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@TheFrenchGuy The location based technologies don't scare me, because at this point most are permission granted, so I can control when "I'm followed." There are other aspects of the online world that concern me from an identity, and brand management perspective for sure. No going back at this point though:-).
4 years, 4 months ago on Communication and Marketing Trends for 2011
I think location based technologies will continue to grow, all through the supply chain, social media and otherwise. Of course, the mobile phone will be the catalyst for many of these programs.