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Frank, what an excellent post. You managed to put into words what has been floating around in my brain the last little while but couldn't quite pinpoint - so thank you for saving me all that work! What we have been noticing is that clients hire us for "PR awareness" but in reality what they want is "sales". Most if not all the time, their "marketing" needs a lot of work. Everything works hand in hand and being just PR no longer cuts it. We need to roll up our sleeves and just get things done. There are no lines!

2 years, 10 months ago on Breaking Down the Communication Silos

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Hi Natalie, great post and thanks for including my blog!

To make things easier for your readers, a media pitch (ie. a short email of 3 - 5 paragraphs) work just as well if not better in contacting media than writing a press release. We tend to use press releases for SEO purposes and writing a press release can be intimidating for the PR newbie. So if your goal is to reach out to media and bloggers, just write an email describing who you are, what you do, why they should care (keep asking yourself "so what?" until you get to that critical, impactful answer) and don't forget to include the best contact info to reach you at. There are times when the story needs to be written asap, and so the first person the media gets a hold of - often gets the story! So don't give email addresses or phone numbers that you don't check.

Like anything, with PR, you get what you put into it. Sometimes you won't get any results for a long time - and then 3 stories hit in the same week. PR can also be coined as "Persistence in Rejection". Don't take things personally - it's often the case of having the right story, with the right reporter, at the right time. When that happens, it's magic and you'll be hooked on the power of PR.

3 years ago on The Art Of Becoming A Media Darling and Sponsorship Magnet

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Patrick, great post and roadmap for anyone wanting to have a specific strategy on Twitter. There are many a reporter that won't return an email but will engage online - and I'll take that as a start to building a relationship. Hey, you and I met that way, LOL. Another one of your fabulous articles to print out and stick on the wall.

3 years, 4 months ago on Fifteen Ways to Use Twitter to Build an Army of Adoring Journalists

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Great post Amy. Respect, manners and giving before asking goes a long way in any relationship - online or offline. Thanks for sharing such valuable advice.

3 years, 4 months ago on Six steps to make any written request more persuasive

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Thanks Molli! I had fun meeting your community and I appreciate @daniel hindin reaching out to me. Good luck with your webinar today!

3 years, 7 months ago on Top 10 Posts of 2010

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@NatalieSisson I'll make sure to invoice you LOL. I should now add that I also appreciate your sense of humor!

3 years, 7 months ago on How To Create Real Freedom In Business And Launch Into 2011

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Natalie - your passion to help your community "court bolder dreams" is so infectious. How can anyone resist? As I've gotten to know you over the last few months you've not only inspired me, but also pushed me to go after bigger dreams. I am thankful for your friendship and partnership. Can't wait to grow alongside you in 2011.

3 years, 7 months ago on How To Create Real Freedom In Business And Launch Into 2011

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@Amynoelle Glad you found it useful as a Twitter newbie! There is a link in the article to a video tutorial I did on how to use Alltop - it's like a magazine rack of blogs and really useful to find great bloggers to follow as well, to share out those links!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@LindaMachado Check out his other ones too http://www.boxofcrayonsmovies.com/ - all fun!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@JonHearty @ginidietrich when you two do meet up, make sure and Twitpic it LOL. I'm going to TEDxVancouver this weekend so looking forward to meeting up with some new tweeps there!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@3HatsComm Thank you. I'm a sucker for A's so I appreciate it! And you're right, too much of one thing can be tooooooo much. Shake and stir, shake and stir, all the time. ;-)

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@ginidietrich @daniel hindin Thanks Gini, I've been following you for a while and been learning a ton from you so it's a real privilege to meet some of your awesome community! I'll definitely take you up on that offer! Have a great thanksgiving.

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@Ricardo Bueno Oh absolutely Ricardo. If you're not genuinely interested, people see right through it. And some of the best relationships I have now started in Twitter that we took a step further - either meeting in person, or even if it was just a skype video!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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DUH, I realized my Twitter profile is not in my bio! Do say hello to me on Twitter @ElenaVerlee

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@CLGraphics Woot! I'll take that "A"! I think at the end of the day we have to add value as well as make Twitter fun for ourselves and others - or we won't use it. No action = no results ;-)

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@WordsDoneWrite No worries, glad you found something new!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@HowieG Howie, in this day and age, people buy from people, not logos! the most successful profiles are the ones where we know we are connecting with "Tony" from the company. Thanks for stopping by!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@deleted_6629_lisagerber Lisa - I'm going to print this list myself where I can look at it and remind myself to stay interesting (and interested) on Twitter LOL. Glad you got out of the rut!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@Justinguzman Thanks Justin. I consider myself a fairly new blogger so that's what I tried to do - share valuable content that DIY entrepreneurs would find useful in doing their own PR, in language that they would understand! Good luck with your blog!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@mcmullen_greg Hi Greg - Talk about what interests you and to people that interest you. We are constantly evolving and finding out who we are - and sometimes by engaging with others and their ideas, that's what ends up shaping us.

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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@FashionistaChik Thank you - it's all about the relationships, online or offline in building a business!

3 years, 8 months ago on Twitter: 15 Ways to Stay Interesting

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Natalie - you've got the "go for it gusto" and energy that can be felt not just in meeting you in person but also in your writing and everything you are creating. You emanate passion and contribution in everything you do. When I think of a Venn Diagram for you, it's passion, contribution, adventure = sweet spot of massive success. So proud of you, partner ;-)

3 years, 8 months ago on Market Your Business With Your Unique And Special Proposition

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Lewis, thanks to your help last year I still pop up on the first page of LinkedIn when people search for my keywords. I challenged a potential client to search for me, and they were so impressed that it's turning into a lucrative PR and social media project. You're the 800lb "guerilla" marketer, that's for sure.

3 years, 9 months ago on 7 Online Guerrilla Marketing Tips That Feed Your Business

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