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While there is definitely no question about the fact that blue collar workers can experience a state of flow just like white collar workers I believe that we are talking about two different kind of flows. 

This is because to be able to achieve the state of flow depends as much on the context you are involved in as on the type of person you are, and so on.

I think there is a huge difference between a worker who is involved in a rather cognitive task or someone who has to perform a mechanical task. Our brains are challenged in different ways while performing these particular tasks and so it is also behaving different and so it is open to different influences that, again, can lead each of them into a state of flow.  

So, yes, blue collar workers can achieve the flow and probably, because of the often repetitive nature of their tasks, it will be even more important or interesting to use Gamification for blue collar workers. I think that why this wasn't the case so far is that organisations are (unfortunately) more open to invest in their white collar workers. But I'm pretty sure that will change in the future.

Great post, thanks. 

9 months, 1 week ago on Gamification, Flow & Blue Collar Work


Nice idea but I really don't see Gamification here. Where is it?

1 year, 1 month ago on Bringing Gamification to Voucher Redemption


These three tips throw Gamification back into the stone age!

That's pointification or loyalty programs but not gamification. 

Games are not engaging because of points, right? Or did you tell some one to play a game because you get points there? Bonus programs are relying on rewarding activities. Right, that works. We know that for decades. That's an extrinsic motivation. Carrots & sticks, and so on.

Gamification focuses on the activites itself and how to 'design' them to enhance intrinisc motivation. This kind of motivation happens during the activity and not because you are getting something after that. On the contrary: intrinsic motivation often gets destroyed by focusing on extrinisc rewards.

If it would be as easy as putting points on something than every game would be successful. 

Sorry about this little critic but I believe that if we distinguish better between these different approaches like Gamification, loyalty programs, bonus programs, and so on, it will help to become more effective in all of them :-) 

Anyway, thx for the article, Brianne. 

1 year, 3 months ago on Three Gamification Tactics for Content Publishers

@Yu-kai Chou Definitely :-) We are on track ;-) 

1 year, 5 months ago on How to Master almost Anything in Life through Gamification


Great post, Yu-kai. Thx for sharing your thoughts and the summary. Some of the Core Drives should be put on the wall in my office. :-)

2 years ago on Chapter-by-Chapter Takeaways of Yes! 50 Scientifically Proven Ways to Be Persuasive


"It’s not really about being smart, but it’s about mastering a system. The key is “Doing it well” so the way you do it is more important than your intelligence." ...and thinking about our last conversation again it's about 'learning' (mastering) and meaning (...more important than your intelligence) ;-)

2 years, 2 months ago on How to Master almost Anything in Life through Gamification


 @MarioHerger hehe...the headline should have been: 'What-marketing-agencies-think -is-gamification' out and 'good Gamification' in. :-) 

2 years, 6 months ago on Shopkick totally recreates its shopping app. Gamification out, design and content in