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Nice idea but I really don't see Gamification here. Where is it?
1 week, 6 days ago on Bringing Gamification to Voucher Redemption
These three tips throw Gamification back into the stone age!
That's pointification or loyalty programs but not gamification.
Games are not engaging because of points, right? Or did you tell some one to play a game because you get points there? Bonus programs are relying on rewarding activities. Right, that works. We know that for decades. That's an extrinsic motivation. Carrots & sticks, and so on.Gamification focuses on the activites itself and how to 'design' them to enhance intrinisc motivation. This kind of motivation happens during the activity and not because you are getting something after that. On the contrary: intrinsic motivation often gets destroyed by focusing on extrinisc rewards.
If it would be as easy as putting points on something than every game would be successful.
Sorry about this little critic but I believe that if we distinguish better between these different approaches like Gamification, loyalty programs, bonus programs, and so on, it will help to become more effective in all of them :-) Anyway, thx for the article, Brianne.
2 months ago on Three Gamification Tactics for Content Publishers
@Yu-kai Chou Definitely :-) We are on track ;-)
4 months ago on How to Master almost Anything in Life through Gamification
Great post, Yu-kai. Thx for sharing your thoughts and the summary. Some of the Core Drives should be put on the wall in my office. :-)
11 months, 3 weeks ago on Chapter-by-Chapter Takeaways of Yes! 50 Scientifically Proven Ways to Be Persuasive
"It’s not really about being smart, but it’s about mastering a system. The key is “Doing it well” so the way you do it is more important than your intelligence." ...and thinking about our last conversation again it's about 'learning' (mastering) and meaning (...more important than your intelligence) ;-)
1 year, 1 month ago on How to Master almost Anything in Life through Gamification
@MarioHerger hehe...the headline should have been: 'What-marketing-agencies-think -is-gamification' out and 'good Gamification' in. :-)
1 year, 4 months ago on Shopkick totally recreates its shopping app. Gamification out, design and content in