professor, author, PR pro, father, husband ... and lousy surfer!
Good article and some useful tips. I'd like to add, "Speak the Language of Business." Mattross touched on the idea of an MBA, and there's good reason for it. It will help you understand that all business decisions are based on numbers. It also will help you translate your results into the language your boss (or client) will understand.
4 years ago on 10 Tips to Become a More Successful PR Pro