San Francisco Bay Area
Former HarperCollins publicity director turned independent publicist.
@ginidietrich @JOUZGE There are some big assumptions in the idea that a team can scale in either direction faster, than say a good and supported freelancer with a clear work scope and timeline.
1 week, 4 days ago on Freelancer vs. Communications Firm: Which is Better?
I think an experienced and supported freelancer has, in my experience, trumped the value of many agency teams. A huge generalization, sure, but I worked for small, medium and large agencies in NYC and DC in the early 1990s. When people ask me now, why I don't have or develop an agency, now that I'm an independent book publicist, after the hives surface, I explain that I love the actual work of being a publicist. I love pitching and placing and reading and getting smart in the verticals I represent, almost 20 years later.So I'd rather not delegate things I enjoy and do well and that's what I charge for.
I realize that I am in the minority. I also, quite frankly, want a quality of life as the married parent of two kids. Still working on that one! :-)
Apart from a small team of subcontractors, authors and publishers are paying for me and my years of experience. I do think there are probably many amazing agency teams, I just think the nature and structure of an agency, where you're constantly trying to grow and maintain the business, turnover is constant, well, in my experience that doesn't often serve the client well.
Or the employees.
All that said, if you get the wrong freelancer or contractor, that's a nightmare too!
I know this from being on the publisher side and having hired freelancers.
As I said in tweet, I think a lot of this is also very situational.
@dbvickery well put.
1 year, 4 months ago on Miley Cyrus: A PR Case Study in Flawless Execution
@ginidietrich @Helena Brantley Ha! It was a busy AM so I missed my walk and I am still pondering. :-)
Hey Ginni, hm... I need to think through and decide if my strong desire to disagree with you is based purely on my emotional reaction to Miley's behavior. She's not a product and so I'm struggling with the "flawess execution" bit applied to this young, arguably troubled girl who has a hit record but at what personal cost? I know, I know, that's not the point you're making and where you weigh in as a PR person, but that's where I'm stuck. Shall think more about this during my walk today.
Hey Gini, I just read today's post about the importance of having a blogging community and well, I just really like your style (and your book)!
1 year, 10 months ago on A Blogging Community: Why it’s Important to Have One