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I've said it before and i'll say it again, asking for help is not a sign of weakness but a sign of strength.
1 month ago on Advice vs. Support
Always get the hotel room for the night before. I learned that the hard way.
1 year, 1 month ago on So, You Want to Be a Speaker?
Boom. Great dissection Jay. That article didn't sit well with me either. I just couldn't articulate why the way you do.
1 year, 1 month ago on Is Social Media Strategy Required or Redundant?
Dead on Margie. Clean up before cutting. Most people want to cut things when times are bad when instead they just need to get their efficiencies in order.
Untargeted marketing and the spray and pray need to be cut yes, but the stuff that's performing well needs to be amped up. Most companies don't track what's working and what's not well enough though. So when things get tough, they cut across the board.
1 year, 2 months ago on Fight the Fear: Keep the Marketing
Now I feel really bad about that date not working out. :-) I just bumped your book up to the top of my reading list.
1 year, 2 months ago on There’s Something Dead Sexy About a Geek
Solid advice Danny. I get very few comments on my actual blog but I get some on Facebook, Twitter, and G+. In my opinion, it's not about where the conversation happens, as long as it does.
1 year, 2 months ago on Three Things I’d Do Differently If I Started Blogging Today
Right at me this morning. Thanks for the kick in the arse Carol.
1 year, 2 months ago on Calling BS on Doing Your Best
I'm guilty of only reading non-fiction books but i've decided to change that up. Glad that you mentioned the Hunger Games Trilogy as my teenagers are really into it so I think my wife and I will read them too.
Someone mentioned David Sedaris and I just recently picked up one of his books on a recommendation by someone I trust. I also plan to check out some Chuck Klosterman work as i'm told my writing style is similar to his.
1 year, 2 months ago on The Top 10 Fiction Books Every PR and Marketing Pro Should Read
@ginidietrich @margieclayman It's like I told you when we Skyped Margie. From inside the fishbowl, the concave shape makes everything look bigger than it is. But in reality, the outside is far bigger than us in the fishbowl think. It's hard to think of our little community as being small when it's global, but it is. The more I talk to businesses outside of our circle about social media, the more I realize just how many businesses really don't know, understand, or care about it.
This is the hard truth. Far too many are writing blog posts and books to please their peers, well their peers will never be the ones that pay the bills. Do what's right for those outside the fishbowl looking to get in, not for those that are already in here thinking they're a big fish in a small bowl. Most of them are just suckers anyway.
1 year, 2 months ago on For the love of the shame
@caroljsroth Honestly, after our conversations i'm surprised neither used football. Great minds indeed.
1 year, 2 months ago on Influence: About the Professional Company That You Keep
Really, Tennis? Hockey was a much better sport analogy. :-)
@PointA_PointB We did discuss this before it was posted. Many creatives struggle with the slippery slope. More than we know struggle with it overall.
1 year, 2 months ago on Even the Champions Suffer
JayBaerChris_Eh_Young I keep reading about possible lawsuits and copyright issues too. I like the idea of Pinterest but I fear that the model, in its current incarnation, is doomed.
1 year, 2 months ago on 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
I was on the Warrior Forum the other day and there are already plenty of internet marketers that have designed SEO and affiliate programs for Pinterest. It's not coming, it's here.
prosperitygal Oh man. If i'm rubbing off on you, you're in trouble. I wrote a post on the "can I pick your brain" question for Carol Roth's blog. http://www.carolroth.com/blog/the-coffee-consultant/
I'm not a huge fan of it either.
1 year, 3 months ago on Enough of the gold rush
Rieva I've done it too. When you're first starting out is when your time is most critical to manage. You are in the must turn profit phase and wasting your time is never a good idea.
If it works for you, carry on. I always tell people to do what's right for their business, not what everyone tells them to do.
In my experience, it's been very much a time waster. Perhaps it's the nature of my business. Perhaps it's because I hate it. Either way I would rather have pre-qualified clients calling me already ready to take the next step. Good marketing will help with that. So I choose to spend my time marketing to those leads rather en masse rather than do one on one coffee shop consults.
1 year, 3 months ago on The Coffee Consultant
margieclayman Indeed it would. We start by discovering a new social media site. Then we nurture it, grow it. After that we overuse it to the point of unsustainability. Since it's then no use to us, we pooh-pooh it and try to kill it while someone else is just happening on it and discovering it for the first time. We move onto the next shiny thing. This closes the circle of social media life. Now go draw it up.
Everyone wants to lay claim to the next big thing. When they can't, they hitch their wagon to the gravy train in hopes that they can ride the tails. When that fails, they pooh-pooh it and move on to the next big thing.
It's the circle of social media life. Unfortunately, many of the social media circles are closed and highly guarded.
I ranted on this last week. It's becoming such a ridiculous argument that it probably looks like Team Jacob vs. Team Edward in the eyes of many corporations. (Shut up, I have teenaged daughters ok)
While I am a solo consultant and not an agency, I do have an agency in my pocket. I have a team of designers, copywriters, videographers, etc. that I work with regularly. It's sort of the new agency model for some. I'm not saying the old agency model is dead (though that would be ironic) im just saying that many have shifted. That's not good or bad, it is what it is.
I think companies need to do their due diligence before hiring anyone. Make sure that an agency or individual is what they need. There is plenty of room in the market for both, but the way we're handling the competition is rather juvenile.
1 year, 3 months ago on Evil Agencies and Social Media Nincompoops
As social media evolves into social business, I think we'll see all of these titles evolve with it. In five years social media will be more of an integrated medium. The social media marketing department will once again become the marketing department.
Unfortunately, it's probably going to get more confusing before it gets clear.
1 year, 3 months ago on This could be the entire problem with the social media world