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No, the amount of money they were losing, their other option was to shutdown.
1 year, 9 months ago on As NY floods, “Robin Hood” Uber robs from the rich and… Nope, that’s about it
The other option would have been shutting down the service. By your logic, this would have been the right thing to do?
My understanding is their other option was to completely shut down. Bloomberg has allowed Taxi drivers to carry more people to multiple destinations, which increases their profits too - should this also be illegal? This is a service Uber offers, and a service cost is based on time and demand. Therefore, they can change their prices whenever they want for their 'service'. If gas prices go up, they have to adjust their prices. If the cost of doing business goes up in any way, they have to raise prices to compensate. Plus, they have done away with all their driver fees, and 100% of the extra charges goes to the driver.
I don't blame Uber for not wanting to lose money. It's a business, and if it isn't profitable you must adapt. The current conditions would put some companies out of business, but instead Uber changed and has actually expanded current capacity. Which is more expensive, but available transportation.