Business-savvy communications strategist | Independent Thinking author | former IABC/Washington president | runner | Nationals fan.
Love the "moderate, don't dominate" phrase. I think one key takeaway is that running a vibrant community is hard work. Much easier to just build it and ignore it and let the self-promoters do their thing. I was looking at some "recommended" Google+ communities yesterday, many with large numbers of members but what struck me was the lack of conversation. Giant. Red. Flag.
3 days, 14 hours ago on How to build and grow a private Facebook group
@RobBiesenbach @JRHalloran @ginidietrich @dariasteigman Agree: a lot of it is about conflict avoidance (though, seriously, do they really think I'm going to flip out because they don't want to work with me?)
The black hole is the worst. I wrote a blog post a few years ago called "The Importance of Saying No." One of the things I said was that you can say NO. What you can’t do (or shouldn't do) is ignore people, devalue their effort, and treat them as disposable, unworthy of common courtesy.
4 days, 18 hours ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
I actually think in some of these cases (probably many of them), the real tragedy is that the unfiltered person is who they really are -- versus the sugar & spice sanitized version some want to portray. So they get in trouble not so much because they said something horrid but because they meant the ugly things they said.
Agree, @ginidietrich: Don't put anything in writing you don't want to see in the public sphere. But sometimes knowing who someone is turns out to be useful for the rest of us (as in, glad I'm not doing business with him/her).I try really hard to answer emails (except perhaps a portion of the stupid, unsolicited pitches) and talk to vendors (even the ones who have no idea what my business really does). It takes almost no time to send a quick email and just a minute to politely tell someone you're not a fit and wish them well. I just wrote a LinkedIn recommendation for someone and one of the things I said is that he understands that "sharing knowledge and being helpful is a unique selling point in its own right."
5 days, 11 hours ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
So now I know what you were doing while I was driving through North Carolina desperately scanning the dials for news of the U.S.-Canada hockey game.
I'm glad we were at last sitting at the same end of the table; it was good to talk for more than 2 minutes and finally get to know you a little better. This is conference is definitely made more awesome by the community (and people) behind and a part of Solo PR.
2 weeks, 1 day ago on The 7 commandments of the Solo PR Summit
This is brilliant.
I'm totally going to "steal" the blogging one. Really smart way to get a little more thought leadership in front of people.
I recently uploaded a new preso as well and realized I need to do that more often too. I read a terrific book on LinkedIn a few months ago that talked a lot about beefing up your professional gallery -- and, yes, I need to pay attention to that. :)
Thanks for sharing. Look forward to seeing you in Atlanta.
1 month, 3 weeks ago on How to: Optimize your LinkedIn profile (using some new LinkedIn features)
I think there are really two issues that often get put together: (1) bullying and (2) amplification. Online clearly offers a new place for bullies to hang out and online bullying is a tough issue to tackle -- no more so than when it comes to children. But the other issue that too often gets lumped in is amplification. Much as email amplifies everything, so does any written remark devoid of context. And we used to think email was shorthanded... I think too often what people mean to say comes across incorrectly and in a manner that has nothing to do with intent; the more we separate that from true bullying, the better we will be at tackling these different challenges.
Of course, a third issue is immediacy -- how easy it is to just "share" your first impressions with the world. You see this a lot in the sports and politics arena -- and not always for the better.
6 months, 3 weeks ago on Online Bullies – Are They Really That Different From Regular Bullies?
Perfectly timed post ... Just checked out Tagboard and love the ability to look across multiple platforms. Thanks for the heads up!
8 months, 3 weeks ago on Three Cool and Inexpensive Tools to Track Twitter Hashtags
I'm not sure I would have removed the review. I think there's something akin to emotional blackmail when a business owner calls and asks a customer to remove a review -- and I think it would irk me. It's a bit like the (apparent) trend of late to tell customers to give 5 star survey results or else don't fill it out. It's not accurate, and if it ruins your business then your business has real issues.
Having said that, I might be inclined to post a follow-up -- if a business calls me to find out what went wrong, offer an apology (if appropriate), and try to resolve the issue.
And I completely agree: unceasing rave reviews doesn't mean a company is perfect. I'm far more likely to "buy" reviews when I see both the good and the bad. In other words, a more accurate picture.
1 year, 2 months ago on Are We Allowed To Be Constructive Even If That Means Being Negative?
I love your three words, and that they are applicable to both work and life. Just don't censor all the bluntness. I think a combination of bluntness and tact can be a very good thing. (Either that, or I've told myself that over the years...)
Wishing you much comfort and glee in 2012 + 1.
1 year, 2 months ago on My 3 Words for 2013
Welcome to the life of a (former) Redskins fan. After Dan Snyder sued fans who couldn't afford their tickets (after the 2008 economic meltdown), a lot of angry fans -- the ones who still had tickets -- had a lot to say. But not at the stadium, because he had his security people confiscate every sign. Unless it said something nice about him, of course. Or was making him ad dollars.
Cheer up: Synder's Act 2 was to sue a journalist. Hopefully your ownership team isn't this bad.
1 year, 3 months ago on Chiefs are latest brand to bury head in the sand
Yes, this is aggravating, isn't it? I long ago stopped getting group discussion notifications, even the weekly ones, from most of my groups for this reason. What amazes me more than the "here's my blog post, please read it" stuff is that most people are too lazy to even post a question or start a discussion that might actually pique my interest in clicking through and reading it.
The best discussions are the ones that are intended to spark discussion. Sadly, I think far too many LinkedIn groups are started with a mailing list mentality rather than an engagement one.
1 year, 3 months ago on Taking Advantage of Invitations to Discuss
I have to agree with @karenswim and others who say that it isn't so black and white.As a rule, I try not to lead with my political perspective (of course I have one). I've worked for clients who share my politics and some who do not -- and some about whom I have no idea their political POV.
There are a lot of people who I like a lot personally (and/or make great clients) that have different political positions. Why lead w/ the things that divide us rather than the ones that forge relationships?
That said, I do break my own rules occasionally (like a few election-night tweets)... But hopefully not in an asshat kind of way.
PS: Looking forward to meeting you in Atlanta in February.
1 year, 4 months ago on Should PR folks be sharing their political viewpoints on Facebook?
@Ike , I agree with you. This is a VERY disturbing legal precedent. I'm really not sure how a mention of a historical event in the public sphere could constitute advertising in this case. From @ginidietrich 's post, it sounds like they were referring to the event to create an analogy (something everyone does every day--though I guess I won't use the angry pilot dude to do it), and not intending to sell off his name. Hmm...
1 year, 4 months ago on AT&T Loses Case; News Release Held Under Paid Advertising Laws
@stephsammons I understand the concept behind "thought leaders," but I'm going to have to see how it actually shapes out. A lot of so-called influencers really aren't--and the challenge is to showcase the content of those people who might be relevant to you but whose ideas and smarts you aren't already seeing elsewhere. Otherwise it's going to just be more "stuff."
1 year, 4 months ago on The Nips and Tucks Happening at LinkedIn
I like the face lift analogy. I really dislike the concept of "endorsements." The conundrum right now is that you're either left accepting endorsements (and endorsing your colleagues) or you risk looking like no one really values your expertise. It's a nasty trap and a Klout-lite game. And, i agree with you, it's distracting from doing business on LinkedIn.
For someone who works for myself, I've turned down a lot of work over the years.
My own feeling: if you're not comfortable, just say no. You don't have to give a reason; it's just not right. (I used to tell friends who wanted an excuse not to go somewhere or on a date that "I'm busy" can mean I'm painting my toenails tonight or I want to watch TV.
Here are some reasons to consider the gig:
1) You like the people you would be working with (I've taken work with companies I'm not so crazy about because I liked my client, and they've always worked out okay)
2) You want the cash (nothing wrong with that)
3) You want the consulting quals, and to be able to say "I've consulted for..." (also nothing wrong with that)
Reasons to Say NO (but not the reasons you have to give them for saying NO):
1) You don't think you can help (if you really think the product won't succeed, can you really help them sell it?) -- this is a big red flag, because you don't want to take a gig and then have no success
2) You don't like the people you'd have to work with (why work with people you don't like, especially part time?)
3) This just isn't the right opportunity, and you'd rather be watching Mystery (okay, channeling a friend of mine years ago on a date, but you get the point).
Good luck. Call me if you want to bounce any of this off me. Lots of expertise in picking & turning down consulting gigs.
1 year, 5 months ago on Just Saying 'No' and Still Preserve the Relationship
Congrats, Christina, on the new direction. Looking forward to the results.
Pushing Social sounds really interesting, and perhaps it's time to think about getting someone to look at what I'm doing and what I could tweak. (Yeah, video is in there, I know...) Would love to chat with you about your experience if you have a few minutes.
(PS: Yes, I had to delete & repost my comment. Couldn't mis-type your name now, could I?)
1 year, 7 months ago on What's Next for The Content Cocktail
Well, this brings back memories. In the early days of desktop publishing (and my business), clients expected me to do both the writing and the design. And then they expected lots of design elements in everything. One client actually demanded to have bold, ALL CAPS, italic, underlined captions on all their photos. I said, just because you can doesn't mean you should. I lost the argument (and their newsletter looked crappy as a result).
No, I am not a designer either.
I actually think, however, that we benefit from having at least once done stuff that isn't in our wheel house and shouldn't be. Sometimes you have to go through that to really appreciate your core strengths--and other people's--and the value of different kinds of jobs. It definitely helped me at another point when I interviewed for a job as a communications director at a small organization. The description was all over the place, and they told me at the interview that one of the "tasks" would be to take pictures at events. I pointed out that I was not a photographer; this also didn't seem to be an appropriate use of a communication director's time and/or expertise (since they also expected that person to network at those same events--like you'd be taken seriously if you were the "girl" running around taking pictures). Needless to say, I took myself out of contention for the position.
1 year, 7 months ago on P.S. I'm Not a Designer
Your key point is "social currency" It's about being "you" and being generally consistent about what you do and don't share, but it's also (most important) about reputation. If you have a good one, people will think you've either gone off the deep end or have been hacked. Sorry you had to deal with this, but appreciate that you're sharing the lessons learned so quickly. I've gone in and tweaked my security settings (though I still need to do the phone part).
1 year, 7 months ago on Facebook Hacking and the Value of Social Currency
This post has been sitting, tagged in my Reader until I had a couple of minutes at desktop to read AND install the plug-in. Wow! Over 4,600 revisions gone in a flash -- and instant speed improvement. Thanks, @SarahArrow.
1 year, 8 months ago on THE Plugin to Speed Up WordPress Blogs