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Thanks Nick. You are fortunate to have a team of designers and a structure in place to make those kinds of presentations and have those types of conversations. Alas, since I am the sole designer in a university history center, I am not in that position, which makes it infinitely harder to do what I would consider effective design.
2 years ago on Setting the Mood: Web Design by Candlelight
What specific advice can you give for how to contextualize these when presented to a client with very little exposure to designers? I've been finding a lot of clients I work with at my day job don't get what they are or how they can give useful feedback. This is especially the case when they are presented via a project manager. What do you say to clients about the mood boards and what questions do you ask them?