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I love you for posting this. I was really on the fence about you until this. Now I heart you. Question, when you say choose a publication, do you suggest a single writer from said publication per quarter, or are you suggesting the possibility of multiple writers from the same place? As you know, I'm way too impatient to just work one at a time. Thoughts?..ready go...
My latest conversation: mobileads - FaceTime Strategy | Web Development, Design, Social, Email, CRM | DC, Chicago, Los Angeles, Dallas, Cleveland
10 months, 2 weeks ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own
Damn you for giving me another toy to play with. There goes my day.
My latest conversation: Sales
1 year, 5 months ago on If This, Then That (IFTTT) Lets You Automate the Internet
1) I prefer stale doughnuts over yogurt any day of the week. Especially if there are sprinkles involved.
2) If you put the word "War" in your title, people will watch it. Even if its a storage unit auction.
3) This is probably one of the better posts I've read on creating fun content in a long while.
My latest conversation: Follow Us Live at the 2012 "What's Next Boomer Business Summit" on March 28th
1 year, 9 months ago on How Content Creators Can Think Like Fiction Writers
Love them all, especially number 6. I think the only thing I'd add to this list is that Entrepreneurs know how to sit back ever once in a while and just allow their creativity and ideas to flow without distraction.
1 year, 11 months ago on The Realities of Successful Entrepreneurs
These are really great @ginidietrich . I'm wondering if you could shed some light on what to do if you're a small business that hasn't been doing these things and has a more immediate need to control a situation. If you don't have time to write a book, build a community and God forbid, never put together a crisis plan, how would you approach a flamer who is gaining reach?
And I'm not talking about a single tweet or review but someone who took the time to write something on ripoff report or other lame site that does well in the SERPs.
1 year, 11 months ago on Seven Principles to Building an Online Reputation
@Lisa Gerber I could hug you for writing this. Over and over and over again I ask business owners what people are saying about their brand and they haven't a single clue in the world. If you're a small business owner and don't have the (or any) additional time in the day, having a single source for all of this is really really important. You need to be able to get in and get out quickly so you can move on to other things.
The other side of this that people typically don't think about but should be aware of is coverage acuracy. One would assume that when you have a Google feed for a keyword, they are going to see what ever Google sees for that keyword and will report back on it. That isn't the case at all. Know that Google is going to limit the amount of information it gives back to you, as they should or you would be getting millions of results in your RSS. Same goes for other RSS type feeds. You're typically going to see the "most popular" discussions, comments or threads to a certain extent.
I think I've mentioned this one on a previous post but I'd recommend business owners check out Trackur (www.trackur.com). They do a good job bringing everything under one roof and continue to improve their coverage accuracy. i'm not affiliated to them in any way, just a fan of their product. They have a free version and go up from there.
1 year, 11 months ago on Five Steps to a Social Listening Program
Hi @Anna Barcelos,
This is such a hard topic to cover in a single post but you did a pretty good job. If I may add some color around some of your points.
1) Meta is critical to search. That said, the keyword meta tag really doesn't do anything to assist in increasing rankings
2) A bit about links. I highly advise anyone asking the question, to read this post from SEOmoz on how may links per page is too many. http://www.seomoz.org/blog/how-many-links-is-too-many.
3) If you run your brand's website, check out schema.org. Yes, it does get geek-heavy and can make your head spin pretty fast. As we all know, spin sucks so find a geek friend to help you with this. The engines are using schemas to get content to rank in different ways are there are some really really great ways to use this to improve your B2B visibility.
4) Last but not least, always always always keep an updated sitemap.xml file on your site and pay close attention to how many of your pages are being indexed and show up for the keywords you want them to show for.
As I'm sure you could have too, I could go on and on here but I won't.
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1 year, 11 months ago on Four Ways to Optimize Content for B2B Search
@mikestenger How do you see Apple competing with Google any more than anyone else is?
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1 year, 11 months ago on Apple Should Not Buy Twitter
I think an all-out purchase right now would not make sense and I take comfort in the minds behind the Apple brand as I'm sure they wouldn't make this mistake. That said, I think if there is a way for them to get into the game and position themselves as an ideal candidate for such a purchase.
If Apple were to create a software/hardware mix that allowed users to leverage Twitter in a new/easier/faster/simpler way than they are now, that would open the door. If they were able to integrate the concept of micro-blogging into the brainless functions of their hardware, it would begin to make sense. If they were to find a way to tightly intertwine the iphone/pad/pod with tweeting, it would make sense.
But right now? Oh hell no.
@SociallyGenius @HowieSPM @ginidietrich THAT would be epic.
@HowieSPM your grasp on metrics this early in the day and week makes my brain hurt. I'm still trying to comprehend "purple" this morning.
@HowieSPM I think I got as close as you can to loading OSX to a windows machine a while back...which really just consisted of using some funky scripts to make my UX LOOK like a Mac. :) I would go OSX on my PC in a heart beat if I could...and if I had a PC. All my machines have a white apple on the top of'em.
Did Andrea hypnotically make you post this? If so, that would be AWESOME!
While I don't think I've had the pleasure, he sounds like a cool dude I'd enjoy talking to. Thanks for the recommendation.
1 year, 11 months ago on #FollowFriday: Andrea Hypno
@ginidietrich @TheJackB OH OH I KNOW THIS ONE...is it that Micheal Keaton movie from the 80's where he works in a car factory that a Japanese company takes over and wants to shut down the plant? No? dangit.
1 year, 11 months ago on Book Review: The Power of Unpopular
@RedheadWriting Did you do an interview on a morning show about your book? It may not have been GMA but something similar? If not, watch out, someone wrote a very similar book. :)
Thanks for the response.
@ginidietrich not that your comments don't mean the world to me but...LOOK! @RedheadWriting actually talked to me! :: DOES A DANCE ::
@ginidietrich I learned it from watching you.
I saw a review of this on Good Morning America a while back and the same nervous feelings of recalling my high school days came back to life. We too moved around a lot ( 17 schools in 12 years) and I never got grounded in any real friendships. Believe it or not, I never spoke up, never talked to other kids and omg never initiated a conversation that would require someone paying attention to me. I learned to fly under the radar. That said, it took someone with the exact opposite personality to pull me out of my shell. I might pick up this book, but I kinda feel like I have other things to read that make more sense. Why read what I'm living?
Molli, this is one of the better write ups I've seen around this video. I completely agree about the call to action. While watching the video and admitting my urge to all of a sudden care about a cause I hadn't heard about before then, I kept asking, okay, what do you want me to do? When the answer was put up a poster and give someone else a bracelet I was disappointed to say the least.
After going to kony2012.com (which is the website they want you to go to) I realized that the main call to action should have been this page right here: http://www.kony2012.com/politicalaction.html. I can think of a few other CTA's he could have used but I'm interested, what CTA would you put in place?
1 year, 11 months ago on The KONY Video: What Worked and What Didn’t Work
@ginidietrich That reminds me...Yell at Sarah and tell her to call me, would ya? :)
1 year, 11 months ago on 10 Additional Ideas to Generate Comments and Shares
@rustyspeidel @ginidietrich 5 wrong ways people use email:
1: No opt-in, they just email people because they happen to have their address from something else
2: They still rent outside lists
3: They don't test subject lines
4: Don't use a welcome series
5: Not enough calls to action that may be worth a damn to the person getting the email.