Tony Gnau T60 Productions
T60 Productions is a full-service video production boutique.
It's not exactly along the same lines, but it reminded me of a great line I heard from @RobBiesenbach. He was talking about how people always use the excuse that they "don't have the time" to prepare better for presentations.
Rob quoted the founder of Taoism, Laozi, who said, "Time is a created thing. To say, 'I don't have time,' is like saying, 'I don't want to.'"
Pretty deep for a Monday morning, huh?
1 week ago on The “I’m Busy” Badge of Pride
They should reach out and give you 8,000 miles for writing this post. It actually makes me want to fly their airline. :-)
1 month, 1 week ago on The Spirit Airlines Hate Campaign is a Win
YOUR BEST BLOG POST... EVER! :-) Awesome advice.
Wait... you're saying I'm a video producer so of course I would think a post advocating video is the best ever?
2 months, 3 weeks ago on Content Creation without Ever Writing a Word
3a. Have an "about us" video produced to SHOW people what you're all about.
2 months, 3 weeks ago on The Website Content Development Process
Ugg... I hate when people call themselves ninja or especially Jedi. A Jedi doesn't need to brag he or she is a Jedi. :-)
3 months ago on The Nasty Truth about Content Marketing
I think you're totally ahead of the curve on this one.
When you're ready to take on a full-time video producer, you know where to find me. :-)
3 months, 2 weeks ago on Run a Virtual Company with these Seven Tips
@belllindsay Awww shucks. Thanks Lindsay! :-)
3 months, 3 weeks ago on You Don’t Need A Viral Video
@Eleanor Pierce Yeah... it's always a lengthy conversation. I feel like part of my job is simply education sometimes.
First... you know you're not dealing with a real Jedi when they brag about being one.
Second... I love the value proposition... investing this much and expecting this much back. Any thoughts on how to do that with an individual digital marketing tactic... like, I don't know... videos?
3 months, 3 weeks ago on The True ROI of Digital Marketing
First, glad you wrote about this subject. I run into clients from time to time who don't understand the difference.
Second, I have a post coming out tomorrow that also mentions the Edelman Trust Barometer. What are the chances we both blogged about that in the same week? Weird!
3 months, 4 weeks ago on Spin vs. Positioning: How to Choose One Over the Other
I hope it isn't going anywhere. I actually like it a lot, and I get more traffic from Google+ than I do Facebook.
4 months ago on Google+ is Not Dead. Long Live Google+!
"We needed video. I begged for video. I never received video from a single PR firm."
Just wanted to make sure everyone got that point.
Thanks for being my salesman Clay. :-)
4 months, 1 week ago on Digital in the Media World
The Google search you sent me on also took me down memory lane. :-)
5 months ago on Personal SEO: 14 Ways to Polish Your Google Search Results
@ginidietrich @T60ProductionsThanks... but no worries. Lindsay lavished me with compliments. :-)
5 months ago on Spin Sucks (the Book) is Here!
Oh yeah... thanks for the plug! :-)
Book purchased, so I'll now be able to add my review. Also, my T60 blog post review will be up tomorrow!
@ginidietrich @jennimacdonaldLet's be serious... making you look and sound good is a pretty easy job. :-)
Good stuff Mary Anne. As a video producer, listening is one of the most important things I need to do. It's amazing what you learn about people and businesses when you just sit back and listen to people talk. It's often the best way to find great stories.
5 months, 2 weeks ago on Listening in Life and in PR
@RobBiesenbach @T60ProductionsPerfect... thanks!
5 months, 2 weeks ago on Seven Lame Excuses for Mediocre Presentations
I'm starting to think more about this sort of stuff. I need to get out there and do more presenting. Do you have a post somewhere, Best Tips for First Time Presenters?
If not, your welcome for the content idea. :-)
How about... outside of family and work... what are you most passionate about?
5 months, 3 weeks ago on The Spin Sucks Inquisition is Coming!
Man oh man... I have a GREAT crowdsourced video idea for them. Get their customers to start shooting video of themselves as they play the game and have them send it in. I'm sure people get really animated. Then, edit those reaction shots to some music.
6 months ago on The Game of Content
Glad to know I'm not the only one writing complete letters/responses and then deleting them. My rule is write it one day, then read it the next day. Sleeping on it usually allows cooler heads to prevail.
6 months ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
Really good stuff Shanna. Glad to see you threw in the part about watching movies. That's something I think a lot of people might not associate with writing.
6 months ago on Improve Your Writing with Six Writerly Hobbies
That's awesome. I got to meet the guy who started that trend for United. Lincoln Park Zoo is a client of mine and they had him come in for a motivational speech on customer service... I shot it for them. Here's a Good Morning America story on him: http://youtu.be/QUK6wqZt0Es
6 months ago on United Pilots Show Power of the Human Touch
You know I'm in.
6 months, 2 weeks ago on Become a Spin Sucks Brand Ambassador
For some reason, I especially like the part about adding video. :-)
p.s. started my own series today that will be turned into a long-form piece on the types of videos people should produce. My next five posts will probably be focused on this.
6 months, 3 weeks ago on The ROI of Brand Journalism
Okay... I like the idea of writing a series around one topic to turn it into a long-form piece, but I do have questions.
Are you suggesting writing that series... posting one "chapter" at a time to your blog. Then when the series is complete, rolling all the pieces into a single post that is then the long-form piece?
Or... are you saying to just think about it as writing a series, and then post everything all at once into a single post?
Does that make sense?
6 months, 4 weeks ago on The Role of Long-Form Content in Brand Journalism
Good stuff Rob... I always have clients asking me to edit out "Ums" in their videos. I'll take some out, but I have a serious discussion with them about it and insist on leaving some in. No "Ums" equals an unnatural and unauthentic sounding video.
I'm going to start sharing your take with them from now on!
7 months, 1 week ago on Answers to 7 Common Questions About Public Speaking
@ginidietrich@T60ProductionsSecond best!? Try first loser. Grrrr.
7 months, 1 week ago on Guest Blogging: A Change in the Google Algorithm
Doing more guest blogging is one of my goals for 2014. Good thing I'm not a robot.
Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot. Good thing I'm not a robot.
@belllindsay @T60Productions I noticed that... and "liked" it on YouTube. :-) It's similar to something I might be doing at my blog next week.
FYI... I went back and noticed you embedded the video with the original blog post. One thing I noticed though is that the video isn't labeled. If someone is reading that post for the first time, they might not know the video is related directly to that post they're reading.
Just a thought!
7 months, 1 week ago on Long-Form Content: It’s Time We Take it Seriously
@belllindsay @T60Productions Agreed! I was thinking more a long the lines of pairing a video with long-form content and how that might impact search.
Wow... interesting stuff Garrett. How, if at all, do you think video plays into long form content?
Good stuff Lindsay... it's why I always preach "authenticity" to clients when they produce videos.
7 months, 1 week ago on PR, Charles Dickens, and A Tale of Two Cities
Time management must be in the air. I saw this earlier today (below)... think I'll pair it with your post in a tweet later today. :-)
14 Things Successful People Do On Weekends http://htl.li/sxvtL
7 months, 3 weeks ago on Time Management: A Challenge to Make You More Productive
The whole "Yes Men" thing drives me nuts. We run into it all the time with video because everyone is an "expert," right?
I definitely pick my battles though. I usually only speak up if a client wants something that is going to sabotage the video. A lot of requests don't hurt the video (nor do they help), but there's not much sense in fighting them.
I do have the opposite to your "winning new business" story. We were recently up against three big video companies in a RFP and the client interviewed each of us. I told them what I thought of their previous video (wow... boring) and offered a SUPER creative way to turn dull information into something fun to watch. They even told me how much more creative my ideas were compared to the other companies.
A week later I got the "we regret to inform you" email.
Oh well... you win some, you lose some. I'll put those ideas in my back pocket for an Arment Dietrich client. :-)
7 months, 3 weeks ago on Traditional PR, Alone, Cannot Create Conversions
Business goals for this year include one new client every month... double last year's revenue... and increase capital reserves to purchase another new camera!
Personal goal is to make this the Year of Fitness! Workout three days a week, commit to yoga one day a week... and... wait for it... my first triathlon this summer.
Bring it 2014!
7 months, 4 weeks ago on 2014 Business and Personal Goals
Good stuff Rob! "if you want to make a change, why wait on the calendar?"
Exactly! I've actually be revamping my content strategy and planned to launch it the first week of January. Then I thought to myself, why am I waiting until then? I'm not some giant corporation that changes course like an oil tanker... so... I just did it! It actually helped me work out some kinks so now I'm more confident about the direction I'm heading.
Have a great 2014!
7 months, 4 weeks ago on The Only New Year’s Resolution You’ll Ever Need
Good stuff Clay... thanks!
8 months ago on Using Dayparting to Grow Readership of Your Content
Really, really good stuff Kerry. I'm going to share this post with every client who wants to use popular music in their video instead of royalty-free music. Thanks!
8 months, 2 weeks ago on Avoid This Common (and Costly) Copyright Mistake
I talk with clients all the time about how their video doesn't have to go viral for it to be a success. Hmmm... I sense a future blog post coming on. Thanks for the inspiration Kelley!
8 months, 2 weeks ago on Viral Videos in Social Advertising
Wait... did you just reference Mark Ragan and Gini Dietrich in the same blog post? Looks like I have someone new to follow. :-)
"Content should be emotional" is something we preach to our clients all the time... especially since we produce videos. I think the thing many mistakenly think is that this means the content has to be funny or make people cry. The emotion we're most frequently trying to illicit from our audiences is a sense of confidence in our clients.
8 months, 4 weeks ago on Five content tips I learned from Mark Ragan
1. I eat everything on my plate one at a time... main course first... then I move on to each side.
2. I played four years of college football and never missed a practice due to injury.
3. I am a total Star Wars geek.
4. I have only been outside the U.S. once... I spent 6-hours in Toronto on a video shoot one day. VIDEO--http://youtu.be/56pwCifvyN4
5. my wife and daughter are the lights of my life. My heart melts just thinking about them.
9 months ago on Truth, Lies, and Facebook Memes
How did you know I was in the middle of revamping all of this for 2014? Definitely going to be strategic next year. Big changes for blogging and social... both with goals.
9 months ago on Social Media: Six Ways to Evolve in 2014
@Sean McGinnis @T60Productions @ginidietrich Tony: perfect... thanks Sean!
10 months, 1 week ago on Link Building: A Strategy for Content Marketing
@ginidietrich @Sean McGinnis @T60Productions Tony: YIKES! Just now noticing you two responded. Did you cover it in the webinar? I just downloaded it.
Hi Gini... I thought of a question I should have asked Sean last week, so good timing on your post since I assume he'll be following the comments today.
Sean... when linking to a person during a blog post, what's the best SEO-practice to link to... the bio page at their website, their Google+ page, their Twitter page, etc.?
Recently, I've been linking to their Google+ page thinking Google would like that, but I don't know if I'm out thinking myself and something else is better.
Nice meeting you face-to-face last week!
10 months, 2 weeks ago on Link Building: A Strategy for Content Marketing
@jasonkonopinski Tony: very cool... what a great idea!
10 months, 3 weeks ago on The Four Videos Every Company Should Produce
@catrinasharp Tony: I never script in advance. What I tell clients about that is what you lose in control over the message, you get back in authenticity. Scripted videos sound and feel scripted. Yuck!
As far as getting co-workers to loosen-up on-camera... I'm just about to write a blog post on that right now! I'll post the link back here tomorrow.
10 months, 4 weeks ago on The Four Videos Every Company Should Produce