Hearts storage, Tech PR, Rugby, Football/soccer, Ice Hockey and Social Media. Work at LPP. Comments are my own.
Great read and great post. I truly wish we could get to a point where social belongs to everyone. The issue as I see it, and one of the reasons it tends to be siloed within organizations, has a lot to do with budget and who owns it based on that. When you factor in the budget required to acquire the platforms and measurement tools to monitor and measure what you are doing effectively, it tends to be a cost that sadly PR loses out on, and community managers, lead-gen program owners have an easier time justifying. With that said, for any social effort to be effective, it needs as broad a team as possible, hopefully using good judgement and knowing when to seek the right help when they may be in over their heads.
8 months, 2 weeks ago on Where Does Social Media Belong?
Thanks for the read and thoughts, and good reminder about training and recommendation around $Cashtags!
10 months, 4 weeks ago on Conversation @ http://blog.loispaul.com/blog/2013/11/bridging-the-social-media-gap-between-investor-relations-and-public-relations.html
@JoeCardillo I had to do a double-take. I initially thought, why would someone steal the idea from this blog for another one. After reading more, I realized pretty quickly what was going on....double D'oh!
1 year, 5 months ago on The PR Industry Does Need Better PR
And as if the story wasn't bad enough five years ago, apparently the author felt it was worth resurrecting and having Ragan's PR Daily repost it today....sparing all from additional link love though...
@JoeCardillo @Howie Goldfarb @ginidietrich Guess BraStrapPR was already taken...
Great read and good reminder that "eye contact" is about being engaged, and common decency. Glad to hear that not applying a common courtesy can leave a lasting impression. Hopefully the Alderman ignored her :)
It's refreshing to hear some stories actually have a happy ending. And, great to hear that honesty pays off. Awesome story, thanks for sharing Gini.
1 year, 5 months ago on A Blogging Community: Why it’s Important to Have One
I hear you Gini. For me, I'll always support Livestrong, but I know how much the bracelet has come to symbolize the fight against cancer versus Lance. A good friend of mine left me the following comment on my Facebook post, and I'm sure he wouldn't mind my sharing here. I've posted below. As my mom used to say, where there's wood there's fire, and as much as I really really want to believe he's innocent, and a part of me is willing to give him the benefit of the doubt, I think it's time to move on, at least for me.
"To me, the bracelet wasnt, no isn't, about Lance, or the riding. It was, and is about the message. I put it on the day after I was diagnosed, and haven't taken it off since. Its been on every time I go and get the all-clear for the past 6 years. When after the last test, I accidentally cut it off with the hospital bracelet, I literally crumbled into my chair and cried in shock at what I had done. I then had to go to my car to see if just maybe I had an extra one there.. I didnt, and I almost drove home at that moment to get one. In my darkest days, I would finger that message and remind myself of better days ahead. I think many of us felt in our hearts he was doping like the rest of them and its a sad day that its come to this, but I long ago disconnected the man from the message. I say wear your bracelet with pride. Don't wear it for Lance. Wear it for all of your other friends and family who fight the brave fight. Wear it for those like me who won, and wear it for those we both know who lost."
1 year, 12 months ago on The Lance Armstong PR Crisis
I still want to believe in Santa Claus, the Easter Bunny and Tooth Fairy as well. What Lance Armstrong did for cycling in those seven years competing at the Tour, was unbelievable. Who can forget the year he drove off the course, narrowly avoiding a crash to finish the stage and ultimately win the tour. When he fought the criticisim day in and day out that no one could pull through what he pulled through and compete, let alone win, I was cheering like everyone else. I would love to see him apologize, but I seriously doubt I'll see that day come. I just hope that all of Lance's sponsors that are demanding their money back, use it to fund cancer research, or contribute to Livestrong. Livestrong needs to stand on its own without Lance now. And for me, that means removing the bracelet. The same bracelet I put on days after it was introduced. The same one Lance wore with pride at the Tour, and no one could find one, unless you were willing to pay $10-15 on eBay. They need a new ambassador(s) and a new way of connecting beyond the bracelet. Thanks for writing this Gini, I've personally struggled with this as well but I'm not sure an apology from Lance will help erase the disappointment he's created. I wanted to believe I was seeing something remarkable, real and unrepeatable. Now, I'm left looking for a new hero that has a stronger life lesson to teach kids. One that isn't about winning at all costs, but that teaches you, you can win without cheating or lying.