I'm a mom to two fab kids and have the most amazing hubby who helps me balance work and play. You can also find me on Twitter at @JodiEchakowitz.
@ginidietrich That makes sense! ;-)
1 week, 1 day ago on The 82 Things I Love
Awesome post! I especially love #79, but don't quite understand how anyone can love #58.
This is an important discussion that we've had with one of our clients. One of their competitors is not only posting fake reviews of their products (so easy to spot when the reviews across multiple sites are all the same), but is also posting comments on forums posing as customers. They've asked us what they should do and we've always counselled them to take the high road, continue to do what's ethical, and be transparent in all their responses in public forums. The NYT sting operation was a great reminder for them that it's not worth the risk to their reputation. I'm looking forward to sharing your post with them as well!
1 month, 3 weeks ago on Fake Reviews Fined; PR Firms Beware
Congrats Gini and team! I love Spin Sucks (it should be required reading for everyone in a communications role) and can't wait to read some of your longer form content.
2 months, 3 weeks ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
@ginidietrich It's very sad, but the reality is it happens more often than not. Event organizers should make it a policy to have the audience complete a survey after each session so they can rank (and provide feedback about) the speaker, the content, etc. That way, they would do a better job at finding the right presenters and topics for their conferences.
3 months, 3 weeks ago on Six Tips for Better Public Speaking
I can't remember the last time I attended a conference session where I actually learned something new. I find the biggest benefit from attending a conference these days is actually the networking and not the content. With that in mind, and perhaps as a follow on to #6, presenters also need to think about the audience: How much do they already know? What's their reason for attending? What knowledge do I have that they don't? What do they want to learn?
@martinwaxman @ginidietrich Happy to help ;-)
3 months, 4 weeks ago on My Klout Score: It Loves Me, It Loves Me Not
Gini, as you know this is a topic that's close to my heart - especially since this July is 12 years since I started my virtual agency (bring out the champagne!!). While I agree that those who aren't willing to work with a virtual agency should not be our target audience, it's still disappointing when a large company you would love to have as a client (especially after they ask you to participate in an RFP) decides that the virtual approach is not for them (happened to us earlier this year). At the same, it's really rewarding when you secure new business with a company that's skeptical about the virtual model but is willing to make it work. For this new client, I know that it's a huge opportunity for us to demonstrate that location is irrelevant to the results that we can deliver.
4 months, 3 weeks ago on How a Virtual Office Allows You to Stop and Smell the Roses
11/22/63 is a fantastic book. As you say, it's very long, but very well worth the read. I'm in the middle of Gone Girl and loving it. Of course, your list is very timely since I always pick my books based on recommendations, and was trying to think about what was next.
Another great book that I've read this year is Love Anthony by Lisa Genova (she wrote Still Alice), an author I had the honour of meeting this spring. I can highly recommend it.
5 months ago on The Spin Sucks Summer Reading List
@EdenSpodek is a great friend to have and colleague to work with. What a perfect choice for #FollowFriday!
6 months ago on #FollowFriday: Eden Spodek
I love that over the past few years, we have been able to come to the table and talk about measurement *and* PR in the same conversation. It's great being able to show our clients what kind of impact we are making through the integrated communications/marketing programs we implement.
I also think that the Barcelona Principles are finally helping to shift the thinking of the PR community. I came across this study which shows that there is some progress in our industry, and hopefully that will continue (http://www.prnewsonline.com/featured/2013/04/01/study-shows-pr-pros-making-progress-in-following-the-barcelona-principles-pr-news/). It is sad though to see that some PR folks are still using AVEs (cringe!!) as a measurement metric, but over time, hopefully that percentage will reduce.
7 months ago on How to Measure PR: Use These Tools
Arik, I think this post covers off everything that all of us solo's have been wanting to say for a long time but never have. Over time I've built a great team of (consistent) virtual consultants that work with me on different client accounts, handling various components of my clients' PR programs together with me. Since doing that, I've found that the opportunity to brainstorm, connect with others and feel less disconnected is greater. They also cover for me while I'm away so that I feel less stressed while away, and can even periodically take a (more) disconnected vacation (although this only tends to happen in December when most companies and my clients are also taking time off... although even then, I typically check email at least in the morning and evening.) But there are still times when I find myself heading off to my local Starbucks so that I can enjoy some of the white noise of people around me.
Despite the downsides, the flexibility that being a solo offers - especially with having kids - is something I love. I try to be more disciplined about stopping work at set times so that I have good quality family time, but it's getting harder and harder to set those boundaries. Often it takes a stark reminder from my hubby to get me back on track.
8 months ago on 5 reasons why the solo consultant lifestyle isn't all it's cracked up to be
@ginidietrich Don't you hate it when you know there was something else you wanted to say, but forgot what it is?
8 months, 1 week ago on Lots of Changes at Google: What it Means for You
At your previous recommendation, I also switched to Feedly and actually far prefer it to Google Reader. I'm going to check out Talk Walker now. Will be good to have another option that actually works the way Google Alerts should have been working.
This is really timely. Earlier this week, a client was considering his options for the distribution of a new product announcement, and I suggested a newswire purely for the SEO value. I also reinforced that media coverage comes from targeted media outreach (we never count newswire clippings as coverage). I plan to share your post with the client as a follow up, but It also gives me food for thought in terms of using a newswire as a news starter. I never thought of it that way, but I would love to experiment with it. I'd love to see some case studies of it being used to tell a story vs. news. Do you have one you could point me to?
9 months, 1 week ago on Do News Releases Have SEO Value When Distributed Via a Wire?
Finally! A good response to a potentially damaging situation. We need more positive case studies like this one.
It's a good reminder for all of us that if you have an issue with another person or company, take the time to talk to them about it. There might be an underlying reason why they did something that you didn't agree with. We're all so very quick to react without taking that basic first step.
9 months, 3 weeks ago on The OXO/Quirky Debate: What OXO Did Really Well
In addition to getting PR folks to stop being lazy and do their research long before they hit the send button, more of them also need to learn how to push back on their clients and start getting them to think quality not quantity.
9 months, 3 weeks ago on I Hate PR People: The Rules of Pitching Bloggers and Media
Love this, Arik! "I am a PR pro."
10 months ago on So, God made a PR pro
@ginidietrich @belllindsay I agree! Their rules are stupid - and even more so when they aren't applied consistently across every airport.
North American airports could learn a thing or two (in terms of security) from Ben Gurion airport in Tel Aviv. You (unknowingly) go through several layers of security and that's before you even get inside the terminal.
10 months, 1 week ago on What Not to Do: Eight Lessons from Airports
@ginidietrich @belllindsay One of my clients provides technology for the airline industry, and changes are afoot in terms of being able to provide services to customers like those you mention, including paying for faster boarding or access to the airport lounge even if you don't have status. The airlines do want to personalize their offers for travelers, but te current systems being used don't allow it. You'd be surprised to know that there are lawsuits related to this so that the industry can move to a model that is more Amazon-like and based on travelers needs and wants. Right now the airline has no idea who you are when you book a ticket so cannot make those offers to you. Blame GDS companies like Sabre, Travelpory and Amadeus for that... Anyway, just thought I would share so that you know what direction things are moving in.