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That was such a fun night -- good food, good conversation.
4 days, 2 hours ago on The Spin Sucks Inquisition: Bob Reed
And there's this. http://www.fox10phoenix.com/story/28537510/spirit-airlines-pushes-limits-of-good-taste-with-new-69-fares-promotion
1 week, 2 days ago on Does brand reputation even matter to Spirit Airlines?
Is it ok to say both? As an agency owner, I certainly stand beside Gini in the reasons why you should hire a firm. But as a former freelancer (or consultant or sole practitioner or whichever term you want to use), I could cite a variety of reasons why clients should have hired me instead of an agency. The truth is, I think there is value in both options. Some clients don't have a budget to bring on a full-service firm. I still want them to engage in public relations so am grateful that I have a list of experienced freelancers to refer them to. There are times when I need to add some senior experience to our team, but can't make a fulltime offer, so will partner with a freelancer to ensure my client is taken care of. And conversely, there are times when the freelancer is unable to manage all the client work and wants to have some behind-the-scenes help and will contract with us.
I don't think this has to be an either/or situation.
1 week, 2 days ago on Freelancer vs. Communications Firm: Which is Better?
Awesome! That will be very helpful when prepping class assignments for use with your book.
3 weeks, 2 days ago on Introducing the Spin Sucks Workbook
I'm so happy to call @Shonali a friend, as well. And can't you just hear her saying "rubbish metrics" with that beautiful lilt :) Cheers!
1 month, 2 weeks ago on The Spin Sucks Inquisition: Shonali Burke
Happy birthday Laura!
Gini I was going to send you Cory's video as well, but figured a dozen other people already had. He couldn't have handled that any better. We all love working with him - he's the guy you can count on to show up at your client event and make them feel like they are the most important news of the day.
1 month, 3 weeks ago on Gin and Topics: It’s Laura’s Birthday and We’re Alright
@ginidietrich and if I remember right, Michelle got food poisoning and Elizabeth broke her leg. Did you crash your bike,too? Quite the outing!
3 months, 1 week ago on Ten Communicators to Follow
Gini -- Who would have thought that an impromptu dinner in Naples would turn into a such a great personal and professional friendship. Thanks for including me here, it is indeed an honor to be among such amazing communicators.
Was commenting at lunch today that there are so very few men in our profession. Interesting that your list of up-and-comers bears that out as well.
3 months, 1 week ago on The Eight PR Up-and-Comers
Gini - great post and thanks for including me. I was challenged on my birthday to come up with 50 things I'm grateful for. Took the month to write it, thought I'd share it here. Happy Thanksgiving my friend. http://hmapr.com/what-im-grateful-for/
4 months ago on The Grateful Challenge
Wow! I'm so glad he is ok. And your message is quite powerful, we need to tell people and tell them often that we love them. Be well.
4 months, 1 week ago on The Call
We encourage our staff to take a look at all the available organizations. We'll support whichever one they choose AS LONG AS they are active participants. We'll reimburse the membership fee and the costs to attend the various events, but they've got to go to them first. Your reasons to join are right on and the reasons will change over time. We have been represented in virtually every communications association here in the Valley.
The beauty is you can always attend a program or event even if you are not a member (you'll pay a little more, of course). The question isn't only which one to join, but whether you have the time to make the commitment to participate. If not, no organization will be valuable.
4 months, 3 weeks ago on PRSA, IABC, MIMA, AdFed: What’s the right professional organization for you?
And in the time it takes to say "I'm sorry, I've been busy" you probably could have answered the question. Sadly, it is a common response. I'm not sure it so much that I am busier than you, it has become the fall back position. Similar to "I have a call into him/her" or "I haven't gotten a response to my email yet." It makes us feel better than "I forgot" or "I didn't get to it."
7 months ago on The “I’m Busy” Badge of Pride
@ginidietrich of course he did!
7 months, 2 weeks ago on The Spin Sucks Inquisition: Marcus Sheridan
I've had the pleasure of hearing @Marcus_Sheridan keynote a couple times. And was at the session you describe above. Great on all fronts!
Arik -- I don't think there is an easy answer to this question. What it boils down to for me is a give-and-take relationship between the team and the employer. We've had a variety of different scenarios here with our working moms (and yes, they've mostly been moms) including telecommuting, flex schedules, kids coming to the office, leaving early, coming late, etc. I trust my team to get the work done, their clients trust them to get the work done. If we have to adjust schedules to make it work, then we'll figure something out.
I can't speak to whether agencies or corporate positions' stress levels are any different. I suspect both come with different expectations and different stress levels. The answer for me is find the right environment for the work-life balance that makes sense to you and your employer. Yes, there will be stress, but at least you'll have the option to work it through.
7 months, 2 weeks ago on Are PR agencies setting new parents up to fail?
@CarrieMorgan I don't know that I would go as far as calling it "horrendous." All organizations have opportunities to do better, be better. Volunteer organizations, in particular, have to rely on its volunteers often times to make those improvements. I believe our chapter does an excellent job when it comes to social as does our District. Similarly, several of the SIGs on a national level do a tremendous job of keeping their members engaged through social. Is there room for improvement? Of course.
I assume from some of your thoughts in your post, that you are not seeing all of the information that is produced by PRSA regarding issues - both industry and general business? Be sure to update your profile online so that you are receiving these. I can get daily blog posts, participate in online forum chats and see valuable white papers and content that I share with my team and clients when relevant.
As for chapter collaboration, what were you thinking? I know in the past we have shared our programming with the Tucson chapter and vice versa. And certainly at the District level, there is shared knowledge and best practices. I see the camaraderie between chapters when I attend the national conference on a fairly regular basis.
8 months, 3 weeks ago on Five Digital Tactics That Would Bring Fresh Life To PRSA
Ken -- I am so sorry for your loss. One the hardest things we have to do is make that decision. A friend told me something when I was struggling with the decision about what to do for Viva when it was her time...she told me that our four-legged friends rely on us for absolutely everything for their entire lives, they need us just one more time to make this very important decision. It wasn't easy, but it was right.
I hope you'll find comfort in the memories of Shadow, your loving companion.
8 months, 3 weeks ago on Saying Goodbye to a Trusted Friend
Thank you for sharing this story. Be sure to keep a copy of it to share with her later. It is a pretty powerful story.
8 months, 4 weeks ago on The Moments We Do Not Take
Carrie -- quite a lengthy blog post today :) I am wondering if your frustration is with the local chapter, the District, the national office...or all of the above.
I have been a PRSA member since college, I have served the local chapter as a volunteer and a board member, co-chaired the Western District conference (in Scottsdale last year) and am currently chair-elect of Counselors Academy (for senior practitioners and agency owners).
Your frustrations are valid. And I would strongly encourage you to share your thoughts with the local leadership here in Phoenix. Our chapter is privileged to have two District officers (Paula Pedene and Doug McKenzie) who would gladly share your concerns with the national level. And I would be happy to make some introductions to the national leadership as well.
The organization definitely needs members like you who take the time to express concerns and generate dialogue around how things can be done differently.
8 months, 4 weeks ago on Five Digital Tactics That Would Bring Fresh Life To PRSA
So what's next? Will you reach back out to them to clarify the intent of your inquiry?
9 months ago on The Social Media Mob
We require the first month's fee upfront before we get started. And the next month's invoice is sent at the same time. Then we invoice on the first of each month. No payment by month's end, no work the following month.
It was an interesting shift when we went from end of month billing to first of month billing (majority of our clients now are that way). One day difference but switched the thinking from paying for work completed vs paying forward.
9 months, 1 week ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank
Danny, thanks for the recommendations. Just downloaded Jaclyn's two books. I've got a 14-day cruise coming up in July, these sound like perfect poolside reading. Hope all is well.
9 months, 1 week ago on Three Non-Business Books for Your Summer Reading
We have a similar situation. Longtime client is in desperate need of a website update - after months of discussing it with them, they've decided to go for it. But need the public relations/media relations budget to do it. Ugh. Several lengthy discussions about why they shouldn't go on hiatus with the work we've been doing has unfortunately not netted out a change in their budget.
So we will move forward with the new website -- with the hopes that they will miss what we have been doing and give us the chance to keep working.
9 months, 3 weeks ago on The Website Content Development Process
@Howie Goldfarb @AbbieF @ginidietrich yes, that would explain it.
9 months, 4 weeks ago on The Spin Sucks Inquisition: Abbie Fink
@KateNolan @JoeCardillo the administration was going to take away our sixth grade graduation dance because of a few kids' bad behavior. I thought it was unfair, so staged a picket line in front of the school and called the local TV stations, Did my first interview with the local station and we got our dance back. A PR career was born.
10 months ago on The Spin Sucks Inquisition: Abbie Fink
@Howie Goldfarb @RobBiesenbach this is very close to the truth :)
@Joshua Wilner/A Writer Writes You really don't realize how important culture can be until what you have it isn't what you want.
@Howie Goldfarb @ginidietrich I was more of a David Cassidy fan than Shawn. And later Rob Lowe adorned the walls.
I will protect the privacy of Gini's sleeping habits -- no cucumbers on the eyes, but there has been evidence of ear buds.
#GoDevils -- graduated in 1986, masters in 96 from the Cronkite School. When were you there?
You mean Rio Salado -- hey, it's Arizona, we take waterways where we can them. I can recall at least 5 trips down the Salt River, there were likely more. And yes, Mill was way cooler back in the day -- heck you could hear the Gin Blossoms practicing in a garage just off 6th.
@bdorman264 Nice to meet you, too. And the best part is I am still in touch with PR Boss. In fact, I saw he and is wife last night. We are now PR Friends and Colleagues.
And here I was a college kid thinking I was going to get paid to eat... oh well.
I am devastated by the news.
And beauty of this is that I am still in touch with PR Boss, we are now PR Friends and Colleagues.
Such a fun night.
Taken out of context, maybe. But in this case, nah, sucks is ok with me.
10 months, 2 weeks ago on Sucks is a Bad Word
Rob - as I said to you after the presentation, if stuff was going to go wrong it was fitting that it would happen to the guy talking about presentations. Having done this type of talk at last year's conference, I know from which you speak. There is something quite intimidating to do a 5-minute talk, with slides, in front of people you love and respect. Always easier for me when it is a room full of strangers.
You were masterful and although it may not have been your intention, perfectly demonstrated all your points. Kudos for a job well-done.
10 months, 2 weeks ago on How to Recover From Mistakes During a Speech
I try but you'll always be Jason to me :)
10 months, 2 weeks ago on The Spin Sucks Inquisition: Jay Baer
This comment is not intended as a response to Danny announcing he is shutting down his blog but rather a blanket statement that starting a blog, stopping a blog, getting on Twitter, deleting all your followers, etc. is not really news.
I'm not so concerned about the number of PR bloggers, independent or not. I'm more concerned about the content the bloggers are producing and whether I have the time to read through it all. Case in point, it is Friday, May 2 at 5:11 p.m. and I'm just getting around to reading this blog that was posted almost two weeks ago.
If you have the time and desire to write a blog, then do it and do it well. If you don't want to do it any more, that's ok, too. We'll be able to find plenty other things to read.
11 months ago on Is the age of the independent PR blogger over?
Some fun new facts from DJ Kelly D! And happy birthday. And here's to a dance party in the living room, very soon
11 months, 1 week ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)
I pause for a few minutes to comment on this blog before I head over to Office Max to pick up the 4 copies, one original, spiral bound, tabbed RFP that must be in a sealed envelope and timestamped by 2 p.m. today or it is considered non-responsive.
They are a pain in the neck to do, but when you are successful and win the business, we have found that they can be some of the best clients. Budgets are already approved, money is available and you know what is expected of you. And if you become a valuable part of the team, you are often the first to receive the opportunity to handle additional work.
We will not respond if spec work is required and we think long and hard about responding if there is no budget outlined.
1 year ago on Why I’m done with RFPs (for now)
If you establish an open-door policy and regularly share with your team, than the occasional closed door shouldn't create that much of an issue. To me a door that is always closed generates a lot more chatter.
Sometimes as managers, we need the private time. Perhaps a quick "I'm shutting the door to get a little work done, knock if you need me" will change the chatter and assumptions that something is wrong.
And since you got a voice mail, text message, email, Facebook and Twitter birthday shout-out from me already-- add this to the list! Happy Birthday my friend.
1 year, 1 month ago on Over-Communicate to Be a Better Leader
We generally lead the effort when it comes to submitting awards. We submit with our name and theirs as the nominee. when we win, we order two awards so both of us can proudly display the honor on our mantle.
1 year, 2 months ago on Who do PR awards really belong to: Agencies or clients?
I am a huge Scandal fan for all the reasons you describe... but does she represent the industry? Heck no! The Gladiators certainly get it done for their clients, but at what costs. Lying, stealing, sleeping with the enemy, and all sorts of other behaviors that I are not part of the daily PR person's routine (or at least none that I associate with).
And as you continue to watch it, you'll see the show is less and less about her being a "fixer" and more about who Olivia Pope was before she was the President's mistress.
1 year, 2 months ago on Does Scandal’s Olivia Pope represent the PR industry well?
@arikhanson@AbbieF Good question. All things being equal, I think I would. I did it for personal knowledge and the satisfaction of knowing I did it.
1 year, 2 months ago on Is an MBA worth it for PR professionals?
Arik - I have a master's in mass communications (MMC). I went back to school two years after receiving my undergrad and took one class at a time for six years. The reason I went back was to gain some additional knowledge. I was working for a small agency when I started and had two other jobs before I finished the degree. Some helped pay for it, other times I was on my own.
It was never about getting a better job or being bored or not knowing what I wanted to do with my life. It was about pursuing something for me. At the time, I wasn't eligible to sit for the APR so if I wanted to continue my education, a master's was the way to go.
Sure, some jobs become available to you if you have an advanced degree. All things being equal, if I am interviewing two candidates for a position with my firm and one has a master's I certainly take that into consideration. Is it the deciding factor, no. But it is a consideration.
As you say, education is a good thing. Whether you get an advanced degree or not, we should continue to find opportunities to learn new things.
Thanks to your mom for taking the time to put this in writing and to you for sharing.
1 year, 4 months ago on “Grandma Had the TV On and Was Quietly Crying”
I agree, there is a double-standard. But please explain to me why it was necessary to have her sprawled across a lawn chair? I doubt Branson or Cuban have been photographed that way. Yes, this is a fashion magazine so I would expect the story to cover what powerful women wear to work. And I get that she didn't want her standard corporate headshot. But there were plenty of other ways to demonstrate that smart is sexy (thank you Ashton Kutcher) than this type of photo.
Connie Britton (American Horror Story, Nashville, Friday Night Lights) was the cover story in a recent issue of More Magazine with the caption "Smartest Woman in Hollywood." I'm a big fan and was eager to read the story. And sure enough, the first three paragraphs are about her hair and showed her pictured in what apparently is the obligatory sprawling-over-furniture photo.
Don't get me wrong. These women (and others) are beautiful AND successful. And they should be able to be both without it being a big deal.
1 year, 7 months ago on The Double Standard in Women’s Equality is Alive and Well
@lizreusswig thank you!
1 year, 8 months ago on Ignite Presentation: Six Tips to Give the One of Your Lifetime
@CarrieMorgan Thanks Carrie. Really took me out of my comfort zone, so glad I did.