If you could be President of a city, Patterson would be President of Fort Worth. He loves funky town and funky town loves him.
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I just don't think the technology is there yet, but everyone is trying (maybe too hard).
I think in the long run, it's a better solution - since people are going to give you better advice than robots. Looking for an A/C repair person? Wouldn't you rather see what your friends have said and used instead of who simply has the best SEO?
It also makes our jobs (as crazy Ad Men) more difficult.
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