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@Starr McCaffery @susancrowell24 Yes, but you get paid to be subjective. I get paid to be objective. There's a difference. Always has been, always will be.
2 years ago on AT&T Loses Case; News Release Held Under Paid Advertising Laws
OK, maybe because I'm a journalist and not a p.r. flack (and I mean that lovingly), but doesn't anyone else see the teensy-weensiest commercialization of the use of Yeager's name? The news release could've easily been done without the reference to the pilot. I get what you're saying about unintended references, but I actually see this as rather blatant use. And a news release isn't news, and it IS a paid form of communication (you do get paid to write one on someone's behalf, don't you?) I don't think it has anything to do with the medium of distribution (online vs. email). Just my two cents.