Tony Gnau T60 Productions
T60 Productions is a full-service video production boutique.
Wait... did you just reference Mark Ragan and Gini Dietrich in the same blog post? Looks like I have someone new to follow. :-)
"Content should be emotional" is something we preach to our clients all the time... especially since we produce videos. I think the thing many mistakenly think is that this means the content has to be funny or make people cry. The emotion we're most frequently trying to illicit from our audiences is a sense of confidence in our clients.
4 days, 3 hours ago on Five content tips I learned from Mark Ragan
1. I eat everything on my plate one at a time... main course first... then I move on to each side.
2. I played four years of college football and never missed a practice due to injury.
3. I am a total Star Wars geek.
4. I have only been outside the U.S. once... I spent 6-hours in Toronto on a video shoot one day. VIDEO--http://youtu.be/56pwCifvyN4
5. my wife and daughter are the lights of my life. My heart melts just thinking about them.
6 days, 3 hours ago on Truth, Lies, and Facebook Memes
How did you know I was in the middle of revamping all of this for 2014? Definitely going to be strategic next year. Big changes for blogging and social... both with goals.
1 week, 1 day ago on Social Media: Six Ways to Evolve in 2014
@Sean McGinnis @T60Productions @ginidietrich Tony: perfect... thanks Sean!
1 month, 1 week ago on Link Building: A Strategy for Content Marketing
@ginidietrich @Sean McGinnis @T60Productions Tony: YIKES! Just now noticing you two responded. Did you cover it in the webinar? I just downloaded it.
Hi Gini... I thought of a question I should have asked Sean last week, so good timing on your post since I assume he'll be following the comments today.
Sean... when linking to a person during a blog post, what's the best SEO-practice to link to... the bio page at their website, their Google+ page, their Twitter page, etc.?
Recently, I've been linking to their Google+ page thinking Google would like that, but I don't know if I'm out thinking myself and something else is better.
Nice meeting you face-to-face last week!
1 month, 2 weeks ago on Link Building: A Strategy for Content Marketing
@rosemaryoneill Tony: your question inspired this new blog post! http://www.t60productions.com/3-tips-for-getting-shy-people-into-marketing-videos/
2 months ago on The Four Videos Every Company Should Produce
@catrinasharp Tony: your question inspired this new blog post! http://www.t60productions.com/3-tips-for-getting-shy-people-into-marketing-videos/
@jasonkonopinski Tony: very cool... what a great idea!
@catrinasharp Tony: I never script in advance. What I tell clients about that is what you lose in control over the message, you get back in authenticity. Scripted videos sound and feel scripted. Yuck!
As far as getting co-workers to loosen-up on-camera... I'm just about to write a blog post on that right now! I'll post the link back here tomorrow.
@danperezfilms Tony: true that. :-)
@dbvickery Tony: that great... keep it up! One of the best things about quality videos is the more you do, the more people look forward to them.
@belllindsay Tony: ha! Former TV people should not be afraid of cameras. You know it's all smoke and mirrors. :-)
@rosemaryoneill Tony: remind them why they're doing this. In the case of most referrals... the people involved at the two companies are usually pretty close. I'd play on that friendship. If they say they're shy, remind them this isn't for them... it's for "Bob " at Company X, and I know it would mean a lot to him.
Their shyness can actually be a part of the video... read this post... http://www.t60productions.com/three-good-reasons-for-video-testimonials/
Also, remind them that their business is getting added publicity from the testimonial as well. It's a win-win for both companies.
I know this can be far more complicated than can be answered in a simple blog post response, so feel free to call me if you need some additional ideas (312-218-6060).
@RobBiesenbach @T60Productions Tony: that would be awesome.
@yvettepistorio Tony: thank Yvette!
@RobBiesenbach Tony: LOVE that idea!
@susancellura Tony: true... but we'll save "quality of storytelling" for another post. :-)
@ginidietrich Tony: that photo... too funny! :-)
As far as the business owner not telling those employee stories... never ceases to amaze me how people miss the great stories under their noses. Sometimes it takes an outsider with a fresh perspective to help point them out!
@TomPick1 Tony: agreed... frankly... we could have easily done a top 10 list. You're right though... video is a GREAT way to show-off unique products.