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Sarah, this is exceptional journalism, in my opinion. A detailed, fascinating look at the evolution of a big-name company in the Valley. But all with a critical eye and not just repeating what a CEO is spinning. As a startup CEO myself (and former journalist), I appreciate you filling this very important role when many others in the tech community refuse to. Best of luck to ShopKick in their new approach. I wouldn't (and don't) personally use the product, as it seems like way too much effort to me - but I certainly am not in the target demo.

2 years, 6 months ago on Shopkick totally recreates its shopping app. Gamification out, design and content in