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Great post, Gini. Many of those lessons also apply to solopreneurs too. Will be copying and pasting liberally.
1 day, 10 hours ago on Advice to Those Who Want to Build a PR Firm
@LauraPetrolino @bobledrew @Danny Brown @belllindsay He gave up the gig at the 'Garden for a job with a regular celery.
6 days, 16 hours ago on Happy Birthday, Spin Sucks!
@LauraPetrolino @bobledrew @Danny Brown @belllindsay He did an opening gig for J. J. Kale.
6 days, 17 hours ago on Happy Birthday, Spin Sucks!
@Danny Brown @LauraPetrolino @belllindsay I assume by "Madison Square Garden" you mean this place in Wisconsin? http://bit.ly/1lYacHE
@bdorman264 @elissapr @ginidietrich Well, @belllindsay lives in Toronto...
@ginidietrich If @howiegoldfarb is a PITA, perhaps he could hummus a verse of Happy Birthday!
6 days, 19 hours ago on Happy Birthday, Spin Sucks!
Just because something bad happened doesn't mean something good can't be celebrated. Happy birthday to the SS Spin Sucks and all who sail upon her.
Great post. I constantly find myself educating about this myself, so I'm glad to see it taken on here.
One of my favorite tools for sourcing images is http://search.creativecommons.org/, a "meta-search" engine for material that is CC licenced, which can (not ALL the time, mind you) give you the ability to use an image, sound, or other piece of content and respect copyright.
One question for you though, Lindsay -- when you write "know the most up to date digital copyright laws out there because they’re always changing", what ones should the content creator know? The laws in place where the blogger resides? The US laws? Other laws?
1 week, 1 day ago on Visual Content, Confusion, and Copyright Laws
@jasonkonopinski What DOESN'T he know about sheep?
3 weeks, 5 days ago on The Spin Sucks Inquisition: Danny Brown
@LauraPetrolino Not bad for a mangiacake, eh?
4 weeks, 1 day ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
@Howie Goldfarb Is that why you keep calling @LauraPetrolino a fossil fool?
@rosemaryoneill I really like this point. In addition to the EI, Rosemary, I'd also say that the person doing the content in question has to have a total grip on the "voice" of the organization they're working for. In another comment here @ginidietrich asks "does it fit the vision?" I think of it as "do you know the voice?"
The analogy I use is when I used to write a lot of speeches, the better I could "hear" the person in my head as I read the text to myself, the better the speech was. If I couldn't "hear" the person saying what I was writing? Trou-bbblleee.
You need to KNOW that what you're going to post / tweet / whatever is consistent with the voice of the organization. Southwest Airlines doesn't sound like GM doesn't sound like Allstate.
@LauraPetrolino Is this yours, Laura? You should patent that!
A more common crisis comms technique is borrowed from an animal you didn't quote:
CRISIS? HONEY BADGER DON'T CARE
1 month ago on Crisis Communications Advice from Animals
@corinamanea I'm a big evernote fan, so I was pleased to see it mentioned, although I don't know why you need connectivity? I have EN on my phone and on my laptop, and I use them all the time without being connected. Simple matter to sync 'em when I'm back online.
And I am also interested to see how many people use WP as their placemarkers for posts.
1 month, 1 week ago on How to Capture Blog Post Ideas
@LauraPetrolino @bobledrew @belllindsay Eep.
1 month, 1 week ago on Brick Walls and Bad Social Media: Lessons from Jawbone
#1: Obviously, you'd be way AHEAD of Petrolino if you weren't having these mysterious failures. By the way, when you get the replacement bands, they don't get shipped via Maine, do they?
#2: This isn't even a warranty issue anymore. When you get to 3 devices in a year, they ought to be doing everything they can to ensure you have a more satisfactory experience.
#3: If you ever come to my house and rearrange my bookshelves we are going to THROW DOWN. Size?! SIZE?!?! Fiction: alphabetical by author surname; non-fiction: by subject, then by surname within subject. Any other way is madness and eviltry.
@belllindsay @bobledrew @amberlturner I wondered how long it would take for you to respond to that utterly gratuitous slagging.
1 month, 1 week ago on The Spin Sucks Inquisition: Amber Turner
And it's so easy to let the "success" of the people who you want to "catch up to" freeze you into immobility. You make good posts, Mr. Brown.
1 month, 2 weeks ago on Because You Matter
@amberlturnerr " I tend to be louder than normal and I I tend to say "huh?" and "what?" more than the average person :)" That actually sounds exactly like @belllindsay
1 month, 2 weeks ago on The Spin Sucks Inquisition: Amber Turner
@ginidietrich I miss the device. I do not miss the class which required the device. First-year university calculus nearly killed me. I had a great prof who kicked my ass into surviving. I did it by offering to answer EVERY problem in class. I can still hear him walking through one of my integrals and saying "And HERE is the point at which Mr. LeDrew commits algebraic hara-kiri..."
Content first! Hallelujah! Nice to meet you, Amber, from someone who remembers his TI-30 with a combination of fondness and fear.
@ginidietrich @LauraPetrolino @bobledrew @biggreenpen But I want to pump you up. If I see an opportunity to make a pun, I'll sneak 'er in at all costs.
1 month, 3 weeks ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules
@LauraPetrolino @biggreenpen Mind your tongues, you heels.
@amandalgant Send me an email! bob dot ledrew at gmail
2 months, 1 week ago on The Spin Sucks Inquisition: Bob LeDrew
@biggreenpen I have so much candor my middle name is Eddie.
To be clear -- I did not WRITE it. That would be my personal guitar hero, Danny Michel, who wrote it. I just massacred it for maximum brownnosing value. https://www.youtube.com/watch?v=Xwup6sIM8lk
@Danny Brown Ohhhh.... you.
@MyrnaKJ From Boca Raton, right?! Tons of those pitching companies are from down there. Tourism and higher education are prime targets. Often they'll try to get right to an organization's CEO office and bypass the comms folks.
2 months, 1 week ago on The Danger of Pay-to-Play Earned Media
HURRAY It's happening before I go on vacation!
2 months, 1 week ago on The Dreaded S Curve: How Communications Continues to Change
2 months, 2 weeks ago on Are You Telling The Right Stories?
@andrea from the fishbowl You can download apps for pretty much anything to read Kindle content without owning a Kindle device. http://www.amazon.com/gp/feature.html?docId=1000493771
@ClayMorgan @belllindsay @ginidietrich If you were Canadian that would have been "hockey games."
2 months, 3 weeks ago on The Social Media Mob
It's so easy, so tempting, to see something scroll past and unload all that frustration on it. Axxholes, DGIs, what's-the-matter-with-thems? I have no doubt a single search would find me doing it.
But we do two things when we do that. First, we forget that -- unlike being cut off in your car with the windows rolled up -- we're not in a hermetically-sealed chamber. If I want to scream about something stupid, the only people who'll hear me in my house most days are my cats. Second, we ignore the fact that there's almost always SOMEthing more to the story than what you're seeing.
Last week, the KFC-kicked-out-my-granddaughter story hit big, causing KFC giant problems in public. It's now starting to seem like it was a hoax. A few months ago, a woman claimed she was treated horribly by a staff member at a local IKEA for breastfeeding in line. After a major backlash, the company told media that they'd watched her on their security footage and that no breastfeeding or confrontation took place at all.
Is every outrageous allegation false? No way. But your example of Lindsay chasing down stories is one many would do well to model. In the past, I've done the same for blog posts (perhaps it's a byproduct of a previous life in journalism).
Ready to go all ranty on someone? Step back, I say.
The two examples cited here show an individual and an organization out of touch with their brand.
Coulter didn't take into account the large number of people who dislike her; the NYPD didn't take into account the group of people who don't like police in general, have had a negative encounter with one of their members, have an axe to grind, or are just people with snarky senses of humour.
When you are or represent a brand, you need to be clear-eyed about the positive and the negative perceptions that are stuck to you like iron filings to a magnet The NYPD obviously were only looking at the positives, imagining a tweetstream filled with pictures of kids reaching out their fingers to touch a badge, tourists with police horses, or a "little lady" kissing a burly cop for helping get her car boosted.
I doubt that Coulter was tremendously bothered by the incident; I'm sure she knows she's hated by many, and I doubt that those who like Coulter were going to be swayed by the images.
Someone in NYPD comms there should have spotted the downside potential and gone to the mat to try and stop this before it started. And who knows? Maybe someone did and lost.
3 months, 2 weeks ago on When Good Social Media Advice isn’t So Good
I am not going to pretend to be humble about this. The idea that I end up on a list with Jones, McGinniss, and Crestodina (people who I follow and/or know) makes me feel really good about that post. I also am going to be madly stealing ideas, er, perusing the content of Leslie Campisi and Jesse Aaron immediately. It makes me feel really good. And since I'm an atheist, I don't have to share any of the credit with a deity! Woohoo!
3 months, 2 weeks ago on Guest Blog Posts: The Top Five of 2014 (So Far!)
I hear you, Amy. THIS IS WRONG.
3 months, 4 weeks ago on Booth Babes Are Still A Thing, Apparently
And yet, still the dreaded Blackboard, so not 100% positive!
4 months, 2 weeks ago on Teaching in a 21st Century Classroom
I think part of the fooforaw surrounding this announcement is related to the glee with which G+ was greeted. You had a-listers lining up to write books and do webinars about how THIS WAS GOING TO CHANGE EVERYTHING. When honestly, the NETWORK part of G+ has changed almost nothing, IMO. It's the INTEGRATION of the G+ infrastructure across the brand. You won't even realize you're "on Google +" in the future. You'll just use it. So I think it's important to dissociate the schadenfreude for the evangelists from the real future of the platform.
4 months, 3 weeks ago on Google+ is Not Dead. Long Live Google+!
You forgot Newfoundland time. http://en.wikipedia.org/wiki/Newfoundland_Time_Zone
4 months, 3 weeks ago on Neuromarketing: The Brain Science of Web Marketing
Wow. That's a real problem. For Hertz. I have found Enterprise to be a really good choice for car rentals too, Allen. I hope that someone at "Hertz Corporation" is listening over this Easter weekend. And I'm glad that the accident only damaged the CAR and not the driver.
5 months ago on Hertz Customer Service #Fail Amplified.
@LauraPetrolino @ginidietrich I'm far from the first person to note this, but seems to me this is one of the challenges of taking a company public. Quarterly results can take on a tyrannical role, with activist investors, hostile takeovers, etc. etc. being dangers to the owners of many businesses.
Stories like the Ben and Jerry's example here make me think that sometimes it might be better for the business that really wants a triple bottom line to stay privately held. Thanks for writing this. I like when I walk away from a post knowing more about something than I did before.
5 months ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles
@hessiejones @RebeccaTodd @bobledrew Just to be clear -- that saying is NOT mine. I do take credit for: "There are no stupid questions, just stupid people with questions."
5 months ago on Online Integrity: Are You Who You Say You Are?
@Karen_C_Wilson @bobledrew For the record, I love orangutans.
@hessiejones @RebeccaTodd @bobledrew I think the cruelties of this side of the world are only slight amplifications of the cruelties of the "offline" world.
Personally, I try to meet new people with the assumption that they can and will prove to me that they're good, smart, and all those other things we want from the people we want in our lives.
When they aren't able to live up to it, I kinda have two paths of response. If they've done it to me, I tend to just walk away. If they've done it to someone else, then I try to focus on the done-to rather than the doing-to.
I try not to focus on those people, for a couple of reasons. One is best summarized by "don't wrestle with a pig; you'll both get dirty and the pig likes it"; the other is that sometimes these people are struggling with some sort of problem that is not apparent to others. Sometimes people create pain to distract from their own, create a false self-image because they despise the real one, know what I mean?
Thanks for writing this, Ms. J.
@RebeccaTodd Dang, the only part of Hessie's post that I wanted to disagree with and you beat me to it.
That picture is possibly the most amazing one I've ever seen. Except for the dude kissing the woman in Times Square at the end of WWII.
Any opportunity to learn more about EL BEE DUB is an opportunity I'm takin'.
5 months, 1 week ago on The Spin Sucks Inquisition: Lindsay Bell
I like USEFUL documents. And this looks like one of 'em. Thanks for sending it off into the wild!
5 months, 1 week ago on The One-Page Quarterly Plan Template
You are, as usual, on the money. Doesn't that get tiresome?
There have been times when I've gone public with vulnerabilities, with the "human" parts of me, and I'm still surprised at just how much response those things get. There have been tragedies in the social media space where people have held that "human" side back and been destroyed by the pain and suffering in their lives.
And yet, I still have to struggle from time to time to reveal that part of myself.
Then, when it comes to organizations, I think the challenge can be similar. It's not that an organization can be 'human', but to at least show the human faces behind the brand.
Looking forward to hearing your talk tonight!
5 months, 1 week ago on Five Ways to Fight Spin and Change the Perception of the PR Industry
I've always found Labs very social. Not like those snooty poodles. But I digress.
I think the distinction you make is a good one, David. It's not a realtionship - it's a connection. Relationship implies a reciprocity that simply doesn't exist in most situations. Connection is more accurate.
And when business is trying to do social, the difference between those two words and their implications can shape the way channels are chosen and managed.
Congrats on the new company.
5 months, 1 week ago on Social Media and Brand Relationships: The Big Lie