I love Pando Daily pieces but the sentiment of the writer is a bit troubling. Especially here:
"What Uber may find, however, is that sometimes it’s better to make a friend — or, at least, pretend to — than it is to pick a fight with everyone all at once...Rather than fight against the current king’s contracts with the city that never sleeps, Square decided to play nice, make a friend, and get what it needed through cooperation instead of force. Square knows when to pick its battles – a lesson that Uber hasn’t yet learned."
Two words: retrospective distortion. For every example you may cite of playing "nice" I can give you at least a couple where aggressive engagement does indeed work.
I'm not saying one is better than the other; what I am saying it is a tactic and to simply reduce their tactic in the manner the writer did is at best, "retrospective distortion" and at worst, representative of a sentiment from someone that's never started a business. When you have "cash burn" on the radar, sometimes you have no choice but to move swiftly and aggressively.