President @GebenComm. Results-driven PR & social media consultant,speaker. Co-mod #pr20chat. Love social good, sports, news, vino & my iPhone.
@ChristianGAdams @Andrew_ShipPR @DAVHQ Thanks for reading, Christian. Hopefully these tips from Andrew can help you get even more out of your GoPros! :)
2 days, 11 hours ago on The PR Pro’s Guide to Producing, Curating and Publishing Amazing Content
@decillis1 Hey! Sorry for the delayed reply. I love that we're on the same page! :) And, hopefully, you're feeling better. Our bodies have a funny way of telling us when we're doing something destructive to ourselves. Time Magazine at the beginning of Feb had a long article on mindfulness that you might like, too. Next time I see you, I'll show you the apps I'm using. They're based on yoga principles, so you may like them, too! :)
2 days, 11 hours ago on Mindfulness: The Cure for Shiny-Object Syndrome?
This is so timely, Arik, as I'm working on an RFP response now. I typically NEVER do them (as in, I think I've done maybe 2 since launching Geben in 2009). This one was brought to me by someone I truly trust and would love to work with, so I decided to submit a response. However, I shy away from the standard RFP response, meaning I'm not giving away free ideas. I'm outlining the framework and type of approach we'd take without including the plan and specifics. After all, that's what people pay us for!
I'd love to work with this brand, so I hope we get it. But, if we don't, I have a feeling I'll be joining you in the "no more RFPs" camp. Until then, fingers crossed! :)
1 week, 1 day ago on Why I’m done with RFPs (for now)
@dferrari You got it! Thanks for chiming in!
1 month, 1 week ago on Google & Facebook Changes GOOD for Public Relations Pros
@KateFinley EXACTLY. If I read one more post about the death of PR .... grr.
@KirkHazlett Kirk, that's an excellent point. For the best PR pros, this shouldn't be a surprise or a problem. It just means we all need to raise the level of content and writing. Thanks for commenting!
@danicakombol Any time! Hope our paths cross again soon.
1 month, 1 week ago on Activating Agents of Change for Haiti
@WillaShalit Willa, thank YOU for introducing me to beautiful Haiti!! I can't wait to go back.
@Alexis Crofts Happy to help. Glad you found it useful!
1 month, 3 weeks ago on The PR Pro’s Guide to WSJD, Re/Code and Yahoo Tech
@beckyverner Becky, thanks for the addition. Noted! :)
Hi Ryan, what a great list. That's a lot to accomplish, but I'm sure you can do it. And, I hope we do get to meet in 2014. Looking forward to it!
2 months ago on My Personal + Professional Goals for 2014
I think you're right -- most brands don't need a separate handle for PR-specific information. That said, more public companies may go this way as they leverage social media for disclosures. Having a news account that also shares investor news, or perhaps even having a separate IR account, could be one option for socializing IR.
3 months ago on 5 brands using PR-specific Twitter accounts–and what they’re doing well
You noted that people are most productive when they're motivated. My team and I went through a training session last week based on DiSC profiles. Basically, you identify your personal profile and learn how to read people around you to ascertain their profiles. Then you learn what motivates and demotivates people. For example, I'm a D (for driven), so there are certain things that motivate me ... and demotivate me. Other people on my team fall in the "S" or "I" category and consequently have VERY different motivators/demotivators. Now that I understand their triggers, I can better manage them and help them stay motivated and productive. I learned that it's not about changing expectations, it's about changing the approach. So, for some people a hardcore "just get it done" mentality works. For others, that approach makes them want to disappear in a black hole. It's all about knowing the people you're managing and then communicating to meet them where they are.
Another great post. Keep 'em coming!
4 months ago on Get Shit Done: The Worst Startup Culture Ever
Hard to believe it's been 4 years already ... we've come so far since our Skype sessions!! Congrats, Arik!!
4 months ago on What I've learned in the first four years of ACH Communications
I recently reviewed a lot of resumes and cove letters, mostly from recent grads, for an account coordinator position. I was shocked at the poor writing -- everything from lacking attention to detail, to informality, to very basic (boring) sentence structures. I 100% agree with Bill. If you can't write, pick a new major. I can teach new hires many PR skills, but by the time you graduate college, you need to demonstrate strong writing skills.
During the interview process, I asked people about their writing process and writing experiences. Almost all of the interviewees said they prefer writing for social media and blogs because it's more casual and conversational. While that's true, it's only one type of writing that PR people need to be able to execute. Students can really differentiate themselves if they show an ability to write across various mediums (long and short, various mediums, etc.)
I'm glad you wrote about this. When I speak to students, I'm often asked what the most important skill is. I ALWAYS encourage them to develop their writing skills. Now, I'll start sharing your post with them, too! :)
5 months ago on Is college students’ refusal to use email killing the next generation of PR writers?
@Cision NA You bet, LIsa! And, thanks. Baby is doing well! :)
6 months, 1 week ago on 10 Tips for Stronger Influencer Partnerships
You know I love Medium, so let me play devil's advocate. What if some people are blogging on Medium as a space to talk about things they wouldn't typically cover on their blog? Or, what if they just want an outlet for creative expression without all the pressures of maintaining and actual blog? I've seen a number of people (particularly in the tech space) use Medium as an outlet for creative writing. It keeps their creative juices flowing while providing a home -- as well as a community of readers -- for content they want to share, but lack a place for doing so.
Suggesting bloggers never post on Medium feels a bit drastic to me. Using that as your main business blog doesn't seem wise. But, there are lots of other reasons to blog -- and I'd venture a guess that Medium may be a perfectly acceptable outlet in those situations.
Just my two cents, as an addicted consumer of Medium content. (Dear writers, please keep writing so I can keep reading!)
6 months, 2 weeks ago on Bloggers: Don’t waste your time writing for Medium (but do read it)
@kmskala YES! Kasey, this is a really good point. The past few months, I've tried to be better about purposefully deciding which meetings I need to attend vs which ones I can delegate to someone on my team ... or even if we can skip it altogether. When we hold internal meetings, I'm trying to be better about making sure every meeting has a clear purpose and ends with specific action items. I hate meetings for meetings' sake.
10 months ago on Why do we lock our top talent up in meetings all day?
@mdbarber Good question! For now, I'm using a generic ifttt tag and then I (or my VA) will go in every once in a while and add more specific tags. It's not quite as seamless as we'd hope, but it's a start ...
12 months ago on The Secret (often Missing) Ingredient in Influencer Relations
@KLianez2 Agree! I think the idea was clever, but even more so because it happened without any pre-planning! Thanks for reading.
1 year ago on Does Real-Time Social Media Work for All Brands? Or, Just Oreo?