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I love you for posting this. I was really on the fence about you until this. Now I heart you. Question, when you say choose a publication, do you suggest a single writer from said publication per quarter, or are you suggesting the possibility of multiple writers from the same place? As you know, I'm way too impatient to just work one at a time. Thoughts?..ready go...
1 year, 3 months ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own
Damn you for giving me another toy to play with. There goes my day.
1 year, 10 months ago on If This, Then That (IFTTT) Lets You Automate the Internet
1) I prefer stale doughnuts over yogurt any day of the week. Especially if there are sprinkles involved.
2) If you put the word "War" in your title, people will watch it. Even if its a storage unit auction.
3) This is probably one of the better posts I've read on creating fun content in a long while.
2 years, 2 months ago on How Content Creators Can Think Like Fiction Writers
Love them all, especially number 6. I think the only thing I'd add to this list is that Entrepreneurs know how to sit back ever once in a while and just allow their creativity and ideas to flow without distraction.
2 years, 4 months ago on The Realities of Successful Entrepreneurs
These are really great @ginidietrich . I'm wondering if you could shed some light on what to do if you're a small business that hasn't been doing these things and has a more immediate need to control a situation. If you don't have time to write a book, build a community and God forbid, never put together a crisis plan, how would you approach a flamer who is gaining reach?
And I'm not talking about a single tweet or review but someone who took the time to write something on ripoff report or other lame site that does well in the SERPs.
2 years, 4 months ago on Seven Principles to Building an Online Reputation
@Lisa Gerber I could hug you for writing this. Over and over and over again I ask business owners what people are saying about their brand and they haven't a single clue in the world. If you're a small business owner and don't have the (or any) additional time in the day, having a single source for all of this is really really important. You need to be able to get in and get out quickly so you can move on to other things.
The other side of this that people typically don't think about but should be aware of is coverage acuracy. One would assume that when you have a Google feed for a keyword, they are going to see what ever Google sees for that keyword and will report back on it. That isn't the case at all. Know that Google is going to limit the amount of information it gives back to you, as they should or you would be getting millions of results in your RSS. Same goes for other RSS type feeds. You're typically going to see the "most popular" discussions, comments or threads to a certain extent.
I think I've mentioned this one on a previous post but I'd recommend business owners check out Trackur (www.trackur.com). They do a good job bringing everything under one roof and continue to improve their coverage accuracy. i'm not affiliated to them in any way, just a fan of their product. They have a free version and go up from there.
2 years, 4 months ago on Five Steps to a Social Listening Program
Hi @Anna Barcelos,
This is such a hard topic to cover in a single post but you did a pretty good job. If I may add some color around some of your points.
1) Meta is critical to search. That said, the keyword meta tag really doesn't do anything to assist in increasing rankings
2) A bit about links. I highly advise anyone asking the question, to read this post from SEOmoz on how may links per page is too many. http://www.seomoz.org/blog/how-many-links-is-too-many.
3) If you run your brand's website, check out schema.org. Yes, it does get geek-heavy and can make your head spin pretty fast. As we all know, spin sucks so find a geek friend to help you with this. The engines are using schemas to get content to rank in different ways are there are some really really great ways to use this to improve your B2B visibility.
4) Last but not least, always always always keep an updated sitemap.xml file on your site and pay close attention to how many of your pages are being indexed and show up for the keywords you want them to show for.
As I'm sure you could have too, I could go on and on here but I won't.
2 years, 4 months ago on Four Ways to Optimize Content for B2B Search
@mikestenger How do you see Apple competing with Google any more than anyone else is?
2 years, 4 months ago on Apple Should Not Buy Twitter
I think an all-out purchase right now would not make sense and I take comfort in the minds behind the Apple brand as I'm sure they wouldn't make this mistake. That said, I think if there is a way for them to get into the game and position themselves as an ideal candidate for such a purchase.
If Apple were to create a software/hardware mix that allowed users to leverage Twitter in a new/easier/faster/simpler way than they are now, that would open the door. If they were able to integrate the concept of micro-blogging into the brainless functions of their hardware, it would begin to make sense. If they were to find a way to tightly intertwine the iphone/pad/pod with tweeting, it would make sense.
But right now? Oh hell no.
@SociallyGenius @HowieSPM @ginidietrich THAT would be epic.
@HowieSPM your grasp on metrics this early in the day and week makes my brain hurt. I'm still trying to comprehend "purple" this morning.
@HowieSPM I think I got as close as you can to loading OSX to a windows machine a while back...which really just consisted of using some funky scripts to make my UX LOOK like a Mac. :) I would go OSX on my PC in a heart beat if I could...and if I had a PC. All my machines have a white apple on the top of'em.
Did Andrea hypnotically make you post this? If so, that would be AWESOME!
While I don't think I've had the pleasure, he sounds like a cool dude I'd enjoy talking to. Thanks for the recommendation.
2 years, 4 months ago on #FollowFriday: Andrea Hypno
@ginidietrich @TheJackB OH OH I KNOW THIS ONE...is it that Micheal Keaton movie from the 80's where he works in a car factory that a Japanese company takes over and wants to shut down the plant? No? dangit.
2 years, 4 months ago on Book Review: The Power of Unpopular
@RedheadWriting Did you do an interview on a morning show about your book? It may not have been GMA but something similar? If not, watch out, someone wrote a very similar book. :)
Thanks for the response.
@ginidietrich not that your comments don't mean the world to me but...LOOK! @RedheadWriting actually talked to me! :: DOES A DANCE ::
@ginidietrich I learned it from watching you.
I saw a review of this on Good Morning America a while back and the same nervous feelings of recalling my high school days came back to life. We too moved around a lot ( 17 schools in 12 years) and I never got grounded in any real friendships. Believe it or not, I never spoke up, never talked to other kids and omg never initiated a conversation that would require someone paying attention to me. I learned to fly under the radar. That said, it took someone with the exact opposite personality to pull me out of my shell. I might pick up this book, but I kinda feel like I have other things to read that make more sense. Why read what I'm living?
Molli, this is one of the better write ups I've seen around this video. I completely agree about the call to action. While watching the video and admitting my urge to all of a sudden care about a cause I hadn't heard about before then, I kept asking, okay, what do you want me to do? When the answer was put up a poster and give someone else a bracelet I was disappointed to say the least.
After going to kony2012.com (which is the website they want you to go to) I realized that the main call to action should have been this page right here: http://www.kony2012.com/politicalaction.html. I can think of a few other CTA's he could have used but I'm interested, what CTA would you put in place?
2 years, 4 months ago on The KONY Video: What Worked and What Didn’t Work
@ginidietrich That reminds me...Yell at Sarah and tell her to call me, would ya? :)
2 years, 4 months ago on 10 Additional Ideas to Generate Comments and Shares
@rustyspeidel @ginidietrich 5 wrong ways people use email:
1: No opt-in, they just email people because they happen to have their address from something else
2: They still rent outside lists
3: They don't test subject lines
4: Don't use a welcome series
5: Not enough calls to action that may be worth a damn to the person getting the email.
@ginidietrich OR...read the transcript in the video! YEAH! okay no, don't ever do that.
GREAT LIST! Except for #3. I don't know why but reading interviews has always bothered me. I'm sure I was beat up side the head with an interview transcript as a child or something but I cringe when I see'em. HOWEVER! A video interview...that I'll watch.
I really like #8 and really should do more of that. Not only does it help get the answers out to others who may be asking the same thing, but it helps us to remember the correct way to answer the questions.
Wow Steve, this is a new one for me and I can't wait to dive in. I just started a new blog so it might be an interesting case study to concentrate on traffic/reach growth through this specific channel.
It almost seems like this may be an excellent way to gain the audience you'd get from guest blogging but still retain the content on your own domain.
2 years, 4 months ago on Attention All Bloggers: Why aren’t you on Triberr???
Both of these videos are excellent and I'm glad you brought them up. One shows how a no-name start-up can compete in a big-brand world and the other broke more virality records and hopefully will change the world for good.
There at the end you say that "Neither one is the right way to do it". How do you mean?
If both went viral, hit their target market and will likely generate the outcome they are looking for, wouldn't that mean they did indeed do it the right way?
2 years, 4 months ago on Videos Done Right: Dollar Shave Club & Invisible Children
@ginidietrich @kevinfawley @geoffliving it's about fricken time you got down here. looking forward to it!
2 years, 4 months ago on #FollowFriday: Kevin Fawley
@kevinfawley Ready to start the weekend after an amazingly long week. Wednesday sounds like a plan. Shoot me a DM with some deets and I'll put it on the calendar.
Thats odd, Siri calls me the same thing! Good round-up Gini.
2 years, 4 months ago on Gin and Topics: Customers As Muppets and PR Are Not Liars
@jasonkonopinski It's funny you say that. @ginidietrich and I met when she was on a panel during a conference I was attending years back and a mutual friend sent me a tweet asking me to pass along some well-wishes after the session. Def. a small world.
@ginidietrich I'm sure I have NO idea what you're talking about. :)
On a more serious note, DC is becoming more and more of a hot-bed of really intense interactive marketing talent. Seeing some of our greats like Kevin get noticed is really cool.
@ginidietrich I don't know if I could handle a blog post mention. I'm entirely too shy for something like that.
@ginidietrich It is always awesome to see you give props to someone from my hood.
Kevin - Nice to meet you. I've been looking into getting hooked up with our chapter of SMC, lets connect for a lunch/beer sometime.
@TheJackB @ginidietrich do ya think she could make through an entire FBQ using a pirate accent without cracking up?
2 years, 5 months ago on Carnival Cruise Lines Silent About Latest Accident
I made the mistake of reading @TheJackB 's comment before writing this so now I've got bad pirate songs stuck in my head and visuals of Gini wearing an eye patch.
I keep going back and forth in my head as to whether or not this is intentional on their part, or just poor execution.
One thing I keep going back to is regardless of how important it is to communicate with consumers, if they truly are in a hostile area with minimal ways to protect themselves or their passengers, they need to stay as quiet as possible. Handle the PR later, but for right now, concentrate on getting everyone in a safe place.
Hi Jack, my humans calls me Yankee (or Bonk because I like to run head-first into stuff), I'm a 5 month old yellow lab. One of my humans read this to me and I wanted to agree that Dogbook is full of fakes. Rumor has it, the cat down my street is pretending to be a lab in order to lure unsuspecting pups into her layer of EVIL. Anyway, my human is getting tired of typing now so wish your mom a happy birthday and nice meeting you.
2 years, 5 months ago on Happy Birthday to Me from Jack Bauer
@Griddy gave us 5 awesome ways, please allow me to offer a few more (there are some good ones in here)... http://ifaq.wap.org/society/sayno.html
2 years, 9 months ago on Five Effective Ways to Say No
@Griddy Thank you for considering me for this opportunity but unfortunately I'm unable to do so. however, @balemar is an excellent writer and someone I believe beyond capable of exceeding your needs.
@Griddy@wabbitoid I think thats a whole other post in and of itself. "Top 5 Excuses I'll Use to Get You To Do My Homework"
@wabbitoid or..."Hell no I won't help you out while you sit on a beach and I'm stuck here in the snow". I mean, either way works I guess. :)
Think of how often have you heard from a peer at work or exec "I know we shouldn't do this but think of all the doors this business might open" and now think of how many times you've heard someone say "Wow, I know we took it in the shorts in the beginning, but look at how lucrative this relationship has become".
Nuff said. Print this post and put it on that peer/exec's desk.
With the walls of each digital specialty breaking down and each specialty becoming inter-dependent of another, to say someone is an expert in one is becoming less and less possible. That said, I do think specialists exist in SEO, paid search, email marketing, social, media etc. but to be an EXPERT, you really need to have a solid handle of each. 10 years ago, that wasn't the case but now... @ginidietrich @glenn_ferrell
2 years, 9 months ago on Using Google AdWords to Test Your Messaging
@Marcus_Sheridan If you're running true ad split tests, able to set up a search/network campaign, can nagivate down to specifying if you want your ads to show on mobile or not and can actually specify quantitatively that it has been working for you...you might be a red ne...no, thats something else...you have what I'd consider a higher-than normal knowledge of the system.
What I've seen many times over are those who struggle through getting a campaign set up, but don't have any idea how Google uses their budget to throttle impressions, how to look for keywords or even set the dates that they want their ads to run.
If you don't know the correct ad types, network settings or budgets for your campaigns, what you think is a success could be an absolute waste of money but you wouldn't know because you don't know what a "success" really looks like.
Yeah, us SEO pros hang out with Bigfoot, the Tooth Fairy and play poker with elves every Thursday night. @ginidietrich @glenn_ferrell
Great article and a great idea. I do want to emphasize that trying this without an intimate knowledge of adwords is not advised.
SERIOUSLY?!? I didn't hear about that. Wow. #jackass @ginidietrich @rustyspeidel
2 years, 9 months ago on Gin and Topics: The Dwarf-Tossing Ban
I think she uses the PAID version of Klout score. @deleted_91832_Sean McGinnis @ginidietrich
Random question. Are those who regularly comment/post on SpinSucks.com considered Spinsuckers?
As a dwarf, I am personally offended that you even added this to your post. @ginidietrich @WordsDoneWrite
I think Gini's blog ranking just dropped 10 pts with the mention of that football team of which I shall not repeat. @deleted_91832_Sean McGinnis @HowieG @ginidietrich @TheJackB
2 years, 9 months ago on #FollowFriday: Howie Goldfarb
Wouldn't that be character reaffirmation? @HowieG @ginidietrich @JoyFull_deb
Don't get me started on the Lions. #Thatisall.