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If you wait until the audience is there, you're already too late.
6 days ago on Why aren’t more brands prioritizing Instagram as a platform-of-choice?
As someone who has only worked on the client side, here are my pro's:
1) Control. I get to say no. I can't imagine putting hours of work into a pitch or campaign, only to hear the client kill it.
2) Stability. Agencies depend upon the client for revenue, the client doesn't depend upon the agency for growth/revenue.
3) Centralized variety. Yes, I technically work for 1 brand, but there are multiple initiatives within the organization. There are also multiple product lines and/or departments that you get to work with. So while it's only 1 brand, you still get variety.
That being said, I think it's easier to go from agency to client.
3 weeks, 4 days ago on The age-old debate: Agency or corporate PR?