Marketing Communications Manager, Forsythe Technology; Ragan's PR Daily Contributor; MBA Candidate; Proud Father of a Beautiful Daughter.
AngelaRMyers Glad to hear that you enjoyed the post. Yes, people are going online to read the news but they are not necessarily getting their news from traditional news sources anymore. You touch on a good point, how journalism has changed as result of social media. That is a great blog post right there. Thanks for commenting.
2 years, 2 months ago on Seven Ways Social Media is Changing PR
blgaskins I am glad to hear that you enjoyed the post. Your are right, social media has forever changed the way the PR operates. The public expects companies to be "social" these days. It is now the price of admission. Good luck with the rest of school and thanks for commenting.
3HatsComm That is a great addition to the list! Transparency. Social media allows stakeholders to see more into the inner workings of an organization. Zappos is a great example. With the CEO tweeting about happy hours they have, you get glimpse into how the company operates and treats employees. You can't talk about transparency without culture. With social media, a culture of an organization is very important. However, some companies don't have that "open" culture of sharing and learning -- making it tougher for them to adopt social media.
Howie Goldfarb Good insight about how certain PR people are using technology the wrong way and "spamming" their audience. Thanks for sharing!
You also bring up a good point about how Marketing/PR/Ad campaigns need to be integrated together. The Old Spice campaign is a great case study on a successful integrated marketing campaign.
ginidietrich Thanks Gini! I am honored to be able to guest blog for you again.
bdorman264 no, Gini, did not pay me. I actually wrote this post without knowing @ginidietrich business model. Thanks for reading this post and commenting.
Krista Glad to hear that you enjoyed my post. I agree that PR and social media should not be separated. There is a turf battle going on right now on who "owns" social media - marketing, PR, customer service, HR, etc. No department or individual owns social media. All departments are in some way effected by it. When it comes to social media, I believe that the role of PR should be as a leader and educator.
Thanks for including my guest post, Molli, on your top 10 posts of 2010! I was honored that DanielHIndin invited me to be a part of your engaged community.
2 years, 6 months ago on Top 10 Posts of 2010
journalistics Thanks for your comment, Jeremy. I have been working hard on my headline writing skills as well. I think Twitter is helping me become a better "headline communicator."
2 years, 7 months ago on 10 Tips to Become a More Successful PR Pro
graphicjer Thanks for your comment and I am glad to hear that you found the post informative. It sounds like you are wearing a lot of "hats," especially the design hat and the PR hat. I believe that a good PR pro wears a lot of "hats."
RManning_Mynt That is a great point and thanks for your comment. A lot of people include industry jargon and acronyms in their writing without explaining what those terms mean. It is always best to speak to a lay audience with your communications and use the KISS principle. Keep It Simple, Stupid.
dgaschen Thank you for your thoughts. Great addition to the list.
jennalanger My concentration is in integrated marketing communications (IMC) at DePaul's MBA program.
I agree with ginidietrich that you should definitely consider Northwestern's IMC degree. It is a great school and program. I moved to Chicago from DC a couple years ago so don't let geography stand in your way of your grad school plans. Chicago has some of the best grad schools in the country.
Good luck on whatever you decide!
ginidietrich Thank you, Gini, for the compliment. I really appreciate it! It means a lot coming from such a successful PR pro like yourself. I also appreciate the opportunity to post on your blog. It is an honor to be able to guest post on the 2010 PR Blog of the Year, according to the PR Readers' Choice Awards.
Shonali I considered getting an accreditation a couple years ago but never got around to following through. Business school then took priority. I highly recommend PR pros think about getting their MBA. It has been a great experience for me.
I have heard mixed reviews about accreditations but it sounds like that it is worth a second look. Thank you for sharing your experience. Congrats by the way!
I think that there comes a time in your PR career where you need to take your career to the next level and I think an accreditation can help a lot of PR pros become more successful.
natalie_f I agree with you, a lot of PR pros try to do more than they can handle. There is only so much time in the day!
I read your "10 Traits of an Emerging PR Pro" when I was doing research for this post. It was a great read and I highly recommend that PR pros read that post. Great job!
Also, PR pros are expected to do more marketing these days with marketing and PR having more and more turf battles. It is very important for young PR pros to learn about SEO, Analytics and how to write compelling content.
JonHearty Thanks for commenting. You are right, technology is really changing how we network, communicate with each other and work as PR pros. Actually, a majority of these tips have either a direct or indirect connection to technology.
hennamohnani Good luck with your PR career after graduation! Please let me or Gini know how we can help you now or after you graduate from school. Thanks for reading and posting.
rachaelseda I am glad to hear that you enjoyed the post. "Learn more" is a great addition to this list. PR pros need to be interested in more than just their industry, company or client. A lot of great ideas come from other industries and different perspectives. For example, GE benchmarked Motorola before they created their Six Sigma Quality Assurance program.