Entrepreneur, marketer, 2x author, blogger of online marketing, SEO & social engagement topics. Stage IV Cancer Survivor. Social Media Today 'Best Thinker'.
Jeremia Owyang would be an excellent person to interview in this topic.
2 months, 3 weeks ago on Conversation @ http://www.entrepreneur.com/article/241253
Overlooked a few things Howie...
- companies should issue branded social accounts to their teams (no way in hell they have any right to ask employees to use their personal accounts)
- well organized companies designate point people for crisis (and train the remainder on who to refer issues to)
- every member of the company should receive basic training on the use (and misuse) of social tools.
One mega company that does this (IBM) has a social media policy in place... It goes something like this, "If you wouldn't do it offline, don't do it online".
A few weeks ago I interviewed Bryan Kramer of #H2H and we talked about this very topic. In fact, it was Bran who brought this example up. (This is the interview. I think your enjoy the read. : http://www.kayakonlinemarketing.com/blog/bryan-kramer-puts-the-human-back-into-social-engagement )
In the spirit of the season, I hope you take this as furthering the discussion vs challenging you. Thanks and best wishes.
3 months, 4 weeks ago on Will The Real Social Media Leaders Please Stand Up!
@memktgservices @Randy Milanovic at least those of us chasing here won't be on that pretender list!
4 months ago on Will The Real Social Media Leaders Please Stand Up!
@TamaraMcCleary Rand Fishkin's recent slideshare talks about relationships as the SEO for 2015. I think he's dead on and one influencer that talks the talk and walks the walk.
I can think of a half dozen "influencers" that do not engage. Yet, they pitch their "engagement" advice. Some of THE biggest are so busy selling their books, they've go forgotten what engagement is. Cough, cough guy cough... don't you dare criticize them though - their lemming minions will jump on your head.
Didn't feedburner also close about a year ago?
4 months, 1 week ago on What Happens When You Change Your Blog Subscribers Over to a Newsletter Format?
No backup?! Danny! You just gotta know I'm wagging my finger at you. Lol. All kidding aside, I maintain my subscriber list outside of anyone else's grip.
Curious Danny if you would have made the move without a substantial blog subscriber list? I'm asking because not everyone has your subscriber base on which to build deeper relationships. Many are just starting out.
@ginidietrich @Randy Milanovic Ya, she rocked it!
4 months, 2 weeks ago on The PR Win of 2014
All around positive!
And, Taylor guest judged The Voice this season. Impressive gal.
I tend to get 1 unsub per post. Considering I'm attracting multiple signups regularly, I look at it as natural. Many people will unsubscribe when their inboxes are too full or even if you hit one sour note. Not to be taken personally. It happens.
4 months, 3 weeks ago on Should You Care About Losing Blog Subscribers?
I'd not overlook here.com for local search
4 months, 3 weeks ago on Conversation @ http://www.entrepreneur.com/article/232032
@Danny Brown @Randy Milanovic @MartinGBEdwards Ditto!
5 months ago on Is It Time to Trade Your Blog for a Newsletter?
@MartinGBEdwards @Randy Milanovic More interesting, let's hope! :-) I'd personally find it challenging to blog more than 3x/week. There's a number of people who've done the 30-day, 30-blog challenge (which I thought was crazy-talk) who saw an increase in visits and leads (of course they would/should). One questions is what their churn rate was.... how many subscribers they lost. And another is the temporary SEO boost the activity might bring them, with an equally noticeable drop after. Google hasn't been a fan of unsustained growth – looking upon such activity as marketing gimmickry.
@MartinGBEdwards @Randy Milanovic There certainly is a correlation - with each blog comes another reason for people to visit a site. The interesting thing to me is that the lead-gen increase (roughly 500%) is greater than the traffic increase (250-300%),which – to me – suggests higher qualified visitors. I haven't adjusted any data.
@MartinGBEdwards @Randy Milanovic Oh, the day I earn 100k subscribers..... #dreaming
@DannyBrown I've just posted a chart showing my own site's lead-gen growth in relation to blogging frequency: https://twitter.com/kayak360/status/535117500460322816 I hope it'll shed some light on my drive to blog. It also aligns with the Financial Post feature article referenced in my bio above: http://www.pressreader.com/canada/financial-post-magazine
@Danny Brown @Randy Milanovic No doubt. Interesting comment by co-founder Dharmesh Shah that he and co-founder Brian Halligan knew they were in the subscription business at the very beginning. If i were to throw out a wild guess, they are moving forward on profitability with the intent to be acquired at a future point of market domination. Enough on HS though, I shouldn't sideline the convo.
I don't anticipate not responding to a subscribers questions. Ever. I suspect that's because we're small. It's in our best interests to engage. Doesn't matter if it's in an email, a comment or social.
There's a thing about software companies that most people overlook. Generally there are 2 camps: market share and profitability. The market share camp grows to where it'll be acquired, whereas the profitability camp tends to grow at the pace of subscriptions. I'm uncertain which camp HubSpot is in. With investors such as Google, Salesforce and others, in addition to their recent IPO, one might assume it's the market share side.
That said, HubSpot has operated in a most interesting way, grandfathering existing clients into upgraded services/tools at no cost. While readers may come to expect upgrades for free in a subscription model, HubSpot hasn't simply updated, but replaced their entire platform last year and switched all clients to it for free. To do so, they staffed their Boston offices with hordes of US developers and programmers. No doubt their decision to hire local vs overseas labour cost them significantly, not only to transition roughly 10,000 websites but also to develop their platform as well.
One more thing... "Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)"
Apologies for my late comm. Flu bug hit me again.
Howie, perhaps I'm the odd ball in this marketing game. I actually want people to access my content without gating (most of it, the rest I place a low barrier just to weed out the crazies).
I put free tools online for people to use. If they need help, I'll help them. If they look like a potential ideal client, I do my best to qualify them. If not, they are free to use my tools. I also write 'how to' posts and offer strategic advice through my blog, books and guest posts. And, if anyone was to call me up and appear to have a legit question, I'll do my best to help them.
Because for me - believe it or not - it's about helping 1st. I have no aspirations for celebrity or wealth as long as my staff and I make a decent living and my business is stable for when I am ready to sell.
Good journalists will rule the web!
I usually run 1200-1500 words. But really, write first, count second. :-)
I think its the tip of the iceberg @dannybrown . Corporate firewalls filter even more stringently. One thing that caught my attention is that as a past subscriber to Seth's blog, I remember receiving daily posts that could be anything from a one liner, to a call for interns. Always text, seldom images and very few links. Given the essentially benign nature of the emails, I'm surprised they are being "sorted" at all.
Interesting related post by @sethgodin addressing Gmail filtering his posts into "promotions". http://sethgodin.typepad.com/seths_blog/2014/10/this-is-not-a-promotion.html
@timbo19731 no fault in that strategy!
@Shelley Pringle 30 blogs in 30 days.... Don't Burn Yourself Out! :-)
Morning all. Quite the Twitter buzz going on. @Danny Brown, where's the sweet spot? I mean for existing e-list size to focus on newsletters? 50, 500, 5000... Very curious to understand what your email inbox looks like after a large send? And of course sends/opens/click rates...
Looking forward to it Dannny!
@Ana Hoffman Keep your eyes open. I suspect we're going to get some pretty interesting answers to those questions as Danny has offered to guest post on this topic on my blog blog as well.
Thank you Danny. I've had a number of conversations with Shelly on this topic. Perhaps beyond all the reasons noted here, there's another: site/list maturity. If a business isn't in a growth phase, they may not need to worry about competing as much?
Can't believe I just found this engagement tip list Sam. Bookmarked for clients.Has it been updated since?
5 months, 1 week ago on Google Plus Best Practices for Brands
I really like receiving your post notices Danny. I don't know that I'm as interested in a newsletter (they are typically more time-intensive and I've got a short supply of time).
7 months, 3 weeks ago on Important Message for Subscribers to DannyBrown.me
Opinions should never be subject to censure. Rather than fight it, that bakery should have corrected it.
9 months ago on Are We In Danger of Losing the Right to an Opinion?
I feel that silos are an aspect of the traditional marketing world. Modern marketing requires better integration of strategy, assets and distribution backed with fluid engagement.
11 months ago on Disruptors and the End of Digital: The Future of PR
"Does the thinking behind a strategy really change?" This question hits the nail on the head Danny. I'm asked so often about the the tools and strategies behind online success. My answer every time is to "get real". Consider having a real conversation with a real person instead of making a speech or figuring out the auto post function.
The last straw for me was Klout picking up on my dislike of Grumpy Cat Memes and offering me a 'perk' of cat litter.
11 months, 1 week ago on Klout Is At It Again – Privacy Be Damned
@ginidietrich @Randy Milanovic @bdorman264 I have been called on being Canadian in the past.
11 months, 1 week ago on Run a Virtual Company with these Seven Tips
@ginidietrich @bdorman264 I was being polite by not calling that out. ;-)
@belllindsay @Randy Milanovic @ginidietrich slackers - All of them! ;-) Not.
@belllindsay @Randy Milanovic @ginidietrich the travel time can be significant for sure
Our team members reside as far West as Vancouver Island and as Far East as Toronto and even down south into Colorado. Seems the greater the time change, the more formal the meeting.
There is certainly more casual dialogue face to face Gini. Virtual interactions tend to be more formal.
For KAYAK, the solution is a hybrid of virtual and small office. The biggest challenge we've encountered is virtual staff working too much, throwing off work/life balance ratios.
Makes sense Karen. I make it a practice to not use tools like INmails because they feel intrusive.
11 months, 1 week ago on Canada is Set to Become a Spam Free Zone
Does anybody read AND understand all of those TOSs? I suspect many are not bothered. FB's constant changing of theirs is among the reasons I quit them cold turkey. That, and Danny Brown's article.