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You don't necessarily have to worry about the competition but not paying attention makes no sense. First, pay attention to your customers in your own social sphere and take note of what they're telling you because they will definitely speak their mind about your brand whether you are listening or not. When it comes to monitoring competitors, If your customers and prospects are engaging with them you need to understand what the draw is. It's not, "me too," to create strategically based on what customers say they want.
1 year, 3 months ago on Your Competition Is Setting Your Customers’ Expectations
Well said, and I hope heard broadly!
1 year, 5 months ago on Avoiding Email Fail
@ginidietrich I agree, but that doesn't keep me from being sad about it
2 years ago on The Lance Armstong PR Crisis
I take it personally too but in a different way. When he said, I'm not going to fight this any more, I became and even prouder fan because I believe too many people, that have also become brands, are expected to live every moment in the court of public opinion and I don't believe that is a good thing. But, you're right, he really is a brand, and he can't move past it until he does close it.
I love how simply you explain things that should be simple - my personal favorite, "take the French out," and "ego-driven metrics."
2 years ago on The Complete Marketing Communications Measurement Guide