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Playing Devil to your Advocate:
as @SusynEliseDuris points out, this is a founder speaking... look where he actually cites and does a bad job of paraphrasing:
PR is sexy. It’s exciting to see your name in print, to have others
talking about you, to have articles framed on the wall and shared with
investors. And PR can be an important component of early marketing
strategy for some startups. But hiring a full PR firm might not be the
right answer, at least not yet.
Your initial PR efforts should be organic. They should stem from
self-published channels and social networks, spread via employees,
investors and customers directly. Executing on this opportunity
requires a smart strategy and well-understood messages & objectives,
and may very well require some outside help to coordinate. But
early-stage startups can typically achieve these objectives and save
money in the process by working with an independent socially-adept PR
consultant who can help coordinate the internal and organic efforts that
will drive early PR momentum."
ok so that is just awful... but in his dope defense, he does end his "precis?" with:
"Marketing is usually done in teams for a reason. It is a big task that
requires a multifaceted view and lots of time dedicated to it. You have
other areas of your business to worry about, and marketing is one area
where you cannot afford to fall behind. Many business owners solve this
by signing on a team or a few marketing focused employees to take care of their needs."
Gert, did you get past the first paragraph? Where is the anger REALLY coming from?
1 week, 3 days ago on PR is More than Media Relations
Everything is a channel now. LITERALLY EVERYTHING
3 weeks, 2 days ago on Weird Al Teaches PR Pros a Thing or Two
Danny... great look, but since most small business is barely even keeping their site mobile friendly etc... how do you convince most that these or a lot of others are even worth thinking about
1 month, 1 week ago on Three Mobile Social Networks to Keep an Eye On
@ginidietrich @Todd Lyden right on the cusp of that sucker... looks like we will get glancing blow... wind and rain
and yes! whiteboard, spreadsheet, whatever it takes... mailchimp is a pretty robust way for folks to do it for nothing for the 2000 subscribers... and you can even clean that sucker out!
1 month, 2 weeks ago on Generate Leads and Drive Sales with These Tips
@NancyDavis he needs to take advantage of the places he gigs as much as possible... the ones with active facebook, twitter etc...
Gert- thank you for considering the people who are starting from the bottom and can't afford the best solutions...
I WILL NOT SHARE THIS CONTENT... will not
1 month, 3 weeks ago on 25 Ways to Create Shareable Blog Content
We had this discussion last night in a seminar...
my only question in regards to the mother... when you made an exemption like that case... how fearful of the repercussion of them telling others did you have?
In the day of social media and the customers being willing to complaining and "tell" - can you just give in like that...
sure you found an excuse- but not everyone has something handy like that to exempt a customer from your "bully" clause...
2 months, 1 week ago on The Customer is Always Right (Except When They’re Wrong)
Gert- love your internal process posts... I feel smarter already... which isn't saying much- dunno if that reflects on you or me...
2 months, 1 week ago on The Website Content Development Process
I wish many other types of business would get the message...
3 months, 1 week ago on Run a Virtual Company with these Seven Tips
3 months, 2 weeks ago on A Reading Assignment: Five Articles You Should Read this Week
@ginidietrich @Todd Lydenno, YOU let it go... ugh
4 months, 1 week ago on Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go”
Thank you for Zach... I have no idea how I've never seen him... but I was nearly on the floor... and #2 - SCREW YOU GERT SCREW YOU
Gert... the oxymoron for me is I always thought that my kids were my legacy... and while that is roughly still true. I, like so many parents before me, had to realize as they grow older that what I wanted for them might not be the legacy I want to stand for (I still think it can be, but not necessarily) For example: I am raising tolerant, well adjusted kids who seem like they will be normal, adjusted adults who will be gainfully employed. Yet, life may turn them into something from a reality TV show.
So the older they get... the more I realize that "my legacy" needs to be MY legacy...
they COULD be part of it... but it just because they are my kids doesn't mean that they HAVE to be...
4 months, 2 weeks ago on Your Legacy: How Do You Want to be Remembered?
@photo chris @Todd Lyden@ginidietrichI think this illustrates... the comment changes are a financial thing... and could be for Gert...
4 months, 3 weeks ago on Why We Won’t Shut Off Blog Comments
@ginidietrich @Todd Lyden and vice versa... who comments regularly but is NOT subscribed to the pro version... or even a FREEBIE subscriber...
Ok Gert- survey... how many people who are "regulars" to the comments are NOT Spin Sucks Pros?
Wow... thanks for the share on the Window piece... missed it...
but illustrates that the "story" being told can often overcome the length, the design etc...
6 months, 2 weeks ago on The Changing Face of Long-Form Content
7 months, 2 weeks ago on Content Marketing: Too Much of a Good Thing?
Excellently intuitively true stuff. Experiment is crucial and scary to folks though considering the ones they are putting into it. So where did the strategy take you when you tweaked?
7 months, 2 weeks ago on Using Dayparting to Grow Readership of Your Content
@ginidietrich@Todd Lyden I suspect something else was in there too
8 months, 1 week ago on Best Childhood Dream Jobs
@ginidietrich@Todd Lyden at SEVEN??
People... amongst all this coolness- this is @ginidietrichGert's dream job: http://forum.web.com/secrets-of-success-gini-dietrich/
well, its the heart of your message today right Gert?
I saw the same thing in the Chamber model- membership is dropping because ALL business wants and deserves to see direct ROI...
8 months, 2 weeks ago on Agencies Must Evolve or Die
It's not even the red tape or the bureaucracy with alot... what should be nimble organizations (such as an agency) are just beholden to "the way things are" ignoring how the internet has changed the playing field altogether...
Seeing the same logic in chamber/association industry - unfortunate
@belllindsay @Todd Lyden it's interesting how it is slowly permeating... you can just feeling bubbling up that as more and more millennials get into the proper workspace- the foibles of stupid internet photos and whatnot is going to be "okay" - Boomers will be in a fetal position somewhere...
8 months, 2 weeks ago on Truth, Lies, and Facebook Memes
It's interesting how 25 and under will be living in an age where their idiotic HS instagram/snapchat photos will live to haunt them... to contrast with older folks who never had and protect their privacy like CRAZY...
Sinek says... start with why...
8 months, 3 weeks ago on Social Photography: Shoot More, Share More
@ginidietrich @Todd Lyden lordie, no! or maybe I will...
8 months, 4 weeks ago on The 82 Things I Love
Why GERT why???
Great article. The problem is the are so inured with how things were and retaining "membership"
9 months ago on #Reinventing: Chamber of Commerce
9 months ago on #FollowFriday: Our New Paid Media Manager
Gert- good stuff. But what is your CRAZEE sport?
9 months ago on Three Secrets to Your Own Success
Smart, smart, smart.
9 months ago on Newspapers Aren’t Quite Dead Yet
@Digital_DRK @Todd Lyden no comment
9 months, 1 week ago on #FollowFriday: Darryl Robinson-Keys
@Digital_DRK @Todd Lyden WOW- no joke!
For some reason I flashed to a kayaking santa ringing a bell...
TOO MANY CHANNELS!!!!
9 months, 2 weeks ago on Distribution Methods: Match Your Content With Your Audience
@ginidietrich @Todd Lyden and good job not sucking again
9 months, 3 weeks ago on How the Economy Affects PR…and Your Job
@ginidietrich @Todd Lyden I'd like the pass to the restroom
@JoeCardillo @Todd Lyden @ginidietrich Those are NOT mutually exclusive...
10 months, 1 week ago on #FollowFriday: Matt Cermak
@ginidietrich @Todd Lyden SOOO BOSSY
Welcome to the Gert tribe, where she orders FRIENDSHIP!
Let it be known that Gert did NOT make me come here... I came of my own volition.
And not to be funny, but I am sure it is and since Gert FAILED to do this... how does Eric's name get pronounced... correctly?
10 months, 2 weeks ago on #FollowFriday: Eric Pudalov
@ginidietrich @Todd Lyden PS another book please and NOT the spin sucks book- the world according to gert (a guide to business by an inexperienced business person) - go
10 months, 2 weeks ago on Experience: The One Business Regret I Have
Gert- you are really not sucking lately... keep it up
Hey I made the top of the Gert list!
10 months, 3 weeks ago on Gin and Topics: An Interpretive Dance and Prancercise (Again)