Tony Gnau T60 Productions
T60 Productions is a full-service video production boutique.
This is something I try to hammer home to clients all of the time. So many businesses when they produce a video end up producing it for themselves instead of their audience. It's an ego thing.
Every time a client wants to add more information to a video I ask them a simple question, "Why should the audience care about this?"
1 week, 5 days ago on Customer-Focused Content Marketing Strategy
One of my pet peeves... people using "continuous" instead of "continual." Continuous means never stopping!
1 month, 4 weeks ago on 10 Confusing Word Pairs Everybody Gets Wrong
Sounds to me like I need to read this book.
5 months, 2 weeks ago on How to Use Traction for Business Planning
@Howie Goldfarb @T60Productions @ginidietrich Hi Howie... sorry for my tardy reply here but I've been out of town.
Anyway... I totally agree. If the point of a specific campaign is to be less polished, you don't want a pro to give you something too slick.
One thing I have suggested to clients in the past is to have non-pros shoot the video, but then have a pro edit. This provides the non-polished look, but the pro editing presents it in a more viewer-friendly way.
Finally... when do I get to go sailing on the yacht!?
6 months, 4 weeks ago on Video Production: The Benefits of Going Pro
@SusynEliseDuris Why would people say an explainer video is a bad thing? Seriously, I'm genuinely interested.
Seems to me anything to help people understand what a company does would be a benefit.
Not to mention... they're not forcing anyone to watch. People have the freedom to press play or not. Right? :-)
6 months, 4 weeks ago on The Four Videos Every Company Should Produce
@belllindsay It just makes a good video stand out that much more! :-)
7 months ago on Video Production: The Benefits of Going Pro
@RobBiesenbach Thanks Rob!
@ClayMorgan I love hearing that! :-) You're right though. An unpolished video for a polished company just doesn't look right.
@biggreenpen I'd say we typically shoot an hour's worth of video for every 1-minute of a finished video. The cutting room floor does tend to get messy. :-)
@JoeCardillo Yeah... I tend to agree. There is a place for DIY, but a bad video can can have the complete opposite effect than originally intended one.
@Eleanor Pierce Making people look and sound good is a big part of the job! :-) I often find it's easier for us to make edits too because we're not as close to the material.
@LauraPetrolino @T60Productions Oh yeah... also... the one and only @belllindsay inspired a blog post of my own a while back regarding how to help people get past their shyness.
7 months, 2 weeks ago on Kiss Your Video Marketing Fears Goodbye
And when you're ready to kick it up a notch... you can always call a pro for help. Now who do I know who has done that from time to time? :-)
It's not exactly along the same lines, but it reminded me of a great line I heard from @RobBiesenbach. He was talking about how people always use the excuse that they "don't have the time" to prepare better for presentations.
Rob quoted the founder of Taoism, Laozi, who said, "Time is a created thing. To say, 'I don't have time,' is like saying, 'I don't want to.'"
Pretty deep for a Monday morning, huh?
7 months, 4 weeks ago on The “I’m Busy” Badge of Pride
They should reach out and give you 8,000 miles for writing this post. It actually makes me want to fly their airline. :-)
9 months ago on The Spirit Airlines Hate Campaign is a Win
YOUR BEST BLOG POST... EVER! :-) Awesome advice.
Wait... you're saying I'm a video producer so of course I would think a post advocating video is the best ever?
10 months, 1 week ago on Content Creation without Ever Writing a Word
3a. Have an "about us" video produced to SHOW people what you're all about.
10 months, 2 weeks ago on The Website Content Development Process
Ugg... I hate when people call themselves ninja or especially Jedi. A Jedi doesn't need to brag he or she is a Jedi. :-)
10 months, 3 weeks ago on The Nasty Truth about Content Marketing
I think you're totally ahead of the curve on this one.
When you're ready to take on a full-time video producer, you know where to find me. :-)
11 months, 1 week ago on Run a Virtual Company with these Seven Tips
@belllindsay Awww shucks. Thanks Lindsay! :-)
11 months, 2 weeks ago on You Don’t Need A Viral Video
@Eleanor Pierce Yeah... it's always a lengthy conversation. I feel like part of my job is simply education sometimes.
First... you know you're not dealing with a real Jedi when they brag about being one.
Second... I love the value proposition... investing this much and expecting this much back. Any thoughts on how to do that with an individual digital marketing tactic... like, I don't know... videos?
11 months, 2 weeks ago on The True ROI of Digital Marketing
First, glad you wrote about this subject. I run into clients from time to time who don't understand the difference.
Second, I have a post coming out tomorrow that also mentions the Edelman Trust Barometer. What are the chances we both blogged about that in the same week? Weird!
11 months, 2 weeks ago on Spin vs. Positioning: How to Choose One Over the Other
I hope it isn't going anywhere. I actually like it a lot, and I get more traffic from Google+ than I do Facebook.
11 months, 3 weeks ago on Google+ is Not Dead. Long Live Google+!
"We needed video. I begged for video. I never received video from a single PR firm."
Just wanted to make sure everyone got that point.
Thanks for being my salesman Clay. :-)
12 months ago on Digital in the Media World
The Google search you sent me on also took me down memory lane. :-)
1 year ago on Personal SEO: 14 Ways to Polish Your Google Search Results
@ginidietrich @T60ProductionsThanks... but no worries. Lindsay lavished me with compliments. :-)
1 year ago on Spin Sucks (the Book) is Here!
Oh yeah... thanks for the plug! :-)
Book purchased, so I'll now be able to add my review. Also, my T60 blog post review will be up tomorrow!
@ginidietrich @jennimacdonaldLet's be serious... making you look and sound good is a pretty easy job. :-)
Good stuff Mary Anne. As a video producer, listening is one of the most important things I need to do. It's amazing what you learn about people and businesses when you just sit back and listen to people talk. It's often the best way to find great stories.
1 year, 1 month ago on Listening in Life and in PR
@RobBiesenbach @T60ProductionsPerfect... thanks!
1 year, 1 month ago on Seven Lame Excuses for Mediocre Presentations
I'm starting to think more about this sort of stuff. I need to get out there and do more presenting. Do you have a post somewhere, Best Tips for First Time Presenters?
If not, your welcome for the content idea. :-)
How about... outside of family and work... what are you most passionate about?
1 year, 1 month ago on The Spin Sucks Inquisition is Coming!
Man oh man... I have a GREAT crowdsourced video idea for them. Get their customers to start shooting video of themselves as they play the game and have them send it in. I'm sure people get really animated. Then, edit those reaction shots to some music.
1 year, 1 month ago on The Game of Content
Glad to know I'm not the only one writing complete letters/responses and then deleting them. My rule is write it one day, then read it the next day. Sleeping on it usually allows cooler heads to prevail.
1 year, 1 month ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
Really good stuff Shanna. Glad to see you threw in the part about watching movies. That's something I think a lot of people might not associate with writing.
1 year, 1 month ago on Improve Your Writing with Six Writerly Hobbies
That's awesome. I got to meet the guy who started that trend for United. Lincoln Park Zoo is a client of mine and they had him come in for a motivational speech on customer service... I shot it for them. Here's a Good Morning America story on him: http://youtu.be/QUK6wqZt0Es
1 year, 1 month ago on United Pilots Show Power of the Human Touch
You know I'm in.
1 year, 2 months ago on Become a Spin Sucks Brand Ambassador
For some reason, I especially like the part about adding video. :-)
p.s. started my own series today that will be turned into a long-form piece on the types of videos people should produce. My next five posts will probably be focused on this.
1 year, 2 months ago on The ROI of Brand Journalism
Okay... I like the idea of writing a series around one topic to turn it into a long-form piece, but I do have questions.
Are you suggesting writing that series... posting one "chapter" at a time to your blog. Then when the series is complete, rolling all the pieces into a single post that is then the long-form piece?
Or... are you saying to just think about it as writing a series, and then post everything all at once into a single post?
Does that make sense?
1 year, 2 months ago on The Role of Long-Form Content in Brand Journalism
Good stuff Rob... I always have clients asking me to edit out "Ums" in their videos. I'll take some out, but I have a serious discussion with them about it and insist on leaving some in. No "Ums" equals an unnatural and unauthentic sounding video.
I'm going to start sharing your take with them from now on!
1 year, 2 months ago on Answers to 7 Common Questions About Public Speaking
@ginidietrich@T60ProductionsSecond best!? Try first loser. Grrrr.
1 year, 2 months ago on Guest Blogging: A Change in the Google Algorithm
Doing more guest blogging is one of my goals for 2014. Good thing I'm not a robot.
Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot.
@belllindsay @T60Productions I noticed that... and "liked" it on YouTube. :-) It's similar to something I might be doing at my blog next week.
FYI... I went back and noticed you embedded the video with the original blog post. One thing I noticed though is that the video isn't labeled. If someone is reading that post for the first time, they might not know the video is related directly to that post they're reading.
Just a thought!
1 year, 2 months ago on Long-Form Content: It’s Time We Take it Seriously
@belllindsay @T60Productions Agreed! I was thinking more a long the lines of pairing a video with long-form content and how that might impact search.
Wow... interesting stuff Garrett. How, if at all, do you think video plays into long form content?
Good stuff Lindsay... it's why I always preach "authenticity" to clients when they produce videos.
1 year, 2 months ago on PR, Charles Dickens, and A Tale of Two Cities
Time management must be in the air. I saw this earlier today (below)... think I'll pair it with your post in a tweet later today. :-)
14 Things Successful People Do On Weekends http://htl.li/sxvtL
1 year, 3 months ago on Time Management: A Challenge to Make You More Productive
The whole "Yes Men" thing drives me nuts. We run into it all the time with video because everyone is an "expert," right?
I definitely pick my battles though. I usually only speak up if a client wants something that is going to sabotage the video. A lot of requests don't hurt the video (nor do they help), but there's not much sense in fighting them.
I do have the opposite to your "winning new business" story. We were recently up against three big video companies in a RFP and the client interviewed each of us. I told them what I thought of their previous video (wow... boring) and offered a SUPER creative way to turn dull information into something fun to watch. They even told me how much more creative my ideas were compared to the other companies.
A week later I got the "we regret to inform you" email.
Oh well... you win some, you lose some. I'll put those ideas in my back pocket for an Arment Dietrich client. :-)
1 year, 3 months ago on Traditional PR, Alone, Cannot Create Conversions