President @GebenComm. Results-driven PR & social media consultant,speaker. Co-mod #pr20chat. Love social good, sports, news, vino & my iPhone.
@bitty_boop THANK YOU!! Looking forward to catching up soon. :)
4 months, 3 weeks ago on 5 Years and 50 Lessons
I'd echo @adamsinger's comment on Twitter: Advise a startup for equity. Even if it doesn't pan out, you learned a TON. Plus, I'd add Wealthfront to the list. Not everyone -- myself included -- will take the time to understand the nuances of the market. But, we can still invest smartly. Wealthfront to the rescue. I've used traditional investment advisors and my $$ in Wealthfront is performing just as well, if not better.
9 months ago on 7 ways PR pros in their 20s can ensure they retire by age 55
@sparklegem We're having some construction done on our office to give us more conference/meeting space. Hopefully that will help!!
9 months, 2 weeks ago on The Downside of Open Offices (Plus a Remedy!)
@bitty_boop Brittany, we use Hipchat as our internal IM program. It's the best! You can create "rooms" for various teams, projects or topics. So, we have the Geben Lounge, which is the main room, plus we have one dedicated to discussing lunch options. Then, client teams have their own rooms to discuss projects, etc. I'd highly recommend it!
I love how you're thinking about this. It's always frustrating when we work with sales-driven organizations who want to make a direct tie between PR and sales -- particularly when we have no control over the quality of the sales team, the training, etc. You can lead a horse to water, but ...
This way -- where you draw a line in the sand with respect to what PR accountability (pertaining to sales) -- makes much more sense and is a better reflection of the quality of PR. If an organization's PR ROI is high, but sales are low, that may also help identify the weak link in the organization.
Good food for thought. Thanks!
10 months ago on Breaking Barcelona: Why Measuring PR Shouldn’t Include Sales
Love so many people on this list -- thank you for including me. And, glad to hear our Weekly Cocktail roundups are helpful for you!!
10 months, 4 weeks ago on 19 Must-Read PR & Social Media Blogs
This sounds like it was a tough decision, but sometimes those are the BEST decisions. Good for you for listening to yourself and being willing to test the unknown. Let me know if there's anything I can ever do to help!!
11 months ago on Why I Quit My Job (and what’s next)
Though, i will add on to this that not ALL women are trying to undercut their fellow females. I'm on the board of The Women's Fund of Central Ohio and it's comprised of some of the most amazing women I've ever met. Women who go out of their way to celebrate each other's successes (personal or professional), and are always willing to help (through introductions, resources, brainstorming, etc).
As women, we need to look at who we surround ourselves with and make sure we're spending time with the people who get excited when good things happen for us ... women -- and men -- who encourage us to be proud of our successes (and, gasp!, to SHARE those successes).
12 months ago on Women Can’t Be Awesome: What’s Really the Root of the Problem
@LoriGama Agree with your perspective! Thanks for sharing!
12 months ago on Social Pressure Forces Corporate Action. Is Better Behavior Next?
@Courtney_Tarnow Love this! Good for you and SO glad your weekend away was such a positive experience. Here's to more spontaneity!!
1 year, 1 month ago on Random Musings from My Digital Detox Weekend
@elbiddulph Thanks, Mom. :)
I think you'll like this approach! For the most part, I only use my computer in "Discovery Session" meetings -- client kickoffs, when we're covering A LOT of details that I need to precisely recall. Otherwise, I'd much prefer to use my Moleskin and pen. Analog, FTW! :)
1 year, 1 month ago on Why I’m not using my laptop in meetings anymore
@ericajmoss Erica, I'm with you. I don't do a great job of chunking out my day, but when I do, it always works. I need to be better about trying it more frequently. Maybe even just doing it twice a week for starters!
1 year, 1 month ago on 3 Productivity Habits (Not Tools!) for Busy Professionals
@Holly Jefferis Holly, I once read a tip that involved PostIt notes. Write what you need to accomplish that day on a PostIt. If the list is too long to fit on one note, you need to re-prioritize your day, because realistically, you won't be able to get it all done. When I'm really busy, that little trick helps me be realistic about my time and how much I can actually get done in a day. Hope that helps you, too!!
@ChristianGAdams @Andrew_ShipPR @DAVHQ Thanks for reading, Christian. Hopefully these tips from Andrew can help you get even more out of your GoPros! :)
1 year, 1 month ago on The PR Pro’s Guide to Producing, Curating and Publishing Amazing Content
@decillis1 Hey! Sorry for the delayed reply. I love that we're on the same page! :) And, hopefully, you're feeling better. Our bodies have a funny way of telling us when we're doing something destructive to ourselves. Time Magazine at the beginning of Feb had a long article on mindfulness that you might like, too. Next time I see you, I'll show you the apps I'm using. They're based on yoga principles, so you may like them, too! :)
1 year, 1 month ago on Mindfulness: The Cure for Shiny-Object Syndrome?
This is so timely, Arik, as I'm working on an RFP response now. I typically NEVER do them (as in, I think I've done maybe 2 since launching Geben in 2009). This one was brought to me by someone I truly trust and would love to work with, so I decided to submit a response. However, I shy away from the standard RFP response, meaning I'm not giving away free ideas. I'm outlining the framework and type of approach we'd take without including the plan and specifics. After all, that's what people pay us for!
I'd love to work with this brand, so I hope we get it. But, if we don't, I have a feeling I'll be joining you in the "no more RFPs" camp. Until then, fingers crossed! :)
1 year, 1 month ago on Why I’m done with RFPs (for now)
@dferrari You got it! Thanks for chiming in!
1 year, 3 months ago on Google & Facebook Changes GOOD for Public Relations Pros
@KateFinley EXACTLY. If I read one more post about the death of PR .... grr.
@KirkHazlett Kirk, that's an excellent point. For the best PR pros, this shouldn't be a surprise or a problem. It just means we all need to raise the level of content and writing. Thanks for commenting!
@danicakombol Any time! Hope our paths cross again soon.
1 year, 3 months ago on Activating Agents of Change for Haiti
@WillaShalit Willa, thank YOU for introducing me to beautiful Haiti!! I can't wait to go back.
@Alexis Crofts Happy to help. Glad you found it useful!
1 year, 3 months ago on The PR Pro’s Guide to WSJD, Re/Code and Yahoo Tech
@beckyverner Becky, thanks for the addition. Noted! :)
Hi Ryan, what a great list. That's a lot to accomplish, but I'm sure you can do it. And, I hope we do get to meet in 2014. Looking forward to it!
1 year, 3 months ago on My Personal + Professional Goals for 2014
I think you're right -- most brands don't need a separate handle for PR-specific information. That said, more public companies may go this way as they leverage social media for disclosures. Having a news account that also shares investor news, or perhaps even having a separate IR account, could be one option for socializing IR.
1 year, 4 months ago on 5 brands using PR-specific Twitter accounts–and what they’re doing well
You noted that people are most productive when they're motivated. My team and I went through a training session last week based on DiSC profiles. Basically, you identify your personal profile and learn how to read people around you to ascertain their profiles. Then you learn what motivates and demotivates people. For example, I'm a D (for driven), so there are certain things that motivate me ... and demotivate me. Other people on my team fall in the "S" or "I" category and consequently have VERY different motivators/demotivators. Now that I understand their triggers, I can better manage them and help them stay motivated and productive. I learned that it's not about changing expectations, it's about changing the approach. So, for some people a hardcore "just get it done" mentality works. For others, that approach makes them want to disappear in a black hole. It's all about knowing the people you're managing and then communicating to meet them where they are.
Another great post. Keep 'em coming!
1 year, 5 months ago on Get Shit Done: The Worst Startup Culture Ever
Hard to believe it's been 4 years already ... we've come so far since our Skype sessions!! Congrats, Arik!!
1 year, 5 months ago on What I’ve learned in the first four years of ACH Communications
I recently reviewed a lot of resumes and cove letters, mostly from recent grads, for an account coordinator position. I was shocked at the poor writing -- everything from lacking attention to detail, to informality, to very basic (boring) sentence structures. I 100% agree with Bill. If you can't write, pick a new major. I can teach new hires many PR skills, but by the time you graduate college, you need to demonstrate strong writing skills.
During the interview process, I asked people about their writing process and writing experiences. Almost all of the interviewees said they prefer writing for social media and blogs because it's more casual and conversational. While that's true, it's only one type of writing that PR people need to be able to execute. Students can really differentiate themselves if they show an ability to write across various mediums (long and short, various mediums, etc.)
I'm glad you wrote about this. When I speak to students, I'm often asked what the most important skill is. I ALWAYS encourage them to develop their writing skills. Now, I'll start sharing your post with them, too! :)
1 year, 6 months ago on Is college students’ refusal to use email killing the next generation of PR writers?
@Cision NA You bet, LIsa! And, thanks. Baby is doing well! :)
1 year, 8 months ago on 10 Tips for Stronger Influencer Partnerships
You know I love Medium, so let me play devil's advocate. What if some people are blogging on Medium as a space to talk about things they wouldn't typically cover on their blog? Or, what if they just want an outlet for creative expression without all the pressures of maintaining and actual blog? I've seen a number of people (particularly in the tech space) use Medium as an outlet for creative writing. It keeps their creative juices flowing while providing a home -- as well as a community of readers -- for content they want to share, but lack a place for doing so.
Suggesting bloggers never post on Medium feels a bit drastic to me. Using that as your main business blog doesn't seem wise. But, there are lots of other reasons to blog -- and I'd venture a guess that Medium may be a perfectly acceptable outlet in those situations.
Just my two cents, as an addicted consumer of Medium content. (Dear writers, please keep writing so I can keep reading!)
1 year, 8 months ago on Bloggers: Don’t waste your time writing for Medium (but do read it)
@kmskala YES! Kasey, this is a really good point. The past few months, I've tried to be better about purposefully deciding which meetings I need to attend vs which ones I can delegate to someone on my team ... or even if we can skip it altogether. When we hold internal meetings, I'm trying to be better about making sure every meeting has a clear purpose and ends with specific action items. I hate meetings for meetings' sake.
1 year, 11 months ago on Why do we lock our top talent up in meetings all day?
@mdbarber Good question! For now, I'm using a generic ifttt tag and then I (or my VA) will go in every once in a while and add more specific tags. It's not quite as seamless as we'd hope, but it's a start ...
2 years, 1 month ago on The Secret (often Missing) Ingredient in Influencer Relations
@KLianez2 Agree! I think the idea was clever, but even more so because it happened without any pre-planning! Thanks for reading.
2 years, 2 months ago on Does Real-Time Social Media Work for All Brands? Or, Just Oreo?
@kmkeidan Hi! I often include "tweetable tips" when I give presentations. This was the first time I'd tried the idea in a blog post. If you want to make one yourself, just go to clicktotweet.com. Good luck with your upcoming event!
@jeffbeisenberg Thanks for reading, Jeff, and for commenting. I think the interesting thing about both of these apps is the move away from sharing with *everyone* and sharing with a much more private, select group of people. If you know something will be a little less public (in theory), do sharing habits change? Definitely something to keep tabs on in the coming months ... we'll see what happens!
2 years, 3 months ago on “Disposable” Social Media: Overview & Opportunities
I love that you blogged about this, Arik. As I mentioned yesterday on Twitter, as a general rule of thumb, I try to limit client-related tweets to things that I think are interesting/relevant. For example, I have a B2B client in the manufacturing industry. I hardly ever post about them. But, if it's a more consumer-facing product/service client that I think people would be interested in, I don't see harm in sharing.
That said, getting to topic of network, I think it's a very fine line. I think brands make a mistake if they *just* hire someone because that person has a large network. Brands should hire a PR person for their ability to develop and execute a strategy that aligns with business objectives. Though, in some cases, having a network to tap into can make implementation easier, but that shouldn't be the deciding factor.
So, here's a question that I think builds on top of this: As @JayBaer mentioned, brands are tapping into their consultants' networks. In fact, I know a few PR agencies (not mine) who tout "networking" as one of the services they offer -- meaning they can facilitate high-level introductions in a key market segment. Certainly, there's a lot of potential value for a company if their PR person can open new doors to big opportunities. Even at Geben, we've been able to make introductions for clients that have turned into major business deals for them. That's part of the value we're able to deliver. We don't "sell" on that, but I also don't think it should be discounted or ignored. That begs another question: How do you bill for that? Are you billing hourly or based on the value you're delivering? If you bill hourly, the 15 minutes it took to facilitate that intro diminishes the value. It's worth more than whatever you're billing for that quarter-hour of time. But, if you're not billing based on the *value* you offer, are you not being fairly compensated for the services you're providing? Or, do those introductions just become a value-add and something you do to be a good partner to the client? I've had interesting conversations with people running agencies who bill hourly as well as some who bill based on value ... I'd love to hear pros and cons from people on both (or other options!) ...
2 years, 5 months ago on Should agencies be promoting clients via their social media accounts?
@dcterry I think a part of the process focuses on creating connection points. Typically in marketing/advertising, people focus on "touch points" -- as in, you need X touch points before someone takes action. With community building, I think a shift in perspective can help brands think through how to move someone through the process. Creating more connection points can take shape a variety of ways, including amazing customer service, bridging the digital-physical divide to build stronger relationships, providing compelling content that sparks stronger engagement, etc. Just like moving into a new neighborhood, it's a process that takes time and effort. But, we've seen with our clients that it's time and effort that can translate into real business-driven outcomes.
2 years, 6 months ago on Introducing the 6 Stages of Online Community Building (A “Like” Isn’t Community)
@JeffBC94 I LOVE my baseball bat. We have it on a shelf in our living room. Today helped me realize just how important it is to me. It's irreplaceable. Your rock idea is fun, too. I love hearing how people get creative with their weddings. Such a fun idea! Looking forward to seeing you in-person again soon!
2 years, 9 months ago on My iPad Doesn't Matter
@KelleeMagee I used to blog a lot more about random things like this. I miss those days. This seemed like an appropriate time for a personal post. Plus, it was a bit cathartic for me to write it and realize that things could have been much, much worse. Thanks for taking the time to read it! :)
@annedreshfield Agree. It's refreshing to see someone in this position understand and embrace the power of social media. Thanks for reading!
2 years, 9 months ago on Internet's Favorite Mayor Helps People Find Their Voices
@CourtV That works for me! Sounds like a good plan.
2 years, 11 months ago on HOW TO: Avoid Burnout at Work
@Jacob Stoops A destresser in the office is a good idea. We don't have a ping-pong table, but we do have a fun couch and bean bag chair. Does that count?
@LinilleAbella You know what, that's a fantastic point. We couldn't do things like Work Away without a high level of trust and discipline. For this approach to work, we have to earn each other's trust. It's a mission-critical two-way step. Thanks for the reminder!
@decillis1 I love our get-togethers! Great way to unwind and have fun. :)
@nateriggs You're right -- this could resonate with people outside the PR industry. I'm not a huge believer in work-life balance ... I think it's better to find a way to make the two work together. Achieving balance is impossible, especially in our lines of work. But, that doesn't mean that sometimes you just need to shut your brain off or find a new source of creativity and inspiration outside the office or outside client work. We should form a guilt-free support group. :)
@nateriggs I think we agree. I'm definately not saying that frequency should decrease. Instead, I think the quality should increase. Across the board. Posting less-than-stellar content just to fill space isn't a good idea. So, if you're going to commit to "doing social," you have to have the resources allocated to create interesting content at the frequency that makes sense for your organization. That doesn't mean it needs to be a high-dollar ... just high-quality. Infuse creativity and strategy with a willingness to think outside the box.
In terms of the type of content, I think it depends on the brand. The "look at this" approach can work, whether your brand is super visual or not.
Thanks for chiming in ... always love when you make me think. :)
2 years, 11 months ago on The "Look at This" Approach to Content Marketing
@KeithSpeers Keith, as with email, it's always hard to know how to read tone. I do see what you're saying as I read it again, but I still give Nationwide credit for responding quickly, apologizing and taking steps to fix the problem. But, you raise a good point: What's the best way to convey tone when something like this happens?
2 years, 11 months ago on Nationwide Demonstrates How To Respond to Online Criticism
There was a bit of a dustup in Columbus, OH (where I live) yesterday when a local, beloved retailer discovered that a major, national insurance company HQ'd in Columbus had taken their logo, edited the text and created an internal tool -- all while taking a perceived swipe at the retailer. This set off a bit of a social media storm; however, the big corporation was quick to jump in, apologize and explain that they were taking steps to make sure this kind of design oversight wouldn't slip through the cracks again. It was an interesting example of a major brand meeting in the middle -- apologizing and admitting wrongdoing without letting the masses dictate their overall communication strategies.
@elissapr You raise a good point. In crisis, if you're not quick, you're not relevant. But, that speed needs to be tempered with some smart strategy and a checks-and-balances. Your questions are a good way to begin down that path ... smart! :)
2 years, 11 months ago on Is It Time To Stop Listening to Social Media?
@MichaelBowers Thank you for sharing what's going on and what's in the works. We need more people like you touting these stories so that as we're traveling around, we can share the facts and clarify misconceptions. Thanks for doing what you do. :)
3 years ago on Embrace Risk. Stop Being So Humble.