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Apple does a great job of saying something is a terrible idea until they start losing money because of it, and then they finally get on the bandwagon, and somehow claim to "innovate" by doing that. Take the recent change in size for the iphone...took them 3 years, and a huge chunk of the market to realize that people wanted larger screens. Apple stopped "innovating" with the first ipad...everything since then has just been a poorly rehashed version of the previous year's model. 

1 year, 10 months ago on Apple CEO Tim Cook Sides With The Late Steve Jobs, Says 7-inch Tablets Are Compromised

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