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If everything has to have a point...
11 months, 3 weeks ago on Marketing is the worst, but it enables a lot of cool stuff. I think
Well said. All of it. Let's see how things unfold.
1 year, 2 months ago on With Nielsen Deal, can Arbitron step into the digital age?
@Joe Mellin Right. Perhaps I've been Sorkined but I believe FB was created to get to meet new friends and stay in touch with old ones. It's now being used by over 1b people to do primarily those things. Why would FB not come down on the side of the consumer, the "member' if you will, by providing a forum that's free of interruptive borderline predatory advertising? Charge advertisers to access the membership in tightly controlled etiquette. Charge members a nominal fee to be free of hassle. Doesn't seem that hard to me.
1 year, 4 months ago on Enough with the entitled whining — Facebook isn’t running an advertising charity
@eringriffith I agree with you that it's the default way, but as you look out across the landscape of bust IPOs it makes me wonder if it's the correct way. I'm just not sure why a subscription model is off the table. If they only averaged $1 dollar per YEAR per active user it's a billion dollars annually. I believe the attrition from people refusing to pay would be less than the slow death by papercuts of people getting fed up with bad ads.
@aaronklein @buffaloreynolds If who doesn't want to pay? Isn't that the point, as a consumer if I don't pay I don't expect a ton of say. As a consequence, I churn out of free apps and sites with alarming frequency. Jamming ads awkwardly where they were never intended is the definition of killing the goose that lays the golden eggs, for me. I see The FB as an incredible opportunity for marketers (as in people, not weirdly anthropomorphic 'things') to dialog with other people, not as a clean slate that must be drawn on.
Why is there a default assumption that FB was built for advertising in the first place? Is this an example of the hammer of advertising seeing everything as a nail?