Marketing, seo/sem, sales, cycling, crossfit, ice hockey, Cooking, Wine, Scotch. Most importantly have fun. The Social Media anti-Guru
@KyleAkerman I agree, we use several tools to improve landing pages and we've noticed even just moving a few pixels makes big difference. When doing A/B testing it's not a shotgun approach have a plan for what you are testing an why.
2 weeks, 6 days ago on Landing Pages: The Key to Conversion
Jason great post, I like that you use "Prospect" and not "user". Too often when a person is doing a landing page they get "tech focused" then forget it's all about sales. Only two occupations have "users"; drug dealers and software.
Anyone can by clicks to a given landing pages that's a money game but getting them to take action is another story. The landing page is the most important part of the website, I'd argue even more important than the home page.
Nice post Jason, I agree with you about triggers and touches. Not all sales are the same many require several touch points and followups. Sure price matters but it is not the end all be all if within reason.
1 month, 2 weeks ago on Building A Successful Lead Nurturing Campaign
@ginidietrich @bdorman264 http://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you're_a_dog
2 months ago on Fake Reviews Fined; PR Firms Beware
Great post, I agree egos of so called marketing experts is big issue. The inferred expertise by showing super bowl ads then commenting on them is a real issue. Knowledge level of the audience is also a problem with other educational conferences. A lot of marketing concepts required some deep thought, they cant always speak to the newbie. I'd like to see some conferences have a minimum knowledge or experience level for the different tracks.
6 months, 1 week ago on Marketing Conferences Need an Education
Great post, I do like the tips, in particular number 2. Clever rarely works and if the body or landing page copy doesn't match the click through it lost.
My latest conversation: Hello world!
11 months ago on Crafting Killer Email Subject Lines
@ginidietrich @rustyspeidel We can have in person conversation at the conference ;)
1 year, 7 months ago on Is Blogging Dead or Are Companies Not Trying Hard Enough?
@rustyspeidel @ginidietrich I agree, first kill all the lawyers. (just joking about killing)
@ginidietrich True, but are we talking Marketing doing the blogging or Sales? Fortune 500 companies biggest issue is aligning sales with marketing. If that isn't fixed blogging will never work. You have territory/district sales managers that have no idea what is being blogged about. So many companies are left with "now what". I am not saying there isn't ways around it but if the "real" problem isn't fixed then you are just rotating the tires to fix a flat.
Blogging clearly isn't for everyone nor for every business. We keep adding the caveat if done correctly and maintained. To me it's more about focus on your product or service. There is no doubt that blogging can help your business however, does that growth have a greater cost? We have two clients that blogging has set the business on fire. We are creative, plan it out, marry it with other marketing announcements, videos and it works. Like any marketing effort it's the right tool for the right job sometimes blogging works and other times it doesn't.
I don't think its always a question of being hard its about efficiency of running your business. You don't ride in front of the pack because its harder, you do it to reach a goal for the team. Of course in the corporate world it's a lot of times jumping on the next big thing for no apparent reason or game plan.
JayBaer One thing I can see is Pinterest overload, I am already tiered of seeing all the post and tweets they have become noise. Makes me wonder if it has legs, like a Facebook, Twitter or YouTube.
1 year, 10 months ago on The Pinterest Debate Between Two Friends
Great points Anne, it's not just ceo's that inspire but it's also the motivated employees that motivate the c-suite. If employees don't then all you have is a bunch of "yes" men.
2 years, 3 months ago on The Entrepreneur and the Co-Laborers
danielnewmanUVsamfiorella Honestly never do after I have seen the light, nor do I check others unless it's to make a case against the value. If people are saying things you like for whatever reason the score won't mean anything.
2 years, 3 months ago on 3 Simple Tips to Create Meaningful Engagement Using Klout
Really? Klout has no real value and the giving receiving a +K is just silly. It isn't engagement, nor is it an endorsement, what's wrong with just saying "What's up Dan? How's your day going?" Customize a message? How is the engagement? Just more mindless clutter in the end. As for lists don't you already sort your lists?
really no #mmchat?
2 years, 3 months ago on 12 Most Stimulating Twitter Chats
I agree with your points, the question is it that you have the ad to buy or is that fact it's from klout that made you buy? "IF" they have an IPO or are sold for big $$$'s then it looks more like 2000 and 2001.
checkout www.correctnicity.com it's still in beta but an interesting idea. You can prove your knowledge on a particular subject worth taking the time to play with it.
2 years, 3 months ago on Lucky for Business, We’re All Sheep.
I don't think Klout really shows how much influence you have. If you take the number at face value without digging it's meaningless. We all have sphere's of influence and Klout doesn't take that into account very well. I tweeted a post about the dangers of smoking pot. Suddenly I am influenced by people the promote pot smoking. Makes no sense.
Klout to me is ego stroking therefore goes directly into the BFD folder.
Lisa Gerber Kills me when people think social/digital is something sooo special. There are basics you do for anything, that's why they're called "basic" ;)
2 years, 4 months ago on Communication In the Digital Landscape
Lisa Gerber One of the first things we learned in the Army, "Lead by example".
Maybe I am missing the point but to me there is a difference between "command" and "lead". If the CEO really understands the value of a communication plan, they should have a blog, their own twitter account and even post/comment on other blogs. Show people what your company is about and don't be afraid to say "contact Mary, here is her twitter name". Shows you believe in Mary's ability but also understand twitter as a relationship tool. Think of the customer contacting Mary, they will feel empowered and respected.
Basically lead from the front. To me this is true for anything, but in social world it is even more important. Sorry if I am off base but I feel better now.