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Opinions should never be subject to censure. Rather than fight it, that bakery should have corrected it.

6 days, 2 hours ago on Are We In Danger of Losing the Right to an Opinion?

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I feel that silos are an aspect of the traditional marketing world. Modern marketing requires better integration of strategy, assets and distribution backed with fluid engagement.

2 months ago on Disruptors and the End of Digital: The Future of PR

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"Does the thinking behind a strategy really change?" This question hits the nail on the head Danny. I'm asked so often about the the tools and strategies behind online success. My answer every time is to "get real". Consider having a real conversation with a real person instead of making a speech or figuring out the auto post function.

2 months ago on Disruptors and the End of Digital: The Future of PR

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The last straw for me was Klout picking up on my dislike of Grumpy Cat Memes and offering me a 'perk' of cat litter.

2 months, 1 week ago on Klout Is At It Again – Privacy Be Damned

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@ginidietrich @Randy Milanovic @bdorman264  I have been called on being Canadian in the past.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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@ginidietrich @bdorman264  I was being polite by not calling that out. ;-)

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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@belllindsay @Randy Milanovic @ginidietrich  slackers - All of them! ;-) Not.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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@belllindsay @Randy Milanovic @ginidietrich  the travel time can be significant for sure

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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Our team members reside as far West as Vancouver Island and as Far East as Toronto and even down south into Colorado. Seems the greater the time change, the more formal the meeting.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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There is certainly more casual dialogue face to face Gini. Virtual interactions tend to be more formal.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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Congrats Gini.

For KAYAK, the solution is a hybrid of virtual and small office. The biggest challenge we've encountered is virtual staff working too much, throwing off work/life balance ratios.

2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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Makes sense Karen. I make it a practice to not use tools like INmails because they feel intrusive.

2 months, 1 week ago on Canada is Set to Become a Spam Free Zone

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Does anybody read AND understand all of those TOSs? I suspect many are not bothered. FB's constant changing of theirs is among the reasons I quit them cold turkey. That, and Danny Brown's article.

2 months, 1 week ago on Canada is Set to Become a Spam Free Zone

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#canuckpower!

2 months, 1 week ago on Canada is Set to Become a Spam Free Zone

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I don't believe there's a minimum quantity provision.

2 months, 1 week ago on Canada is Set to Become a Spam Free Zone

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I suspect LinkedIn would need to clearly include consent in the TOS for inmails to not be spam as using the same social network does not qualify as an existing business relationship, family or recent transaction.

2 months, 1 week ago on Canada is Set to Become a Spam Free Zone

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Here's hoping people stopped buying e-lists long ago.

2 months, 1 week ago on Canada is Set to Become a Spam Free Zone

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I'm curious if/how this will apply to those individuals who "introduce" themselves in LinkedIn via INMail.

2 months, 1 week ago on Canada is Set to Become a Spam Free Zone

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No 'oops' excuses any more.

2 months, 1 week ago on Canada is Set to Become a Spam Free Zone

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Initial promo did not mention of Canva. Follow ups did. My questions about transparency were redirected to the the Canva mention in follow up posts.

2 months, 2 weeks ago on The Value and Meaning of Community In Marketing

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Here's one social event that's producing a huge amount of activity for Canva. https://plus.google.com/114918475211209783081/posts/MyiX3LRXGvr

On the surface, magnanimous, though the benefits to Canva are enormous. Big name participants in the 'free' effort are Peg and Guy (who is also a Canca investor).

I truly believe that had the original promotion stated that participation requirements included Canva promotion, many people would have participated anyway. However, participants did not learn of the Canva connection until committing to the exercise.

I mention this only as my opinion. I trust all will take it as such and not sue me for speaking my mind, or gang up in me because they might be a fan.

2 months, 2 weeks ago on The Value and Meaning of Community In Marketing

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I've started seeing unrelated sponsors being mentioned/thanked during HOAs, social marketing campaigns thinly veiled as follower-participation events and the oddest thing of all, lemming-like approval of the interruptions. Where's social headed?

2 months, 2 weeks ago on The Value and Meaning of Community In Marketing

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There's always patreon.com...

2 months, 2 weeks ago on The Value and Meaning of Community In Marketing

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Excellent and timely Tinu. "the way communities are increasingly treated as commodities" especially resonated with me due to a number of recent community moderators permitting sponsors to infiltrate the conversations.

2 months, 2 weeks ago on The Value and Meaning of Community In Marketing

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Excellent. Value over volume. I'm sticking around.

3 months ago on Why You Might Want to Unsubscribe From This Blog

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Makes perfect sense Danny

3 months, 1 week ago on The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now

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Any chance you have the speakers notes available for this Danny?

3 months, 1 week ago on The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now

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@Danny Brown @Randy Milanovic  Thanks Danny. I hope others don't have such a challenging way of learning of their biggest motivators.

3 months, 2 weeks ago on Your Legacy: How Do You Want to be Remembered?

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@biggreenpen @Randy Milanovic  appreciated. Gini's article touched me.

3 months, 2 weeks ago on Your Legacy: How Do You Want to be Remembered?

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Deep. 


Thank you for bringing forward this important topic Gini. As a stage IV cancer survivor myself, who has won the ultimate staring contest with death himself, I can attest that the desire to leave a legacy burns bright. 


If I may share... 

Sept 1, 2009 - upon returning home from a summer holiday I cannot remember, I was rushed to hospital in excruciating pain. An advanced cancer in my bone marrow caused the sensation of breaking bones - all over my body.

6 days in emergency and 60 lbs lighter, the pain medications began to lessen the 'breaking' to an occasional bout. My doctors handed me papers... asked about my next of kin, if I had a will. There was little or no expectation I'd survive the ordeal. 

And then David (a client) walked in. My room was dark - a windowless utility room - for which I was grateful, as even the light hurt. David sat at my bedside and laid his hand upon my shoulder. Immediately I felt heat. A lot of heat. 

David sat there, hand on my shoulder for about 6 hours. While he did so, I floated. Downward. I continued that journey downward for about half the time David's hand rested on my shoulder. At the halfway point the pain went away. Like the silent snap of a finger. Gone. 

A voice in my head boomed loudly (my own), "I haven't accomplished enough yet." The clarity and authority of that voice within my mind was something I shall never forget. 

Then, as suddenly as the pain left, it returned. I felt myself begin to rise back up and into the fight for my life. As I reached full consciousness, David abruptly lifted his hand, stated that he was done, and left the room with a casual comment that he'd better get back to helping his wife with the basement renos.

My discussions with David since are worthy of a story on their own, but for now I prefer to close out this comment with a reminder that everyone has a story, everyone desires a legacy and everyone has motivation for these things that are purely personal. 

Whether you believe in prayers or energy, the meaning is the same. Whatever your motivation - what makes you tick - I encourage you to pursue it with passion. 

I've chosen to focus that "desire for accomplishment" on my business dealings, where I do my best to improve the situations of the businesses I work with and the people I encounter.

Good luck to you all. May you find motivation for an honourable legacy.

3 months, 2 weeks ago on Your Legacy: How Do You Want to be Remembered?

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Search Engine Optimization.

5 months ago on Conversation @ http://www.entrepreneur.com/article/231639

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Engagement is the new currency.

5 months ago on Conversation @ http://www.entrepreneur.com/article/231639

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Well stated Danny.

As a content marketer, I'm more likely to develop content that attracts over ads that interrupt.

That said, I do include CTAs in my blog articles, which I suspect are the very definition of 'native'.

5 months ago on How You Can Use Native Advertising to Complement Content Marketing

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Thanks Danny. Informative as always.

5 months, 1 week ago on Why It's Important to Support Independent Book Publishers

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Nice to meet you Jason.

(And fellow Aquarian.)

5 months, 3 weeks ago on #FollowFriday: Jason Roberts

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Once LiveFyre or Disqus are installed, the old comment forms feel incredibly bulky!

6 months ago on The Only Difference is Opportunity and Realization

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Agreed. Believe in yourself.

And, so happy you added Livefyre!

6 months ago on The Only Difference is Opportunity and Realization

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@ginidietrich @jelenawoehr @bradmarley Agreed. In 2009 i was diagnosed with stage IV cancer. As I lay in my hospital bed, I had an epiphany - that I hadn't accomplished enough yet. Charged with that realization, I fought back and won my battle, reinvented my business and launched one of the fasted growing online marketing firms in North America. Exhilarating as this has been (and continues to be), I make it a point to take at least one weekend day off and enjoy a big sudsy bubble bath. :-)

6 months, 1 week ago on Time Management: A Challenge to Make You More Productive

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@AmyVernon @dough HA!

6 months, 1 week ago on Dear Amy: LinkedIn Connection

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@milesaustin True Miles. It is an excellent example of how not to do it.  :-)

6 months, 1 week ago on Dear Amy: LinkedIn Connection

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@ginidietrich @Randy Milanovic  Sure. I first learned it while working with a Turner Efficiency Coaching a few years back. http://www.turnerefficiency.com/open-ohio-only-handle-it-once


The goal is to reduce the number of times you open, view, re-open, messages, etc.

6 months, 1 week ago on Time Management: A Challenge to Make You More Productive

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@Liz Agreed.

6 months, 1 week ago on Dear Amy: LinkedIn Connection

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@Danny Brown Agreed. People who take you down should not be in your circles.

6 months, 1 week ago on Dear Amy: LinkedIn Connection

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Thank you for the advice Amy. Perhaps I should grow a thicker skin, but a it is now few days later and I still feel the sting a bit. Thanks for being a voice of reason and sharing this important perspective.


(PS. Attempted to comment by iPhone but LiveFyre wouldn't post for me. I hope I haven't submitted this twice.)

6 months, 1 week ago on Dear Amy: LinkedIn Connection

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OHIO (Only Handle it Once) has been one of the most crucial strategies for myself.

6 months, 1 week ago on Time Management: A Challenge to Make You More Productive

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Excellent basics Blake.

I'd add that while quality is still more important, you’ll never generate any momentum – much less lead-generation results – if you aren’t putting fresh ideas out there on a regular basis with quantity.

Case in point, when I changed from 1 article per week to 2 articles per week, my visitors doubled (expected), but the really interesting part was that quality leads rose by 5x.

6 months, 3 weeks ago on Know Your SEO: How Quality Trumps Quantity

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When we are problem solving, there's no need to sell. The benefits are obvious.

7 months, 2 weeks ago on Agencies Must Evolve or Die

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I had an opportunity to chat with Mark at {grow} a few months back about this topic. We discussed that it was not about projects or tools, that success was centred in the way each element interacted with the other on a conversation level. The social shares, dialogues and quality content that led to offer downloads, trust building and problem solving. Not pitching or selling. Solving.

7 months, 2 weeks ago on Agencies Must Evolve or Die

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'Not' acting like a traditional ad agency is our biggest competitive advantage.

7 months, 2 weeks ago on Agencies Must Evolve or Die

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Social Engagement / Content Marketing / Consistent activity. That's the silver bullet.

7 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/229892

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@DwayneAlicie @Randy Milanovic Ditto DwayneAlicie 

7 months, 2 weeks ago on #FollowFriday: James Halloran

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@belllindsay @Randy Milanovic @DwayneAlicie @JRHalloran @JoeCardillo The nice thing about contrasting views is that it encourages discussion, dialogue and debate (and that can only be healthy). I ran across an article on Steamfeed recently that talks about this very thing... http://www.steamfeed.com/seeking-mindful-approach-communication/

7 months, 2 weeks ago on #FollowFriday: James Halloran

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@DwayneAlicie I have no objection to the term queer at all. However, in all honesty, I'd much rather lay claim to being gay than queer. Gay is SO much more happy/positive, whereas queer could be construed as odd.

7 months, 2 weeks ago on #FollowFriday: James Halloran

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@belllindsay @DwayneAlicie @Randy Milanovic @JRHalloran  Okay Lyndsay, I'm happy to amend my comment to be "males that are gay and women that are straight" if you'd prefer I'm politically correct. Beyond that clarification, the core of my comment is the issue of sexism. I find it hard to believe you would be as willing to showcase a woman's chest as easily as you have JR's derrière. A rose by any other name is still a rose.

7 months, 2 weeks ago on #FollowFriday: James Halloran

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 @ExtremelyAvg Perhaps the volume of affiliate marketing ads is casting a shadow on FB ads?

7 months, 2 weeks ago on Are There Ghost...sales?

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By the way, I have followed u on Twitter. Best of luck.

7 months, 2 weeks ago on #FollowFriday: James Halloran

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It is definitely flattering!

7 months, 2 weeks ago on #FollowFriday: James Halloran

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Ha ha. Rob, wonderful post.

7 months, 2 weeks ago on #FollowFriday: James Halloran

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I'm assuming you have both straight and gay readers. :-)

7 months, 2 weeks ago on #FollowFriday: James Halloran

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Hi Gini. Thanks for the opportunity to chat. Sex certainly does sell. No doubt about it. Does that mean we need to check our ethics at the door once in a while to get those views?

7 months, 2 weeks ago on #FollowFriday: James Halloran

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Hi Lyndsay. No inflammation intended. Queer or gay. Both are accepted mainstream terms used by the gay community. Perhaps you wouldn't be offended had I said 'persons who are gay'? I'm certain you wouldn't have run an image of a woman emphasizing her breasts. I'm addressing that double standard. All we need to do is look back at your outrage over the image of the football player who was black sitting next to an ape and making a negative connection. Call it fun and jovial if you like, but I find sexism to be one of those things that doesn't fit.

7 months, 2 weeks ago on #FollowFriday: James Halloran

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If only the talent portrayed wasn't your butt JR, I might buy that. ;-)

7 months, 2 weeks ago on #FollowFriday: James Halloran

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No doubt about it. People will very often not click the ad in favour of searching you out. Those are the gems - the truly interested buyers. It's highly likely the clickers are browsing more randomly and have less intention to purchase.

7 months, 2 weeks ago on Are There Ghost...sales?

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Agreed. Story telling can make for interesting content. Interesting content gets engagement. Google will be happy. People will be happy.

7 months, 2 weeks ago on Storytelling Tips from JFK: Make the Abstract Meaningful

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Your queer readership is probably saving that image to their desktops right now. No doubt a sizeable portion of your other readers are wondering what possessed you to objectify that poor boy as a sex object. I seem to remember several discussions on this blog around holding PR practitioners to a higher standard...

7 months, 2 weeks ago on #FollowFriday: James Halloran

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Sorry Kate. I should have attributed you properly. Great article.

7 months, 3 weeks ago on Why Newswire Services Don’t Work (and When They Do)

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Bang on Gini! In my experience, reporter follow-up to news releases has been like a lottery - one in a million (realistically, 1 in a couple thousand). The part that catches me the most is the measurements the news wires have provided, as in "4000 have gone out". To me that's not a useful measurement at all.

7 months, 3 weeks ago on Why Newswire Services Don’t Work (and When They Do)

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@DwayneAlicie @Howie Goldfarb I've had a few tries... haven't built a proper one out yet. I'd ask for help, but...  ;-)

7 months, 4 weeks ago on PR Firm Accused of Wikipedia Sockpuppetry

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@AmyMccTobin You'd think so!

7 months, 4 weeks ago on PR Firm Accused of Wikipedia Sockpuppetry

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Understood. It never hurts to rock the boat. It's how we develop our sea legs.

8 months, 1 week ago on Home Depot Crisis: Social Media Requires Being Human

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I can appreciate you are holding HomeDepot's 'human' response team to a high standard and I completely agree with personalizing each post. But I can't help thinking "overkill". Would you be as judgemental if you personally knew members of that team?

8 months, 1 week ago on Home Depot Crisis: Social Media Requires Being Human

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@Anders A-man Mikkelsen Thank you!

9 months ago on In SEO, the Details Matter (Except When They Don’t)

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@dbvickery Interesting. It is true, those who don't have black/grey baggage are the true winners now.

9 months, 1 week ago on In SEO, the Details Matter (Except When They Don’t)

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@LSSocialEngage @Randy Milanovic We don't have to be Carmac the magnificent to predict a changing of the guard from SEOs to COMMUNICATORS.

9 months, 1 week ago on In SEO, the Details Matter (Except When They Don’t)

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@TaraGeissinger I'm happy to note that the list of ways to game the system is getting much shorter. :-)

9 months, 1 week ago on In SEO, the Details Matter (Except When They Don’t)

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You are right about algorithm-resistant. In fact, with each algorithm change introduced lately, our website scores have improved while competitors' take a dive. It is truly a wonderful thing when straight forward communication trumps tech tweaks.

9 months, 1 week ago on In SEO, the Details Matter (Except When They Don’t)

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They do at that!

9 months, 1 week ago on In SEO, the Details Matter (Except When They Don’t)

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You can also simply engage.

9 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/228113

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@ginidietrich @Randy Milanovic I imagine since they can accurately search different languages, they should be able to get typos and grammar as well.

9 months, 3 weeks ago on Hummingbird Update: What it Means for PR Pros

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Curious is typos and localized spellings (ie. Canadian) will be overlooked/recognized? 

9 months, 3 weeks ago on Hummingbird Update: What it Means for PR Pros

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You may even enjoy it 'as' a salad.

9 months, 3 weeks ago on Just Gotta Love Jamie Oliver’s Delicious Brussels Sprouts Recipe

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It takes a lot of effort, an understanding of web tools, and a lot of time to build audience. Great content is the east part.

9 months, 3 weeks ago on Hummingbird Update: What it Means for PR Pros

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Of course, that was a general statement against thin content. :-)

9 months, 3 weeks ago on Hummingbird Update: What it Means for PR Pros

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And if it puts an end to black hatters, all the better.

9 months, 3 weeks ago on Hummingbird Update: What it Means for PR Pros

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Great question. Bloggers who have less to say might have an interesting time competing for SERPS.

9 months, 3 weeks ago on Hummingbird Update: What it Means for PR Pros

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Lightly cooked, shaved and tossed generously with bacon bits into a salad is one if my fav Brussel sprouts recipes.

9 months, 3 weeks ago on Just Gotta Love Jamie Oliver’s Delicious Brussels Sprouts Recipe

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Predictably, some marketers and search engine optimization experts are treating the news as a sort of virtual earthquake that couldn't have been more devastating or unexpected; others are treating it as the next logical step in search engine evolution, which is what it actually represents.

9 months, 3 weeks ago on Hummingbird Update: What it Means for PR Pros

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Thanks for the reminder Lindsay.

9 months, 3 weeks ago on The Curse of Knowledge

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I think that day has already come :-)

10 months ago on Conversation @ http://www.entrepreneur.com/article/228113

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Despite the tens of millions of users that Twitter boasts, and the billions of tweets that go out on a weekly basis, Twitter still represents something of a BermudaTriangle for marketers at every level. 3 tips: ditch the Direct Messages (most people see them as spam), try using twitter Favourites or Lists to sort your stream, and use it more efficiently (marketers must mix in conversational tweets with promotional-ish ones and they must spread 'em out to avoid a reputation for bursts, which tend to be one-directional).

10 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/228113

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21 new rules of content marketing INFOGRAPHIC goo.gl/HFpzDb

10 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/227357

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Thanks. I thought I was getting blasted. Lol. Back to my scrabble game! :-)

10 months, 1 week ago on Klout Is At It Again – Privacy Be Damned

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Hi Sam. Any ideas why my name is in that post post? Has Klout somehow pulled me into the mess?

10 months, 1 week ago on Klout Is At It Again – Privacy Be Damned

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I've always been suspicious of FB's data collection. I wonder how much of it is Klout's issue or if they happened to have your email from earlier and simply goofed in not removing your opt out via the block. (Always the pessimist.)

10 months, 1 week ago on Klout Is At It Again – Privacy Be Damned

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Klout is Kool, but really, any app asking for access to functions in your account, such as your friends list, etc should be set to visible to "Me Only".

10 months, 2 weeks ago on Klout Is At It Again – Privacy Be Damned

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Ya, what he said ;-)

10 months, 2 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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Correction: hyphen, n-dash, m-dash

10 months, 2 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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Removing the space I believe is correct, but wow, what a word wrap killer. I highly prefer the n-dash.

10 months, 2 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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dash, n-dash and m-dash (referring to their relative widths.) There's no such thing as a double dash. Shall we add inch marks versus quotation marks? The web has been harsh. Almost as harsh as auto-correct on mobiles.

10 months, 2 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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I've heard it referred to as, "the style manual for business communications."

10 months, 2 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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MS-Word is not our friend

10 months, 2 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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1 space, not 2. Typography 101.

10 months, 2 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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The Chicago Manual of Style has been a preferred reference.

10 months, 2 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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@photo chris @Randy Milanovic Can be many different people. Especially in a larger agency or company.

10 months, 3 weeks ago on The Unremarked Death of Another Business Blog

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Agreed A great briefing is essential.

10 months, 3 weeks ago on The Unremarked Death of Another Business Blog

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I suspect many would disagree with me, but there's a reason copywriters exist. I see no harm in a writer helping you generate content for clients who are not writers. However, it's up to you as a marketer to ensure that content is on target, relevant to the audience and personalized.

10 months, 3 weeks ago on The Unremarked Death of Another Business Blog

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@gingerconsult thanks for the reference to visit here. Agreed, inspiration is at the core of leadership.

11 months ago on Who Inspires You to Be A Leader? @StrategicMonk #bealeader

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Happy to contribute.

11 months ago on On Standing Up to Cyberbullying

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Simon Sinek summed it up well... a portion of his talk describes how test subjects who were asked to shock participants were more likely to crank it up when they could not see or hear the victim. It's a fact there's an aspect of anonymity to not looking the other person in the eye. It is a side benefit criminals have taken advantage of for eons – not only are they hiding their identity with masks, but that anonymity allowed them to act in ways they never would have without the mask. I'm not a fan of censorship, but App developers need to continue to develop ways to encourage moderation by the group. 

11 months ago on On Standing Up to Cyberbullying

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Argh! Each time I see an agency sell air/space, or a magazine calculate "readership" by how long the rag sits in a meeting room or hair salon, I want to scream.

11 months ago on The Question of Reach as a Viable Metric

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I will use buffer on occasion - generally when I'm super busy. But I'm pretty active in social so it's fairly rare.

11 months ago on Why Smart Marketers Combine Automated AND Conversational Insights

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Agreed OpEd.  At KAYAK, our first step with new clients is online networking and social best practices training – an unfortunately fancy term for "get back to conversations" training. Time to focus on the dialogue instead of the counts.

11 months ago on Why Smart Marketers Combine Automated AND Conversational Insights

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Hopefully it helps get the messages across. Great blog by the way.

11 months, 1 week ago on The Sunday Share - Mobile Design Trends in 2013

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Thanks Danny!

11 months, 1 week ago on The Sunday Share - Mobile Design Trends in 2013

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@TaraGeissinger @Randy Milanovic Agreed. Online marketing works much more effectively as a mix of activities.

11 months, 2 weeks ago on Did Google Just Kill Online News Releases?

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Google just killed the SEO. I get it too... press releases are the ultimate self promotion.

11 months, 2 weeks ago on Did Google Just Kill Online News Releases?

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Here. Here.

11 months, 2 weeks ago on Loyalty Is Earned, Not a Given

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I've given up on the Herald and the Sun was never that deep.

11 months, 2 weeks ago on Media Relations: How to Do it On Your Own

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Hoooooboy. Did you nail this one. Change the name and industry and the story behind that article could be ours. At least they got paid for the first invoice. In our case, we moved forward based on our contacts requests. However her boss (between rounds of golf), didn't bother to read the scope and decided he wanted a lot more but was damned if he'd pay our exorbitant fees. Painful.

11 months, 3 weeks ago on Three Things Internet Startups Can Teach Big Business

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Sometimes, the success of both your business and theirs depends on letting some clients go.

11 months, 3 weeks ago on Three Things Internet Startups Can Teach Big Business

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5 internal supported by roughly a dozen contractors. Our team participates in weekly business discussions that help shape our direction, as well as weekly team training sessions on new and developing issues/opportunities in our field.

11 months, 3 weeks ago on Three Things Internet Startups Can Teach Big Business

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Sounds terribly familiar. In the 90s we didn't need film houses any more because you could simply buy a Mac. In the 00s we didn't need artists any more because Aldus Freehand could draw text around a circle. In the 10s we don't need PR any more because we can post an article to our blog... Over time, those assertions prove false, while at the same time, they force us to look at other ways to practice our crafts.

11 months, 3 weeks ago on Media Relations: How to Do it On Your Own

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Timely article. I'd add "the only constant is change". Having launched my online marketing firm KAYAK Online Marketing on Halloween day 2011, we remain in full startup phase (will we ever pass it?) With an initial goal of delivering solid ROI to our clients, I've seen that goal change to becoming a leader in our space locally, to becoming a leader across North America. As the goals get bigger, the stakes get higher and the challenge greater. Best of all, the rewards of achieving each goal grow as well.

11 months, 3 weeks ago on Three Things Internet Startups Can Teach Big Business

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I hope you try it. Always open to feedback. My goal is to make a useful tool for my marketing peers. It's not an app or commercial tool. We actually use it internally at our online marketing firm. I'm motivated to help my peers be more successful in their marketing efforts.

12 months ago on Social Media Marketing: Tactics Versus Strategy

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@RegisDudley @Randy Milanovic Hi Regis. I love your outline.

12 months ago on Social Media Marketing: Tactics Versus Strategy

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You are welcome.

12 months ago on Social Media Marketing: Tactics Versus Strategy

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I wasn't aware if Vizify. A little bit cool. A little bit gimmicky. All good.

12 months ago on How Visual Curation Can Help Tell a Brand's Story

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Strategy certainly comes first. I can't count the number of times I've seen a "to do" list masquerading as a strategy. To help marketers work with their clients, we launched a free communication briefing tool just yesterday. We hope people use it often and improve opportunities for success in their marketing efforts.

12 months ago on Social Media Marketing: Tactics Versus Strategy

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Neither creepy or cheating. Automating your website allows it to work in your absence, and satisfies your visitor's request for contact/content. That said, you'd be a fool not to follow up quickly.

1 year ago on Is Marketing Automation Cheating or Just Slightly Creepy?

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Agreed. There's a fine line between billing for hours and billing for value. The better you get, the higher the value, but of course, the less time needed to accomplish it. If you were to bill hourly only, your rate would need to climb (counter productive to getting/keeping clients). On a side note, our online marketing firm, Kayak Online Marketing, discovered HARVEST time tracking (includes value, hourly, estimating, quoting, billing and collection). One of the smartest Apps out there and syncs between all our platforms, from iPhone to desktop for all our team members.

1 year, 1 month ago on The Importance of Tracking Time and Other PR Firm Essentials

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Hi Shelley. As far as I'm concerned, Lance lost all credibility with cancer survivors - not in the fact he cheated by using PEDs - the least he could have done is man up and say he cheated for all the right reasons. His attempt to play the pity card makes me what to spit on him. (P.S. I'm not normally a hater!)

1 year, 5 months ago on PR fail: Lance Armstrong's media interview with Oprah

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It took me a week to cool down. As a stage 4 cancer survivor myself, I'm disgusted with his likening a cancer battle with PED use as equally 'difficult' times in his life. What a joke. When Oprah asked about the financial implications... he noted he'd have to endure a 'future' lost income of $75 mil, clumsily talking around how filthy rich he likely already is. I almost puked. I watched the show looking for a humbled hero - what I discovered was an embarrassed creep - embarrassed he got caught.

1 year, 5 months ago on PR fail: Lance Armstrong's media interview with Oprah

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@Shelley Pringle @Soulati | B2B Social Media Marketing Informational for sure. I had a moment to review the book. Interesting to observe that while big business saw a larger traffic increase from Facebook likes over 500, that small businesses didn't see as much of an increase. One could assume that the quality if that traffic increase for business may have been less.

1 year, 8 months ago on Content marketing gives biggest boost to small business [new data]

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Informational for sure. I had a moment to review the book. Interesting to observe that while big business saw a larger traffic increase from Facebook likes over 500, that small businesses didn't see as much of an increase. One could assume that the quality if that traffic increase for business may have been less.

1 year, 8 months ago on Content marketing gives biggest boost to small business [new data]

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