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I've said it before and i'll say it again, asking for help is not a sign of weakness but a sign of strength.
1 year, 4 months ago on Advice vs. Support
Always get the hotel room for the night before. I learned that the hard way.
2 years, 4 months ago on So, You Want to Be a Speaker?
Boom. Great dissection Jay. That article didn't sit well with me either. I just couldn't articulate why the way you do.
2 years, 5 months ago on Is Social Media Strategy Required or Redundant?
Dead on Margie. Clean up before cutting. Most people want to cut things when times are bad when instead they just need to get their efficiencies in order.
Untargeted marketing and the spray and pray need to be cut yes, but the stuff that's performing well needs to be amped up. Most companies don't track what's working and what's not well enough though. So when things get tough, they cut across the board.
2 years, 5 months ago on Fight the Fear: Keep the Marketing
Now I feel really bad about that date not working out. :-) I just bumped your book up to the top of my reading list.
2 years, 5 months ago on There’s Something Dead Sexy About a Geek
Solid advice Danny. I get very few comments on my actual blog but I get some on Facebook, Twitter, and G+. In my opinion, it's not about where the conversation happens, as long as it does.
2 years, 5 months ago on Three Things I’d Do Differently If I Started Blogging Today
Right at me this morning. Thanks for the kick in the arse Carol.
2 years, 5 months ago on Calling BS on Doing Your Best
I'm guilty of only reading non-fiction books but i've decided to change that up. Glad that you mentioned the Hunger Games Trilogy as my teenagers are really into it so I think my wife and I will read them too.
Someone mentioned David Sedaris and I just recently picked up one of his books on a recommendation by someone I trust. I also plan to check out some Chuck Klosterman work as i'm told my writing style is similar to his.
2 years, 5 months ago on The Top 10 Fiction Books Every PR and Marketing Pro Should Read
@ginidietrich @margieclayman It's like I told you when we Skyped Margie. From inside the fishbowl, the concave shape makes everything look bigger than it is. But in reality, the outside is far bigger than us in the fishbowl think. It's hard to think of our little community as being small when it's global, but it is. The more I talk to businesses outside of our circle about social media, the more I realize just how many businesses really don't know, understand, or care about it.
This is the hard truth. Far too many are writing blog posts and books to please their peers, well their peers will never be the ones that pay the bills. Do what's right for those outside the fishbowl looking to get in, not for those that are already in here thinking they're a big fish in a small bowl. Most of them are just suckers anyway.
2 years, 5 months ago on For the love of the shame
@caroljsroth Honestly, after our conversations i'm surprised neither used football. Great minds indeed.
2 years, 6 months ago on Influence: About the Professional Company That You Keep
Really, Tennis? Hockey was a much better sport analogy. :-)
@PointA_PointB We did discuss this before it was posted. Many creatives struggle with the slippery slope. More than we know struggle with it overall.
2 years, 6 months ago on Even the Champions Suffer
@JayBaer@Chris_Eh_Young I keep reading about possible lawsuits and copyright issues too. I like the idea of Pinterest but I fear that the model, in its current incarnation, is doomed.
2 years, 6 months ago on 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
I was on the Warrior Forum the other day and there are already plenty of internet marketers that have designed SEO and affiliate programs for Pinterest. It's not coming, it's here.
@prosperitygal Oh man. If i'm rubbing off on you, you're in trouble. I wrote a post on the "can I pick your brain" question for Carol Roth's blog. http://www.carolroth.com/blog/the-coffee-consultant/
I'm not a huge fan of it either.
2 years, 6 months ago on Enough of the gold rush
@Rieva I've done it too. When you're first starting out is when your time is most critical to manage. You are in the must turn profit phase and wasting your time is never a good idea.
If it works for you, carry on. I always tell people to do what's right for their business, not what everyone tells them to do.
In my experience, it's been very much a time waster. Perhaps it's the nature of my business. Perhaps it's because I hate it. Either way I would rather have pre-qualified clients calling me already ready to take the next step. Good marketing will help with that. So I choose to spend my time marketing to those leads rather en masse rather than do one on one coffee shop consults.
2 years, 6 months ago on The Coffee Consultant
@margieclayman Indeed it would. We start by discovering a new social media site. Then we nurture it, grow it. After that we overuse it to the point of unsustainability. Since it's then no use to us, we pooh-pooh it and try to kill it while someone else is just happening on it and discovering it for the first time. We move onto the next shiny thing. This closes the circle of social media life. Now go draw it up.
Everyone wants to lay claim to the next big thing. When they can't, they hitch their wagon to the gravy train in hopes that they can ride the tails. When that fails, they pooh-pooh it and move on to the next big thing.
It's the circle of social media life. Unfortunately, many of the social media circles are closed and highly guarded.
I ranted on this last week. It's becoming such a ridiculous argument that it probably looks like Team Jacob vs. Team Edward in the eyes of many corporations. (Shut up, I have teenaged daughters ok)
While I am a solo consultant and not an agency, I do have an agency in my pocket. I have a team of designers, copywriters, videographers, etc. that I work with regularly. It's sort of the new agency model for some. I'm not saying the old agency model is dead (though that would be ironic) im just saying that many have shifted. That's not good or bad, it is what it is.
I think companies need to do their due diligence before hiring anyone. Make sure that an agency or individual is what they need. There is plenty of room in the market for both, but the way we're handling the competition is rather juvenile.
2 years, 6 months ago on Evil Agencies and Social Media Nincompoops
As social media evolves into social business, I think we'll see all of these titles evolve with it. In five years social media will be more of an integrated medium. The social media marketing department will once again become the marketing department.
Unfortunately, it's probably going to get more confusing before it gets clear.
2 years, 6 months ago on This could be the entire problem with the social media world
Good stuff as always Margie. I think people overlook how different the B2B market can be. Also the fact that many social media folk spend their days showing the how not to approach scares a lot of businesses away. They don't want to be the next case study so they abstain. If you want to sell to the c-suite, poo pooing the ROI question is not the best approach. It isn't the be all and end all, but it does have to be a consideration.
2 years, 6 months ago on In Marketing, What You Don't Know Can Kill You
You had me at "Not part of the unicorn brigade". I attended a social media breakfast yesterday where I was debating the merits of social media ROI vs the unicorn brigade. I do agree that social media is a long term investment. I also believe that as we shift from social media to social business, some kind of certification will need to be in place. As it is now, far too many in the space have no idea how a business operates. Without that knowledge, tying social media to solid business objectives is extremely difficult at best. We are at the point now where businesses are getting tired of being hoodwinked. They no longer want to hear about first mover advantage and early adopter benefits. They want to hear about how it will help grow their bottom line or, at the very least, positively affect their business in the long run.
The emperor has no clothes and the unicorn is just a rhino in drag. We can now use the term US (Unicorn Sh*t) in place of BS when speaking of the social space.
2 years, 6 months ago on Nobody Said Social Media Should Be Simple
@margieclayman@Chris_Eh_Young Here you go Margie.
Like everyone else on Twitter, I do a little social media consulting. I have a background in operational efficiency, management, and interior/exterior relationships.
Yuo can learn more about me at www.chrisehyoung.com or on Linkedin http://ca.linkedin.com/in/chrisehyoung
2 years, 6 months ago on If you’re looking for a job, post here
Great idea Margie. You know i'm looking for work right now.
Bring it on.
2 years, 7 months ago on New Series: An alphabet of marketing myths
It's hard to believe that we spend all of our time showing prospects how damaging social media is and then try to sell them on it. Wouldn't it be a far easier sell if we showed them some good? The issue is, too many are too busy blowing their horns about crappy made up numbers than getting actual results. They're building their reputation, nothing more.
In this day and age where we’re all worried about our personal brand, failing is harder than ever. We can no longer fail privately, it’s all public now. I’m told constantly that I can’t reveal my failures because it will tarnish my personal brand. Well sometimes I don’t want to be a brand, I just want to be a person. Failures and all. Failure gets glamourized far too often. There’s nothing glamorous about it. It hurts. It’s hard. It destroys our pride. Failure is a great teacher, but a lousy banker.
Imagine if Ikea only gave instructions on how not to assemble their furniture. Then showed pictures of messed up assembly and the people who did it. How many people would still shop at Ikea? We'd all be too afraid to be the next example.
2 years, 7 months ago on Don’t Be Afraid to Fail
Until we start doing business with machines, there will always be a human at the other end of our correspondence.
I always tell clients that, in the end, everything is done to benefit one person. The customer. The reason you are negotiating better prices, to pass savings on to the customer. The reason you are changing suppliers for more consistent delivery times, to deliver more consistently to the customer. Every B2B interaction has a trickle down effect that eventually stops at the customer. The customer is the bottom line...period. The real equation should be B2B2C.
2 years, 7 months ago on Even Though It's Called B2B, There's Still A "C" On The Other End
I've used a lot of my most shared tweets and built blogs around them. Great idea to include them in the book.
2 years, 8 months ago on Can You Stand Out and Brand Against the Machine
We're on the same page once again Margie. Let's keep this conversation going.
2 years, 8 months ago on Beware. Social Media Is A Drug.
Social media is about authenticity and transparency but beware of the truth. That's where danger lurks.
2 years, 8 months ago on The Colonoscopy Principle
@PointA_PointB It's true. People don't realize that time is our inventory and knowledge is our product. If we give them away for free, we have nothing left.
2 years, 8 months ago on The Coffee Consultant
Yes, yes, and yes. I wrote a few weeks ago about the dangers of hiring a social media intern. Would you send an intern out on sales calls? Would you leave your intern in charge of your customer service department? Would you let your intern represent your company at trade shows?
It's a danger that many overlook. Hire for business acumen, develop social media skills. If you can find someone with the combination of both, pay them handsomely.
2 years, 8 months ago on Permission is the Enemy of Speed
@ginidietrich@HowieG Exactly. There would be control options built in just as Foursquare does now.
2 years, 9 months ago on Eight Social Media Trends for 2012
I agree with all of your predictions. If I had to add to your list, mine would be:
The Groupon model dies a painful death.
Facebook starts to see a steady decline of users.
Social media as an industry and as a business tool needs an entire reboot as it moves from social media to social business.
Automatic checkins from LBS will start to become mainstream. Detectors in doorways will be notified by your mobile device that will then trigger SMS or emails to let you know of specials.
But then again, what do I know?
Great post. Let's finally get to the bottom line and stop with the craptastic case studies that are skewed in the agency's favour.
2 years, 9 months ago on Our Dangerous Addiction to Social Media Case Studies
2 years, 9 months ago on The Wooden Toy and the Real Life Boy
@Tinu@ginidietrich Last week I was on my way home from a speaking event and I had my name called out in a pharmacy at midnight. What are the odds?
2 years, 9 months ago on Celebrity, Schmelebrity – The Facts Don’t Lie
@ginidietrich I'm screwed. I tend to get recognized everywhere I go for some reason and I am far from a celebrity. I once got recognized and called by my Twitter name at an apple orchard 50 miles from my town. That kind of freaked me out.
My blog about this is 1000x better than yours. Swiss cheese is my favourite, how about you? Great, great.
One of these days i'll leave a serious comment on something you write. But until then, how's things Margie?
2 years, 9 months ago on The Lost Art Of Cheering Someone Up
This blog needs a mohawk and some boots.
2 years, 10 months ago on Introducing Punk Views on Social Media
I've heard this whole "new audience" angle before. :-)
2 years, 10 months ago on Don’t Tell Me I’m Wasting My Time
Many people RT or share stuff they never read. They share it based on the provider and their name. Some do it for good will with "A-Listers", some do it just because they feel the need to pas something on.
Many co-sign on crap just for the notoriety. They want to challenge a big gun just for the attention that draws. Often that comes by picking something trivial and easy to misinterpret so as not to be challenged.
It completely waters down and dilutes the quality of their reputation and shares. Eventually that comes around.
2 years, 10 months ago on Are you co-signing on crap?
Already reading all of them. Good list though.
2 years, 10 months ago on 8 Bloggers You Should Be Reading Right Now
Ah heck, i'll sell my soul for a little fame and web-lebrity status. ;-)
I admire you for taking the high road even when it's the hardest thing to do. That is truth strength and something truly worthy of admiration.
2 years, 10 months ago on Being Kind Doesn’t Make Me Stupid
Boom. You are so right here Danny.
Too many people are worried about the tools of the trade when all our customers want is a solid business. They don't care if you used power tools or hand tool, just build a solid business.
I have one client whose best return was on newspaper ads. Perhaps because their demographic was 60-80 year old women. Sure the 65+ demographic is one of the fastest growing on Facebook but it's not getting results. I take my clients where the results are. Those are the big numbers they're concerned with.
3 years ago on Your Target Audience Is NOT Generic
As I said on G+ Danny, the majority of people that buy group deals are deal dedicated, not business dedicated.
With unsatisfaction rates that high, competition growing quickly, and repeat rates falling drastically, the group buy model as it sits now is doomed.
3 years ago on The Long Tail Issue for Daily Deal Sites
Good stats. Somewhat surprised by the dominance of Facebook though. I guess being more of a Twitter person has that effect.
3 years, 3 months ago on 9 Surprising New Facts About Social Media in America
@EricaAllison @ginidietrich If we don't set boundaries our clients begin to think they have free reign. That's never good.
3 years, 4 months ago on Saying No to Clients
This is a tough question. Most of us want to say yes to everything. We want to over deliver and wow the customer. I think that's fine until the customer begins expecting every request, no matter how big, to get a yes answer.
The issue is that it's easy for a business to go broke without drawing lines. Often it's not what you say yes to the leads to success, it's what you can say no to.
Here is my issue with the ability to add answers. I noticed this on my teen daughter's page yesterday. She started a poll about her favourite things on Sunday. The first answers were sleep in, watch TV, play video games, text friends, and the like. As it was passed around, answers like kill animals, eat pussy, and commit suicide were added. Now being that my daughter had created the poll, this all reflects on here. Yet she lost control as we all know how fast these things can spread and you can't be online 24/7 to watch them.
That was my first experience with Facebook questions. So far, i'm not thrilled.
As a marketing guy, I can definitely see how they could be used effectively. But as a parent and a human, I pretty much can guarantee that it won't take long for people to abuse it.
3 years, 5 months ago on Facebook Questions Are Here