President @GebenComm. Results-driven PR & social media consultant,speaker. Co-mod #pr20chat. Love social good, sports, news, vino & my iPhone.
I think you're right -- most brands don't need a separate handle for PR-specific information. That said, more public companies may go this way as they leverage social media for disclosures. Having a news account that also shares investor news, or perhaps even having a separate IR account, could be one option for socializing IR.
5 days, 14 hours ago on 5 brands using PR-specific Twitter accounts--and what they're doing well
You noted that people are most productive when they're motivated. My team and I went through a training session last week based on DiSC profiles. Basically, you identify your personal profile and learn how to read people around you to ascertain their profiles. Then you learn what motivates and demotivates people. For example, I'm a D (for driven), so there are certain things that motivate me ... and demotivate me. Other people on my team fall in the "S" or "I" category and consequently have VERY different motivators/demotivators. Now that I understand their triggers, I can better manage them and help them stay motivated and productive. I learned that it's not about changing expectations, it's about changing the approach. So, for some people a hardcore "just get it done" mentality works. For others, that approach makes them want to disappear in a black hole. It's all about knowing the people you're managing and then communicating to meet them where they are.
Another great post. Keep 'em coming!
1 month ago on Get Shit Done: The Worst Startup Culture Ever
Hard to believe it's been 4 years already ... we've come so far since our Skype sessions!! Congrats, Arik!!
1 month ago on What I've learned in the first four years of ACH Communications
I recently reviewed a lot of resumes and cove letters, mostly from recent grads, for an account coordinator position. I was shocked at the poor writing -- everything from lacking attention to detail, to informality, to very basic (boring) sentence structures. I 100% agree with Bill. If you can't write, pick a new major. I can teach new hires many PR skills, but by the time you graduate college, you need to demonstrate strong writing skills.
During the interview process, I asked people about their writing process and writing experiences. Almost all of the interviewees said they prefer writing for social media and blogs because it's more casual and conversational. While that's true, it's only one type of writing that PR people need to be able to execute. Students can really differentiate themselves if they show an ability to write across various mediums (long and short, various mediums, etc.)
I'm glad you wrote about this. When I speak to students, I'm often asked what the most important skill is. I ALWAYS encourage them to develop their writing skills. Now, I'll start sharing your post with them, too! :)
2 months ago on Is college students' refusal to use email killing the next generation of PR writers?
@Cision NA You bet, LIsa! And, thanks. Baby is doing well! :)
3 months, 2 weeks ago on 10 Tips for Stronger Influencer Partnerships
You know I love Medium, so let me play devil's advocate. What if some people are blogging on Medium as a space to talk about things they wouldn't typically cover on their blog? Or, what if they just want an outlet for creative expression without all the pressures of maintaining and actual blog? I've seen a number of people (particularly in the tech space) use Medium as an outlet for creative writing. It keeps their creative juices flowing while providing a home -- as well as a community of readers -- for content they want to share, but lack a place for doing so.
Suggesting bloggers never post on Medium feels a bit drastic to me. Using that as your main business blog doesn't seem wise. But, there are lots of other reasons to blog -- and I'd venture a guess that Medium may be a perfectly acceptable outlet in those situations.
Just my two cents, as an addicted consumer of Medium content. (Dear writers, please keep writing so I can keep reading!)
3 months, 3 weeks ago on Bloggers: Don't waste your time writing for Medium (but do read it)
@kmskala YES! Kasey, this is a really good point. The past few months, I've tried to be better about purposefully deciding which meetings I need to attend vs which ones I can delegate to someone on my team ... or even if we can skip it altogether. When we hold internal meetings, I'm trying to be better about making sure every meeting has a clear purpose and ends with specific action items. I hate meetings for meetings' sake.
7 months ago on Why do we lock our top talent up in meetings all day?
@mdbarber Good question! For now, I'm using a generic ifttt tag and then I (or my VA) will go in every once in a while and add more specific tags. It's not quite as seamless as we'd hope, but it's a start ...
9 months, 1 week ago on The Secret (often Missing) Ingredient in Influencer Relations
@KLianez2 Agree! I think the idea was clever, but even more so because it happened without any pre-planning! Thanks for reading.
9 months, 3 weeks ago on Does Real-Time Social Media Work for All Brands? Or, Just Oreo?
@kmkeidan Hi! I often include "tweetable tips" when I give presentations. This was the first time I'd tried the idea in a blog post. If you want to make one yourself, just go to clicktotweet.com. Good luck with your upcoming event!
@jeffbeisenberg Thanks for reading, Jeff, and for commenting. I think the interesting thing about both of these apps is the move away from sharing with *everyone* and sharing with a much more private, select group of people. If you know something will be a little less public (in theory), do sharing habits change? Definitely something to keep tabs on in the coming months ... we'll see what happens!
10 months, 3 weeks ago on “Disposable” Social Media: Overview & Opportunities
I love that you blogged about this, Arik. As I mentioned yesterday on Twitter, as a general rule of thumb, I try to limit client-related tweets to things that I think are interesting/relevant. For example, I have a B2B client in the manufacturing industry. I hardly ever post about them. But, if it's a more consumer-facing product/service client that I think people would be interested in, I don't see harm in sharing.
That said, getting to topic of network, I think it's a very fine line. I think brands make a mistake if they *just* hire someone because that person has a large network. Brands should hire a PR person for their ability to develop and execute a strategy that aligns with business objectives. Though, in some cases, having a network to tap into can make implementation easier, but that shouldn't be the deciding factor.
So, here's a question that I think builds on top of this: As @JayBaer mentioned, brands are tapping into their consultants' networks. In fact, I know a few PR agencies (not mine) who tout "networking" as one of the services they offer -- meaning they can facilitate high-level introductions in a key market segment. Certainly, there's a lot of potential value for a company if their PR person can open new doors to big opportunities. Even at Geben, we've been able to make introductions for clients that have turned into major business deals for them. That's part of the value we're able to deliver. We don't "sell" on that, but I also don't think it should be discounted or ignored. That begs another question: How do you bill for that? Are you billing hourly or based on the value you're delivering? If you bill hourly, the 15 minutes it took to facilitate that intro diminishes the value. It's worth more than whatever you're billing for that quarter-hour of time. But, if you're not billing based on the *value* you offer, are you not being fairly compensated for the services you're providing? Or, do those introductions just become a value-add and something you do to be a good partner to the client? I've had interesting conversations with people running agencies who bill hourly as well as some who bill based on value ... I'd love to hear pros and cons from people on both (or other options!) ...
1 year, 1 month ago on Should agencies be promoting clients via their social media accounts?
@dcterry I think a part of the process focuses on creating connection points. Typically in marketing/advertising, people focus on "touch points" -- as in, you need X touch points before someone takes action. With community building, I think a shift in perspective can help brands think through how to move someone through the process. Creating more connection points can take shape a variety of ways, including amazing customer service, bridging the digital-physical divide to build stronger relationships, providing compelling content that sparks stronger engagement, etc. Just like moving into a new neighborhood, it's a process that takes time and effort. But, we've seen with our clients that it's time and effort that can translate into real business-driven outcomes.
1 year, 1 month ago on Introducing the 6 Stages of Online Community Building (A “Like” Isn’t Community)
@JeffBC94 I LOVE my baseball bat. We have it on a shelf in our living room. Today helped me realize just how important it is to me. It's irreplaceable. Your rock idea is fun, too. I love hearing how people get creative with their weddings. Such a fun idea! Looking forward to seeing you in-person again soon!
1 year, 5 months ago on My iPad Doesn't Matter
@KelleeMagee I used to blog a lot more about random things like this. I miss those days. This seemed like an appropriate time for a personal post. Plus, it was a bit cathartic for me to write it and realize that things could have been much, much worse. Thanks for taking the time to read it! :)
@annedreshfield Agree. It's refreshing to see someone in this position understand and embrace the power of social media. Thanks for reading!
1 year, 5 months ago on Internet's Favorite Mayor Helps People Find Their Voices
@CourtV That works for me! Sounds like a good plan.
1 year, 6 months ago on HOW TO: Avoid Burnout at Work
@Jacob Stoops A destresser in the office is a good idea. We don't have a ping-pong table, but we do have a fun couch and bean bag chair. Does that count?
@LinilleAbella You know what, that's a fantastic point. We couldn't do things like Work Away without a high level of trust and discipline. For this approach to work, we have to earn each other's trust. It's a mission-critical two-way step. Thanks for the reminder!
@decillis1 I love our get-togethers! Great way to unwind and have fun. :)