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@John2000 That's sort of a misnomer -- Apple does a tremendous amount of research and A/B testing. They just don't do it openly like Google does. There's ultimately the gut-level decisions of 'taste' but at the end of the day they don't just throw products into the wind and hope for the best.
2 years ago on Foxy Nate Silver and why old-media hedgehogs could soon be old news