REALLY looking forward to hearing from Dave. He's Yoda to your Obi-Wan. :-)
1 year, 11 months ago on Dave Ramsey Answers Your Questions
Ridiculous... if the email address can be easily found in the public domain, it's fair game!
Spoken like a current/former journalist. :-)
1 year, 11 months ago on Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
Funny how I pay attention to conversations like this now that I have a daughter. :-)
1 year, 11 months ago on Changing the World for Women…One Organization at a Time
Hmmmm... what if I don't want to be a YouTube star? What if I rather have T60 become the Universal Television (i.e. major TV production company) of YouTube?
A question for further discussion.
2 years ago on You Can Be the Next YouTube Star
Super interesting! Thanks for sharing that one Gini. Never would have thought to post in the evening, but it makes a lot of sense!
2 years ago on Social Media Campaigns Don’t Match When Consumers Are Online
Nicely done Laura. Really simple concept... but you know what... the best ones usually are.
2 years ago on Lead By Living It
FYI... watching the MITR raw video load into the computer right now. Should have something for you to watch tomorrow morning!
2 years, 2 months ago on Arment Dietrich Creates Partnership with Thornley Fallis
Video and design and development... consider me intrigued. :-) You'll have to fill me in as to what you're up to during our next shoot.
Really good stuff Brad... as a former TV news reporter, I don't think enough people in PR realize how they can put what they learned in J-school to work for themselves in today's quest for content.
You really nailed it!
2 years, 3 months ago on A Strong Cast of Characters is Vital to Telling Your Company’s Story
I'm ready to shoot those videos after you get a call from them. :-)
2 years, 3 months ago on Flying Car Creates PR Controversy
Very interesting... I had no idea you used Wordpress. So... someone designed your blog's appearance using the Wordpress platform?
p.s. thanks for the shout-out! :-)
2 years, 3 months ago on The Spin Sucks Blogging Process
Tony: this blog post was vidtastic (patent pending).
2 years, 4 months ago on Videos Done Right: Dollar Shave Club & Invisible Children
Hi Gini... cash is king? You bet it is! I read this book by Dave Ramsey two years ago and it change my life... and my business.
The Total Money Makeover
He also has a book on starting and running a business... great stuff!
2 years, 4 months ago on Cash Is King Or You Are Dead
There you go again Gini... breaking misperceptions. :-) For every one fat-cat CEO, there's thousands like you. Keep it up!
2 years, 4 months ago on It’s Lonely At the Top
Hi Molli... I love fiction so this post is close to my heart. Laura Lippman is one of my favorite mystery authors. Most of her books take place in Baltimore, and she does such a good job of painting a picture of the city that you feel like you've been there. Years after finding her as an author, I visited Baltimore and everything seemed very familiar.
As a video producer, I always like to give viewers a feel for the environment where the video is taking place. Wonder where I got that? :-)
2 years, 4 months ago on The Top 10 Fiction Books Every PR and Marketing Pro Should Read
@ginidietrich Good tease. :-)
2 years, 5 months ago on Seven Tips for Gaining Business from Speaking Engagements
Just starting to do more of this... good timing for this post! Thanks Gini.
Just chiming in on that last comment... I think telling our own stories are the most difficult ones to tell.
I think it's the whole... hard to see the forrest when you're in the middle of it... kind of thing. It takes a lot of focus to tell your own story and keep it authentic and honest.
2 years, 5 months ago on The Difference Between PR and Advertising
Sitting in my office... laughing all by myself. Good stuff! :-)
2 years, 5 months ago on A Little Break from PR and Marketing
Love it! Homework usually pays off. I guess this type of thing is no exception.
2 years, 5 months ago on Take a Different Approach to Brainstorming
Ugg... I just don't know what to do about Pinterest. Clearly, as a video production company, we have a visual product. The problem is that we sell B2B. On the other hand, we network with all sorts of PR and marketing folks. While we don't "sell" to them, they are recommending us to their clients.
Our social media strategy is focused on making sure our B2B clients understand we're storytelling experts, and providing our PR/marketing friends with quality content regarding our side of the industry.
Where do we "pin" Pinterest!? Social... media... overload... HELP!
2 years, 5 months ago on The Pinterest Debate Between Two Friends
@John_Trader1@T60Productions Tony: There are few things more uncomfortable than a bunch of guys crying at a Super Bowl party, but that was my experience in 2005. :-)
2 years, 6 months ago on FBQOTW: Angels, the Super Bowl, and LaToya Jackson
I love the funny Super Bowl ads, but hands down... this is my favorite Super Bowl ad of all time. Only aired once... during the 2005 Super Bowl... but I'll never forget it.
Bravo FedEx... it's great to find a positive example of how to handle a bad situation.
Of course, I love to see them using a video as well. I'm always surprised when companies respond to a negative video using only text. It just seems weird.
My only suggestion to FedEx to have improved things even more would have been to ditch the script. I'm a big fan of having an outline to work from but then speaking from the heart. What you give up in terms of controlling the exact message, you get back in sincerity.
2 years, 6 months ago on FedEx Customer Video Turned Good PR
@KenMueller Me too!
2 years, 6 months ago on #FollowFriday: Brand Against the Machine
@ginidietrich It might just be me... but I kind of felt like you buried the lead. :-)
Video works... really? :-)
@ginidietrich@T60Productions Even if you are... these posts are still a good reminder. Just when you relax, let your guard down, and think you know it all is usually when something bites you. These PR flameouts are good reminders for everyone to remain vigilant.
2 years, 6 months ago on PR Failures: Should We Stop Talking About Them?
Hi Gini... I think there's a lot to learn from these situations. I know I feel like I've been getting a real PR education reading this blog over the past couple years.
When your motives are genuine... to educate... that comes through.
@KenMueller Agreed Ken... anyone can point and laugh, but there's real value in thoughtful discussion on how to learn from these incidents.
@ginidietrich Fair enough. :-)
2 years, 7 months ago on The Spin Sucks Holiday Gift Guide
Tony: I thought for sure that this would be on your wish-list. :-)
Thanks for this post Danny. I've been debating with myself over many of these very issues and you've basically confirming my decisions. It makes me feel much more comfortable with the direction we're going.
Funny... I posted a Facebook Question of the Week to Gini regarding some of this a few weeks ago, but it seems you beat her to it. :-)
2 years, 7 months ago on Make Better Broth: Quality Over Quantity
@HowieG@ginidietrich@T60Productions Hmmm... one of the businesses we're featuring is Goose Island Beer Company. You might be one to something Howie! :-)
2 years, 7 months ago on How Often Should I Send Email Newsletters?
Hi Gini... good timing on this since I'm currently working on our newsletter strategy for next year. We sort of abandoned it in mid-2011 because the time-to-benefit ratio wasn't paying off.
Twice a month sounds like a bit much to me. We're going to do our email newsletter once a month in 2012, and this time we're really focusing on quality content. We're doing a whole series of videos featuring interviews with our clients highlighting why and how they use video. GOOD STUFF!
You know Gini... you always do a good job of making me turn inward to examine what we're doing at T60. We constantly preach to our clients to focus their videos on the audience's needs, and I think we do a pretty good job of that ourselves when it comes to our social content... but our website? I'm now going to go page-by-page and re-examine.
Thanks for the reminder!
2 years, 8 months ago on Taking the French Out of Your Content
Hi Gini... very excited to give this a try! I love reading. I always have a book with me. If there's down time, I like to be reading. I think I'm finally going to be jumping on the e-reader bandwagon... hoping Santa brings me a Kindle. :-) Do you have a particular e-reader you like?
2 years, 8 months ago on A Business Book Reading Tool
@Danny Brown Thanks Danny... hope you do! Here's a couple of my favorites...
Goose Island Beer... 312 events: http://youtu.be/sWUOQ5fQ6P0
Cindy... United Airlines: http://youtu.be/z6bUwwrVGt8
2 years, 8 months ago on Be Brilliant at the Basics
@HowieG I know... right!? Believe it or not, I tend to stress storytelling instead of pyrotechnics. :-)
I love the message today Danny. I often tell our clients, don't focus on trying to make a splash with one big amazing video. A series of good short videos make ripples that will keep getting you noticed over a longer period of time.
Got it. Turn off everything except for my Spin Sucks alert.
2 years, 8 months ago on Getting More Done: My Secret
Hi Gini... this one might be my favorite. "Who would want to listen to us?"
I hope that's not the attitude their sales forces takes to a meeting! :-)
2 years, 9 months ago on Six Reasons Social Media Doesn’t Work
A good story can take boring information and make it interesting, touch emotions, and can drive people to action. It's a powerful assets for business leaders.
Also, let's not forget storytelling comes in many forms. My title may be video producer, but I often tell people what I really am is a storyteller. It's the thing I enjoy most about my job.
I love the power of video storytelling!
2 years, 9 months ago on Three Ways to Create Content through Stories
Good stuff Linda... breaking from the norm is something we should all be encouraged to do from time to time.
Here's something a little different... we get asked to produce a lot of videos that are then shown at fundraising events. I think it's a great idea, but it's not the only type of event video organizations can produce.
I love the idea of producing a video during the event itself. Doing that allows you to share it later with everyone who attended, people who couldn't make it, and anyone else for that matter. Example: http://youtu.be/BQ96DonpDiY
Sending the video out in an email campaign and posting it via social media keeps the event going even after it's over. It can also be used the following year to help sell tickets to the next event.
2 years, 9 months ago on Three Ways to Avoid the 5K Fundraising Event
Hi Gini... this is the first I'm reading about this, so I went back and looked at the blogs you linked to.
As a video producer, all I can say is, "Ugg." As a dad who does all the cooking and shopping in the family, all I can say is, "I'm glad my Italian grandmother taught me how to make my own sauce."
2 years, 9 months ago on The Lesson Brands Can Learn from Ragu
Good stuff Gini. I tell people all the time that the bad economy has been good for our company. Not because it's earned us more business... because it's forced us to work that much harder to find new clients and promote our message about the power of video.
Things will turn around... in spite of the government... and when it does I feel like our company will be in an even better position to capitalize thanks to the hard work we're putting in now.
2 years, 10 months ago on Control Your Own Destiny
Hi Gini... just getting back from a shoot tonight, so I apologize about the late reply. I won't double up on what @fitzternet wrote since he's dead-on. Here's some additions...
Sales: video can be a terrific sales tool. It allows you to show customers what your product or service is all about. Not just write or talk about it, but actually show them. It's not just words on a screen. Your company is a living breathing thing, with real people behind it. Video transports the customer, giving them a sense of what you're about and the people who make it all happen.
Lead nurturing / Lead generation / Lead conversion: videos do a great job in these three areas. Working in reverse order... videos are a great way to lead conversation. Posting a quality video that focuses on the audience's needs via social media is bound to generate some sort of response. The more you're able to do that, guess what happens? The more likely your brand will grow and more your brand grows the more leads will flow your way. Once you have those new customers, continuing to post videos will only solidify that base. Especially if you figure out ways to incorporate your customers into your videos (essentially promoting them as well).
Thought leadership: videos take it to a whole new level. Addressing the issues facing your industry and your customers positions you as a leader in your field. Anyone can write about them. Only a company that's incredibly dedicated is going to produce quality videos to take on important trends. The better your videos and the more you do them on a consistent basis, the more people will turn to your business for your opinion and your solutions.
Web traffic: is there any doubt videos drive web traffic? There's tons of data out there supporting this. It's a no brainer, web surfers are more apt to watch a quality video than read pages of text.
Brand awareness: video is all about brand, but this comes with a word of caution. In many cases, good quality video brands you as a good quality company. Crappy video brands you as... well... you get the picture. If you're going to do something, do it right. Video leaves a lasting impression on people... make yours a good one.
2 years, 10 months ago on Measuring PR Success: Seven Metrics to Consider
Really good Gini... and this is one of the reasons I think video is such a critical tool for the PR industry. Producing quality videos can be one of the few things that help accomplish most of those goals on your list. The best part is the more quality videos you produce, the more they'll help.
Thanks for setting up my sales pitch so well! :-)
@WordsDoneWrite I always direct my clients to this video we produced... http://youtu.be/z6bUwwrVGt8
One of my favorites! :-)
2 years, 10 months ago on 7 Ways to Turn Employees into Brand Ambassadors
Really good stuff Amber... especially #5! Turning employees into superstars and featuring them in company videos is one of my favorite topics with potential clients. Every company has great people working for them. Featuring those emplyees in videos is great for morale and a terrific way to show clients what kind of organization you run.
Hi Lisa... if you ever need any guest posts regarding video production, please let me know. I'll send a note to Gini letting her know as well.
2 years, 10 months ago on Open Call for Content Contributions
Hi Gini... I've been a part of a failed attempt at entrepreneurship, and now I seem to be a part of a successful run at entrepreneurship. I think the key goes back to what you talked about in terms of looking at failure as an opportunity.
As long as a person isn't crippled by failure and uses the experience as a learning tool, it's possible to bounce back stronger than ever.
2 years, 10 months ago on Failure In Entrepreneurship: Is It Okay?
Good stuff Gini... love your last line!
2 years, 10 months ago on Sabotaging An Entire Culture
@KenMueller Good stuff Ken. I think it's crazy how we want kids to specialize in things so early. Same thing is even going on with sports where kids focusing on one sport instead of playing multiple things.
Give them a broad range of experiences as kids and let them focus on specialties when they're grown up.
Good stuff Gini. I occasionally get "20 year-old" argument myself... which is why this story today from eMarketer.com peaked my interest.
2 years, 11 months ago on A New and Prosperous Economy
I'm with you Marcus. First thing I did before I started my production company was check out competition websites. Nobody had prices... drove me nuts. I made including prices on our website a priority.
2 years, 11 months ago on Five Reasons You Should Discuss Pricing on Your Website
Hi Gini... ever since your first post about gaming, you've had me thinking about it. Could there be a video application here? I'm not sure. We need to talk about this more.
2 years, 11 months ago on Google+ Announces Games: I Don't Get It
Glad you liked it Lisa. That's actually the way I was responding to the question. I acted all serious about the lighting and people's jaws would drop... then I'd hit them with the funny. :-)
2 years, 11 months ago on #FollowFriday: Tony Gnau
Hi Jon... I'm loving every minute with my baby girl and trying to remember everything!
As for the "ideas"... one of them involves PR/marketing events and why I think companies that host them should be producing videos to share afterward. Here's a couple of blog posts on the subject.
"An ideal PR objective specifies desired outcomes within target publics, such as increased knowledge and/or awareness, or changed opinions, attitudes, and behavior."
In the case of a business, don't all of those desired outcome examples end up back at sales?
2 years, 11 months ago on Public Relations vs. Marketing
Happy to join the Dad Club! Since it seems to be on ongoing topic here today, feel free to check out the blog post from when my wonderful baby girl was born.
@KenMueller Tony: thanks Ken. I've only been a dad a couple months, and I'm already surprised how fast she's growing up! No surprise, I'm shooting a lot of video. :-)
@HowieG@ginidietrich Tony: thanks Howie! Unfortunately, we missed out on Gini's wedding. :-) While we specialize in PR and marketing videos, we've been known to shoot a wedding or two. Actually, two to be precise... one of them being my own. :-)
@sydcon_mktg Tony: I agree! :-) Thanks.
@Adam | Customer Experience Tony: thanks Adam. You are a loyal Gini subject indeed! :-)
Who knew a latte would get me so far. :-) Thanks Gini!
Hi Lisa... really good suggestions. As previously discussed with Gini, I choose to wear one of my Emmy awards on a necklace to client meetings.
2 years, 12 months ago on Three Ideas for Self-Promoting Without Being Icky
Hi Gini... I'll add another step to your social media ladder. After completing your strategy, how about sharing a video explaining why the change is necessary and why it impacts subscribers?
We're talking about people who subscribe to a VIDEO service for crying out loud. Take the time to explain to them why it's happening, in a format they all appreciate. I'm sure a lot of people would have still been upset, but there's a large percentage that would appreciate the upfront approach.
2 years, 12 months ago on Communication Tips for Netflix
Hi Gini... here's my video tip of the week for you, sort of following up on the comment made by @arikhanson . By putting the window in the background, you actually create a silhouette effect that the auto iris on your camera fights... thus making you dark and your background perfectly lit.
If you face the window, all that wonderful natural light will make sure we see you. Of course, then we might see your unmade bed and generic hotel room... so there is a trade-off. :-) The idea is simply to make sure the light source in front of you is more powerful than any light source in back of you.
I'll contact you privately about the consulting fee you now owe me. :-)
3 years ago on Social Media Fatigue
Agreed... behind the scenes stuff is a great way engage with an audience. Especially if you can provide them with a... cool, I didn't know that... moment!
We did a long video once for a company that was designed to be a behind the scenes factory tour. Fun stuff!
3 years ago on Content Development for B2B Companies
Hi Gini... sorry I haven't commented in a while... baby duties. :-)
Anyway, you've written before about all businesses now being media companies, and I think you're dead-on. From a video perspective, that involves asking a simple question... why would someone want to watch this?
Produce videos that are audience-focused and will appeal to them... be storytellers. One way to do this and subtly plug your own company is to feature your customers. Show what they do, how they do it, and why its relevant to the industry.
Producing a video like that is great for solidifying relationships with current customers, and also promoting yourself as an industry leader.
Jeepers... you just gave me a lot to think about. :-)
3 years, 1 month ago on Four Reasons You’re Not a Media Company
Hi Gini... you certainly nailed it when you talked about the days of scripted sound bites being gone and taking the French out of sales. Being on the video side of things, I can usually tell when a company has worked with a good PR pro. Their people are more relaxed, engaging, and don't get caught up in providing the "right" answer.
Not coincidentally... all those things lead to better PR/sales/marketing videos. Heck... it leads to better content in general.
3 years, 1 month ago on PR Firms Botch 95% of Social Media Campaigns?
@ginidietrich Grrr... my bad. Try this!
3 years, 1 month ago on A Blog Post About Nothing
Hi Gini... it happens to all of us. I had been feeling a bit uninspired myself lately, but something reinvigorated me last week. Give it a read... it's sure to make you smile. :-)
@ginidietrich Two weeks to go... but who's counting. :-)
3 years, 2 months ago on Failing In Order to Learn
Hi Gini... I know I've shared the following "60 Minutes" story here in the past, but for anyone who needs a lift Coach Carroll is the man for the job! Not exactly Confucius, but it does the trick! :-)
"Something good's just about to happen." That's the quote I look at everyday. Not exactly Confucius, but it does the trick! :-)
60 Minutes Feature on Pete Carroll: http://youtu.be/Y-wIAL0Dfsw
Hi Gini... I think you're doing exactly the right thing... setting an example for others to follow and building your own community. There will probably always be people/companies out there willing to do anything to get ahead, we just need to swing the balance of power over to our side.
We're onboard with you. Step one for us... helping produce quality content that tells a positive and truthful story.
3 years, 2 months ago on The PR Industry’s Performance-Enhancing Drugs
@EricaAllison It's our first... a little girl. Our world... ready to be rocked! :-)
3 years, 2 months ago on Seven Reasons Moms Rock as Entrepreneurs
Very nice Erica... sending this to my wife/mom-to-be right now. Baby's due in four weeks! :-)
Hang in there Gini... that's all. No big speech from me. Just hang in there. Your hard work and attitude are appreciated.
3 years, 2 months ago on Competing for Who Is Most Stressed
@ginidietrich @TheJackB Not to mention they open all the accounts under their email address... then when they leave you have a whole other mess on your hands! --Tony Gnau
3 years, 2 months ago on Executives and the Ostrich Syndrome
Hi Gini... good one today. From a video perspective, I'm always trying to pump up executives. This is such a great time to produce video because the web provides a way to get it to people.
No more producing videos cassettes and sending them via the mail. Whether it's social media or email blasts, you can get your video out into the world faster and cheaper than ever!
@ginidietrich "If you choose the quick and easy path as Vader did - you will become an agent of evil." --Yoda, 1980 :-)
3 years, 2 months ago on Take the Easy Route. Everyone Is Doing It.
"So why not take the easier route? Everyone else is doing it."
Simple Gini... because success received from taking the easy route is fleeting. Success resulting from hard work is everlasting.
Wow... that's pretty deep before 9 a.m. :-)
Gosh darn it... you're right Gini. Guess I'm not as brave with my language. :-) Success takes sacrifice and patience... period.
I talk with clients all the time about producing a series of short videos instead of one long video because it allows them to implement a long term strategy that will earn them followers and support. The more quality videos they produce, the more people will look forward to them. The more viewers look forward to the videos, the more their company will be trusted.
But it all comes down to what you wrote about... it's not a get rich quick strategy. It's rooted in the real world.
3 years, 2 months ago on Get Rich Quick! Lose Weight Tomorrow!
Isn't it "ears ringing?" I'll have to check with my mom who's the old-sayings expert. Anyway, I have ringing ears frequently, but I usually just chalk that up to my college football career. :-)
But I kid! Thanks BTW... I'm going to shoot you an email.
3 years, 3 months ago on When You Fake RT, You ASS-U-ME
Hi Gini... I think a lot of the people out there who fake tweet just end up making themselves look bad in the long run. If one of there followers takes the time to read the blog post, they know what's up.
As for the negative nellies out there... "Why should I care? RT"... I never give much credence to them when I see there RT. I'm a half-half kind of guy so I don't bother following them.
@sydcon_mktg Double grrrrr! You're right. :-)
3 years, 3 months ago on Saying No to Clients
Grrrr... this is always a tricky situation. Currently struggling with it right now with a new client that I believe represents a lot of future business. Want to be firm so giving up too much doesn't become a pattern, don't want to be so firm that we lose the future work.
Business is hard.
Hi Gini... I'm with you. If I know them, and they know I know them, then I don't mind the generic request. On the other hand, I rarely accept random requests unless they jog my memory first... or offer me a really good bribe! :-)
3 years, 3 months ago on Accepting Standard LinkedIn Invites
Hi Gini... I think another thing a great CEO has is the uncanny ability to know when employees could use a little reward, or when they need a kick in the butt... and they always seem to know the right way of doing each.
My two cents... it's hard to go wrong by rewarding your employees with a good lunch. My stomach will follow that leader. :-)
3 years, 3 months ago on Two Qualities Every CEO Needs
Hi Gini... totally agree. Kind of counter to the culture I was brought up in as a journalist... ask for forgiveness, not permission. :-)
In this case, I'd actually take it a step further. I wouldn't ask them if it's okay for me to post it. I'd ask if they would like to post it themselves and provide them with the link.
Then the actual post doesn't come across as a sales pitch at all.
3 years, 3 months ago on Social Media Permission Marketing
Gini... I love that quote about the silent 75%. Stealing it! Okay, I'll attribute. :-)
Anyway, I'm a half-full guy by nature, but when I get stressed I try to remind myself that as passionate as I am about my job, other things are more important. My wonderful wife, our first baby on the way, these are things that give me comfort. Knowing they're in my corner makes all the difference.
3 years, 4 months ago on Is Happiness the Same As Being Dumb?
@ginidietrich WOW... thanks Gini!
3 years, 4 months ago on Four Ways to Charge for Content
@ginidietrich FYI... firstname.lastname@example.org or 312-218-6060
@ginidietrich The majority of what we do are "About Us" videos. Something to show potential customers what a company is all about.
Goose Island has been a great client. We've done videos on several of their beers that the company distributes as education pieces.
Event videos are popular as well. Shooting video at an event then producing a piece that can be sent out to participants afterwards.
Those are just a few types... let me know if you want me to stop by sometime. I'm always happy to share!
@ginidietrich I actually try not to fight that position as much as I attempt to encourage and educate.
If all someone wants to do is post a daily/weekly Vlog... cough, cough Spin Sucks.. I encourage them to pick up their FlipCam. But if they're looking to do more than that, then I educate them on why hiring a professional storyteller is the better way to go.
Why buy a Cadillac when you can take the bus? Why go to Starbucks instead of getting coffee at the gas station? Why go to T60 to produce your video when Ted in accounting can use the company FlipCam?
Simple, we do it better. In the end, our work speaks for itself and people can see if for themselves.
If that doesn't work, I just bring my Emmy statues to the meeting. Kidding... although maybe I should try that sometime. :-)
Hi Gini... I guess I come to this from a different perspective because in many ways our business has become a video content creator for hire. We provide professional video content for companies' websites, social media, e-mail blasts, etc. Charging for the content we provide is expected.
As you know, we've been blogging and providing other content as well, but when it comes to that we really look at it as a way to further demonstrate we're experts in our field. That's our end game with the blog and our social media.
I don't foresee us changing that, but if I ever decide to share my Nana's tomato sause recipe... that I would have to charge for... and charge a lot. You don't give gold like that away. :-)
My stick figures would be far less inspiring. :-)
3 years, 4 months ago on Learning through Visual Note-Taking
Hi Gini.. another use for Evernote? I don't know, maybe when you go to a PR event at Arment Dietrich and decide you want to take a few notes? :-) Yup... that's what I was doing on my smart phone.
You didn't think I was texting... did you!? :-)
3 years, 4 months ago on Using Evernote for Better Time Management
Hi Gini... just read that you're president of the Chicago chapter of PRSA. A marketing friend of mine recently suggested I join PRSA and/or PCC. Does PRSA allow membership for people in related fields?
3 years, 4 months ago on #FollowFriday: Jayme Soulati
Hi Gini... have you ever heard of @DaveRamsey? He's a nationally syndicated radio guy and Fox Business Channel TV host. He deals mostly in personal finance, but he also talks a lot about business leadership and has a whole philosophy behind called EntreLeadership... a combo of entrepreneurship and leadership. It's good stuff and worth checking out.
3 years, 4 months ago on Overachieving vs. High Performing
Wow Gini... just getting to read this post and it's very heartfelt. I've had some struggles with a client recently along similar lines, so this all rings very true.
Good job keeping things in perspective.
3 years, 4 months ago on What Is Wrong with PR?
@ginidietrich Sounds like a common conversation I have with our clients. Is this video intended for you or potential customers? If it's to make you and your employees feel good, we'll do it one way. If it's to earn you more business, we'll do it another way.
3 years, 5 months ago on Klout Needs to Target and Segment for It to Work
Nicely done Gini... you didn't fall victim to it. You know, the thing you caution PR clients about... good press! It's so easy to fall in love with your own good press and take your eye off the ball.
Glad to see that's not going to happen with you. :-)
@ginidietrich I'm an 'SC grad and Pete is the best. He got so much out of his young men. You'll love the story.
3 years, 5 months ago on Your Bad Mood Is As Contagious As the Common Cold
Good one Gini... reminds me of one of my favorite quotes from Seattle Seahawks head coach Pete Carroll. While be interviewed on 60 Minutes he talked about his upbeat attitude and said, "I keep thinking day-to-day something good's just about to happen." You want to see what a positive leader looks like? Watch the story... http://www.youtube.com/watch?v=Y-wIAL0Dfsw
The piece is about leadership... not football. It runs about 13 minutes, but it's well worth the look.
@ginidietrich Great... count me in!
3 years, 5 months ago on Live HAPPO Event On Feb. 24
Hi Gini... as you know, I'm a video guy, but a work with PR people! :-) Do I qualify? If you're trying to limit the event exclusively to PR folks, I understand. Otherwise, I'd love to attend.
Happy Birthday Gini! Here's my birthday present to you... http://www.facebook.com/flirtycupcakes.
Go get one... or two. :-) This is the birthday treat my wife and I share on our birthdays.
Have a great day!
3 years, 5 months ago on PR Conferences: Which Are the Best?
@ginidietrich Content Gini... I'm watching for the content. :-)
3 years, 5 months ago on Your Mom Tells You What You Want to Hear
@ginidietrich @T60Productions I'm watching them, so you must be doing something right. :-)
Really good one today Gini... can't say I do enough of this. One thing I do continue to do within my field is watch videos that aren't my style. I definitely have a preferred way of producing things, but I think it's good to push my boundaries.
@ginidietrich @Danny Brown Re: that mayoral panel... I especially loved when then moderator wouldn't let the accused person retort, saying, "We want to move on to other topics." REALLY!? I think the moderator was the only person who wanted to move on. :-)
It's crazy... but sadly... not surprising. I can't tell you how many times I've pitched a video to a company, and then spent the rest of the meeting explaining all the ways a video can be delivered these days.
3 years, 5 months ago on Marketing Has a Long Way to Go
@ginidietrich Text Alert: Hey you... in the Food Section. Move on over to the Business Section and check out my book!
3 years, 6 months ago on Why Brogan’s Bigger Ear Marketing Is Wrong
I'd personally think it was a bit creepy that an author was cyber stalking me in a bookstore. I guess others might find it flattering. Regardless, I think an author's time would be better spent tracking down people who have already purchased their stuff... start a conversation with them... and turn them into superfans.
@ginidietrich Thanks Gini... I'm trying. We're launching a new creative service in 2011 and my goal is to have very little to do with it... in a manner of speaking. :-)
3 years, 6 months ago on Do One Thing Outside Your Comfort Box in 2011
Hi Gini... two things for 2011... I'm going to relinquish a little control over the creative side of my business and turn some of that work over to employees. That will then force me to get out and make more sales calls.
It's hard to give up control, but I know I must if I want the business to grow.
Thanks Gini... those are some good links. I'm working on a new initiative at my company for 2011 and one of the driving forces behind it is how it should integrate well with social marketing.
Thanks for providing a little focus!
3 years, 6 months ago on Integrating Traditional and Social Media
Good one Gini. I'm sure many of us entrepreneurs agree with you. The funny thing is the harder you work at pursuing something you love, money seems to find you. Our businesses don't all reach Google, Facebook, or Groupon levels, but certainly high enough to make a good living... all while doing a job you love.
Can't beat it!
3 years, 7 months ago on Money Is Not a Motivator
That's stunning. I've been a journalist at everything from a local newspaper to a national TV newscast and I can't imagine having an editor with that kind of attitude.
Here's what my advice would have been...1. make the donation to Columbia as requested2. match that by making an additional donation to some sort of young journalists' society3. write a sincere letter to Monica apologizing and letting her know about the donations, as well as steps being taking at "Cooks Source" so this sort of thing doesn't happen again.
3 years, 8 months ago on Holy Crap, Cooks Source!