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that is almost frighteningly close to an incident that happened during the last Ontario provincial election here.

1 hour, 31 minutes ago on How to Write a Compelling Headline

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Nope, totally in the dark.

1 hour, 52 minutes ago on How to Write a Compelling Headline

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@ClayMorgan I seriously agree with Clay, though. The hollowing out that's happened in media and related disciplines has led to a galaxy of typos and generally bad writing. (PRESENT COMPANY EXCLUDED, of course)

2 hours, 54 minutes ago on How to Write a Compelling Headline

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@ClayMorgan I long for the dayes when wee had copy editers.  

3 hours, 16 minutes ago on How to Write a Compelling Headline

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The kid doing the Taylor Swift vid was cute. But my buddy Emma-Lee has dibs on the grocery-store music video market. http://youtu.be/Gyw3yvC0rgo

5 days, 21 hours ago on Gin and Topics: The Kids are Dancing

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Your story about the frazzled retailer and the PR Newser point out a big failing point. Not of PR / social media folks. But of businesses. 


Far too often, businesses don't put in the time to think and act strategically, to look ahead. Too much puttin' out fires, too little thinking ahead, too much last-minute asking for things that are likely impossible and almost certainly ineffective. 


Canadian humorist Stephen Leacock once described a character who "flung himself from the room, flung himself upon his horse and rode madly off in all directions." Businesses shouldn't fall into that trap, and we shouldn't aid and abet them. 


So here's my question, Ms. Dietrich and the usual gang of Spinsuckers: 


If we get these calls or emails from potential clients, do we: 


A) laugh at them

B) try to achieve their goals because we need the bidness 

C) do SOMETHING to try and land them as a client without buying into their craycray

D) something else 


6 days, 21 hours ago on How Do I Determine the ROI of PR?

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@elmayuga Agreed. I love pens and journals. Am currently mourning the loss of a journal I bought in Pisa in 2010 and a Parker 51 that was the last birthday gift my mom bought me. 

3 weeks, 1 day ago on How to Generate Blog Post Ideas

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@ginidietrich @elmayuga If you like Morning Pages, you might find 750words useful as well. It's an online version of morning pages with some gamification added in for fun. I really like it. http://750words.com 

3 weeks, 1 day ago on How to Generate Blog Post Ideas

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@ginidietrich @belllindsay I think you're both smart. Where's my parade? 

3 weeks, 1 day ago on How to Generate Blog Post Ideas

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@ginidietrich, Because of the quadrillions of neural connections interfacing with the outside environment through or sensory and perceptual systems, the number of mistakes available to be made is effectively infinite. But I have no doubt that you've made the most of anyone I know. ;-p

3 weeks, 2 days ago on How to Generate Blog Post Ideas

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That is a great post. I was talking to a friend yesterday who brought up the T&C that Tim Hortons (a Canadian coffee chain, think Dunkin' Donuts) has for its wifi. 2,265 words in 15 numbered paragraphs. To use wifi at a coffee shop. With sentences like this: "These Terms and Conditions and all documents and policies referenced herein, constitute the entire agreement and understanding between Bell Mobility and you pertaining to the subject matter hereof and shall supersede and replace all prior agreements, understandings and representations, written or oral, regarding such subject matter." I wonder what your kids would make of that! 


Companies need to handle this wayyyy better. 

3 weeks, 3 days ago on Everyone Should Have to Explain a Website’s Terms of Service and Privacy Policy to a Child

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@belllindsay @Howie Goldfarb Sadly, SK novels have been challenged here as well as in many other jurisdictions, and there's a long sad list of other entirely worthy books that Canadians have attempted to ban or succeeded in banning. Possibly worst of all was the utterly hateful attempts to ban the works of Margaret Laurence, which not only deprived people of the opportunity to read her wonderful novels, but deeply affected her personally. http://www.cbc.ca/archives/categories/arts-entertainment/literature/margaret-laurence-canadas-divine-writer/laurences-books-banned.html

4 weeks, 1 day ago on Banned Books Week: Celebrate the Freedom to Read

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And in missing the point of Banned Book Weeks entirely news... http://bit.ly/bookbanidiots

4 weeks, 1 day ago on Banned Books Week: Celebrate the Freedom to Read

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@ginidietrich @ClayMorgan And, if it's an adult, to the adult in question. If you don't like a book, DON'T READ IT. But don't try to prevent others from doing so. 


I helped to organize an event for a few years up here in Ottawa called "Censored Out Loud", where we got local celebs to read from banned books and local musicians to cover banned songs. The variety of material that has been subjected to challenges is truly astonishing. 


"Wouldn't it be nice" by the Beach Boys. "Huckleberry Finn." "Charlotte's Web." "I know why the caged bird sings". "Charlie Brown" by the Coasters. 


It goes on and on. It's my opinion that a ban is an unconscious admission that the banner can't make a better argument than the content being banned can. 

1 month ago on Banned Books Week: Celebrate the Freedom to Read

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Great post, Gini. Many of those lessons also apply to solopreneurs too. Will be copying and pasting liberally.

1 month ago on Advice to Those Who Want to Build a PR Firm

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@LauraPetrolino @bobledrew @Danny Brown @belllindsay He gave up the gig at the 'Garden for a job with a regular celery. 

1 month, 1 week ago on Happy Birthday, Spin Sucks!

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@LauraPetrolino @bobledrew @Danny Brown @belllindsay He did an opening gig for J. J. Kale. 


1 month, 1 week ago on Happy Birthday, Spin Sucks!

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@Danny Brown @LauraPetrolino @belllindsay I assume by "Madison Square Garden" you mean this place in Wisconsin? http://bit.ly/1lYacHE

1 month, 1 week ago on Happy Birthday, Spin Sucks!

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@bdorman264 @elissapr @ginidietrich Well, @belllindsay lives in Toronto... 

1 month, 1 week ago on Happy Birthday, Spin Sucks!

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@ginidietrich If  @howiegoldfarb is a PITA, perhaps he could hummus a verse of Happy Birthday! 

1 month, 1 week ago on Happy Birthday, Spin Sucks!

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Just because something bad happened doesn't mean something good can't be celebrated. Happy birthday to the SS Spin Sucks and all who sail upon her. 

1 month, 1 week ago on Happy Birthday, Spin Sucks!

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Great post. I constantly find myself educating about this myself, so I'm glad to see it taken on here. 


One of my favorite tools for sourcing images is http://search.creativecommons.org/, a "meta-search" engine for material that is CC licenced, which can (not ALL the time, mind you) give you the ability to use an image, sound, or other piece of content and respect copyright. 


One question for you though, Lindsay -- when you write "know the most up to date digital copyright laws out there because they’re always changing", what ones should the content creator know? The laws in place where the blogger resides? The US laws? Other laws? 

1 month, 2 weeks ago on Visual Content, Confusion, and Copyright Laws

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@jasonkonopinski What DOESN'T he know about sheep? 

2 months ago on The Spin Sucks Inquisition: Danny Brown

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@LauraPetrolino Not bad for a mangiacake, eh? 

2 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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@Howie Goldfarb Is that why you keep calling @LauraPetrolino a fossil fool? 

2 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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@rosemaryoneill I really like this point. In addition to the EI, Rosemary, I'd also say that the person doing the content in question has to have a total grip on the "voice" of the organization they're working for. In another comment here @ginidietrich asks "does it fit the vision?" I think of it as "do you know the voice?" 


The analogy I use is when I used to write a lot of speeches, the better I could "hear" the person in my head as I read the text to myself, the better the speech was. If I couldn't "hear" the person saying what I was writing? Trou-bbblleee.


You need to KNOW that what you're going to post / tweet / whatever is consistent with the voice of the organization. Southwest Airlines doesn't sound like GM doesn't sound like Allstate.  

2 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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@LauraPetrolino Is this yours, Laura? You should patent that! 

2 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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A more common crisis comms technique is borrowed from an animal you didn't quote:  


CRISIS? HONEY BADGER DON'T CARE

2 months, 1 week ago on Crisis Communications Advice from Animals

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@corinamanea I'm a big evernote fan, so I was pleased to see it mentioned, although I don't know why you need connectivity? I have EN on my phone and on my laptop, and I use them all the time without being connected. Simple matter to sync 'em when I'm back online. 


And I am also interested to see how many people use WP as their placemarkers for posts. 

2 months, 2 weeks ago on How to Capture Blog Post Ideas

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#1: Obviously, you'd be way AHEAD of Petrolino if you weren't having these mysterious failures. By the way, when you get the replacement bands, they don't get shipped via Maine, do they? 


#2: This isn't even a warranty issue anymore. When you get to 3 devices in a year, they ought to be doing everything they can to ensure you have a more satisfactory experience. 


#3: If you ever come to my house and rearrange my bookshelves we are going to THROW DOWN. Size?! SIZE?!?! Fiction: alphabetical by author surname; non-fiction: by subject, then by surname within subject. Any other way is madness and eviltry. 

2 months, 2 weeks ago on Brick Walls and Bad Social Media: Lessons from Jawbone

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@belllindsay @bobledrew @amberlturner I wondered  how long it would take for you to respond to that utterly gratuitous slagging. 

2 months, 2 weeks ago on The Spin Sucks Inquisition: Amber Turner

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And it's so easy to let the "success" of the people who you want to "catch up to" freeze you into immobility. You make good posts, Mr. Brown. 

2 months, 3 weeks ago on Because You Matter

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@amberlturnerr  " I tend to be louder than normal and I I tend to say "huh?" and "what?" more than the average person :)" That actually sounds exactly like @belllindsay 

2 months, 3 weeks ago on The Spin Sucks Inquisition: Amber Turner

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@ginidietrich I miss the device. I do not miss the class which required the device. First-year university calculus nearly killed me. I had a great prof who kicked my ass into surviving. I did it by offering to answer EVERY problem in class. I can still hear him walking through one of my integrals and saying "And HERE is the point at which Mr. LeDrew commits algebraic hara-kiri..." 

2 months, 3 weeks ago on The Spin Sucks Inquisition: Amber Turner

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Content first! Hallelujah! Nice to meet you, Amber, from someone who remembers his TI-30 with a combination of fondness and fear. 

2 months, 3 weeks ago on The Spin Sucks Inquisition: Amber Turner

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@ginidietrich @LauraPetrolino @bobledrew @biggreenpen But I want to pump you up. If I see an opportunity to make a pun, I'll sneak 'er in at all costs. 

2 months, 3 weeks ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules

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@LauraPetrolino @biggreenpen Mind your tongues, you heels. 


2 months, 3 weeks ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules

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@amandalgant Send me an email! bob dot ledrew at gmail 

3 months, 1 week ago on The Spin Sucks Inquisition: Bob LeDrew

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@biggreenpen I have so much candor my middle name is Eddie. 

3 months, 2 weeks ago on The Spin Sucks Inquisition: Bob LeDrew

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To be clear -- I did not WRITE it. That would be my personal guitar hero, Danny Michel, who wrote it. I just massacred it for maximum brownnosing value. https://www.youtube.com/watch?v=Xwup6sIM8lk

3 months, 2 weeks ago on The Spin Sucks Inquisition: Bob LeDrew

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@Danny Brown Ohhhh.... you. 

3 months, 2 weeks ago on The Spin Sucks Inquisition: Bob LeDrew

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@MyrnaKJ From Boca Raton, right?! Tons of those pitching companies are from down there. Tourism and higher education are prime targets. Often they'll try to get right to an organization's CEO office and bypass the comms folks. 

3 months, 2 weeks ago on The Danger of Pay-to-Play Earned Media

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HURRAY It's happening before I go on vacation! 

3 months, 2 weeks ago on The Dreaded S Curve: How Communications Continues to Change

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Blush. 

3 months, 3 weeks ago on Are You Telling The Right Stories?

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@andrea from the fishbowl You can download apps for pretty much anything to read Kindle content without owning a Kindle device. http://www.amazon.com/gp/feature.html?docId=1000493771


3 months, 3 weeks ago on Are You Telling The Right Stories?

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@ClayMorgan @belllindsay @ginidietrich If you were Canadian that would have been "hockey games." 


3 months, 4 weeks ago on The Social Media Mob

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It's so easy, so tempting, to see something scroll past and unload all that frustration on it. Axxholes, DGIs, what's-the-matter-with-thems? I have no doubt a single search would find me doing it. 


But we do two things when we do that. First, we forget that -- unlike being cut off in your car with the windows rolled up -- we're not in a hermetically-sealed chamber. If I want to scream about something stupid, the only people who'll hear me in my house most days are my cats. Second, we ignore the fact that there's almost always SOMEthing more to the story than what you're seeing. 


Last week, the KFC-kicked-out-my-granddaughter story hit big, causing KFC giant problems in public. It's now starting to seem like it was a hoax. A few months ago, a woman claimed she was treated horribly by a staff member at a local IKEA for breastfeeding in line. After a major backlash, the company told media that they'd watched her on their security footage and that no breastfeeding or confrontation took place at all. 


Is every outrageous allegation false? No way. But your example of Lindsay chasing down stories is one many would do well to model. In the past, I've done the same for blog posts (perhaps it's a byproduct of a previous life in journalism). 


Ready to go all ranty on someone? Step back, I say. 

3 months, 4 weeks ago on The Social Media Mob

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